What Rebellion Records does

Rebellion Records is an independent record label founded in 2023 and headquartered in New York City. The label signs independent and emerging artists across genres including dark pop, R&B, hip-hop, rock, and electronic music, and has built a roster of approximately 23-24 artists that together have accumulated over 5 billion streams. The label's artist development model is centered on social media virality and user-generated content, with TikTok serving as the primary top-of-funnel discovery and amplification channel. Notable signed artists include Chris Grey, PLVTINUM, MadTsai, DaniLeigh, Davide Dalmonte, 22Franc, Vana, and others.

The label's underlying technology is digital distribution and rights management, accessed primarily through a multi-million dollar strategic partnership with music technology company Too Lost, announced in October 2025. Too Lost provides both capital investment and distribution technology infrastructure. Rebellion Records does not own or operate consumer-facing products, and its technology stack is described in conventional terms without proprietary patents, trademarks, or AI components. The label has no dedicated application, no disclosed SDK or API, and no public integrations.

Rebellion Records generates revenue through music streaming royalties and rights management for its signed artists, distributed globally via digital streaming platforms including Spotify and Apple Music. Its go-to-market motion is product-led in the sense that artist discovery is driven by organic social media virality rather than traditional label marketing spend. The company operates with 1-10 employees, is privately held with no public ticker, and has no identified parent company beyond the Too Lost investment relationship. The label is actively operating and has continued to add artists and sign new releases since its founding.

Name

Rebellion Records

Legal name

Rebellion Records

Website

https://rebellionrecords.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebellion Records is an independent New York-based record label founded in 2023 that signs approximately 23-24 emerging artists across multiple genres, developing them through TikTok-driven social media virality and distributing via Too Lost's digital platform.

Ownership category

akta.pro rank

Product category

Independent Record Label

NAICS

Record Production and Distribution (51225), Music Publishers (512230)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industries

Rights Data, Metadata, Identifier & Repertoire Management (ISWC/ISRC/IPI, Matching) (MPAIAKAF), Rights Enforcement & Anti-Piracy (Claims, Takedowns, Litigation Support) (MPAIABAK)

Keywords

• Independent record label
• Artist development services
• Music distribution
• Digital streaming royalties
• Music rights management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Music streaming and royalties: Record label revenue from music streaming across platforms, digital royalties, and rights management for signed artists.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rebellion Records is an independent record label that signs, develops, and distributes music for a roster of approximately 23 artists spanning dark pop, R&B, hip-hop, rock, and electronic genres. The label provides artist development, digital distribution, and rights management services, leveraging TikTok-driven social media virality and user-generated content to accelerate artist growth.

Product overview

Rebellion Records is a music record label founded in 2023 that operates as a unified artist development platform. The label's core offering is its artist roster, which includes diverse acts such as Chris Grey (dark cinematic pop), PLVTINUM (alt-pop), MadTsai (bedroom pop), DaniLeigh (R&B/pop), Davide Dalmonte (viral TikTok artist), and 22Franc (hip-hop creator), among 24 total signed artists. The label leverages social media virality, TikTok-driven discovery, and user-generated content to accelerate artist growth, supported by a strategic partnership with Too Lost for digital distribution and rights management technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Roster and Artist Development Services A signed artist roster of approximately 23 artists spanning dark pop, R&B, hip-hop, rock, and electronic genres, supported by artist development services that include social media virality amplification and TikTok-driven discovery strategies. The label provides infrastructure, capital, and distribution to help independent and emerging artists build audiences and generate streaming revenue.
• Digital Music Distribution and Rights Management Global digital music distribution to streaming platforms including Spotify and Apple Music, paired with rights management technology, provided to signed artists via the Too Lost partnership. Enables worldwide release of catalog content with associated royalty collection.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• SoundCloud: Audio streaming and creator-discovery platform that has launched and developed many independent artists. Comparable as both a discovery funnel for indie artists and a distribution/streaming channel overlapping with Rebellion's GTM.
• TuneCore: Digital music distribution and rights administration service for independent artists. Comparable as part of the indie distribution infrastructure that competes with Too Lost's technology stack.
• DistroKid: Direct-to-artist digital music distribution platform serving independent musicians with global streaming delivery. Comparable as the broader indie distribution ecosystem that powers labels like Rebellion; potential alternative channel for artists.
• Stem (label services): Distribution, payments, and analytics platform for independent labels and artists. Comparable in serving the operational and distribution backbone that indie labels like Rebellion rely on.

Broad incumbents

• Republic Records: Major record label (Universal Music Group) with extensive pop, hip-hop, and indie-adjacent roster and global distribution. Comparable as a major-label competitor courting the same viral independent artists that Rebellion develops.
• Warner Records: Major record label (Warner Music Group) with broad pop, R&B, and hip-hop roster and significant streaming catalog. Comparable as a major-label competitor for breakout independent talent and the broader streaming-led music market Rebellion operates in.

Direct peers

• 10K Projects: Independent record label built around TikTok and digital virality, signing and developing artists discovered on social platforms. Closest comparable to Rebellion's TikTok-native A&R model and indie positioning.
• AWAL Recordings: Distribution and label services company offering digital distribution, rights management, and marketing to independent artists. Comparable to Rebellion because it provides indie artists with the same distribution and rights infrastructure that Too Lost provides Rebellion.
• Empire Distribution: Independent record label and distribution company with strong hip-hop, R&B and pop roster and global digital distribution. Comparable in indie label scale, genre mix, and digital distribution focus.
• Quality Control Music: Independent hip-hop and R&B label known for developing breakout artists and strong streaming catalogs. Comparable in indie label status, artist development focus, and reliance on streaming revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/rebellionrecordsnyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebellion Records