BHC Chicken USA

What BHC Chicken USA does

BHC Chicken USA (legal entity: bhc USA LLC) is the US franchise operation of bhc, a South Korean fried chicken brand that holds the "No. 1 Korean Chicken Franchise" position in its home market. The US subsidiary was incorporated in California in 2023 and is headquartered in Los Angeles; it is a wholly-owned vehicle of South Korean conglomerate Dining Brands Group, which also operates OUTBACK and Super Duper Burgers in Korea. BHC USA sells Korean fried chicken and adjacent K-Food (tteokbokki, rabokki, kimchi fried rice), Western sandwiches, and sides through a unit-level franchise system, with 9 locations currently operating across California, New Jersey, Georgia, and Virginia.

The product line is anchored on signature items such as Bburinkle (cheese-seasoned fried chicken, with reported 7,719M+ cumulative Bburinkle sales over five years in the parent system), Matcho-King, Gold-King, and Sweet & Spicy, plus newer variants like HOT BBURINKLE and RED-KING. The company operates three standardized store formats — Express (1,200-1,500 sqft, quick-service), Hall (1,800-2,200 sqft, full menu with dine-in), and Pub (2,200-2,500 sqft, with alcohol and group dining) — supported by an in-house R&D lab focused on chicken preparation and food safety. No proprietary technology platform exists; ordering is handled through Toast Tab and individual location websites.

BHC USA makes money through a franchise model with two structures: Single-Unit Franchise (SUF) for individual operators and Master Franchise (MF) for multi-unit regional expansion, with current expansion focus on California, Texas, and New York. The brand is positioned on K-Trend and K-Food authenticity, marketing primarily through Instagram (@bhc_chicken_us) and the corporate website. The company's target customer is the individual consumer seeking Korean fried chicken and K-Food experiences via dine-in, takeout, and delivery; the system competes against both domestic QSR fried chicken chains and the growing wave of Korean-cuisine entrants in the US market.

Name

BHC Chicken USA

Legal name

bhc USA LLC

Website

https://bhcchickenusa.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

bhc USA LLC operates the US franchise business of Korea's No. 1 bhc chicken brand, running 9 Korean fried chicken and K-Food restaurants across California, New Jersey, Georgia, and Virginia, and expanding via Single-Unit and Master Franchise models into Texas and New York.

Ownership category

akta.pro rank

Product category

Korean Fried Chicken Restaurant

NAICS

Cafeterias, Grill Buffets, and Buffets (722514)

akta.pro primary industry

Poultry Shops (CRAHAHAD)

Keywords

• Korean fried chicken
• Restaurant franchise
• Quick service dining
• K-food restaurant
• Fast casual chicken

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees: Revenue generated from franchise fees for Single-Unit Franchise (SUF) and Master Franchise (MF) operators seeking to open BHC Chicken locations in the United States.
2. Restaurant Food Sales: Revenue from direct food and beverage sales at company-owned and franchise restaurant locations across California, New Jersey, Georgia, and Virginia.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

BHC Chicken USA operates as the US franchise arm of Korea's No. 1 chicken franchise brand, serving Korean fried chicken and K-Food menu items (Bburinkle, Matcho-King, Gold-King, Tteokbokki, fried rice) through company-owned and franchised restaurant locations. The company also sells franchise rights (Single-Unit and Master Franchise) to expand the bhc brand across the United States, with current operations in California, New Jersey, Georgia, and Virginia.

Product overview

BHC Chicken USA operates as a Korean fried chicken restaurant chain offering a unified menu of signature chicken products, K-Food dishes, Western sandwiches, and sides. The core product portfolio centers on Korea's No.1 signature flavors including mega-hit brands like Bburinkle (7,719M+ in accumulative sales), Matcho-King, Gold-King, and Tteokbokki. The company provides chicken products (Bburinkle, HOT BBURINKLE, Matcho-King, Sweet & Spicy, Gold-King, RED-KING, Classic, Hot Fried), K-Food items (Tteokbokki variants, Rabokki variants, fried rice dishes), Western sandwiches, and various sides. BHC Chicken USA also operates through franchise programs (Single-Unit Franchise and Master Franchise) and different store formats (Pub, Hall, Express) sized for various business models. The company positions itself as the No. 1 Korean chicken franchise chain internationally recognized and located in 7 regions and countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Korean Fried Chicken Menu Signature Korean fried chicken offerings for individual consumers seeking authentic K-food dining experiences, including mega-hit brands like Bburinkle (with signature Korean cheese seasoning, 7,719M+ in accumulated sales) and original Korean flavor varieties ranging from mild to extra spicy.
• K-Food Menu Traditional and trending Korean food items for individual consumers, including rice cake dishes (tteokbokki variants), noodle-rice cake combinations (rabokki), and Korean fried rice varieties.
• Western Sandwiches Western-style crispy chicken sandwiches for individual consumers, including Classic (with sweet habanero, mayo, and coleslaw) and Signature (with BBURINKLE seasoning and lemon yogurt sauce).
• Side Dishes Complementary side items for individual consumers ordering chicken and K-Food menu items, including signature fries with cheese seasoning, coleslaw, and cheese-based snacks.
• Single-Unit Franchise (SUF) Franchise program designed for individual business operators seeking to open a single bhc Chicken location in the US market. Provides bhc's systematic operating system to generate stable profits with targeted expansion focus on California, Texas, and New York.
• Master Franchise (MF) Master franchise program for business partners seeking multi-unit regional expansion of bhc Chicken locations across the United States, with current California operations and planned growth into Texas and New York.
• bhc Chicken Store Formats (Express, Pub, Hall) Three differentiated store format options for franchise operators: Express (small 1,200-1,500 sqft for quick service, takeout, and delivery); Pub (medium 2,200-2,500 sqft for chicken and beer with friends, indoor service and delivery); and Hall (medium 1,800-2,200 sqft for basic chicken and Korean food with indoor dining focus and delivery).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wingstop: Wingstop is a US chicken-focused QSR specializing in wings and tenders with strong franchise-driven growth. Comparable as a chicken-centric QSR competing for similar takeout/delivery occasions, though broader in concept.
• Chick-fil-A: Chick-fil-A is the dominant US chicken-focused QSR chain with thousands of locations. It competes for the same chicken meal occasions BHC targets, though it operates a broader, mainstream American concept rather than a Korean niche.
• Raising Cane's: Raising Cane's is a fast-growing US chicken QSR focused on chicken fingers. Comparable as a chicken-focused QSR scaling aggressively across the US, though positioned as a simpler American concept versus BHC's Korean positioning.
• KFC: KFC is the largest global fried chicken QSR brand and competes with BHC for fried chicken meal occasions globally, including in Korea. Comparable on core product (fried chicken) and franchise model, though vastly larger and broader.

Regional players

• Crown Fried Chicken: Crown Fried Chicken is a US East Coast fried chicken franchise chain with strong presence in NJ, NY, and PA markets where BHC is expanding. Comparable as a fried chicken franchise operating in overlapping US geographies, though focused on halal/halal-style American fried chicken.

Direct peers

• Kyochon Chicken: Kyochon is a major Korean fried chicken brand with international franchise operations including the US. It is directly comparable on product concept, Korean heritage, and franchise-driven expansion strategy.
• bb.q Chicken: bb.q Chicken is a Korean fried chicken franchise originating from Korea and expanding in the US. It is comparable in origin, product concept (Korean-style fried chicken with signature sauces), and franchise-based US growth model.
• Bonchon Chicken: Bonchon is a Korean fried chicken franchise with hundreds of US locations and a similar Korean-style dual-fried chicken concept. It is the most direct head-to-head competitor to BHC Chicken USA in the US Korean chicken segment.
• Hotto Dogu: Hotto Dogu is a Korean QSR chain specializing in Korean-style fried chicken and Korean street food in the US market. Comparable as a Korean-originated franchise offering fried chicken plus K-Food add-ons in similar US geographies.

Others

• Super Duper Burgers: Super Duper Burgers is a sibling brand under Dining Brands Group, BHC's parent conglomerate. Comparable as a portfolio brand within the same parent, useful for understanding corporate strategy and cross-brand operational synergies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bhc_chicken_us
• LinkedInlinkedin.com/company/bhc-chicken-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHC Chicken USA