Beyond Sports

What Beyond Sports does

Beyond Sports is a US-based experiential travel company that organizes international sports tours for student-athletes. Founded in 2010 by former collegiate athletes Josh Erickson and Grant Leslie, the company serves high-school athletes (grades 9-12) and collegiate athletic programs through a portfolio that includes High School Sports Tours, College Sports Tours, Team Trips (customized foreign tours for complete teams), the GLASS (Girls Leadership Academy for Service & Sport) program for female high-school athletes, the Student-Athletes Abroad sub-brand for collegiate internships and study-abroad programs, and Fan Tours for family members traveling alongside athletes. The company claims 12,000+ lifetime travelers, 700+ universities represented, 207 documented team tours, and operations across 14+ countries including Costa Rica, Spain, Greece, Japan, Italy, Portugal, South Africa, Panama, Australia, Northern Ireland, and the Dominican Republic.

Beyond Sports does not operate a proprietary technology platform. The company's "core technology" is its service delivery apparatus: itinerary design, partnership coordination with international venues and local club teams, logistics management, and on-the-ground program staffing by site directors located in Costa Rica and Spain. The website is built on Wix, no mobile app is offered, no API is published, and there are no patents, trademarks, or AI/ML capabilities disclosed. The product is fundamentally human-coordination-intensive and depends on a curated network of international team partnerships (Roblealto, PeacePlayers, Halfway Home Animal Shelter, NorthStar Sports), site directors in Costa Rica and Spain, and a tour-coordination team based at the San Diego headquarters. The firm operates as a Program Provider under Terra Education, a network of eight immersive-learning program providers.

Revenue is generated through per-participant tour fees ranging from $3,495 (GLASS Costa Rica) to $4,495 (Greece Girls Basketball), with payment collected via a $250 deposit plus installments, and early-bird discounts of $100 available for certain programs. Go-to-market is sales-led and event-driven: the company reaches out to high school and club coaches to nominate top athletes, processes nominations and applications through online forms, and maintains direct relationships with university athletic departments for team-trip bookings. Distribution relies on the company website, blog content, Instagram, X, Facebook, and partner referrals (Terra Education, Global Leadership Adventures, Summer Springboard, Discover Corps). The company has 27 employees and no publicly disclosed funding rounds, revenue, or valuation.

Name

Beyond Sports

Legal name

Beyond Sports

Website

https://beyondsportstours.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Beyond Sports organizes 5- to 10-day international sports tours for US high-school and college student-athletes across 14+ countries, combining athletic competition, cultural immersion, and service-learning, and operates as a Program Provider under Terra Education.

Ownership category

akta.pro rank

Product category

International Sports Travel and Experiential Education

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Sports Team, Tournament & Training Travel (THAKAGAI)

Keywords

• International sports tours
• Student-athlete travel programs
• Foreign tours
• Leadership development programs
• Service-learning tours

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tour Program Fees: Beyond Sports generates revenue through fees charged for international sports tour programs. Programs are priced per participant, with tour costs ranging from approximately $3,495 to $4,495 per person depending on destination and program length. Payment is collected through a deposit at registration ($250) followed by installment payments. Additional revenue opportunities include fan tour packages for family members traveling alongside athletes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Beyond Sports organizes and operates international sports tours and educational travel programs for high school and college student-athletes. Programs combine international athletic competition against local teams, cultural excursions, leadership workshops, and service-learning activities across 14+ countries. The company delivers flagship offerings including the GLASS girls leadership program, Student-Athletes Abroad internships, customized team foreign tours, and parallel Fan Tours for family supporters.

Product overview

Beyond Sports is a sports travel and educational tours company offering a portfolio of programs centered around international sports experiences. The core offerings include High School Sports Tours (10-day immersive experiences), College Sports Tours (9-11 day tailored programs), and Team Trips (customized 5-10 day tours). The flagship branded program is GLASS (Girls Leadership Academy for Service & Sport), a 10-day leadership development program for high school females in Costa Rica. The company also operates Student-Athletes Abroad as a sub-brand offering study abroad and internship programs for college athletes. Additional offerings include Fan Tours for family supporters and international internship programs. All programs are operated under the Terra Education network and leverage partnerships with NorthStar Sports for training and various community organizations for service-learning activities.

Differentiator

Problem solved

Functional benefit

Brands

• GLASS (Girls Leadership Academy for Service & Sport): A leadership-intensive program based in Costa Rica for high school female student-athletes. Features daily leadership workshops, service-learning activities, sports-performance training, and culturally-immersive adventure over a 10-day session.
• Student-Athletes Abroad

Products and services

• High School Sports Tours Immersive 10-day international sports tours for high school athletes featuring games against local teams, cultural excursions, and leadership development workshops led by collegiate coaches. Destinations include Costa Rica, Greece, Japan, and additional countries.
• College Sports Tours Tailored 9- to 11-day international tours for collegiate athletes seeking international competition, with athletes competing against local teams, exploring iconic destinations, and bonding through shared cultural experiences.
• Team Trips (Foreign Tours) Customized 5- to 10-day international tours for high school, college, and club-level sports teams. Includes pre-arranged games against local teams, cultural excursions, and team-bonding activities in international settings.
• GLASS (Girls Leadership Academy for Service & Sport) Leadership-intensive 10-day Costa Rica program for high school female athletes blending leadership development workshops, sports-performance training, service-learning activities, and culturally-immersive adventure. Priced at $3,495 per person with two summer sessions available.
• Student-Athletes Abroad Sub-brand offering short-term international summer internships and study abroad programs designed specifically for college student-athletes, including 3-week sessions with gym memberships, sport-specific training access, and professional development opportunities.
• Fan Tours Specialized travel experiences for family members and supporters of tour participants, offering cultural excursions, spectating opportunities, and independent exploration while athletes are in their programs. Fan Tours operate separately but concurrently with athlete programs.
• International Internship Programs 3-week summer international internship programs for college students, offered through the Student-Athletes Abroad brand, providing professional experience opportunities abroad designed to fit student-athlete schedules.

Quantifiable outcome

• 12,000+ student-athletes have traveled with Beyond Sports programs since 2010
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• RoblealtocoreStrategic or Co-development PartnerRoblealto is a foundation located in San Jose, Costa Rica dedicated to improving the social welfare of vulnerable children and teenagers through preventative and development educational and social programs. Beyond Sports has worked closely with Roblealto for several years, co-hosting dozens of programs annually where athletes lead sports clinics, participate in P.E.-like activities, and compete in contests with local youth participants.
• PeacePlayerscoreStrategic or Co-development PartnerPeacePlayers, originally based out of Northern Ireland, uses sports as a bridge to build connections in areas historically divided by conflict. Founded in Northern Ireland in 2003, they have expanded to South Africa, the U.S., and the Middle East. Beyond Sports' Student-Athletes Abroad interns partner with PeacePlayers in July to host sports camps for youth athletes in Belfast, Northern Ireland, focusing on leadership development, building communication skills, and leveraging teamwork to assist in conflict resolution.
• Halfway Home Animal ShelterminorStrategic or Co-development PartnerHalfway Home is an animal shelter in Tamarindo, Costa Rica that works to rescue, rehabilitate, and care for neglected or stray animals. Beyond Sports participants help exercise, walk, and bathe dogs during service sessions as part of their service-learning activities.
• NorthStar SportscoreTechnology or IntegrationNorthStar Sports partners with Beyond Sports to deliver elite, purpose-filled sports-performance training for GLASS program participants. They create training programs that cater to athletes from all sports and skill levels participating in the leadership development program.
• Terra EducationcoreStrategic or Co-development PartnerBeyond Sports is a Terra Education Program Provider. Terra Education sets the standard for immersive learning experiences and operates eight unique program providers focused on creating life-changing adventures that combine personal growth and immersive learning. Terra pursues a mission to provide the most inspiring range of educational experiences to benefit the next generation and our world.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• EF Education First: Global education and travel company with K-12 student travel programs across multiple destinations. While broader than Beyond Sports, EF Educational Tours competes in adjacent student international travel markets.
• WorldStrides: Largest US student educational travel company, organizing international sports and academic tours for student groups. Offers comparable international sports tours alongside broader K-12 educational travel, making it a broader incumbent in the same space.

Direct peers

• Champion Sports Travel: International sports tour operator coordinating foreign competition tours for high school, club, and college teams. Comparable product offering and target customer segments as Beyond Sports.
• Sports Discoveries: International sports tour operator focused on youth, high school, and amateur athletes competing abroad. Direct competitor offering custom foreign tours, exhibition games, and multi-sport itineraries.
• Global Sports Adventures: US-based organizer of international sports tours for student-athletes and teams, offering competition-based foreign tours in Europe, Latin America, and Asia. Closely comparable business model and customer base to Beyond Sports.
• Reach Sports: Specializes in international sports tours for high school and college teams, including exhibition games and cultural immersion. Overlaps directly with Beyond Sports' core team trip and individual tour offerings.
• International Sports Tours: Organizes international competition tours for amateur and youth sports teams across multiple sports and destinations. Direct comparable in business model, customer segment, and service offering to Beyond Sports.

Others

• ACIS: US-based educational travel company focused on K-12 student international tours, including sports-focused itineraries. Comparable in distribution and customer base (high school athletic departments) but broader in product.
• Athletes in Action: Sports ministry organization affiliated with Cru that runs international sports tours and athletic programs for student-athletes. Adjacent to Beyond Sports in combining athletic competition with international cultural and developmental experiences.

Emerging players

• Rustic Pathways: Service-learning travel provider for high school and college students with international community engagement programs. Competes with Beyond Sports on the service-learning/leadership development dimension of its offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Beyond_Sports_
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/beyondsportstours
• LinkedInlinkedin.com/company/beyond-sports-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Sports