BHR - Bureau Horticole Régional

What BHR - Bureau Horticole Régional does

BHR - Bureau Horticole Régional is a French regional horticultural advisory bureau headquartered in Les Ponts-de-Cé near Angers in the Pays de la Loire region. Founded in 1983, the organization provides plant and horticultural expertise to professional producers and broader industry actors operating in its regional market. BHR delivers a multi-channel service model comprising individual consulting, collective group actions, and sector-wide events and communications.

The organization's core offerings include individual advisory services (Conseils individuels) tailored to individual producers, collective actions (Actions collectives) enabling group-based learning and shared horticultural support, and the Plateforme Pep's, a dedicated platform providing resources and coordination tools for the horticultural community. The organization's events and communications offering (Événements et communications végétales) targets broader actors across the plant value chain. No proprietary technology platform, patents, AI/ML capabilities, or integrations are documented in the available source material; the Pep's platform is described as a resource hub rather than a technology product.

BHR operates a professional services revenue model, generating revenue through individual and collective consulting fees and event/communications services. Pricing is not publicly disclosed. The go-to-market motion is sales-led and direct, with advisory engagement targeted at horticultural producers and industry actors in the Pays de la Loire region. With a headcount of five employees, BHR is a small, regionally focused operation with no observed funding, M&A, or external investment activity.

Name

BHR - Bureau Horticole Régional

Legal name

BHR - Bureau Horticole Régional

Website

https://bhr-vegetal.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BHR - Bureau Horticole Régional is a French regional horticultural advisory bureau founded in 1983 near Angers in Pays de la Loire. It provides individual consulting, collective actions, the Pep's resource platform, and sector events to professional horticultural producers and plant industry actors.

Ownership category

akta.pro rank

Headquarters

HQ city

Les Ponts-de-Cé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Consulting Services: BHR generates revenue through the provision of individual and collective consulting services to horticultural producers, as well as through events and communications serving the plant industry value chain.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

BHR is a regional horticultural bureau that delivers individual consulting, collective support actions, sector events, and communications to horticultural producers and plant industry actors in the Pays de la Loire region of France. Its offering combines one-on-one technical advisory with group programs and the Plateforme Pep's digital platform for resource access and coordination across the regional horticultural value chain.

Product overview

BHR (Bureau Horticole Régional) is a regional horticultural advisory bureau serving producers and sector actors near Angers, France. The organization operates as a multi-channel advisory service comprising individual consultation services, collective group actions, a dedicated online platform (Plateforme Pep's), and sector-wide events and communications. The offering combines personalized one-on-one producer advice with group programs, all supported by a digital platform for resource access.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseils individuels (Individual Advisory) Individual advisory services delivered directly to professional horticultural producers, providing personalized technical expertise and guidance on plant production matters.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pep's PlatformminorOthersBHR operates the Plateforme Pep's as part of its service offerings, providing a dedicated platform for horticultural producers and sector actors to access resources, coordination tools, and collective support mechanisms.

Expansion highlights1 record

Broad incumbents

• Terre Inovia: French technical institute for oilseed crops and protein crops providing R&D and advisory to producers. Comparable as a French agricultural technical/advisory body delivering expert services and collective support to a regional producer base.
• CTIFL (Centre Technique Interprofessionnel des Fruits et Légumes): French interprofessional technical center for fruits and vegetables providing technical advisory, applied research, and collective support services. Comparable to BHR as a sector-specific French advisory body serving producers with technical expertise and coordination.
• ASTREDHOR: French national technical institute for horticulture that provides R&D, technical advisory, and collective services to horticultural producers nationwide. Comparable to BHR because it serves the same producer base with technical expertise and collective actions, though at a national scale.
• Chambres d'agriculture France: France's national network of agricultural chambers providing advisory services, technical support, and sector coordination to farmers including horticultural producers. Comparable to BHR because they deliver individual consulting and collective actions to agricultural producers, though at much broader agricultural scope.
• Arvalis: French agricultural technical institute focused on arable crops, providing technical advisory and applied research to producers. Comparable to BHR as a French sector-specific technical/advisory organization delivering expertise and collective programs to producers.

Regional players

• Vegepolys Valley: French plant innovation cluster based in Angers/Anjou region coordinating R&D and industry actors in the horticultural value chain. Comparable to BHR as a regional ecosystem coordinator serving plant industry actors in the same Pays de la Loire geography.
• Chambre régionale d'agriculture des Pays de la Loire: Regional branch of France's agricultural chambers operating specifically in Pays de la Loire, the same region BHR serves. Directly comparable as a regional advisory body for agricultural producers in the same geography, though with broader agricultural scope versus BHR's horticultural specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/bhr-vegetal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHR - Bureau Horticole Régional