Bidfood Lietuva

What Bidfood Lietuva does

Bidfood Lietuva (UAB "Bidfood Lietuva") is a private Lithuanian food-service distribution company headquartered in Ramučių, Kaunas district, operating as the Baltic hub of Bidfood International (formerly Bidvest Group). Founded in 1994 and formally established in 1999, the company has operated continuously for 30 years and runs wholly-owned distribution subsidiaries in Latvia (Nowaco Latvija) and Estonia (Nowaco Estonia Ou), giving it direct coverage of all three Baltic States. It positions itself as a market leader in frozen and chilled product distribution across retail, wholesale, and HoReCa channels in Lithuania.

The core offering is B2B food distribution built on purpose-built multi-temperature logistics infrastructure: a 6,700 m² distribution center with four temperature zones (-25°C frozen, 0-2°C chilled, 2-6°C refrigerated, 10-20°C dry) and a 6,700+ pallet storage capacity, served by an owned fleet of 25 multi-temperature trucks that enable next-day delivery across the Baltic region. The product portfolio spans 2,400+ active SKUs across 17 categories — meat, poultry, fish, seafood, vegetables, potato products, berries and mushrooms, ice cream, semi-finished products, grocery, frozen bread, dairy, non-food, and workwear — sourced from international brands (Unilever, Bonduelle, Lamb Weston, McCain, Nestle) alongside the proprietary Nowaco private label. Ordering is handled through field account managers and the MyBidfood e-commerce platform with mobile apps for iOS and Android.

The business model is transaction-based food distribution plus a secondary managed-services revenue stream providing third-party warehousing and logistics to other food-sector companies. Customers are segmented across three channels: a long tail of more than 1,000 HoReCa accounts (restaurants such as Talutti, Grill London, Pizza Jazz; hotels including Grand SPA Lietuva and Best Baltic Hotels; catering), large retail chain accounts (Maxima, IKI, Rimi Baltic, Norfa, Šilas, Aibė), and public institutions (kindergartens, schools, hospitals). Go-to-market is enterprise field sales with key account managers supported by the MyBidfood self-serve platform, a loyalty program, branded events (Skonių vasara / Skonių jūra), and content-driven marketing via website, email newsletter, and social channels (Facebook, Instagram, YouTube, LinkedIn).

Name

Bidfood Lietuva

Legal name

UAB "Bidfood Lietuva"

Website

https://bidfood.lt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bidfood Lietuva is a Baltic food-service distributor (Lithuania, Latvia, Estonia) supplying 2,400+ SKUs of frozen, chilled, and dry foods to 1,000+ HoReCa customers, major retail chains (Maxima, IKI, Rimi Baltic, Norfa), and public institutions via owned multi-temperature logistics and next-day delivery.

Ownership category

akta.pro rank

Product category

Food Distribution Services

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

akta.pro secondary industries

Cold Chain Fulfillment & Pick-Pack (E-grocery/D2C) (TLALABAL), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

Keywords

• Food service distribution
• Frozen food wholesale
• HoReCa supply
• Cold chain logistics
• Baltic food distribution

Headquarters

HQ city

Ramučių k., Kauno raj.

HQ country

Lithuania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food Product Distribution: Distribution of frozen, chilled, and dry food products to HoReCa, retail chains, and public institutions. Products are delivered the day after order through own transport fleet.
2. Logistics and Warehousing Services: Technical logistics services for other companies in food supply sector, including warehousing and product delivery to sales locations across the Baltic States.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bidfood Lietuva distributes frozen, chilled, and ambient food products to the HoReCa sector, retail chains, and public institutions across the Baltic States. The company operates a multi-temperature warehouse and distribution network supported by an own 25-truck fleet, enabling next-day delivery from a single assortment of more than 2,400 products. Customers can place orders through the MyBidfood electronic ordering platform (web and mobile app) or via dedicated key account managers.

Product overview

Bidfood Lietuva operates as a food service distribution company offering three core offerings: MyBidfood electronic ordering platform (online and mobile app for 24/7 ordering), Maisto tiekimas (food distribution services serving HoReCa sector, public institutions, and retail chains with next-day delivery), and Logistika ir distribucija (logistics and warehousing with temperature-controlled facilities and 25-truck fleet). The product portfolio encompasses over 2400 product SKUs across 17 categories including meat, poultry, fish, seafood, vegetables, potato products, berries and mushrooms, ice cream, semi-finished products, grocery, frozen bread products, dairy products, non-food items, and workwear. Products are sourced from international brands such as Bonduelle, Lamb Weston, McCain, Nestle, Unilever, and many others.

Differentiator

Problem solved

Functional benefit

Brands

• Nowaco: Own brand; second most recognized frozen fish brand; includes NowaMeat, Nowaco Exclusive, and Nowaco Horeca Exclusive sub-brands.
• MyBidfood

Products and services

• Maisto tiekimas (Food Distribution)

Quantifiable outcome

• Products delivered next day after order placement
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Klaipėdos turizmo mokykla (Klaipėda Tourism School)minorStrategic or Co-development Partner · 25 February 2026Educational institution partnership for event support. Students from Klaipėda Tourism School assist at Bidfood's annual customer events (Skonių vasara, Skonių jūra), providing practical experience while supporting event operations.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Metro AG: Global HoReCa-focused wholesaler with cash-and-carry and delivery operations across Europe; competes with Bidfood Lietuva for professional kitchen accounts in the Baltics with broader international sourcing.
• Transgourmet (Selgros): European cash-and-carry and foodservice distribution group operating Selgros outlets in Lithuania, serving HoReCa and small retailers with broad frozen and ambient assortments, overlapping materially with Bidfood Lietuva's customer base.
• Sysco Corporation: Largest global foodservice distribution company; serves as a strategic and operational benchmark for Bidfood Lietuva on multi-temperature logistics, HoReCa key account management, and broadline assortment strategy.

Others

• Stockmann (Baltic food distribution): Nordic retail group with Baltic stores and food supply operations; relevant as a regional ecosystem participant where grocery sourcing and HoReCa supply overlap with Bidfood Lietuva's customer set.
• Rimi Baltic (ICA Gruppen): Major Baltic supermarket operator and Bidfood Lietuva retail customer; relevant as a large-volume account whose procurement decisions materially shape Bidfood's retail segment economics.
• Maxima Group: Largest Baltic retail chain and a named Bidfood Lietuva customer; bidirectional relationship—purchaser of Bidfood distribution services while also a competitor via own logistics and private-label programs affecting Bidfood's negotiating position.

Regional players

• Orkla Foods (Baltic operations): Nordic-headquartered branded food manufacturer and supplier operating in the Baltic region; competes on branded assortment presence within Bidfood's distribution channels and adjacent to its Nowaco private label.
• Kesko Senukai (Baltic operations): Baltic retail and wholesale group with foodservice supply capabilities, operating in overlapping geographies and categories; competes for retail and institutional customers in the region.

Direct peers

• Sanitex Group: One of the largest broadline foodservice distributors in the Baltics, directly competing with Bidfood Lietuva for HoReCa, retail, and public-sector accounts across Lithuania, Latvia, and Estonia with overlapping frozen, chilled, and dry assortments.
• Eurocash Group: Polish-headquartered broadline food distributor serving HoReCa and small retailers; relevant comparable for Bidfood's business model, scale dynamics, and assortment breadth in Central/Eastern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bidfoodLT
• Facebookfacebook.com/BidfoodLietuva
• LinkedInlinkedin.com/company/bidfood-lietuva
• Instagraminstagram.com/bidfoodlt

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidfood Lietuva