Builders Mart

What Builders Mart does

Builders Hub Group, operating commercially as Bhub Nigeria, Bhub, Builders Hub, and Bhub Mart, is a privately held Nigerian construction and accommodation ecosystem headquartered at 1, Onabule Street, Lagos, with a stated founding around 2013-2014. The company operates four interconnected sub-brands: Bhub Mart, a single physical retail storefront selling premium building materials including tiles, doors, toiletries, and construction supplies with in-store expert consultation; Bhub Academy, a vocational training college delivering courses in furniture making, masonry, and plumbing; Builders Konnect, a multi-vendor e-commerce marketplace connecting verified building material suppliers with buyers (listed as 'Coming Soon'); and Shortlet Konnect, a premium short-term accommodation marketplace with host facility management services (also 'Coming Soon').

The active revenue model is built on hardware sales at the Lagos storefront and professional services revenue from vocational training courses, with planned future take-rate and transaction-fee revenue from the two digital marketplaces once launched. The technology underpinning is a standard corporate website (bhubng.com) with contact forms, newsletter signup, and basic digital marketing — no proprietary AI, no public API, no mobile app, and the marketplace platforms remain in development. Go-to-market is direct-to-consumer via physical walk-ins, phone, email, and inbound web inquiries.

The company serves individual homeowners and contractors purchasing building materials, artisans and construction workers enrolling in vocational courses, prospective guests and hosts on the shortlet marketplace, and building material suppliers who would participate in the planned multi-vendor platform. No named enterprise customers, funding rounds, M&A activity, partnerships, patents beyond a registered Bhub/Builders Hub trademark, or public leadership beyond Managing Director Kehinde Owolabi are disclosed in the source data. Operating geography is limited to Lagos within Nigeria.

Name

Builders Mart

Legal name

Builders Hub Group

Website

https://bhubng.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Builders Hub Group (Bhub Nigeria) is a privately held Lagos-based construction ecosystem operating a single physical building-materials retail store (Bhub Mart), a vocational training academy (Bhub Academy), and two marketplace platforms (Builders Konnect and Shortlet Konnect) currently in development.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Supplies Dealers (4441), Home Centers (444110), Other Building Material Dealers (444180)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Building materials retail
• Construction supplies
• Vocational training
• Construction ecosystem
• Building materials marketplace

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Building Materials Sales: Physical retail sales of premium building materials including tiles, doors, toiletries, fixtures, and construction supplies through Bhub Mart storefront.
2. Vocational Training Courses: Revenue from furniture making courses, masonry, and plumbing training programs at Bhub Academy vocational college.
3. E-commerce Marketplace: Platform fees and transaction take-rate from Builders Konnect multi-vendor marketplace (under development) connecting verified suppliers with buyers.
4. Shortlet Accommodation Services: Revenue from Shortlet Konnect premium shortlet marketplace including guest bookings and host facility management services (under development).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Builders Hub Group (operating as Builders Mart / Bhub Nigeria) sells premium building materials—tiles, doors, toiletries, fixtures, and construction supplies—through its physical retail storefront (Bhub Mart) in Lagos, Nigeria, complemented by expert consultation. It also runs Bhub Academy, a vocational training college offering furniture making, masonry, and plumbing courses for artisans. The company is developing two multi-vendor platforms: Builders Konnect (e-commerce marketplace for verified building material suppliers) and Shortlet Konnect (shortlet accommodation marketplace with host facility management).

Product overview

Bhub Nigeria operates as a unified construction ecosystem consisting of four interconnected service lines: Bhub Mart (physical retail for building materials), Bhub Academy (vocational training college), Builders Konnect (e-commerce marketplace platform), and Shortlet Konnect (short-term accommodation marketplace). The ecosystem is designed to serve both individual consumers and businesses across Nigeria's construction and accommodation sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Bhub Mart: One-stop physical store for premium building materials, tiles, doors, toiletries, and construction supplies with expert consultation services.
• Bhub Academy
• Builders Konnect
• Shortlet Konnect

Products and services

• Bhub Mart Physical retail store in Lagos offering premium building materials including tiles, doors, toiletries, fixtures, and construction supplies, with expert consultation services for individual homeowners and contractors undertaking construction or renovation projects.
• Bhub Academy Vocational training college offering furniture making courses, masonry, and plumbing training with certified instructors and hands-on experience, targeting aspiring artisans and construction workers seeking professional skills and credentials.

Quantifiable outcome

• 5000+ satisfied customers served
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TradeDepot: TradeDepot is a Nigerian B2B e-commerce platform distributing construction and building materials to retailers. It is directly comparable to Builders Konnect as both target the digital distribution of verified building materials suppliers to buyers in Nigeria.
• Material Bank: Material Bank is a US-based B2B marketplace connecting building material suppliers with buyers through a single platform. It is comparable to Builders Konnect as a multi-vendor, verified-supplier building materials marketplace concept.
• BuildMart Africa: BuildMart Africa is a building materials retailer operating in African markets with a focus on supplying verified construction materials. It is comparable as a direct peer pursuing a similar building materials retail and supply model across African markets where Bhub Mart also operates.

Broad incumbents

• Konga: Konga is a major Nigerian e-commerce marketplace with a building materials and home improvement category. It is comparable as a broader Nigerian e-commerce incumbent that overlaps with the Builders Konnect marketplace thesis and Bhub Mart's online ambitions.
• Jumia Nigeria: Jumia is the largest pan-African e-commerce marketplace with operations in Nigeria across multiple categories including home and construction supplies. It is comparable as a broad incumbent competing for the same Nigerian online building materials demand that Builders Konnect targets.
• The Home Depot: The Home Depot is the largest US home improvement retailer selling building materials, fixtures, and tools. It is comparable to Bhub Mart as a broad incumbent demonstrating the global retail model Bhub Mart operates at smaller scale in Lagos.
• Travis Perkins: Travis Perkins is a UK-listed building materials merchant serving trade and DIY customers. It is comparable as a broad incumbent showcasing the multi-channel building materials distribution model that Bhub Mart and Builders Konnect aim to build in Nigeria.

Regional players

• Mr Price Home (Nigeria) / Lenas Group: Lenas is a Nigerian home improvement and building materials retailer with physical stores. It is comparable as a regional peer operating a similar Lagos-focused building materials retail concept that Bhub Mart competes against for the same local customer base.

Emerging players

• Safebau: Safebau is an African building materials and construction services marketplace with presence in Nigeria. It is comparable as an emerging player pursuing a similar multi-vendor online building materials proposition to Builders Konnect.
• Andela (skill training comparator): Andela is a known African training/skills platform though focused on tech rather than trades. It is comparable only in the vocational training dimension as a reference point for the Academy-style workforce development model Bhub Academy operates in the construction trades.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Builders Mart