Bica

What Bica does

Bica designs and manufactures modular waste sorting systems for indoor and outdoor use, primarily serving European commercial and institutional customers. Products are built from 1.3mm powder-coated steel and span single-fraction bins up to 11-fraction sorting units with capacities between 10 and 120 liters, plus outdoor containers up to 125 liters. The portfolio is organized into three series — Watch N' Collect (sensor-based), Advanced (premium modular), and Basic (entry-level) — supplemented by wall-mounted units, accessories, pictograms, bags, and replacement parts. The Watch N' Collect system adds IoT sensors that report fill levels and usage patterns to optimize collection scheduling.

The company serves vertical segments including offices, schools, hospitals, hotels, airports, shopping centers, conference venues, public transit hubs, and parks, with named customers such as Copenhagen Airport (CPH) and Agro Food Park. Bica's ERP- and webshop-enabled operations are anchored at a headquarters and warehouse in Herning, Denmark, with next-day delivery on stocked items. The business model is primarily hardware sales through a dealer network spanning Denmark, Norway, Sweden, Germany, and the UK, complemented by direct enterprise sales, a direct-to-consumer webshop, and service concepts (Rent & Try, Lease). Free consultation is provided as a sales-led acquisition mechanism. Indoor products hold EU Ecolabel certification, and the company is pursuing Science Based Targets initiative (SBTi) commitments. Pricing is in Danish Kroner, with standard units ranging from roughly 1,945 kr to 14,285 kr, plus custom RAL colors and bespoke configurations at additional cost.

Name

Bica

Legal name

Bica

Website

https://bicasolutions.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bica is a Danish designer and manufacturer of modular waste sorting systems made from powder-coated steel, selling indoor and outdoor bins, sensor-based Watch N' Collect units, and accessories through dealers and direct channels across Denmark, Norway, Sweden, Germany, and the UK to offices, schools, hospitals, airports, and public institutions.

Ownership category

akta.pro rank

Product category

Waste Sorting Equipment

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Recycling, Trash & Waste-Sorting Station Organization (HSAFAJAH)

Keywords

• Waste sorting systems
• Modular waste bins
• Indoor recycling solutions
• Outdoor waste containers
• Data-driven waste management

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Bica generates revenue primarily through the sale of waste sorting products including indoor and outdoor bins, waste containers, and accessories. Products are sold through dealers and directly via their webshop.
2. Consultation Services: Free advisory and consulting services are offered to help customers assess needs and select appropriate waste sorting solutions.
3. Accessories and Replacement Parts: Sale of accessories, replacement parts, pictograms, bags and maintenance items for existing Bica products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bica develops, manufactures, and sells modular waste sorting systems made from powder-coated steel for indoor and outdoor use. The product range spans bins in capacities from 10 to 120 liters (indoor) and 50 to 125 liters (outdoor), configurable in 1 to 11 waste fractions, and includes the proprietary Watch N' Collect sensor-based system for data-driven waste management. The company serves offices, schools, hospitals, hotels, airports, shopping centers, and other institutions across Denmark and selected European markets via direct sales and a dealer network.

Product overview

Bica offers a comprehensive portfolio of waste sorting solutions comprising three main product series (Watch N' Collect, Advanced, and Basic) along with supporting services (Rent & Try, Lease). The product range includes indoor waste sorting bins in various configurations (10-120 liters, 1-11 fractions) with multiple intake types (open, lift lid, foot pedal, paper, round, automatic closing), outdoor containers (50-125 liters), wall-mounted units, and accessories (pictograms, bags, inner containers, spare parts). The modular design allows bins to be combined and expanded as needs change. Key differentiators include Danish design, powder-coated steel construction, EU Ecolabel certification, and an intelligent sensor-based system (Watch N' Collect) for data-driven waste management optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Bica Watch N' Collect: Intelligent waste management system with sensor-based monitoring for data-driven waste handling.
• Bica Advanced
• Bica Basic

Products and services

• Bica Watch N' Collect Intelligent waste management system with built-in sensors that monitor fill levels and usage patterns, enabling data-driven collection optimization to reduce costs and improve efficiency. Targeted at enterprises and institutions seeking optimized waste handling.
• Bica Advanced Premium indoor waste sorting series designed for professional environments, featuring modular waste bins with various opening types (open, lift lid, foot pedal), soft-close front doors for easy emptying, and capacities up to 120 liters. Targeted at offices, healthcare, hospitality, and public venues.
• Bica Basic Entry-level indoor waste sorting series designed for smaller venues with limited waste volumes, featuring flexible waste modules that can be combined according to needs. Targeted at small offices, schools, and smaller commercial locations.
• Indoor Waste Sorting Solutions (1-11 fraction models) Comprehensive range of powder-coated steel waste bins for indoor use, available in 1 to 11 fractions with capacities from 10 liters to 120 liters. Features include open intakes, lift lids, foot pedals, paper intakes, round intakes, automatic closing for confidential paper, and soft-close front doors.
• Outdoor Waste Sorting Solutions

Quantifiable outcome

• Custom RAL colors and logos available on all products
• +1 more outcomes

Named customers2 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SMV:GrøncoreStrategic or Co-development PartnerBica received support from SMV:Grøn (SMV:Green fund) for product certifications including EU Ecolabel. They are also pursuing Science Based Targets initiative (SBTi) with support from the same fund.
• EU EcolabelcoreOthersBica's indoor waste sorting solutions are EU Ecolabel certified, meeting EU environmental standards for more environmentally friendly products.
• Science Based Targets initiative (SBTi)coreOthersBica is currently working on climate goals under the Science Based Targets initiative with support from SMV:Grøn, establishing science-based climate targets for the company.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Sensoneo: Sensoneo is a European smart waste management provider offering sensor-based fill-level monitoring and route optimization. Comparable to Bica's Watch N' Collect on data-driven waste management, with a broader enterprise waste-management software scope.
• BigBelly: BigBelly provides solar-powered smart waste and recycling stations with sensor-based fill-level monitoring. Comparable to Bica's Watch N' Collect on the smart waste/IoT dimension, though focused on outdoor public-space infrastructure rather than indoor sorting.
• Compology: Compology provides smart waste monitoring using cameras and sensors mounted in containers for fill-level and contamination detection. Comparable to Bica's Watch N' Collect sensor approach, though Compology is software/sensor-focused rather than a bin manufacturer.

Direct peers

• Joseph Joseph: Joseph Joseph is a UK designer of innovative, design-forward waste sorting and recycling bins for home and commercial use. Directly comparable to Bica on modular, aesthetic-led waste sorting solutions targeted at modern interiors.
• Simplehuman: Simplehuman designs and manufactures premium trash and recycling bins with strong aesthetic integration. Comparable to Bica on design-led positioning and modular recycling offerings, though more consumer-leaning.
• Hailo: Hailo is a German manufacturer of step bins, kitchen waste systems, and commercial waste sorting solutions. Direct overlap with Bica in modular indoor waste sorting bins for offices and institutional customers in the DACH region.
• Sulo Group: Sulo is a major European manufacturer of wheelie bins, recycling containers, and waste sorting systems. It is a direct competitor to Bica in modular commercial and municipal waste sorting infrastructure across the European market.
• Brabantia: Brabantia is a Dutch designer and manufacturer of household and commercial waste bins, including step bins and multi-fraction sorting systems. Highly comparable to Bica on design-led European positioning and modular recycling bin offerings.
• Busch Systems: Busch Systems is a North American manufacturer of recycling and waste containers with customizable configurations and series for offices, schools, and public spaces. Comparable to Bica as a modular sorting bin manufacturer serving institutional customers.

Broad incumbents

• Rubbermaid Commercial Products: Rubbermaid Commercial Products is a major broad-portfolio manufacturer of commercial waste, recycling, and material-handling products. Comparable to Bica as a wide-incumbent competitor offering overlapping waste and recycling bin solutions at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bica.solutions/videos
• Facebookfacebook.com/carbidk
• LinkedInlinkedin.com/company/carbi
• Instagraminstagram.com/bica.solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bica