Bibbulmun Track Foundation

What Bibbulmun Track Foundation does

The Bibbulmun Track Foundation is an incorporated not-for-profit organization established in 1997/1998 and headquartered in West Perth, Western Australia, that manages, maintains, and promotes the Bibbulmun Track, a 1000km long-distance walking trail stretching from Kalamunda in the Perth Hills to Albany on the south coast. The trail is divided into nine sections supported by 53 campsites spaced roughly a day's walk apart, with three-sided shelters, pit toilets, rainwater tanks, picnic tables, and tent sites, and is waymarked by distinctive yellow triangular Waugal markers placed up to 500m apart. The Foundation operates with an 11-person staff and approximately 360 volunteers under the Eyes on the Ground Volunteer Maintenance Program, working in close collaboration with the Department of Biodiversity, Conservation and Attractions (DBCA)/Parks and Wildlife Service as land manager.

The Foundation's product surface centers on free access to the trail itself, complemented by an eight-map series (published by Parks and Wildlife Service) and a corresponding eight-guidebook series (published by the Foundation), plus guided tours, Bibbulmun Walking Breaks (pack-free 2–6 day itineraries), equipment hire (tents, PLBs), organized walks and Social Sunday Walks, end-to-end registration for walkers completing the full 1000km, and an e-commerce shop selling branded merchandise including guidebooks, maps, clothing, gear, gifts, and the Waugal-design socks at A$24.99. A web-based platform supports e-commerce, membership management, event bookings, and track information delivery.

Revenue is generated across five streams: annual and multi-year memberships (Individual, Family, Senior, Student/Concession, Life Member, Walker Friendly Business), merchandise sales, event and tour fees, tax-deductible donations through the National Trust of Australia (WA) and direct giving ($20–$5,000 tiers), and tiered corporate sponsorship (Premier, Gold, Silver). Customer segments span individual walkers, families, schools and youth organizations (including a WACE-endorsed program and Duke of Edinburgh's International Award integration), Walker Friendly Businesses along the track, and corporate groups, with distribution through the Foundation's own online and physical channels, Parks and Wildlife Service offices, equipment retailers, and the Walker Friendly Business partner network.

Name

Bibbulmun Track Foundation

Legal name

Bibbulmun Track Foundation

Website

https://bibbulmuntrack.org.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bibbulmun Track Foundation is an incorporated not-for-profit that manages and maintains the 1000km Bibbulmun Track in Western Australia, supporting individual walkers, families, schools, and corporate groups through memberships, guidebooks, guided tours, events, and a 360-volunteer maintenance program.

Ownership category

akta.pro rank

Product category

Outdoor Recreation / Trail Management

NAICS

Nature Parks and Other Similar Institutions (712190), Tour Operators (56152), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hiking, Trekking & Mountain Guiding (THAJABAA)

akta.pro secondary industries

Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)

Keywords

• Trail management services
• Hiking track maintenance
• Outdoor recreation infrastructure
• Walking tourism experiences
• Volunteer conservation programs

Headquarters

HQ city

West Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and multi-year memberships in various categories (Individual, Family, Senior, Student/concession, Life Member, Walker Friendly Business). Provides recurring revenue stream with member benefits including discounts and exclusive access.
2. Merchandise Sales: Online shop selling guidebooks, maps, clothing, gear, gifts, souvenirs, and equipment hire including tents and PLBs.
3. Event and Tour Fees: Fees for organized walks, guided tours, workshops, and Bibbulmun Walking Break packages that include accommodation and transport.
4. Donations and Fundraising: Tax-deductible donations through National Trust of Australia (WA), general donations for track maintenance, bequests, memorial donations, and fundraising activities.
5. Sponsorship: Partnership tiers including Premier, Gold, and Silver partners who sponsor the track maintenance volunteer program and foundation operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Bibbulmun Track Foundation manages and maintains the 1000km Bibbulmun Track, a world-class long-distance walking trail in Western Australia stretching from Kalamunda to Albany and divided into 9 sections with 53 equipped campsites. The Foundation sells supporting products and services including guidebooks, maps, memberships, guided tours, walking break packages, equipment hire, organised events and branded merchandise, while maintaining the trail through a volunteer program.

Product overview

Bibbulmun Track Foundation manages the Bibbulmun Track, a 1000km world-class long-distance walking trail in Western Australia. The Foundation operates a membership-based organization offering the Track itself as the core product, complemented by eight guidebooks and eight maps covering each section. Additional offerings include Bibbulmun Walking Breaks for pack-free walking, Guided Tours for fully accommodated experiences, Equipment Hire services, the Bibbulmun News Magazine for members, Social Sunday Walks, and End-to-End Registration for completing the full Track. An online merchandise shop offers branded clothing and gifts including the Bibbulmun Track Socks.

Differentiator

Problem solved

Functional benefit

Products and services

• Bibbulmun Track A 1000km long-distance walking track stretching from Kalamunda in the Perth Hills to Albany on the south coast of Western Australia, divided into 9 sections with 53 campsites along the route. Open to walkers free of charge.
• Membership Programs Subscription-based membership tiers including Individual, Family, Senior, Senior Plus, Life Member, Student/Concession, and Affiliated Organisation memberships. Members receive Bibbulmun News magazine, discounts on merchandise and events, and free trip planning advice.
• Guidebooks Eight compact pocket-sized guidebooks published by the Foundation, one per track section, containing track town information, suggested walks, section descriptions, vehicle access details, and updated track notes.
• Maps Eight colour maps published by the Parks and Wildlife Service showing permitted car access points, campsites, terrain profiles, and distance tables for each section of the Bibbulmun Track.
• Bibbulmun Walking Breaks Overnight pack-free walking itineraries ranging from two to six days, allowing walkers to stay in towns along the Track and enjoy day walks without carrying overnight gear.
• Guided Tours Fully accommodated and catered tours including the Bibbulmun & Beyond Tour (9-day highlights) and Bibbulmun Highlights Tour, featuring day walks with transport, meals, and accommodation included.
• Equipment Hire Rental equipment including tents and Personal Locating Beacons (PLBs) for emergency communication on the Track.
• Bibbulmun News Magazine Printed publication delivered to members three times per year, featuring track updates, walker stories, and Foundation news.
• Social Sunday Walks Regular group walks organised by the Foundation, free for members, providing community walking experiences with trained guides.
• End-to-End Registration Registration program for walkers who complete the entire 1000km Track from Kalamunda to Albany, recognising their achievement.
• Merchandise (Clothing, Gear, Gifts) Online shop offering Bibbulmun Track branded merchandise including clothing, outdoor gear, gifts, souvenirs, and the Bibbulmun Track Socks featuring the Waugal design.

Quantifiable outcome

• Six to eight weeks average time for complete end-to-end walk
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered premier partner - highest tier, gold partner, silver partner, core operational partner, charitable giving partner, regional promotion partner and network of partners.

• Newmont Boddingtonpremier partner - highest tierGTM or Marketing PartnerPremier Partner of the Foundation and the Bibbulmun Track maintenance volunteer program. Newmont Boddington is a major gold mine supporting the Eyes on the Ground Volunteer Maintenance Program.
• Veoliagold partnerGTM or Marketing PartnerGold Partner providing environmental solutions support for the track foundation. Veolia Australia and New Zealand is a leading provider of environmental solutions across water, waste management and energy services.
• Anacondagold partnerGTM or Marketing PartnerGold Partner - Australian owned one-stop-shop for outdoor and adventure equipment, providing equipment support and sponsorship.
• CVW Creativesilver partnerGTM or Marketing PartnerSilver Partner - digital agency that built the Foundation's website, providing ongoing digital marketing support.
• Sea to Summitsilver partnerGTM or Marketing PartnerSilver Partner - innovative lightweight backpacking and travel gear provider for walker adventures.
• Ultra Series WAsilver partnerGTM or Marketing PartnerSilver Partner supporting the track foundation.
• Department of Biodiversity, Conservation and Attractions (DBCA) / Parks and Wildlife Servicecore operational partnerStrategic or Co-development PartnerDBCA's Parks and Wildlife Service is the land manager of the Bibbulmun Track. The Foundation works in close collaboration with DBCA for track maintenance, management, and conservation. DBCA's Recreation and Trails Unit provides general and strategic coordination.
• National Trust of Australia (WA)charitable giving partnerStrategic or Co-development PartnerPartnership established for tax-deductible donations through the Bibbulmun Track Preservation Appeal account. All donations of $2 or more made through the National Trust are tax deductible.
• Top Trails WAregional promotion partnerGTM or Marketing PartnerThe Bibbulmun Track is one of WA's Top Trails. Discover more trails at trailswa.com.au for regional trail promotion.
• Walker Friendly Business Program Membersnetwork of partnersChannel Partner/ Reseller/ DistributorAccommodation, transport, food and retail operators along the Track who have joined the Walker Friendly Business Program to promote their services to walkers with member discounts.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• World Expeditions: Australian adventure travel company offering guided trekking experiences across Australia and internationally. Overlaps with the Foundation's guided tour offering and competes for the same experiential travel customer.

Others

• National Trust of Australia (WA): Existing Foundation partner that administers tax-deductible donations. Comparable heritage and conservation-focused non-profit organization serving Western Australia with similar member and donor ecosystem.
• Bush Heritage Australia: Australian non-profit conservation organization that acquires and manages land for biodiversity. Comparable non-profit, donation-driven, member-supported model focused on nature preservation in Australia.
• Leave No Trace Australia: Australian non-profit promoting responsible outdoor recreation. Shares the Foundation's community-led ethos and target walker demographic, and represents a potential partner in sustainability positioning.

Broad incumbents

• Tourism Western Australia: State government tourism body that promotes WA destinations including the Bibbulmun Track. Plays a role in regional tourism marketing that affects the Foundation's walker pipeline.
• Parks Australia: Federal agency managing national parks. Analogue to DBCA (the Foundation's operational land manager) at federal level; relevant for benchmarking public-sector trail management practices.

Direct peers

• Auswalk: Australian guided walking tour operator covering multiple long-distance trails. Direct competitor for guided-tour customers seeking pack-free multi-day walking experiences similar to the Foundation's Walking Breaks.
• Tasmanian Walking Company: Australian operator of fully guided, accommodated multi-day walks (notably the Overland Track). Comparable product offering to the Foundation's Bibbulmun Highlights and Bibbulmun & Beyond guided tours.
• Kokoda Track Foundation: Australian non-profit foundation managing another iconic long-distance trekking trail (the Kokoda Track in Papua New Guinea). Same operating model: trail maintenance, volunteer programs, partnerships, and educational/memorial experiences.
• Great Walks of Australia: Australian consortium marketing premium multi-day guided walks. The Bibbulmun is a member walk and the consortium directly competes and cooperates with the Foundation for high-end walking tourism customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bibbulmuntrack
• YouTubeyoutube.com/user/bibbulmuntrack
• Facebookfacebook.com/BibbulmunTrackFoundation
• Pinterestpinterest.com/bibbulmuntrack1
• LinkedInlinkedin.com/company/bibbulmun-track-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bibbulmun Track Foundation