BIG PICTURE LICENSING
Big Picture Licensing is a London-based, privately held international brand licensing agency founded in 2018 that represents IP owners, licensees, and brand owners across EMEA and APAC markets via full-service and skinny-agent models, with a 5-person team and Top 50 global agent recognition from License Global.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BIG PICTURE LICENSING does
Big Picture Licensing Ltd. is a privately held, London-based international brand licensing agency founded in 2018 by Dan Frugtniet, a former Vice-President of International Licensing & Business Development at Viacom Nickelodeon Consumer Products. The firm operates with a five-person team carrying a combined 200+ years of licensing experience at major global media corporations, and offers both a full-service licensing agent model and a lower-fee 'skinny agent' introducer model, alongside product distribution, legal, brand management, finance, marketing, and product development services. Its client base spans IP owners, licensees, investors, and brand owners, with particular focus on EMEA and APAC markets and on non-traditional product categories including FMCG, promotions, and technology.
The company's core revenue mechanism is commission-based agency fees on licensing royalties generated by the deals it brokers, supplemented by distribution agency arrangements. It has executed notable transactions including brokering WildBrain's acquisition of Brave Bunnies (2022), master-toy licensing for Brawl Stars with PMI Kids World (2022), and has been appointed as licensing agent for emoji GmbH in the UK & Eire (2024) and for A.W.A., a new IP co-created with Keith Chapman (March 2024). The firm maintains an affiliated APAC entity (Creative Minds LLC, 2019) led by Ikuko Kogiso to support territory coverage in Japan and broader Asia.
The business is bootstrapped and founder-controlled with no disclosed external investment, no parent company, and no reported revenue. It has been recognized by License Global as a Top 50 global brand licensing agent (2024) and maintains relationships with a broad roster of licensors and licensees including Warner Bros, Mattel, Paramount, Hasbro, WildBrain, Spin Master, Penguin Random House, Supercell, Aardman, DeAgostini, and PMI, alongside newer 2024 additions such as the Conan Doyle Estate, BT21, Miraculous, and Meccano. Go-to-market is primarily sales-led and event-driven, anchored on keynote presence at major industry conferences (Brand Licensing Europe, Las Vegas Licensing Expo, MIPCOM, India Licensing Expo, KCLF).
BIG PICTURE LICENSING firmographics
Firmographics- Name
- BIG PICTURE LICENSING
- Legal name
- Big Picture Licensing Ltd.
- Website
- https://bigpicturelicensing.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Big Picture Licensing is a London-based, privately held international brand licensing agency founded in 2018 that represents IP owners, licensees, and brand owners across EMEA and APAC markets via full-service and skinny-agent models, with a 5-person team and Top 50 global agent recognition from License Global.
- Ownership category
- akta.pro rank
BIG PICTURE LICENSING industry classification
Industry- Product category
- Brand Licensing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Patent Owners & Lessors (6794)
- akta.pro primary industry
- Merchandising, Character & Brand Licensing (MPADALAF)
Keywords
Where BIG PICTURE LICENSING is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BIG PICTURE LICENSING business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Licensing Agent Fees: Full-service licensing agent model with traditional fee structure; also offers 'skinny agent' model with reduced agent fee for brokering incremental new business opportunities for licensors and licensees.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
BIG PICTURE LICENSING product offering
Product offeringCore offering
Big Picture Licensing is an international brand licensing agency that acts as an intermediary between IP owners, licensees, and investors. It offers a full-service licensing agent model and a 'skinny agent' / introducer model, brokering deals for entertainment, gaming, publishing, sports, and lifestyle IP across EMEA and APAC markets. The firm also provides product distribution, legal, brand management, finance, marketing, product development, LBE, loyalty promotions, licensing training, and IP consultancy services.
Product overview
Big Picture Licensing is a brand licensing agency offering a comprehensive suite of services as both a full-service licensing agent and product distribution agent. Their core offerings include licensee sourcing, deal negotiation, legal contract drafting, brand management, finance (royalty reporting), marketing support, and product development. They operate multiple service models including a full-service agent model, a reduced-fee 'skinny agent' introducer model, and product distribution services for EMEA and APAC markets. Additional services include Location Based Experiences (LBE), global loyalty promotions strategy, bespoke licensing training, and IP consultancy for bringing new intellectual properties to market. The agency has been recognized as a top 50 global brand licensing agent by License Global.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Licensing Agent Full-service licensing agent model where BPL manages the complete licensing process including licensee sourcing, deal negotiation, contract drafting, brand management, royalty reporting, marketing support, and product development for IP owners across international markets.
- Skinny Agent / Introducer Model A reduced-fee broker model that identifies and secures incremental new business opportunities for licensors and licensees, acting as a 'plug and play' resource with focus on non-traditional product categories including FMCG, promotions, and technology products for companies new to licensing.
- Product Distribution Agent Supports licensees and product suppliers to expand distribution into new territories and retail channels across EMEA and APAC markets, utilizing a wide network of distributor and retailer contacts to broker deals.
- Location Based Experiences (LBE) Support with LBE rights between IP owners and new licensees to secure the right brand for territories and experiential business models, targeting Millennials, Gen-Z, and Gen-Alpha consumers.
- Global Loyalty Promotions Bespoke retail loyalty promotions and strategy services with insights into IP, product categories, and promotional programs for brand owners, mass retailers, and loyalty promotion specialists.
- Licensing Training Services Bespoke training services on both one-to-one and group basis covering basics through advanced licensing processes, territory knowledge, and industry connections; includes keynote speaker engagements.
- IP Consultancy Represents innovative new IP projects and brings them to market by securing the right strategic global partners, including properties like A.W.A. (Aliens With Attitude) and Hardline Comics.
Quantifiable outcome
- Top 50 global brand licensing agent recognized by License Global
- +4 more outcomes
Companies that use BIG PICTURE LICENSING
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
BIG PICTURE LICENSING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BIG PICTURE LICENSING partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- emoji GmbHcoreAppointed as new licensing agent for emoji brand for UK & Eire markets. Emoji brand features over 25,000 icons and designs with more than 200 themed style guides. Partnership to be showcased at Brand Licensing Europe.
- Jolly ExcitingcoreCreator of A.W.A. (Aliens With Attitude), a hip-hop inspired intergalactic brand and new kids/family movie and TV series format. Keith Chapman (creator of PAW Patrol and Bob the Builder) serves as creative lead and executive producer. BPL signed A.W.A. as new IP representation.
- WildBraincoreWildBrain acquired Brave Bunnies from Glowberry; BPL brokered the equity acquisition deal. BPL has served as EMEA/APAC master-agent for Brave Bunnies and supported the property's development over 3 years. WildBrain is a major entertainment licensing agency with offices worldwide.
- OrbicomajorDistribution partner for CEE (Central and Eastern Europe) region for Brawl Stars and Among Us products. Orbico is a leading distributor in the CEE region.
- First Group InternationalmajorDistribution partner for MENA (Middle East and North Africa) region for PMI products including Brawl Stars and Among Us.
- SamacomajorDistribution partner for MENA region for PMI products. Part of the distribution network securing new markets for licensed products.
- XSETmajorTop-5 global eSports team franchise; BPL secured global apparel rights for XSET with Hybrid Meta. Partnership includes celebrity music artist partners including Tee Grizzley.
- Supercell/LINE FRIENDScoreFinnish game developer (Supercell) and global consumer products rights holder (LINE FRIENDS) for Brawl Stars. BPL brokered master-toy license with PMI for multi-territory toy-line.
- Hybrid MetamajorWorld's first blockchain enabled factory for licensed metaverse fashion and physical merchandise on DTC model. BPL secured global apparel rights for Hybrid Meta and XSET eSports team. Smart-factory launch planned Q4 2022.
- Shane 54/Tales of AwesomeminorInternational DJ/producer; BPL represents Tales of Awesome IP across brand extensions into apparel, NFT and content. Shane 54 has nearly half a million monthly listeners on Spotify.
- Soaring Penguin PressmajorIgnatz and Eisner nominated publisher; publishes Mahoney's comic book series for Hardline Comics. Mahoney's issues debuted at No.1 on Comichaus app chart.
- WildBrain CPLGmajorRepresents Brawl Stars consumer products rights across UK, Ireland, France, Germany, Italy, Iberia, Benelux, Nordics, CEE, Greece, Turkey, Russia, Belarus and Ukraine. BPL brokered PMI partnership with WildBrain CPLG.
- Hardline ComicscoreUK and US based small press publisher; BPL serves as exclusive licensing agent. Portfolio includes Mahoney's, The Claws, Limits, The Guys, and The Long Game. Hardline Comics features talent from six countries with comics sold in 50 territories.
- WarnerMedia/HBO MaxcoreBroadcast partner for Brave Bunnies across APAC (Cartoonito/Cartoon Network preschool block, HBO GO streaming) and LATAM (HBO Max). Deal secured through Aardman.
- Penguin Random HousecoreUK publishing partner for Brave Bunnies through Ladybird imprint; launched preschool titles in March 2022. Penguin Random House is the world's largest trade publisher.
- DeAgostini/KidsMemajorItalian licensing agent and publisher for Brave Bunnies; DeAgostini publishing imprint Planeta Libri launched 10 titles in Italy year 1. KidsMe serves as distributor and agent for Brave Bunnies in Italy.
- Immersive EverywheremajorKey LBE (Location Based Experiences) client for Big Picture Licensing; produced The Great Gatsby immersive theater show that received extensive press coverage including The Guardian, New York Times, Telegraph, Reuters.
- GlowberrycoreUkrainian creative production company; BPL serves as master-agent for Brave Bunnies IP across EMEA & APAC regions. Glowberry created Brave Bunnies, the only global Ukrainian children's brand. BPL has supported Glowberry through challenging circumstances including the Russia-Ukraine conflict.
- AardmancoreOscar-winning animation studio serving as global content distribution partner for Brave Bunnies, licensing content to global broadcasters. Aardman has been instrumental in securing broadcast partnerships for Brave Bunnies including Cartoonito, HBO GO, and major networks worldwide.
- Spin MastercoreGlobal master toy licensee for Brave Bunnies; launched first toy line into Italy and Germany in April 2022. Spin Master is one of the world's leading toy companies with portfolio including PAW Patrol, Hatchimals, and Rubik's Cube.
- Soaring Penguin PressmajorIgnatz and Eisner nominated publisher of comics and graphic novels including Meanwhile, Breaks and The Bad, Bad Place. Publishes Mahoney's for Hardline Comics.
- Matchify GamesminorFamily-fun card game developer; BPL secured global distribution partner for Matchify to rollout 10 themes and add new co-branded licensed themes. Agreement for PMI to distribute.
Scale indicators3 records
Recent moves6 records
BIG PICTURE LICENSING competitors and assessment
Company assessmentDirect peers
- Tycoon Enterprises: US-based entertainment and brand licensing consultancy; comparable in service mix and target client profile (entertainment and consumer products IP owners).
- Fluid Creative: UK-based independent licensing consultancy providing strategy, deal-making and brand management services; a like-sized EMEA peer that competes with BPL for independent and emerging IP owners.
- Beanstalk: Global brand licensing agency headquartered in New York with offices in EMEA, LATAM and APAC; directly comparable full-service licensing agent offering for IP owners and licensees across consumer products categories.
- Joester Loria Group: US-based entertainment and brand licensing agency representing character and corporate IP for consumer products licensing; directly comparable to BPL's full-service and skinny-agent offering for entertainment and lifestyle brands.
- Pink Key Licensing: Boutique licensing agency specialising in fashion, lifestyle and entertainment IP; comparable in scale and service offering to BPL's full-service agent model for SME and emerging brand clients.
- WildBrain CPLG: One of the world's largest brand licensing agencies operating across EMEA, APAC and North America; directly competes with BPL on multi-territory entertainment and character licensing mandates, while also being a key channel partner and counterparty (owner of Brave Bunnies).
- Retail Monster: Boutique global licensing agency focused on retail and consumer products rollouts for entertainment and lifestyle IP; competes directly with BPL for the same mid-market entertainment clients and skinny-agent mandates.
Broad incumbents
- BBC Studios (Brand & Licensing): Captive licensing arm of BBC Studios that manages rights for BBC IP globally; a broader incumbent whose principals (BPL founder Dan Frugtniet) previously worked there, and a structural competitor for any UK/EMEA entertainment licensing mandates.
- IMG (Endeavor Licensing): Division of Endeavor, a broad incumbent that represents major entertainment, sports and fashion IP for global licensing; competes with BPL on enterprise entertainment mandates but offers a much wider services portfolio.
Others
- Hasbro Consumer Products: Captive licensing function of major toy and entertainment IP owner (Hasbro brands); both a BPL client and a structural alternative to outsourcing licensing mandates to BPL, illustrating the make-vs-buy dynamic in the industry.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BIG PICTURE LICENSING social profiles
Digital presenceBIG PICTURE LICENSING financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIG PICTURE LICENSING leadership team
Management profileNumber of profiles
Profiles5 records
BIG PICTURE LICENSING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIG PICTURE LICENSING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIG PICTURE LICENSING
What does BIG PICTURE LICENSING do?
Big Picture Licensing is an international brand licensing agency that acts as an intermediary between IP owners, licensees, and investors. It offers a full-service licensing agent model and a 'skinny agent' / introducer model, brokering deals for entertainment, gaming, publishing, sports, and lifestyle IP across EMEA and APAC markets. The firm also provides product distribution, legal, brand management, finance, marketing, product development, LBE, loyalty promotions, licensing training, and IP consultancy services.
Is BIG PICTURE LICENSING a public or private company?
BIG PICTURE LICENSING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BIG PICTURE LICENSING founded?
BIG PICTURE LICENSING was founded in 2018. It employs 1 to 10 people.
Where is BIG PICTURE LICENSING based?
BIG PICTURE LICENSING is headquartered in London, United Kingdom, in the Europe region.
How does BIG PICTURE LICENSING make money?
One revenue line is on record: licensing Agent Fees.
Who are BIG PICTURE LICENSING's main competitors?
Direct peers on record are Tycoon Enterprises, Fluid Creative, Beanstalk, Joester Loria Group, Pink Key Licensing, WildBrain CPLG and Retail Monster. Broad incumbents are BBC Studios (Brand & Licensing) and IMG (Endeavor Licensing). Hasbro Consumer Products is listed as an others.
Does BIG PICTURE LICENSING have an API?
No public API is recorded for BIG PICTURE LICENSING.
What industry is BIG PICTURE LICENSING in?
BIG PICTURE LICENSING's product category is Brand Licensing Services. Its primary akta.pro industry code is MPADALAF, Merchandising, Character & Brand Licensing. Its NAICS code is 711410 and its SIC code is 7822.