B:HIVE
B:HIVE is a privately-held premium flexible workspace provider operating two buildings at Smales Farm in Takapuna, Auckland, offering subscription-based private offices and dedicated desks to NZ SMEs and enterprise tenants, supplemented by event-space hire and a curated member community programme.
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What B:HIVE does
B:HIVE is a privately-held premium flexible workspace provider founded in 2017, operating across two buildings (B:HIVE HQ and B:HIVE+) at the Smales Farm campus in Takapuna, Auckland's North Shore. The company is described by third-party coverage as New Zealand's largest shared working space. Its core offering comprises Private Offices for teams of 2–50 on one-to-three-year licence terms and Dedicated Desks for individuals or teams of 1–8 on monthly terms, sold as all-inclusive monthly licences that bundle high-speed internet, power, cleaning, reception, premium kitchens and bathrooms, end-of-trip facilities, a business address and bookable on-floor meeting rooms. A separate event-space hire vertical markets boardrooms, seminar rooms and an auditorium to both members (at discounted rates) and external clients.
The underlying technology stack is operationally focused rather than product differentiated. Member access and meeting-room booking are delivered through a proprietary B:HIVE App integrated with the Nexudus workspace management platform (bhive.spaces.nexudus.com), which handles digital access control and on-floor meeting-room reservations. No public or partner-facing API or SDK is offered, and no AI/ML capabilities are described in the available material. Pricing is opaque and tailored to each tenant rather than publicly disclosed; revenue is not reported.
B:HIVE's go-to-market blends direct enterprise field sales, operated by a small in-house leasing team, with a community-led acquisition motion built around curated member events, weekly drinks, member-stories content and a NZ$1,500 referral incentive paid to members who introduce new private-office tenants. Authorised commercial leasing agencies CBRE, Colliers, JLL and Bayleys act as the primary enterprise channel. Named customers span global enterprises such as LEGO, SharkNinja and Reckitt alongside NZ SMEs and solo professionals, with vertical spread across financial services, legal, health, ecommerce, digital fitness and construction technology.
B:HIVE firmographics
Firmographics- Name
- B:HIVE
- Legal name
- B:HIVE Limited
- Website
- https://bhive.co.nz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- B:HIVE is a privately-held premium flexible workspace provider operating two buildings at Smales Farm in Takapuna, Auckland, offering subscription-based private offices and dedicated desks to NZ SMEs and enterprise tenants, supplemented by event-space hire and a curated member community programme.
- Ownership category
- akta.pro rank
Where B:HIVE is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
B:HIVE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Workspace Licenses: B:HIVE generates primary revenue through monthly licence fees for private offices and dedicated desks. The all-inclusive licence covers OPEX and utilities including high-speed internet, power, water, cleaning, and rubbish removal. Private offices are offered on one-to-three-year terms while dedicated desks operate on monthly terms. Pricing is tailored to each business based on team size, desk requirements, and space configuration.
- Event Space Hire: Revenue is generated from hiring out boardrooms, seminar rooms, and auditoriums. Boardrooms and seminar spaces are designed for professional meetings, workshops, and presentations. The auditorium is suitable for panels, keynotes, and conferences, connected to a spacious foyer and bar for pre- and post-event networking. B:HIVE members receive discounted rates.
- Meeting Room Bookings: On-floor meeting rooms are included in membership at no additional charge. Additional meeting and event spaces beyond the allocated on-floor rooms can be hired at additional cost.
- Printing Services: Printing services are available on a pay-as-you-use basis, charged monthly based on usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Private Offices - Teams of 2 to 50 |
| Subscription | Monthly | Dedicated Desks - Teams of 1 to 8 |
| Usage-based | Pay-as-you-go | Event Spaces - Boardrooms, Seminar Rooms, Auditorium |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
B:HIVE product offering
Product offeringCore offering
B:HIVE provides premium, all-inclusive flexible office space across two buildings (B:HIVE HQ and B:HIVE+) at Smales Farm in Takapuna, Auckland. Its core offerings are Private Offices for teams of 2 to 50 (one-to-three-year licences) and Dedicated Desks for individuals/teams of 1 to 8 (monthly terms), bundled with 24/7 access, utilities, high-speed internet, reception services, business address, premium amenities, and access to a curated community programme. B:HIVE also hires out boardrooms, seminar rooms, and an auditorium as event spaces to members and external clients.
Product overview
B:HIVE is a premium shared office space provider operating across two buildings — B:HIVE HQ and B:HIVE+ — at Smales Farm in Takapuna, Auckland. Its offering is structured as a single, unified workspace-membership model centred on flexible offices and dedicated desks, with associated amenity and community benefits bundled into a single monthly licence fee. The core products are Private Offices (for teams of 2–50, on one-to-three-year terms) and Dedicated Desks (for teams of 1–8, on monthly terms), both of which include 24/7 access, utilities, high-speed internet, reception services, business address, premium kitchens and bathrooms, end-of-trip facilities, and access to bookable on-floor meeting rooms at no additional charge. Event Spaces (boardrooms, seminar rooms, and an auditorium) are available as a hireable add-on for both members and external clients. All memberships also include participation in a curated community programme of events and networking activities. There is no modular platform or separate software product — the offering is purely physical workspace and associated services.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Offices Secure, fully furnished private office spaces designed for teams of 2 to 50, offered on one-to-three-year licence terms. Includes 24/7 access, all-inclusive OPEX (high-speed internet, power, water, cleaning, rubbish removal), reception services, premium kitchens and bathrooms, business address, end-of-trip facilities, access to the wider B:HIVE community, and Smales Farm amenities. Pricing is tailored based on team size and space configuration.
- Dedicated Desks Permanent desk memberships for individuals or teams of 1 to 8 with secure storage and 24/7 access. Provided on flexible monthly terms with consistency, flexibility, and connection to the B:HIVE community. On-floor meeting rooms are bookable at no additional charge.
- Event Spaces Hireable venues including professional boardrooms for planning sessions and board meetings, flexible seminar rooms for team trainings and group sessions, and an auditorium suitable for panels, keynotes, and conferences. The auditorium is connected to a spacious foyer and bar for pre- and post-event networking. Supported by an on-site events team and available to both B:HIVE members (at discounted rates) and non-members.
Companies that use B:HIVE
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
B:HIVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
B:HIVE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CBREcoreCBRE is one of B:HIVE's authorised commercial leasing agents engaged by Smales Farm for responding to leasing enquiries and assisting prospective tenants in finding suitable office space.
- CollierscoreColliers is an authorised commercial leasing agent engaged by Smales Farm to help respond to workspace enquiries and assist businesses in finding suitable space at B:HIVE.
- JLLcoreJLL (Jones Lang LaSalle) serves as an authorised commercial leasing agent for B:HIVE/Smales Farm, handling leasing enquiries and helping businesses find appropriate workspace solutions.
- BayleyscoreBayleys is an authorised commercial leasing agent engaged by Smales Farm to assist with B:HIVE workspace leasing enquiries and tenant acquisition.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
B:HIVE competitors and assessment
Company assessmentDirect peers
- BizDojo: BizDojo was a New Zealand coworking operator with locations in Auckland and Wellington, targeting similar SME and startup communities. It competed directly with B:HIVE in the NZ flexible workspace market around community-led growth and SME-focused memberships.
- Spaces: Spaces is IWG's premium coworking brand emphasising design-forward, community-led workspaces. It mirrors B:HIVE's positioning around architectural quality, curated community, and enterprise-grade flexibility in overlapping target customer segments.
- Convene: Convene provides premium meeting, event, and flexible workspace to enterprise clients, emphasising design, hospitality-grade service, and curated experiences. It is a direct peer to B:HIVE's event-space and private-office enterprise offering.
- IWG plc: IWG is the world's largest flexible workspace operator, running brands like Regus, Spaces, and HQ across 120+ countries. It competes directly with B:HIVE in the premium flexible office category for SME and enterprise tenants, though at vastly greater global scale and capital access.
- WeWork: WeWork is the most recognised global premium coworking brand, offering design-led, community-driven flexible workspaces to enterprise and SME clients. Despite recent restructuring, it remains a direct competitor to B:HIVE's premium positioning and member-experience model.
- The Office: The Office is an Auckland-based coworking and flexible office provider serving SME and enterprise tenants. It is a direct local competitor to B:HIVE, competing for the same pool of North Shore and broader Auckland customers seeking flexible workspace.
- Generator: Generator is a New Zealand flexible workspace provider offering coworking and private offices in Auckland. It is a direct competitor to B:HIVE in the same local market, targeting similar SME and enterprise customers with comparable subscription models.
Broad incumbents
- Workspace Group plc: Workspace Group is a London-listed flexible office provider offering design-led workspace to SMEs and enterprise customers. It shares B:HIVE's premium design and community-focused positioning at much greater scale within the UK market.
- Industrious: Industrious (acquired by CBRE) is a premium flexible workspace operator serving enterprise clients across North America. It shares B:HIVE's premium design, hospitality service, and enterprise focus, though at much greater scale and within different geographies.
Regional players
- Enspiral: Enspiral is a New Zealand-based coworking and professional services community focused on social enterprises and purpose-driven businesses. It is a regional peer operating in adjacent segments of the NZ flexible workspace market with a similar community-led ethos.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
B:HIVE social profiles
Digital presenceB:HIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
B:HIVE leadership team
Management profileNumber of profiles
Profiles2 records
B:HIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B:HIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B:HIVE
What does B:HIVE do?
B:HIVE provides premium, all-inclusive flexible office space across two buildings (B:HIVE HQ and B:HIVE+) at Smales Farm in Takapuna, Auckland. Its core offerings are Private Offices for teams of 2 to 50 (one-to-three-year licences) and Dedicated Desks for individuals/teams of 1 to 8 (monthly terms), bundled with 24/7 access, utilities, high-speed internet, reception services, business address, premium amenities, and access to a curated community programme. B:HIVE also hires out boardrooms, seminar rooms, and an auditorium as event spaces to members and external clients.
Is B:HIVE a public or private company?
B:HIVE is a private company. It is classified as unknown and is currently operating.
When was B:HIVE founded?
B:HIVE was founded in 2017. It employs 1 to 10 people.
Where is B:HIVE based?
B:HIVE is headquartered in Auckland, New Zealand, in the Oceania region.
How does B:HIVE make money?
Four revenue lines are on record. Workspace Licenses are the primary driver. The others are event Space Hire, meeting Room Bookings and printing Services.
Who are B:HIVE's main competitors?
Direct peers on record are BizDojo, Spaces, Convene, IWG plc, WeWork, The Office and Generator. Broad incumbents are Workspace Group plc and Industrious. Enspiral is listed as a regional player.
Does B:HIVE have an API?
No public API is recorded for B:HIVE.