Boat Hoist USA

What Boat Hoist USA does

Boat Hoist USA (operating as BH-USA) is a privately held, Longview, Texas–based e-commerce retailer and supplier specializing in boat lifts, personal watercraft (PWC) lifts, and the electromechanical components that drive them. Founded in 1984, the company has operated in the boat lift industry for over 40 years and serves customers throughout the United States and Canada. Its core offerings include overhead boat lifts (Coastal Series, Gulf Breeze, The Max), pile-mount lifts in four-, six-, and eight-post configurations, PWC lifts (BH-360, Dockside Lil Lifter, Coastal Series Skiff), and a full accessories catalog spanning cradles, slings, dock hardware, watersports gear, and marine supplies. Underpinning the lift systems is a proprietary "Elite" line of electric boat lift motors (TENV, TEFC, and IP44 variants in 3/4 HP to 1.5 HP), A-Drive and E-Drive double-worm gearboxes, and Elite Remote Controls (ER1/ER2) for wireless operation.

The company's product technology centers on marine-grade electromechanical hardware rather than software: dual-voltage (115v/230v) capability, stainless steel housings, UL-listed start capacitors, and compatibility wiring documentation for major hoist brands (AMS, Hi-Tide, Neptune, Golden, Deco) and remote systems (GEM, Galaxy, TED, Elite). Pricing is unit-based, ranging from $6.87 fastener kits through $251.89–$698.21 motors to $6,306–$15,345 complete aluminum four-post lifts.

BH-USA's business model combines a direct-to-consumer e-commerce storefront (bh-usa.com) with same-day shipping, a $250 free-shipping threshold, a separate wholesale application channel for marine retailers and installers, a bulk ordering program for commercial buyers, and a builder/store locator referral network. Revenue is generated entirely through one-time hardware sales and replacement parts. The company employs 11–50 people, holds no disclosed funding, and operates without disclosed venture capital or private equity backing; no management team, M&A activity, or regulatory actions are publicly disclosed.

Name

Boat Hoist USA

Legal name

Boat Hoist USA

Website

https://bh-usa.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Boat Hoist USA (BH-USA) is a privately held, Longview, Texas–based e-commerce retailer and supplier of boat lifts, PWC lifts, electric lift motors, gearboxes, and marine accessories, serving individual boat owners, marinas, and marine installers across the U.S. and Canada for over 40 years.

Ownership category

akta.pro rank

Product category

Boat Lifts and Marine Hoisting Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Boat Dealers (441222), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Ship & Boat Building & Repairing (3730), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Cargo Handling & Lifting Equipment (Cranes, Derricks, Hoists) (IMAJAIAB)

akta.pro secondary industry

Heavy Lifting & Material Handling Infrastructure (Goliath Cranes, Jib Cranes, Hoists) (IMAJALAD)

Keywords

• Boat lift systems
• Marine equipment
• PWC lifts
• Boat hoist motors
• Dock accessories

Headquarters

HQ city

Longview, Texas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of boat lifts, PWC lifts, motors, gearboxes, parts, and accessories through e-commerce platform. One-time purchase model for hardware components ranging from individual capacitors ($46.72-$56.47) to complete overhead boat lifts ($6,306-$8,842).
2. Wholesale Distribution: B2B wholesale channel for retailers and marine product stores. Separate wholesale application process with volume-based distribution.
3. Parts and Replacement Components: Ongoing sales of replacement parts including motors, capacitors, cables, gears, and hardware for existing boat lift systems. Broad catalog of OEM-compatible parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Boat Hoist USA designs, manufactures, and sells boat lifts (overhead and pile-mount), personal watercraft (PWC) lifts, and proprietary Elite line boat hoist motors and gearboxes through its e-commerce platform bh-usa.com. The company supplies a full catalog of OEM-compatible replacement parts, accessories, and dock equipment to boat owners, marinas, dock builders, and marine service technicians across the United States and Canada.

Product overview

Boat Hoist USA is a specialized marine equipment supplier serving the boat lift industry for over 40 years. The company offers a comprehensive product portfolio centered around boat lifts (overhead and pile mount types), personal watercraft (PWC) lifts, boat hoist systems with motors and gearboxes, and extensive accessories including boat cradles, rigging, dock equipment, and watersports products. The core product lines include the Elite motor series (TENV, TEFC, IP44 rated in 3/4 HP to 1.5 HP), A-Drive and E-Drive gearboxes, Coastal Series and other branded lift systems, and wireless remote controls. The company also provides bulk ordering for commercial customers and operates primarily in the U.S. and Canada with free ground shipping on orders over $250.

Differentiator

Problem solved

Functional benefit

Products and services

• Coastal Series Overhead Boat Lift Overhead boat sling lift with capacities ranging from 4,000 lb to 8,000 lb, designed for v-hull, pontoon, and tritoon boats. Available in aluminum or galvanized construction.
• Gulf Breeze Boat Lift Overhead boat lift series in the Gulf Breeze product line for various boat types.
• The Max Boat Lift High-capacity overhead boat lift series designated as 'The Max' product line for larger vessels.
• Aluminum Four Post Pile Mount Lift Pile mount boat lift with aluminum construction available in 6,000 lb to 16,000 lb capacities. Features E-Drive or standard gear options.
• Six Post Pile Mount Lift Pile mount boat lift with six post configuration for higher capacity applications.
• Eight Post Pile Mount Lift Pile mount boat lift with eight post configuration for maximum capacity applications.
• BH-360 PWC Lift Personal watercraft lift with 1,250 lb lifting capacity, 360-degree rotation, all-steel hot-dipped galvanized construction. Available with belt-driven or A-Drive hoists.
• Dockside Lil Lifter PWC Lift Compact personal watercraft lift with 1,200 lb lifting capacity, easy-to-use wheel, all aluminum construction with adjustable dock plate.
• Coastal Series Skiff Lift PWC and skiff boat lift with 1,500 lb capacity, 180-degree rotation, powered by A-Drive hoists. Keeps watercraft out of water when raised.
• Elite TENV Boat Lift Motors Totally Enclosed Non-Ventilated electric motors ranging from 3/4 HP to 1.5 HP, dual voltage (115v/230v), featuring stainless steel or rolled steel construction. Compatible with BH-USA and other major hoist brands.
• Elite TEFC Boat Lift Motors Totally Enclosed Fan Cooled electric motors with external fan cooling for enhanced heat dissipation. Stainless steel construction with dual voltage operation.
• Elite IP44 Boat Lift Motors IP44-rated electric motors providing protection against solid objects over 1mm and water splashes. TENV design with stainless steel frame.
• A-Drive Gearboxes Double worm reducer gearboxes for boat hoists, including 40:75 and 40:90 ratio options. Used with baseless motors for direct-drive configuration.
• E-Drive Gearboxes Double worm reducer gearboxes with 480:1 and 600:1 ratios for heavy-duty boat hoist applications.
• Gear Plate Assemblies Standard, Deluxe, and Advanced gear plate assemblies with capacities from 4,000 lb to 8,500 lb for flat-plate boat hoists.
• Elite Remote Control Systems (ER1/ER2) Wireless remote control systems for boat lifts including ER1 single motor and ER2 dual motor models, with optional auto-stop system.
• Boat Lift Cable and Rigging Complete cable rigging components including pre-cut cable, cable spools, swaged loop cable, snatch blocks, swivel blocks, cable winders, and wire rope hardware.
• Dock and Pier Products Complete dock equipment including edging, bumpers, cleats, piling caps, ladders, dock lights, power delivery systems, and seating.
• Marine Products Marine supplies including mooring buoys, dock lines, boat fenders, life jackets, life rings, boat anchors, and trailering equipment.
• Bulk Ordering Program Bulk ordering service for boat hoist duty motors, gearboxes, and rotary cam switches for commercial customers.

Quantifiable outcome

• 40+ years of industry experience
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ShoreStation: Established boat lift and dock manufacturer with extensive dealer network. ShoreStation competes broadly with BH-USA in overhead and vertical boat lifts, especially in mid- to high-capacity residential and marina segments.
• Lippert Components: Broad incumbent in marine and RV equipment, now the parent of Hewitt. Lippert offers a wide portfolio including boat lifts, dock systems, and accessories — overlapping with BH-USA but across a far larger product surface.

Direct peers

• Golden Boat Lifts: Direct peer manufacturing aluminum boat lifts and PWC lifts. Like Hi-Tide and Neptune, Golden is explicitly listed as a brand whose equipment BH-USA's motors, remotes, and capacitors are designed to support.
• Atlantic Marine Solutions (AMS): Direct peer in boat lift manufacturing and parts distribution. AMS is named in BH-USA's compatibility list and competes in the same retail and wholesale channels for boat lift systems.
• DECO Boat Lifts: Direct peer building boat lifts and PWC lifts for residential and commercial customers. DECO is named among the compatible brands that BH-USA services with replacement motors and parts.
• Neptune Boat Lifts: Direct peer producing aluminum boat lifts and PWC lifts for residential and commercial marine markets. Neptune is named among the hoist brands BH-USA's motors and parts are designed to retrofit, indicating close category overlap.
• Hi-Tide Boat Lifts: Direct peer specializing in aluminum boat lifts, PWC lifts, and elevator lifts for residential and commercial waterfronts. Their products are explicitly listed as compatible replacement-brand targets for BH-USA's motor and parts catalog.
• ShoreMaster: Direct peer in the boat lift and dock equipment market. ShoreMaster manufactures aluminum boat lifts, PWC lifts, and dock systems for residential and commercial waterfront customers — directly competing with BH-USA's overhead and pile-mount lift lines.
• Hewitt Machine & Manufacturing: Direct peer manufacturing boat lifts, PWC lifts, and dock accessories. Now part of Lippert, Hewitt competes across aluminum lift systems and replacement parts — overlapping with BH-USA's product breadth.
• HydroHoist: Direct peer offering boat lifts (including boatlift and PWC lift systems) and hydro-hoist solutions for marinas and private owners. Competes head-to-head with BH-USA in PWC lifts and small-vessel lifting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCI_ueN0n4pp2CylyPxuSRzQ
• LinkedInlinkedin.com/company/boat-hoist-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boat Hoist USA