Bharati Axa Life Insurance Com Limited

What Bharati Axa Life Insurance Com Limited does

Bharati AXA Life Insurance Company Limited is a joint venture between Bharti Enterprises (Holdings) Private Ltd. and AXA SA, incorporated in 2005 and operating under IRDA Registration No. 130 dated 14 July 2006 to conduct life insurance business in India. Headquartered in Mumbai with 200+ offices across the country, the company serves 97 Lac+ policyholders and manages INR 19,083 Cr+ in assets as of 30 June 2026. It offers a full-spectrum life insurance portfolio across eight product categories: term insurance, savings plans, ULIPs, retirement/annuity plans, investment plans, protection plans, child education plans, and group plans, with recent additions including Growth Shield Plus, Income Laabh, and the PolicyBazaar-exclusive Wealth Maximizer ULIP.

The company operates a multi-channel distribution model combining a proprietary agency force, bancassurance partnerships (AU Small Finance Bank, Utkarsh Small Finance Bank), broker and corporate agents (BROCA), group business, and digital/online sales. Digital infrastructure includes a 24x7 customer portal, WhatsApp-based policy servicing, a comprehensive suite of online financial calculators, and mobile applications. The technology stack is described as an insurtech platform with AI and IoT integration for journey simplification, though specific AI capabilities are not disclosed in detail. Revenue is generated through recurring premium collections on subscription-style policies, ULIP fund management charges, and annuity payouts during the retirement phase.

The go-to-market approach emphasizes mass-market retail distribution augmented by celebrity-led brand campaigns (Vidya Balan as brand ambassador), educational content marketing through a Knowledge Hub, and community initiatives like the Sawaal Puchho insurance awareness campaign. The company reports a 99.21% individual claim settlement ratio with dedicated claim handlers and has been recognized as a Great Place to Work for four consecutive years. Strategic direction under MD & CEO Parag Raja and recent leadership additions (CGO Prerak Parmar, Chairman Akhil Gupta) points toward accelerated growth, new revenue verticals (QROPS, Gift City), and deeper digital channel penetration.

Name

Bharati Axa Life Insurance Com Limited

Legal name

Bharti AXA Life Insurance Company Limited

Website

https://bharti-axalife.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Bharati AXA Life Insurance is a joint venture between Bharti Enterprises and AXA SA, offering term, savings, ULIP, retirement, and group life insurance products to Indian consumers through 200+ offices, bancassurance partnerships, and digital channels, serving 97 Lac+ policyholders with INR 19,083 Cr+ in AUM.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

akta.pro secondary industries

Guaranteed Issue Term Life Insurance (FSAIAAAG), Basic Group Term Life (Employer-Paid) (FSAIADAA)

Keywords

• Life insurance products
• Term insurance plans
• Savings insurance plans
• ULIP investment plans
• Retirement annuity plans

Headquarters

HQ city

Pune, Maharastra

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Life Insurance Premiums: Collection of regular premium payments from policyholders for term insurance, savings plans, ULIP plans, retirement plans, and child education plans. Premiums can be paid monthly, annually, or as single premium depending on the product type.
2. ULIP Investment Management: Unit-linked insurance plans where a portion of premium is invested in market-linked funds, generating management fees and charges from investment portfolio performance.
3. Annuity/Pension Income: Regular annuity payments from deferred annuity and retirement plans, providing steady income stream during payout phase.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Bharti AXA Life Insurance sells individual and group life insurance products underwritten and serviced by the company itself, including term insurance, savings plans, ULIPs, retirement/deferred annuity plans, investment plans, protection plans, and child education plans. Premiums are collected from policyholders as subscription/recurring payments, with revenue also generated through investment management on ULIP funds. Customers are served through a multi-channel distribution network including proprietary agents, bancassurance partners, brokers/corporate agents, group business, and direct digital channels, supported by a 24x7 online portal and WhatsApp-based servicing.

Product overview

Bharati AXA Life Insurance operates as a comprehensive life insurance provider offering a diverse portfolio organized across eight primary product categories: Term Insurance, Savings Plans, ULIP Plans, Retirement Plans, Investment Plans, Protection Plans, Child Plans, and Group Plans. The company also provides a suite of digital tools including online calculators (EMI, BMI, Human Life Value, Power of Compounding, SIP, Fixed Deposit, PPF, Salary, Gratuity, RD, NPS, HRA, Income Tax, Savings, ULIP, Child Marriage Expense, and Child Education Planning) and a 24x7 Online Customer Portal with WhatsApp-based servicing capabilities. Key products include the Guaranteed Bachat Plan and Income Laabh (Savings), Flexi Term Pro and 1 Crore Term Insurance (Term), Dream Shield Plus, Growth Shield Plus, and Grow Wealth Ultra (ULIP), Swabhimaan Retirement Plan (Retirement), and Wealth Pro (Investment). The company reports a 99.21% Claim Settlement Ratio and INR 19,083 Cr+ Assets Under Management as of FY2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Bharti AXA Life Guaranteed Bachat Plan

Quantifiable outcome

• 99.21% Claim Settlement Ratio for individual claims (FY 2026)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AU Small Finance BankcoreChannel Partner/ Reseller/ Distributor · 28 November 2024Bancassurance partnership with AU Small Finance Bank for distribution of Bharti AXA Life Insurance products through the bank's branch network across India.
• PolicyBazaarcoreChannel Partner/ Reseller/ Distributor · 21 September 2023Exclusive distribution partnership for Wealth Maximizer ULIP plan (return of all charges ULIP plan) available only through PolicyBazaar online platform.
• Great LearningminorStrategic or Co-development Partner · 24 August 2022Partnership with Great Learning to offer PG programs, providing educational benefits to customers and enhancing brand value through skill development initiatives.
• Utkarsh Small Finance BankcoreChannel Partner/ Reseller/ Distributor · 22 October 2021Bancassurance partnership with Utkarsh Small Finance Bank for distribution of life insurance products, enhancing financial inclusion in underserved regions.
• AirtelminorStrategic or Co-development Partner · 23 September 2019Partnership to launch innovative prepaid bundle with inbuilt insurance cover of Rs 4 Lakh, combining telecommunications and insurance offerings.
• Akshaya PatraminorOthers · 22 August 2019Partnership with Akshaya Patra to support mid-day meal programme for school children as part of corporate social responsibility initiatives.
• Airtel Payments BankminorChannel Partner/ Reseller/ Distributor · 16 August 2018First-of-its-kind alliance to offer Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) through Airtel Payments Bank, promoting financial inclusion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HDFC Life Insurance: One of India's largest private life insurers, offering term, ULIP, savings, pension, and health products through agency, banca, and digital channels. Directly comparable in product mix, distribution model, and customer segments.
• ICICI Prudential Life Insurance: Major private life insurer in India offering term, ULIP, savings, and group plans through agency, banca, and digital channels. Closely comparable on product breadth, bancassurance strength, and target customer.
• Bajaj Allianz Life Insurance: JV between Bajaj Finserv and Allianz offering term, ULIP, savings, retirement, and group plans through agency, banca, and digital. Comparable JV structure with global insurer partner.
• Aditya Birla Sun Life Insurance: JV life insurer offering protection, savings, ULIP, retirement, and health products via agency, banca, and online channels. Direct comparable; multiple Bharti AXA CXOs came from here.
• Kotak Mahindra Life Insurance: Subsidiary of Kotak Mahindra Bank offering protection, savings, ULIP, retirement, and group plans, with strong banking-led bancassurance distribution. Comparable on banca-led distribution to SFB/niche banks.
• Tata AIA Life Insurance: JV between Tata Group and AIA offering term, ULIP, savings, and pension products across India. Strong brand-driven comparable with overlapping banca, agency, and digital distribution.
• Max Life Insurance: Private life insurer offering term, savings, ULIPs, retirement, and group plans through proprietary agency, banca, and digital. Comparable JV-derived model and product/customer mix; several Bharti AXA executives previously served at Max Life.
• PNB MetLife India Life Insurance: JV between PNB, MetLife, MIIPL, and others; offers term, ULIP, savings, and retirement products through banca, agency, and digital channels. Comparable JV structure and bank-led distribution.
• SBI Life Insurance: Joint-venture life insurer (SBI + BNP Paribas Cardiff) with term, ULIP, savings, pension, and group products heavily distributed via SBI's massive bank branch network. Direct competitor on bancassurance-led model.

Broad incumbents

• Life Insurance Corporation of India (LIC): India's dominant public-sector life insurer with the largest agent network and overwhelming market share in traditional and endowment products. Sets the competitive backdrop across all of Bharti AXA Life's product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bhartiaxalife
• YouTubeyoutube.com/c/bhartiaxalifeinsuranceindia
• Facebookfacebook.com/BhartiAXALife
• LinkedInlinkedin.com/company/bharati-axa-life-insurance-com-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bharati Axa Life Insurance Com Limited