What Secretaría del Bienestar does

Secretaría del Bienestar (SEDEBI) is a state government ministry of Michoacán, Mexico, established on October 8, 2021 under the Ley Orgánica de la Administración Pública del Estado de Michoacán. It is mandated to formulate, coordinate, and oversee all social welfare policies across the state's 113 municipalities, with a 227-person workforce headquartered in Morelia (Avenida Lázaro Cárdenas 1016, Colonia Ventura Puente). The agency serves vulnerable populations through a portfolio of targeted programs: Familias Cuidadoras (MXN $4,000/month subsidy to families of children with cancer, with 372 active beneficiaries and 818 cumulative families served since inception, having reduced treatment abandonment from 30 to 2 per 100 patients); the parallel Mujeres con Cáncer program providing equivalent financial support to women with breast or invasive cervical cancer; the PCD permanent disability pension for persons aged 0–64; Bienestar Educativo (free adult literacy and primary/secondary certification in coordination with INEA across all 113 municipalities); the Tránsmites identity document transition service for the trans population; and the CEIBAS network of 10 community integration centers across Sahuayo, Zamora, Ixtlán, Múgica, Aguililla, Uruapan, Zacapu, Jacona, Buenavista, and La Piedad.

The technology platform is a conventional public-sector administrative stack: a government website with accessibility features (SedebiEnSeñas Mexican Sign Language video library), a Videoteca, a Padrón Único de Beneficiarios, online transparency portals, and standard DPI/Procesos evaluation frameworks. No AI/ML capabilities are disclosed. Delivery relies on a regional coordinator network covering all state regions plus seven embedded public health partner institutions (Hospital Infantil, CEAO, IMSS, ISSSTE) that issue prerequisite medical certifications for cancer programs.

The revenue model is non-commercial: SEDEBI is entirely funded by the Michoacán state budget, with programs delivered free of charge to eligible beneficiaries. The operating economics are those of a public expenditure and policy ministry rather than a revenue-generating entity. Recent strategic activity (six formalized partnerships between May and June 2026, including IMSS, AMPSICO, and three LGBTTTIQ+ civil society organizations) signals an ongoing buildout of program scope and partner ecosystem rather than expansion through M&A or capital markets.

Name

Secretaría del Bienestar

Legal name

Secretaría del Bienestar del Estado de Michoacán

Website

https://bienestar.michoacan.gob.mx

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Secretaría del Bienestar (SEDEBI) is a Michoacán state government ministry that administers social welfare programs — including cash subsidies for families with pediatric cancer, disability pensions, adult education, and community centers — serving vulnerable populations across all 113 municipalities of the state.

Ownership category

akta.pro rank

Product category

Public Social Welfare Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Individual and Family Services (6241), Emergency and Other Relief Services (624230), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Income Support & Cash Assistance Programs (BPAIAKAE)

akta.pro secondary industries

Food & Nutrition Assistance Programs (BPAIAKAF), Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH)

Keywords

• Social welfare programs
• Public administration
• Community integration centers
• Disability pension services
• Adult education certification

Headquarters

HQ city

Morelia

HQ country

Mexico

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Social welfare subsidies and transfers: The Secretaría operates as a state government welfare agency that administers social transfer programs funded by the state budget. The main program (Familias Cuidadoras) delivers MXN $4,000 monthly per beneficiary family. Revenue is derived entirely from government fiscal allocations, not commercial activity. No revenue model in the commercial sense applies; the agency is a public expenditure agency.
2. Public administration and program management: The Secretaría is a state government ministry responsible for formulating, coordinating, and implementing social welfare policies and programs for the State of Michoacán, funded by public budget. Its functions include operating a Single Beneficiary Registry (Padrón Único de Beneficiarios), conducting program evaluations (Evaluaciones de los Programas Presupuestarios), and maintaining transparency reporting (Transparencia Proactiva).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Secretaría del Bienestar is a state government ministry that formulates, coordinates, and implements social welfare policies and programs for the State of Michoacán, Mexico. Its core offerings include monthly cash subsidies (MXN $4,000) to families caring for children with cancer and to women with breast/cervical cancer, disability pensions, free adult literacy and basic education certification through INEA, community integration via 10 CEIBAS centers, and identity document transition services for trans persons. All services are provided free of charge to eligible beneficiaries and funded by state budget allocations.

Product overview

Secretaría del Bienestar (SEDEBI) is a government department of the State of Michoacán that operates a multi-program social welfare platform. The core offerings include the CEIBAS (Centros de Integración para el Bienestar y la Armonía Social) community centers as a central infrastructure for social integration, alongside specialized financial support programs such as Familias Cuidadoras de Niñas y Niños con Cáncer ($4,000 MXN/month), the women with breast/cervical cancer program ($4,000 MXN/month), and the permanent disability pension (PCD). Additional services include Bienestar Educativo (adult literacy and basic education certification via INEA), Tránsmites (gender identity document services), and the overarching Programa Sectorial de Bienestar 2021-2027. The portfolio is structured as a unified social welfare platform with multiple targeted programs addressing cancer care, disability, education, LGBTTTIQ+ inclusion, and community development, rather than a single product.

Differentiator

Problem solved

Functional benefit

Products and services

• Centros de Integración para el Bienestar y la Armonía Social (CEIBAS)

Quantifiable outcome

• Treatment abandonment rate reduced from 30 per 100 pediatric cancer patients to 2 per 100, attributable to the Familias Cuidadoras MXN $4,000 monthly subsidy program
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Responde, Inclúyete como Diversidad y Vive tus Derechos A.C.coreStrategic or Co-development Partner · 24 June 2026SEDEBI collaborates with these three civil society organizations to implement actions for equality, inclusion, and defense of human rights for the LGBTTTIQ+ population in Michoacán. Activities include programs, projects, and strategies aimed at strengthening human development with formation schemes, research support, dissemination, and use of public spaces. The partnership aims to generate real mechanisms guaranteeing equality and non-discrimination based on sexual orientation, gender identity, and gender expression.
• Instituto de Liderazgo Simone de Beauvoir (REDefine Michoacán)coreStrategic or Co-development Partner · 24 June 2026SEDEBI partners with the Instituto de Liderazgo Simone de Beauvoir through REDefine Michoacán to develop activities, programs, and strategies for LGBTTTIQ+ inclusion and rights. The collaboration includes training programs for SEDEBI staff to provide dignified, sensitive, and inclusive attention to communities including indigenous populations, vulnerable persons by age, sex, sexual orientation, or disability.
• IMSS Michoacán (Instituto Mexicano del Seguro Social — Órgano de Operación Administrativa Desconcentrada Regional Michoacán)coreStrategic or Co-development Partner · 5 June 2026SEDEBI and IMSS Michoacán formalized a collaboration to strengthen institutional coordination and facilitate access to medical certifications required for enrollment in the Familias Cuidadoras and Mujeres con Cáncer programs. The partnership simplifies the issuance of medical certificates needed for beneficiaries to access the MXN $4,000 monthly support.
• AMPSICO (Asociación Mexicana de Psicología Oncológica)coreStrategic or Co-development Partner · 25 May 2026SEDEBI and AMPSICO signed a collaboration agreement to strengthen the comprehensive accompaniment received by beneficiaries of the Familias Cuidadoras and Mujeres con Cáncer programs. The partnership provides access to psychotherapy services, support workshops, and nutritional counseling for program beneficiaries.
• Secretaría de Turismo del Estado de MichoacánminorOthersJoint banner promotions on the SEDEBI website linking to tourism content (visitmichoacan.com.mx), reflecting inter-agency collaboration within the Michoacán state government. Tourism promotion is a secondary cross-linking activity rather than a programmatic partnership.
• Secretaría de Salud de Michoacán (SSM)minorOthersJoint health promotion activities such as the 'Cáncer de Mama No Discrimina' mastography campaign for the LGBTTTIQ+ population, conducted via the Uneme Dedicam facility. Health services are coordinated across government agencies for specific public health campaigns.
• INEA (Instituto Nacional para la Educación de los Adultos)coreOthersSEDEBI coordinates with INEA to deliver the Bienestar Educativo program, which provides free literacy and primary/secondary education certification for adults 15+ across all 113 municipalities of Michoacán. INEA provides the educational methodology and certification framework while SEDEBI facilitates local delivery through its network.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DIF Michoacán: State-level family development agency within Michoacán operating adjacent family and child welfare programs. Shares geography and overlapping beneficiary base with SEDEBI, representing both collaboration and partial overlap in mandate.
• Secretaría del Bienestar del Estado de México: State-level welfare secretariat in Estado de México operating a comparable portfolio of cash-transfer and social programs. Most directly comparable peer given parallel mandate, structure, and beneficiary categories.
• Secretaría de Asistencia Social (Jalisco): Jalisco's state welfare agency administering social assistance programs targeting vulnerable populations. Comparable mandate and beneficiary profiles to SEDEBI at the state level.

Broad incumbents

• Secretaría del Bienestar (Gobierno de México): Federal-level Mexican welfare ministry administering nationwide pension and welfare programs (e.g., Pensión para el Bienestar de las Personas Adultas Mayores, Pensión para Personas con Discapacidad). Operates as the federal counterpart to SEDEBI and sets the broader policy and co-funding context within which SEDEBI operates.
• Prospera (Programa de Inclusión Social) — predecessor: Former flagship federal conditional cash transfer program (replaced in 2019) that combined income support with health and education co-responsibilities. Closest historical analog to SEDEBI's cash-transfer-plus-services model.
• DIF Nacional (Sistema Nacional para el Desarrollo Integral de la Familia): National family-development agency running family-assistance, child welfare, and disability programs. Highly comparable to SEDEBI's family and vulnerable-population support mandate, with both state (DIF Michoacán) and federal structures.
• IMSS-Bienestar: Federal IMSS-Bienestar program provides healthcare services to uninsured populations and coordinates with state welfare agencies. Directly comparable as SEDEBI's Familias Cuidadoras program already interfaces with IMSS for medical certifications.

Others

• Comisión Nacional de los Derechos Humanos (CNDH): Federal human rights commission. Comparable in its advocacy and service mandate for vulnerable groups (LGBTTTIQ+, persons with disabilities, indigenous communities) that overlap with SEDEBI's beneficiary segments.
• Instituto Nacional para la Educación de los Adultos (INEA): Federal adult literacy agency already partnered with SEDEBI via Bienestar Educativo. Comparable in delivering adult basic education services and represents SEDEBI's primary upstream education partner.
• Secretaría de Salud de Michoacán (SSM): Michoacán's state health secretariat. Closely linked to SEDEBI through cancer-program delivery (CEAO, joint LGBTTTIQ+ health campaigns). Not a direct competitor but a key co-executing entity for SEDEBI's health-linked welfare programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/profile.php?id=61561500382262
• YouTubeyoutube.com/playlist?list=PLUqurc5fUPIVg5pWgHYkbU8zGBIyeYo03
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/secretar%C3%ADa-del-bienestar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretaría del Bienestar