Bierwerk Züri

Name

Bierwerk Züri

Legal name

BIERWERK ZÜRICH AG

Website

https://bierwerkzueri.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Bierwerk Züri is a Zurich microbrewery that brews craft beer on-site and sells it directly to consumers through its Tankbierbar brewpub at Europaallee, direct pickup at the brewery, and an online shop, with an emerging HoReCa sales motion and a portfolio of eleven beer styles.

Ownership category

akta.pro rank

Product category

Craft Brewery / Craft Beer

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Brewpub operations
• On-site brewing
• Aluminum can packaging
• Direct-to-consumer beer

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. On-site Beer Sales (Tankbierbar): Beer sold directly to consumers at the brewpub location, served fresh from tanks. Complementary food (Focaccia) also sold on-site.
2. Direct Pickup Sales (Rampenverkauf): Beer sold directly to consumers at the brewery location in cans (0.44L) and kegs (20L) for take-home consumption.
3. Online Shop: Beer products sold through the online shop for delivery.
4. Tap System Rental: Rental of draft tap equipment for parties and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bierwerk Züri is a craft microbrewery that brews beer on-site at its Bierwerkstadt facility in Zürich and serves it fresh from storage tanks at its Tankbierbar brewpub at Europaallee. The company produces an 11-beer portfolio ranging from Helles lagers and IPAs to wheat beers, stouts, sours, and a dealcoholized option, packaged exclusively in 0.44L aluminum cans and 20L kegs and sold directly to consumers through the brewpub, brewery-direct pickup (Rampenverkauf), online shop, and tap system rentals for events.

Product overview

Bierwerk Züri is a craft brewery and hospitality company operating a tank beer bar (Tankbierbar) at Europaallee in Zürich where beer is brewed on-site and served fresh from storage tanks. The company sells its beer in 0.44L aluminum cans and 20L kegs through its direct-to-consumer ramp (Rampenverkauf) at the brewery. Their core product portfolio consists of 11 beer varieties including Helles lager (UnaMás), Intercontinental IPA (Rainbow), light IPA for cyclists (Velobier), Kellerpils (Hop SchwiiZ), Double Dry Hopped White IPA (Super Trigo), de-alcoholized beer (Abrakadabra), Imperial IPA (Double Rainbow), sour beer (Yuzella), wheat beer (Trigo), stout (Inky), and Pale Ale with rotating hops. Beer is exclusively packaged in aluminum cans for quality and environmental reasons. The company also offers tap system rental for events.

Differentiator

Problem solved

Functional benefit

Products and services

• UnaM\u00e1s (Helles Lager)
• Rainbow (Intercontinental IPA)
• Velobier (Light IPA for Cyclists)
• Hop SchwiiZ (Kellerpils)
• Super Trigo (Double Dry Hopped White IPA)
• Abrakadabra (Dealcoholized Beer)
• Yuzella (Sour Beer)
• Trigo (Wheat Beer)
• Inky (Stout)
• Pale Ale
• Double Rainbow (Imperial IPA)

Quantifiable outcome

• 92% aluminum can recycling rate in Switzerland
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Locher HopfenminorOthers · 1 January 2021Hopfen supplier from Germany providing hopfen plants for the beer garden and hops for brewing. The company sourced special hop varieties from this supplier for both production and their beer garden planting.
• Der Wilde GärtnerminorOthersGarden/soil supplier who donated four tons of soil along with seeds and wooden boxes for the beer garden construction at the Tankbierbar location.
• Johann Albrecht BrautechnikcoreTechnology or IntegrationBrewing equipment manufacturer from Munich, Germany. Designed and manufactured the custom brewing system (glass mash tun and kettle) for Bierwerk Züri's on-site brewing operation.
• CrowdifyminorOthersSwiss crowdfunding platform used for initial financing of the brewery construction in 2021. Campaign offered pre-orders of beer and merchandise as rewards.
• HandelszeitungminorOthersSwiss business newspaper that featured Bierwerk Züri in their Upbeat podcast about passion for beer.
• Zürich PrideminorOthersAnnual Pride event organizer in Zurich. Bierwerk Züri collaborated to launch PRIDE BREW beer for the 2026 Pride celebration.
• SRF (Schweizer Radio und Fernsehen)minorOthersSwiss public broadcaster. Featured Bierwerk Züri on their 10 vor 10 news program.
• Hoppy People BreweryminorStrategic or Co-development PartnerCollaboration brew partner. Jointly produced SUPERNAUT, a 9% Imperial Stout, as a collaborative brewing project.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Hoppy People Brewery: Independent Zürich-area craft brewery and confirmed collaboration partner (jointly brewed SUPERNAUT Imperial Stout). Comparable small-scale craft brewery with experimental/Specialty releases and overlapping Zürich market.
• Chopfab Box: Zürich-based craft brewery with similar size and ethos. Closely comparable on geography, scale, and craft beer positioning targeting Zürich on-trade and off-trade consumers.
• Odermatt Bier: Independent Swiss craft brewery with small-batch production and taproom presence. Comparable scale, brewing philosophy, and D2C focus on the German-speaking Swiss market.
• Drei Weihen Brauerei: Independent Swiss microbrewery with comparable scale, on-site sales, and craft beer portfolio aimed at the German-speaking Swiss market.
• Bier Factory Rapperswil: Small Swiss craft brewery operating its own taproom and direct-to-consumer sales. Comparable on brewpub + retail distribution model and product positioning in the Swiss German market.

Broad incumbents

• Feldschlösschen: Switzerland's largest brewery and dominant on-trade and off-trade supplier. Indirect competitor across all channels and the primary incumbent any Swiss craft brewery must win against in HoReCa listings.
• Brauerei Schützengarten: One of Switzerland's oldest breweries and a major domestic player with broad retail and HoReCa distribution. Useful comparable for the longer-term scale and channel mix Bierwerk Züri would need to approach to be relevant beyond Zürich.
• Müller Bräu (Baden): Established regional Swiss brewery with on-site restaurant and broader distribution. Comparable product/brewpub model but at larger scale and longer operating history, useful benchmark for mid-term growth path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bierwerkzueri
• LinkedInlinkedin.com/company/bierwerk-z%C3%BCri

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bierwerk Züri