Big Meadow Family Campground

What Big Meadow Family Campground does

Big Meadow Family Campground is a family-owned RV campground operating on a 14-acre tract at 8215 Cedar Creek Road in Townsend, Tennessee, between the Great Smoky Mountains National Park and the Little River. The property was purchased in August 1994 and opened on May 22, 1995, by the Johnson family (Malcolm, Barbara, Greg, and Pam), with third-generation operators Mason and Matthew Johnson having joined in 2023. It offers 75 full-hookup campsites across three product tiers: Sites Overlooking River ($87/night), Premium Super Sites with 75-80FT pull-through pads ($92/night), and Premium Deluxe Sites with 80-100FT back-in configurations ($120/night). Monthly rates are offered at $1,550 plus tax on selected site types.

The underlying technology stack is operational rather than proprietary: a third-party Staylist reservation platform handles online bookings, while on-site infrastructure includes a gated security system with coded access to climate-controlled bathhouses and laundry facilities, and 30/50 AMP electrical service to accommodate rigs up to 80 feet. The business runs a direct-to-consumer go-to-consumer motion targeting RV and big-rig-owning families, supplemented by RV storage subscriptions ($75-$100/month) and ancillary services (winterization, wash, dump, EV charging). Marketing is executed through an SEO-optimized blog, organic social, and event sponsorships including the Great Smoky Mountain Jeep Invasion and the Smoky Mountain Scottish Festival and Games.

Revenue mechanics are diversified across nightly site fees, monthly stays, RV storage subscriptions, and transactional ancillary sales (camp store, propane, extra person/vehicle fees). Pricing is uniformly disclosed with a $200 non-refundable deposit for monthly reservations and a one-night deposit for standard stays, and rates are gated against refunds for early departure or weather. The business has earned industry recognition including ARVC National Small Park of the Year (2013, 2019), Tennessee Campground of the Year (2006), and TripAdvisor Travelers' Choice Best of the Best (2023, 2024, 2025), supporting premium positioning within the regional RV camping market.

Name

Big Meadow Family Campground

Legal name

Big Meadow Family Campground

Website

https://bigmeadowcampground.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Meadow Family Campground is a family-owned, 31-year-old RV campground in Townsend, Tennessee, operating 75 full-hookup sites on 14 acres near Great Smoky Mountains National Park. It serves RV and big-rig-owning families through nightly site rentals, RV storage, and event-driven tourism partnerships.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and RV Campground Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• RV campground services
• Outdoor hospitality
• RV site rentals
• RV storage facilities
• Family camping

Headquarters

HQ city

Townsend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Camping Site Fees: Nightly camping fees ranging from $87-$120/day depending on site type (river overlook, premium super sites, premium deluxe). Monthly rates available at $1,550 plus tax. Revenue from extra person/vehicle fees ($5 each per night).
2. RV Storage: Monthly RV storage services: $75/month for uncovered, $100/month for covered storage. Additional fees for special services including setup ($30), take down, winterization ($120), wash ($3/foot), and dump service ($35).
3. On-site Amenities and Supplies: Camp store sales of RV accessories, drinks, ice cream treats, propane sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Big Meadow Family Campground is a family-owned RV campground located in Townsend, TN, operating since 1995. It offers full-hookup RV campsites (including big-rig-friendly sites), RV storage, and related outdoor hospitality services for traveling families and RV owners. The property also operates a camp store and issues gift certificates.

Product overview

Big Meadow Family Campground is a family-owned RV campground offering three tiers of camping site products: Sites Overlooking River (riverfront back-in sites), Premium Super Sites (pull-through sites), and Premium Deluxe Sites (premium back-in sites with enhanced amenities). The campground also offers RV storage as a separate service for protecting customers' investments. Gift certificates are available as an add-on product. The property accommodates big rigs up to 80FT and provides full hookup sites including water, sewer, electric (30/50 AMP), cable TV, and WiFi.

Differentiator

Problem solved

Functional benefit

Products and services

• Sites Overlooking River RV campsites situated along the river at Big Meadow Family Campground, available for guest stays.
• Premium Super Sites Premium full-hookup RV campsites designed to accommodate larger rigs at Big Meadow Family Campground.
• Premium Deluxe Sites Top-tier deluxe RV campsites with full hookups offered at Big Meadow Family Campground.
• RV Storage Storage service for RVs offered by Big Meadow Family Campground for RV owners.
• Gift Certificates Gift certificates redeemable for stays and services at Big Meadow Family Campground.

Quantifiable outcome

• 10+ rating from Good Sam Camping Guide
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Great Smoky Mountain Jeep InvasioncoreGTM or Marketing Partner · 1 August 2024Big Meadow Family Campground is a Sponsor of the 12th Annual Great Smoky Mountain Jeep Invasion. The event is held at LeConte Center in Pigeon Forge. Big Meadow serves as the primary camping destination for Jeep Invasion attendees, offering spacious pull-through sites accommodating large RVs and Jeeps.
• Smoky Mountain Scottish Festival and GamesminorGTM or Marketing Partner · 1 May 2024Big Meadow is a Friend of Scotland sponsor of the 42nd Annual Smoky Mountain Scottish Festival and Games. Located at Townsend Visitor's Center, the event celebrates Scottish, Irish, and Celtic culture with highland athletics, pipes & drums, and whiskey tastings.
• River Rat TubingminorOthersLocated next door to Big Meadow Campground. Offers river tubing on Little River, a clean mountain stream for relaxing floats downstream.
• Davy Crockett Riding StablesminorOthersHorseback riding service offering peaceful views of the Great Smoky Mountains. Recommended nearby attraction for Big Meadow guests.
• Laurel Valley Golf CourseminorOthers18-hole golf course bordered by Great Smoky Mountains National Park and Laurel Lake Nature Preserve. Located 3 miles from Big Meadow.
• Vee Hollow Bike TrailsminorOthers14-mile mountain bike trail network with four zones (Green, Blue, Black, Double Black) for all skill levels. Free to use for adventurous mountain bikers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smoky Mountain Premier RV Resort: Premier RV resort located in the Pigeon Forge/Sevierville area targeting big-rig owners with full hookups and resort-style amenities. Closest product-level competitor in the Smokies destination market.
• Anchor Down RV Resort: Premium RV resort on Douglas Lake near the Smokies (Dandridge, TN) catering to large rigs and families with concrete pads, clubhouse, and resort amenities. Directly comparable in product tier, geography, and customer segment.
• Riveredge RV Resort: RV resort in Pigeon Forge, TN offering premium pull-through sites, concrete pads, and family amenities in the same Smoky Mountains corridor. Overlaps significantly on customer base and product positioning.
• Waldens Creek Campground & RV Park: Independent RV park and campground in Pigeon Forge/Sevierville offering full-hookup sites to RV travelers in the Smokies corridor. Direct regional competitor targeting the same family RV segment.
• Pigeon Forge RV Resort: RV resort within the Pigeon Forge market offering concrete pads, full hookups, and family amenities. Direct peer competing for the same destination RV traveler.

Broad incumbents

• Thousand Trails: Membership-based campground network with multiple Tennessee locations. Comparable on the RV park product category but differentiated by a subscription/membership GTM.
• KOA (Kampgrounds of America): Largest franchised campground network in North America with multiple locations across Tennessee and the Smokies region. Broad incumbent setting category standards and benchmark for awards, recognition, and franchise-scale operations.
• Sun Outdoors: Large multi-property RV resort operator with locations across the Southeast. Provides scale-driven comparison on pricing, occupancy strategy, and amenity investment across a portfolio.
• Yogi Bear's Jellystone Park: National franchise of family-focused campgrounds and RV resorts with multiple Tennessee/Smoky-area locations. Comparable family-oriented positioning and amenity-rich product.

Others

• Good Sam Club / Trailer Life Directory: Industry rating and directory platform that has awarded Big Meadow a 10+/10 rating. Adjacent ecosystem participant that influences demand via ratings, not a direct operating competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/big-meadow-family-campground

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Meadow Family Campground