Big on Writing
Big on Writing is a New Zealand-based professional services firm that provides enterprise content writing, digital strategy, UX writing, SEO/GEO optimization, and tone-of-voice development to large organizations across New Zealand and Australia. Founded in 2013 by Sue Worthington, it serves clients including Westpac, Fonterra, Genesis, Southern Cross, and Zespri.
- Company typePrivate
- Founded-
- HeadquartersNew Zealand, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Big on Writing does
Big on Writing (legal entity Big On Writing Ltd) is a New Zealand-based professional services firm founded in 2013 by Sue Worthington that provides enterprise content writing, digital strategy, UX writing, SEO/GEO optimization, tone-of-voice development, and visual content production. The firm operates as a private limited company in New Zealand with a core team of six and serves large organizations across New Zealand and Australia whose websites and content ecosystems exceed several hundred pages. Notable enterprise clients include Westpac (across Australia, New Zealand, and the RedNews content hub at 8+ years), Fonterra (Nutrition Hub, NZMP brand work across 130 countries, R&D Centre communications), Genesis Energy (annual report and Climate Change Hub), Southern Cross Health Insurance (tone-of-voice strategy for 955,300 members), Zespri (250+ pages of website copy), Watercare, Kiwi Property, MBIE, St John, and The National Party.
The firm's service portfolio is organized around three pillars — Writing, Strategy, and Visual — and includes website content services, content hub creation, tone-of-voice strategy, SEO/GEO writing, annual report writing (recognized with three Gold awards at the 2024 International ARC Awards for Genesis), video and photography production, award submission writing, UX writing, and digital strategy. Proprietary methodologies include a Deep Page Interrogation Content Audit Process, a Content Hub Framework, and a GEO Optimization Framework for structuring content to be consumed by AI search systems. Delivery is heavily network-based: the six-person core is augmented by a bench of specialist writers matched to project needs and by core strategic partnerships, notably with Christchurch agency Harvey Cameron (End of Life Choice Referendum, Destination Clutha), Xero (Westpac Business Base content hub), and Chrometoaster (Medical Council of New Zealand).
Big on Writing's business model is professional-services, sales-led, and project-based. Pricing is quote-driven with milestone billing (40% deposit on proposal signing, 30% during project, 30% on completion for projects over NZ$10,000), a 30-day proposal validity, and a 5% disbursement fee. Distribution is purely direct enterprise engagement across New Zealand and Australia, supported by content marketing through the Yarns blog and referral-driven growth from long-tenured enterprise relationships. The firm is independently owned with no disclosed external investors, parent company, or institutional backing.
Big on Writing firmographics
Firmographics- Name
- Big on Writing
- Legal name
- Big On Writing Ltd
- Website
- https://bigonwriting.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Big on Writing is a New Zealand-based professional services firm that provides enterprise content writing, digital strategy, UX writing, SEO/GEO optimization, and tone-of-voice development to large organizations across New Zealand and Australia. Founded in 2013 by Sue Worthington, it serves clients including Westpac, Fonterra, Genesis, Southern Cross, and Zespri.
- Ownership category
- akta.pro rank
Big on Writing industry classification
Industry- Product category
- Digital Content Writing Services
- NAICS
- Other Publishers (51319)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Long-Form Writing & Article Platforms (MPACAIAC)
- akta.pro secondary industry
- Creative Writing & Storytelling (Fiction, Poetry, Screenwriting) (EDAMAAAI)
Keywords
Where Big on Writing is headquartered
LocationHeadquarters
- HQ city
- New Zealand
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Big on Writing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Content Writing Services: Core revenue stream from providing specialized content writing, digital copywriting, UX writing, and editorial services to enterprise clients. Services include website content creation, article writing, tone of voice development, and content strategy. Projects are typically scoped with proposals and billed at agreed rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services with milestone billing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Big on Writing product offering
Product offeringCore offering
Big on Writing is a professional content writing and digital strategy agency providing website content services, content hubs, tone of voice strategy, SEO/GEO content writing, annual report writing, UX writing, and video and photography production. They serve enterprise clients across New Zealand and Australia with large-scale content needs (typically 200+ page websites) using a network of specialist writers and proprietary content audit and content hub methodologies.
Product overview
Big on Writing is a high-performance digital content and writing services company operating across Australia and New Zealand. The company offers a comprehensive suite of content services including website content services (content audits, UX copywriting, SEO/GEO writing), content hubs, tone of voice strategy, annual report writing, video/photography production, award submission writing, and digital strategy. Their service portfolio is organized around three core offerings: Writing (content copywriting), Strategy (content strategy, tone of voice), and Visual (video photography). The company specializes in enterprise-level content creation for large, global websites with 500+ pages and provides flexible resourcing to scale resources as needed.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Content Services Digital strategy and content writing services including content audits, UX copywriting, SEO writing, and website overhauls for enterprise clients with 200+ page websites. Supports clients from planning through go-live with fresh, optimised content.
- Tone of Voice Strategy Development of comprehensive tone of voice guidelines and strategies to ensure consistent brand communication across all channels. Designed for enterprise clients seeking unified brand voice, exemplified by the Southern Cross Tone of Voice Strategy with flexibility to resonate with 955,300+ members.
- Content Hubs Creation and management of integrated content hubs combining content strategy, SEO/GEO expertise, content writing, and visual production. Replicated across enterprise clients including Genesis, Westpac, and Fonterra to deliver measurable traffic and engagement outcomes.
- SEO and GEO Content Writing Search engine optimization and generative engine optimization writing services to improve content visibility in both traditional search results and AI-generated responses from systems like ChatGPT, Google SGE, and Perplexity.
- Annual Report Writing Specialist writing for annual reports including finance, sustainability, energy, and decarbonisation content. Recognized with gold awards in three categories at the International ARC Awards for the Genesis 2023 annual report.
- Video and Photography Production Visual content creation including videography, photography, script writing, and animation for brand storytelling and marketing campaigns. Used in projects such as the End of Life Choice Referendum (182,000 views, 49% click-through) and Volkswagen Revenant Ultra-Adventure (6 years of content).
- Digital Strategy Strategic planning for digital content including content audits, information architecture, user journey mapping, and digital transformation guidance for enterprise clients undertaking large-scale website projects.
Quantifiable outcome
- 60% organic traffic increase for Westpac Australia
- +7 more outcomes
Companies that use Big on Writing
Customer profileNamed customers26 records
Segments1 record
Ideal customer profiles2 records
Big on Writing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Big on Writing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- XerominorXero is a partner in Westpac Business Base content hub initiative. Rather than competing for online visibility, both parties work together with a customer-first approach - Xero shares their accounting and business content with Westpac customers, Westpac attributes it and provides backlinks.
- Harvey CameroncoreStrategic partner in multiple campaigns including the End of Life Choice Referendum. Worked together on video storytelling projects that achieved significant public engagement and measurable campaign outcomes.
- Christchurch Agency Harvey CameroncorePartnered with Harvey Cameron on Destination Clutha multi-channel content campaign over two years, combining video, photography, and digital advertising.
- Digital Agency ChrometoasterminorPartnered with Chrometoaster on Medical Council of New Zealand website project, providing specialist medical and legal writers while Chrometoaster handled digital agency services.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Big on Writing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Big on Writing social profiles
Digital presenceBig on Writing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big on Writing leadership team
Management profileNumber of profiles
Profiles3 records
Big on Writing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big on Writing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big on Writing
What does Big on Writing do?
Big on Writing is a professional content writing and digital strategy agency providing website content services, content hubs, tone of voice strategy, SEO/GEO content writing, annual report writing, UX writing, and video and photography production. They serve enterprise clients across New Zealand and Australia with large-scale content needs (typically 200+ page websites) using a network of specialist writers and proprietary content audit and content hub methodologies.
Is Big on Writing a public or private company?
Big on Writing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big on Writing founded?
Big on Writing was founded in -1. It employs 1 to 10 people.
Where is Big on Writing based?
Big on Writing is headquartered in New Zealand, New Zealand, in the Oceania region.
How does Big on Writing make money?
One revenue line is on record: professional Content Writing Services.
Does Big on Writing have an API?
No public API is recorded for Big on Writing.
What industry is Big on Writing in?
Big on Writing's product category is Digital Content Writing Services. Its primary akta.pro industry code is MPACAIAC, Long-Form Writing & Article Platforms, with a secondary code of EDAMAAAI, Creative Writing & Storytelling (Fiction, Poetry, Screenwriting). Its NAICS code is 51319 and its SIC code is 7330.