TIANJIN CANEX INDUSTRY CO,LTD

What TIANJIN CANEX INDUSTRY CO,LTD does

TIANJIN CANEX INDUSTRY CO,LTD, operating commercially as Both Hands Cajon (双手箱鼓), is a Tianjin, China-based musical instrument manufacturer founded in 2008 that designs and produces cajon (wooden box) drums. The company offers 32 product series and over 100 SKUs spanning entry-level classical models (USD 52–98), mid-range professional instruments (USD 125–212), and premium tier products (USD 314–428), alongside a comprehensive accessories ecosystem including bongos, congas, pedals, pickups, cymbals, stands, and teaching materials.

Both Hands Cajon's technical differentiation rests on a pending patent for its Double Elastic Slot (双弹力卡槽) architecture, six proprietary snare system variants (SS01–SS06), four proprietary string systems (PR2.0, PR4.0, PIR4.0, PIR6.0), and CNC-based intelligent manufacturing covering panel cutting, edge milling, molding, robotic painting, and baking/drying. The company uses branded plywood materials (TechmuPly®, CanexPly®) and branded wood veneers (Tubaobao®, Weide®) sourced from birch and European beech. Production is anchored at a single Tianjin headquarters facility in the Changqing Science, Industry and Trade Park, Jinnan District.

The business operates a direct-to-consumer distribution model via bh-cajon.com (supporting 11 languages) and a B2B channel through annual international music trade shows (Music China, Beijing International Music Fair, Guangzhou International Music Fair) from 2015 through 2019. Customer segments include professional percussionists, music educators and institutions, hobbyist/consumer players, children (Junior series for under-1.3m users), and OEM/ODM partners. The brand has achieved cultural visibility through placement at the 2014 China-US Presidential State Banquet, on the Chinese television program The Voice of China, and via a 2019 brand ambassadorship with Singaporean percussionist Shawn K. The company is private, bootstrapped, and shows no venture capital or institutional investment in available disclosures.

Name

TIANJIN CANEX INDUSTRY CO,LTD

Legal name

TIANJIN CANEX INDUSTRY CO,LTD

Website

https://bh-cajon.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

TIANJIN CANEX INDUSTRY CO,LTD (Both Hands Cajon) is a Tianjin, China-based manufacturer founded in 2008 that designs and produces 100+ models of professional cajon drums across 32 series, selling directly to global musicians, educators, and hobbyists via e-commerce and international trade shows.

Ownership category

akta.pro rank

Headquarters

HQ city

Tianjin

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cajon Drum Sales (Wholesale/Retail): Revenue generated from manufacturing and selling various cajon drum products including City, Rose, Bevel, Almaster, Tara, Street Cajonie, Classical, Don Quixote, Creative, Junior, and Travel series. Sold directly to consumers via e-commerce and indirectly through trade show channels. Both wholesale and retail pricing available.
2. Accessories Sales: Cajon accessories including pedals, pads, brushes, shaker strips, spring strips, slots, pickups, cymbals, chime sets, bells, cymbal stands, cajon stands, and teaching materials sold as separate product lines.
3. Percussion Instruments (Bongo, Conga): Extended product line includes bongo drums, conga drums, and conga-bongo sets, along with percussion hardware such as stands and frames.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

TIANJIN CANEX INDUSTRY CO, LTD designs and manufactures wooden cajon (box) drums and related hand percussion instruments under the Both Hands Cajon brand, offering 32 series and 100+ models that span entry-level, mid-range, and premium professional segments. The company also produces bongo and conga drums, proprietary snare and string systems (SS01–SS06 and PR2.0/PR4.0/PIR4.0/PIR6.0), and a full accessories ecosystem (pedals, pads, brushes, pickups, cymbals, stands, bags, and teaching materials). Manufacturing uses CNC-based intelligent production lines and proprietary branded plywood materials (TechmuPly®, CanexPly®, Tubaobao®, Weide®) with a patented Double Elastic Slot (双弹力卡槽) design.

Product overview

TIANJIN CANEX INDUSTRY CO,LTD operates as Both Hands Cajon, a professional cajon (wooden box drum) design and manufacturing company established in 2008, based in Tianjin, China. The company offers a comprehensive portfolio of musical instruments centered around their core cajon products, organized into multiple product series: City/City Plus, Rose/Rose Plus, Bevel/Bevel Plus, Almaster/Almaster Plus, Tara/Tara Plus, Street Cajonie, Classical, Don Quixote, Creative (including Gypsy, Lap, Compass, Table, Desk, Qin, Conga, Bass, Chair), Junior (including Junior Bevel, DIY, Classical Junior, Sunny, Chun), and Travel lines. Beyond cajons, the company manufactures a complete range of accessories including bags, pads, pedals, cymbals (hand, hi-hat, crash), stands, brushes, pickups (wired and wireless), chime sets, castanets, shakers, snare systems, and string systems. The product line also extends to bongo and conga drums and teaching materials. The company emphasizes proprietary technologies including patented dual elastic slots, 10 different sound systems, and CNC manufacturing processes. The brand slogan is 'The Nature of Sound' (心有所属 音有所归).

Differentiator

Problem solved

Functional benefit

Products and services

• City & City Plus Cajon

Quantifiable outcome

• Both Hands Almaster BH-POR24 used at 2014 China-US Presidential State Banquet, establishing international brand prestige
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Shawn K (Kok Wai Heng)coreGTM or Marketing Partner · 1 August 2019Singapore-based professional percussionist and educator appointed as Both Hands brand ambassador in August 2019. Holds a Master's in Music Education from Boston University and a Master's in Digital Media from University of Newcastle, Australia. Has 25 years of percussion performance experience and 17 years of teaching experience. Performs at Both Hands trade show booths and provides product endorsement. Also endorsed by De Gregorio, Lemonking, and Tycoon Percussion.
• Joy Poly (South Korea)minorGTM or Marketing Partner · 1 January 2019Professional cajon percussion ensemble from South Korea that performed at Both Hands booth during Music China 2019 trade show, demonstrating product versatility and attracting international audience attention.
• GroovePapa Music Percussion Classroom (袁朝桢)minorGTM or Marketing Partner · 1 January 2019Chinese independent musician and founder of GroovePapa music percussion classroom who performed at Both Hands booth during Music China 2019, showcasing the brand to the Chinese music education community.
• Jader Balone's (Brazil)minorGTM or Marketing Partner · 1 January 2019Brazilian percussionist who performed at Both Hands booth during Music China 2019, demonstrating Both Hands instruments and providing technical support for live performances.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Schlagwerk Percussion: German manufacturer specializing in cajon and frame drums with proprietary snare systems and a wide model range. Directly comparable to Both Hands as a cajon-focused specialist serving professional and educational segments globally.
• Toca Percussion: Manufacturer of hand percussion including cajons, djembes, and bongos with strong worldwide retail distribution. Comparable to Both Hands as a multi-product percussion maker with mass-market and professional segments.
• Gon Bops: Long-established percussion brand offering cajons, bongos, congas, and timbales with broad retail and education distribution. Comparable to Both Hands across both cajon and Latin percussion categories, with deeper U.S. and Latin America market presence.
• Meinl Percussion: Global percussion manufacturer offering extensive cajon lines (including artist signature models) alongside hand percussion and accessories. Comparable to Both Hands in product breadth, premium artist positioning, and worldwide distribution.
• Tycoon Percussion: Established percussion brand offering cajons, bongos, and congas with a strong artist endorsement program. Directly comparable to Both Hands as both a cajon specialist and an endorser of Shawn K — competing for the same endorser roster and channel.
• De Gregorio: Italy-based boutique cajon manufacturer known for premium-quality wooden cajons favored by professional percussionists. Directly comparable to Both Hands' premium tier (Almaster, Tara) and shares the same endorser (Shawn K), competing in the same premium artist segment.

Broad incumbents

• Pearl Drums: Major global drum and percussion manufacturer with a wide cajon offering and deep worldwide distribution. Comparable to Both Hands as a maker and seller of cajons, but at substantially greater scale and channel reach across the broader drum category.
• LP (Latin Percussion): Iconic broad-line percussion brand owned by LP Music Group, offering cajons, bongos, congas, and a full hand-percussion range. Comparable to Both Hands as a brand selling cajons and adjacent percussion, but operating across many categories at much greater scale.
• REMO: World-leading drumhead and percussion manufacturer whose drumheads are used inside Both Hands' bongo and conga products. Comparable as an adjacent supplier in the percussion ecosystem and as a broader incumbent with category authority in acoustic percussion worldwide.
• Yamaha (Percussion & Drums): Global musical instrument conglomerate offering cajons and percussion among a full instrument portfolio. Comparable to Both Hands as an established manufacturer-distributor with worldwide channels, though operating at much greater scale across all instrument categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tianjin-canex-industry-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIANJIN CANEX INDUSTRY CO,LTD