Berkshire Hathaway HomeServices-Pinehurst Realty Group

What Berkshire Hathaway HomeServices-Pinehurst Realty Group does

Berkshire Hathaway HomeServices-Pinehurst Realty Group, doing business as Berkshire Hathaway HomeServices Carolinas Realty, is a regional residential and commercial real estate brokerage serving buyers and sellers across North Carolina and upstate South Carolina. The company traces its heritage to 1910, when it was founded as York Construction Company in Raleigh, NC, and affiliated with the Berkshire Hathaway HomeServices franchise brand in 2013, operating today as an independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, under a franchise agreement with BHH Affiliates, LLC. It operates multiple office locations across major Carolinas markets including Raleigh, Charlotte, Durham, Cary, Chapel Hill, Winston-Salem, and Greensboro, with a reported staff of 47.

The company delivers brokerage services through a network of sales associates supported by an online property search platform with MLS integration and IDX data exchange across five regional MLS systems (Triangle MLS, Canopy MLS, Triad MLS, NCRMLS, and Longleaf Pines Association of Realtors MLS). Core products include home buyer representation, home seller representation, instant home valuation tools, and rental property search with online applications via a Rental Beast integration. Ancillary offerings—home financing resources, new construction representation, relocation services, title insurance, and home warranty—extend the platform beyond pure brokerage. The underlying technology is a consumer-facing real estate portal with property search, agent lookup, and content marketing components; no API, mobile app, or proprietary AI/ML capabilities are disclosed.

Revenue is generated through transaction-based commissions on residential and commercial real estate sales, rentals, and land transactions across the Carolinas. Pricing is negotiated per transaction rather than publicly disclosed, with a pay-as-you-go billing cadence tied to property sale prices. The go-to-market model is sales-led, combining direct agent engagement with self-service website tools and MLS-driven listing distribution. Customer segments are horizontal: residential home buyers and sellers are the primary audiences, with rental property seekers as a secondary segment. Marketing is primarily digital, centered on the company website, MLS exposure, and local community content such as market update videos and area guides.

Name

Berkshire Hathaway HomeServices-Pinehurst Realty Group

Legal name

BHH Affiliates, LLC

Website

https://bhhsprg.com

Company type

Private

Founded year

1910

Operating status

Operating

Short description

Berkshire Hathaway HomeServices-Pinehurst Realty Group is a regional residential and commercial real estate brokerage serving buyers, sellers, and renters across North Carolina and upstate South Carolina under a Berkshire Hathaway HomeServices franchise, earning commission-based revenue on transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• Property listing platform
• Real estate agent network

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: The company earns commissions on residential real estate transactions for both buyers and sellers. This includes single family homes, condos, townhouses, land, commercial properties, and rentals across North Carolina and South Carolina markets. Commissions are typically a percentage of the sale price, split between listing and buyer's agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Berkshire Hathaway HomeServices-Pinehurst Realty Group is a residential and commercial real estate brokerage serving North Carolina and upstate South Carolina through a network of sales associates. The firm provides buyer and seller representation, online property search, home valuation, and ancillary services such as home financing, new construction, relocation, title insurance, and home warranty. The brokerage operates under the Berkshire Hathaway HomeServices brand and is affiliated with multiple regional MLS systems for property distribution.

Product overview

Berkshire Hathaway HomeServices Carolinas Realty operates as a residential and commercial real estate brokerage platform offering a unified service portfolio. The core offerings consist of buyer and seller representation through an agent network, supported by an online property search platform. Add-on services include home financing (via Berkshire Hathaway brand), new construction representation, relocation services, title insurance, and home warranty programs. The platform integrates with MLS data feeds and Rental Beast for rental applications, enabling property listings across multiple types including single family, condos, townhouses, multi-family, land, and commercial properties serving markets across North Carolina and upstate South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Berkshire Hathaway HomeServicesflagshipStrategic or Co-development Partner · 1 January 2013In 2013, the company affiliated with Berkshire Hathaway HomeServices, one of the world's most respected brands. This alignment solidified their position as the region's most trusted real estate company and provided access to a global network of buyers and sellers.
• HomeServices of America, Inc.coreStrategic or Co-development PartnerAn independently operated subsidiary of HomeServices of America, Inc., which is a Berkshire Hathaway affiliate. The company operates as a franchisee of BHH Affiliates, LLC.
• Columbia Insurance CompanyminorStrategic or Co-development PartnerBerkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, providing brand licensing and trademark protection.
• Triangle MLS, Inc. (North Carolina)coreChannel Partner/ Reseller/ DistributorData provider for real estate listings in North Carolina. Properties across the service area are listed and distributed through this MLS system.
• Canopy MLScoreChannel Partner/ Reseller/ DistributorRegional MLS provider covering Charlotte and surrounding markets in North and South Carolina.
• Triad MLS, Inc.coreChannel Partner/ Reseller/ DistributorMLS provider for the Triad region of North Carolina including Greensboro, Winston-Salem, and High Point areas.
• NCRMLS (North Carolina Regional Multiple Listing Service)coreChannel Partner/ Reseller/ DistributorRegional MLS service covering various parts of North Carolina, providing listing data distribution for properties in the service area.
• Longleaf Pines Association of Realtors MLSminorChannel Partner/ Reseller/ DistributorRegional MLS provider serving parts of the North Carolina market.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compass: National technology-forward residential brokerage competing in similar luxury and mid-tier segments. Both operate as agent-network brokerages facilitating buy/sell transactions, though Compass differentiates through proprietary tech and agent equity model.
• Keller Williams Realty: Largest US residential franchise brokerage by agent count, operating on a similar commission-based model with regional market centers. Competes directly for agent recruitment and seller listings across the Carolinas.
• Coldwell Banker: Long-established national residential brokerage franchise network under Anywhere Real Estate (formerly Realogy). Competes in the same traditional residential brokerage category with similar agent-network economics and franchise structure.
• RE/MAX: Global franchise residential brokerage with strong agent-network model. Competes directly for agents and listings across NC/SC markets, with similar commission-split and franchise-fee economics.
• Sotheby's International Realty: Luxury-focused global franchise brokerage. Competes most directly in the firm's luxury homes segment, leveraging a similar brand-affiliation model targeting high-net-worth buyers and sellers.
• Better Homes and Gardens Real Estate: National franchise brokerage operating under a consumer-recognizable media brand. Directly comparable business model with franchise structure and residential brokerage focus across multiple US regions.
• eXp Realty: Cloud-based, agent-centric brokerage with national reach and rapid agent recruitment growth. Competes for the same agent pool on a different commission/equity model, representing a structural alternative.
• Howard Hanna Real Estate: Large privately-held regional brokerage with strong Mid-Atlantic and Southeast presence. Comparable family-controlled franchise-style brokerage model with similar geographic concentration and full-service offering.
• HomeSmart: Fast-growing national residential brokerage competing on commission structure and agent economics. Directly comparable commission-based brokerage model targeting similar consumer segments.
• Weichert Realtors: Established residential and commercial brokerage franchise with Mid-Atlantic and Southeast presence. Operates similar agent-network model with comparable service offerings including title, mortgage, and insurance.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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