Berkshire Hathaway HomeServices Idaho Realty

What Berkshire Hathaway HomeServices Idaho Realty does

Berkshire Hathaway HomeServices Idaho Realty is a Treasure Valley real estate brokerage structured as a franchisee of the Berkshire Hathaway HomeServices network. The firm traces its origin to Jensen Real Estate, founded in 1946 in Caldwell, Idaho by Stanley L. Jensen, and operated today as a single-market brokerage serving the Boise metropolitan area (Boise, Meridian, Eagle, Nampa, Caldwell, Kuna, Star, Middleton). The company employs approximately 9 people (with roughly 15 agents listed on the website including Designated Broker Greg Jensen and Relocation Director Julie Simmons) and offers residential and commercial brokerage, relocation services, market analysis, and first-time buyer education.

The brokerage's product surface is a WordPress-based website delivering property search, interactive map search, market analysis request forms, a relocation inquiry form, an agent directory, a real estate terms glossary, a blog, client reviews, and a philanthropy page, supplemented by social media presence on Facebook, Instagram, and YouTube, and an editorial partnership with Wall Street Journal Custom Studios for "The Key" publication. No proprietary technology, mobile app, API, or SDK is offered, and no AI/ML capability is evidenced.

The firm earns commission revenue on real estate transactions in its local market (typical rates 5%–6% of sale price split between sides and brokerages, then negotiated per agent), augmented by a corporate relocation referral channel via Brookfield Global Relocation Services that channels enterprise transferring employees to the firm. The franchise affiliation supplies brand rights, marketing assets, and access to a referral network spanning 48,000+ agents and 1,530 offices across 13 countries; operational control remains with local ownership.

Name

Berkshire Hathaway HomeServices Idaho Realty

Legal name

Berkshire Hathaway HomeServices Idaho Realty

Website

https://bhhsidahorealty.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Berkshire Hathaway HomeServices Idaho Realty is a residential and commercial real estate brokerage serving Idaho's Treasure Valley, operating as a franchisee of the Berkshire Hathaway HomeServices network with roughly 15 agents, and offering relocation referral services via Brookfield Global Relocation Services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Corporate relocation services
• Commercial real estate sales

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: The company earns revenue through real estate transaction commissions on residential and commercial property sales and purchases. Agents represent buyers and sellers in the greater Boise/Treasure Valley area, with the brokerage affiliated with the Berkshire Hathaway HomeServices national franchise network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Berkshire Hathaway HomeServices Idaho Realty is a residential and commercial real estate brokerage representing buyers and sellers across Idaho's Treasure Valley. The firm is staffed by approximately 15 licensed agents led by a Designated Broker and a Relocation Director, and it provides buyer representation, seller representation, commercial property transactions, and certified domestic and international relocation services. Supporting the brokerage are online property search, comparative market analysis, and educational resources built on a standard brokerage website.

Product overview

Berkshire Hathaway HomeServices Idaho Realty is a residential real estate brokerage offering a unified platform of services for buying, selling, and relocating homes in Idaho's Treasure Valley. The core offering centers on property search tools (Property Search and Map Search), agent-guided buying and selling services, and specialized relocation assistance for domestic and international transferees. Supporting modules include market analysis, an agent directory, a real estate glossary, blog content, client reviews, and a relocation inquiry form. The brokerage is affiliated with the broader Berkshire Hathaway HomeServices network and leverages the brand's recognition while maintaining local market expertise through its team of agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage (Buyer and Seller Representation) Full-service buyer and seller representation for residential properties throughout Idaho's Treasure Valley, including Boise, Meridian, Eagle, Nampa, Caldwell, Kuna, Star, and Middleton. Services cover first-time homebuyer guidance, mid-market transactions, high-end residential sales, market analysis, pricing strategy, transaction coordination, and fiduciary representation.
• Commercial Real Estate Brokerage

Quantifiable outcome

• 97% Premier Service rating from Brookfield Global Relocation Services for relocation services

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Brookfield Global Relocation ServicescoreGTM or Marketing Partner · 1 January 2016Brookfield Global Relocation Services refers relocating employees to Berkshire Hathaway HomeServices Idaho Realty for home finding and marketing services. The company received Brookfield's Gold Award in 2016 for achieving 97% Premier Service rating. Brookfield is a major global provider of relocation services, making this partnership a significant source of corporate relocation client referrals for the Idaho brokerage.
• Berkshire Hathaway HomeServices (Franchisor)coreStrategic or Co-development PartnerBHHS Idaho Realty operates as a franchisee under the Berkshire Hathaway HomeServices brand, owned by Columbia Insurance Company (a Berkshire Hathaway affiliate). The franchise provides brand recognition, access to a network of 48,000+ agents, referral systems, marketing resources, and the Berkshire Hathaway brand identity. The parent company HomeServices of America is the second-largest residential brokerage in the U.S.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• RE/MAX: Global residential real estate franchise network with independent-agent model similar to BHHS. Operates multiple offices in the Boise/Treasure Valley market and competes for the same agent talent and consumer mindshare.
• Keller Williams Realty: Largest residential real estate franchise in the U.S. by agent count, with an agent-centric model and strong presence in Idaho. Closely comparable in target customer (mid-market residential buyers/sellers) and revenue model (commission splits).
• Century 21 Real Estate: Global residential real estate franchise with comparable full-service brokerage offering and franchise-based structure. Competes in similar price tiers and serves both first-time and move-up buyers.
• Sotheby's International Realty: Luxury-oriented residential real estate franchise that overlaps with BHHS Idaho Realty's high-end residential segment. Comparable brand-driven premium positioning and agent-driven service model.
• Berkshire Hathaway HomeServices (Network Franchise): The parent franchise network of which BHHS Idaho Realty is a member. Other member brokerages operate with the same brand, tools, and referral systems, making them the most direct comparables in terms of business model and economics.
• Coldwell Banker: Long-established residential real estate brokerage franchise with comparable commission-based model, agent network structure, and brand-driven value proposition. Competes head-to-head with BHHS in many markets including Boise.

Emerging players

• Compass: Tech-forward residential brokerage expanding into mid-size metros. While Compass competes with BHHS for agents and clients, its proprietary technology platform and concierge model represent a differentiated — and potentially disruptive — approach.
• eXp Realty: Cloud-based residential brokerage with a virtual office model and revenue-sharing program that has aggressively recruited agents from traditional firms. Operates in Idaho and competes for the same agent and client pool.

Others

• Idaho Real Estate Commission: State regulatory body that audits and licenses Idaho brokerages. While not a peer, it shapes the compliance and operational standards that BHHS Idaho Realty must meet, and is the source of the firm's 2018 Exemplary Audit Award.

Broad incumbents

• HomeServices of America (Sister Brokerages): The parent operating company and its other owned brokerage subsidiaries (e.g., Edina Realty, Huff Realty) operate with overlapping model and brand family. Useful comps for franchise economics, agent production, and network referral dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeinstagram.com/bhhs.idahorealty
• Facebookfacebook.com/BHHSIdahoRealty
• LinkedInlinkedin.com/company/berkshire-hathaway-homeservices-idaho-realty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Idaho Realty