Bike Auckland

What Bike Auckland does

Bike Auckland (legally Bike Auckland Incorporated) is a registered charity and incorporated society (CC23026) operating as the independent voice for cycling advocacy in Tāmaki Makaurau Auckland, New Zealand. Founded in 2015 as a rebrand of Cycle Action Auckland (originally formed 1997), the organization is volunteer-led and member-supported, with a small core team of approximately seven staff supplemented by 175+ active volunteers and a network of 38 neighbourhood-level Bike Burb groups.

The organization runs an interconnected portfolio of programs: paid Bike Valet services at events across Auckland (capacity up to 400 bikes, standard packages from NZD $800+GST per event with optional maintenance add-ons); the nationally-adopted 529 Garage bike and scooter registration service; 14+ community bike repair hubs operated through partner organizations (Ecomatters, CCET, Triple Teez, Beautification Trust, Tumeke Cycle Space); grassroots Bike Burbs that organize local rides and maintenance events; educational resources including a Google-Maps-based Discovery Map and beginner-ride curation; and advocacy campaigns targeting Auckland Transport, Auckland Council, and Waka Kotahi NZ Transport Agency on cycling infrastructure (notably the Liberate the Lane campaign for the Auckland Harbour Bridge, Fuel the Future, Inclusive Cycling, Cycling Works, and Save our Safe Speeds).

Revenue is generated through four streams: annual membership fees from $12/year (407 current members), tax-deductible donations via multiple channels (credit card, EFTPOS, bank transfer, GiveaLittle, payroll giving, Benevity corporate matching), Bike Valet event fees, and small-margin merchandise sales. The organization positions itself as a movement rather than a service business, with growth in event utilization (285 bikes at Big Gay Out 2024 vs. 161 in 2023, a 77% increase) and recent advocacy wins including the Point Chevalier and Meola Road cycleways opening in 2025 and completion of the Victoria Street Cycleway Extension.

Name

Bike Auckland

Legal name

Bike Auckland Incorporated

Website

https://bikeauckland.org.nz

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Bike Auckland is a registered New Zealand charity serving as the independent voice for cycling advocacy in Tāmaki Makaurau Auckland. It runs Bike Valet event services, 38 Bike Burb community groups, bike repair hubs, and 529 Garage bike registration, funded by memberships, donations, and fees.

Ownership category

akta.pro rank

Product category

Cycling Advocacy and Community Services

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Cycling advocacy services
• Community cycling programs
• Bike valet services
• Cycling infrastructure advocacy
• Bike repair hubs

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees starting from $12 per year, providing discounts at bike shops, merchants, and partner events.
2. Donations: Tax-deductible donations accepted via credit card, EFTPOS, bank transfer, GiveaLittle, payroll giving, and corporate matching through Benevity.
3. Bike Valet service: Paid event service providing secure bike parking. Standard packages from $800 plus GST per event. Optional maintenance service add-on from $360 per event. NGO and community rates available.
4. Merchandise sales: Branded merchandise sold through online shop including stem caps ($19.99), colouring books ($5), and other items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Bike Auckland is a non-profit charitable organization serving as the independent voice for cycling in Auckland. Its core offerings include cycling advocacy campaigns targeting infrastructure improvements, the Bike Valet service providing secure bike parking at events (up to 400 bikes), and community programs like Bike Burbs neighborhood groups and Bike Repair Hubs across the Auckland region.

Product overview

Bike Auckland is a non-profit charitable organization serving as the independent voice for cycling advocacy in Auckland. The organization operates a portfolio of interconnected programs and services: the Bike Valet service provides secure event parking; Bike Burbs are neighbourhood-based community groups driving grassroots cycling culture; Bike Repair Hubs offer community repair facilities; the Discovery Map and Rides for Beginners resources support cyclist education and route discovery; 529 Garage provides bike registration and theft recovery; and advocacy campaigns (Liberate the Lane, Fuel the Future, Inclusive Cycling) push for cycling infrastructure improvements. Membership and donations fund operations while merchandise sales support mission activities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 285 bikes parked at Big Gay Out 2024 (up 77% from 161 in 2023)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Cycle Action Network (CAN)coreStrategic or Co-development PartnerNational network of cycling advocate groups formed in 1997. Bike Auckland is an affiliated organisation supporting CAN's vision: bikes as climate action, transport policy as health policy, more families biking, bicycle-friendly cities, zero harm transport system.
• All AboardcoreStrategic or Co-development PartnerIndependent community organisation working across Aotearoa to build trust, skills and shared understanding for safer, more affordable transport. Bike Auckland belongs to the All Aboard Action Alliance.
• Community Climate Action Network (CCAN)coreStrategic or Co-development PartnerTaamaki Makaurau group bringing together Auckland community groups to amplify climate action impact. Focuses on transport, food, energy, waste, water and ecological restoration.
• Auckland TransportcoreStrategic or Co-development PartnerRegular engagement with Auckland Transport on cycling infrastructure planning, feedback, and community consultation. Key stakeholder in roading and sustainable transport.
• Auckland CouncilcoreStrategic or Co-development PartnerRegular engagement with Auckland Council on cycling infrastructure, parks, and transport planning. Local Boards are key partners for Bike Burb activities.
• Waka Kotahi NZ Transport AgencycoreStrategic or Co-development PartnerRegular engagement on national cycling standards, funding decisions, and infrastructure projects including Auckland Harbour Bridge active lane campaign.
• EcomatterscoreStrategic or Co-development PartnerRuns multiple bike hubs across Auckland including Queen's Wharf, Grey Lynn, Glen Innes, Onehunga, Pakuranga, New Lynn, Henderson, and Manukau. Provides second-hand bikes for sale and e-bike trials.
• CCET Love Cycling CentreminorStrategic or Co-development PartnerOperates bike hub at Mt Eden (blue container). Provides free bike repair service.
• Triple Teez (Māngere)minorStrategic or Co-development PartnerRuns bike hub at Māngere Town Centre. Provides second-hand bikes for free or koha. Hosts group rides and e-bike trials.
• Beautification TrustminorStrategic or Co-development PartnerOperates Bike Hub Manurewa. Community-based organisation supporting local cycling initiatives.
• Tumeke Cycle SpaceminorStrategic or Co-development PartnerCommunity bike hub at Gribblehurst Community Hub, open Sundays. Sells second-hand bikes.
• Coffee Club Wynyard QuarterminorGTM or Marketing PartnerMember benefit partner - $4 coffee or 15% off whole bill at Wynyard Quarter Coffee Club for Bike Auckland members September 2023-2024.
• ElectrifyminorGTM or Marketing PartnerMember benefit partner - $250 free accessories when purchasing any E-bike at Electrify.
• Generation ZerocoreStrategic or Co-development PartnerYouth climate advocacy group. Joint advocacy with Greater Auckland and Generation Zero supported delivery of Te Hā Noa cycleway project.
• Greater AucklandcoreStrategic or Co-development PartnerUrban planning advocacy organisation. Joint advocacy partner on major cycling infrastructure campaigns including Te Hā Noa and Victoria Street cycleway.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cycling Action Network: National umbrella of cycling advocacy groups in New Zealand that Bike Auckland is affiliated with. Mirrors Bike Auckland's mission at a national level, providing a directly comparable peer for advocacy structure, funding model, and policy engagement.
• Spokes Canterbury: Canterbury-based cycling advocacy group in New Zealand pursuing similar goals of better cycling infrastructure and community engagement. Same non-profit, volunteer-driven model targeting local government on cycling policy.
• Living Streets Aotearoa: New Zealand pedestrian and active transport advocacy organization. Closely comparable non-profit advocacy structure and policy targets, with overlapping active-mobility mission and government engagement model.

Regional players

• Bike Greater Wellington: Regional cycling advocacy group serving the Greater Wellington region. Directly comparable peer organization offering the same community-led, government-engagement model but in a different New Zealand region.
• Bike Christchurch: Cycling advocacy group based in Christchurch, New Zealand. Comparable peer operating a non-profit, volunteer-driven model with policy advocacy and community programs in a different New Zealand city.

Broad incumbents

• Bicycle Network: Large, well-established Australian cycling advocacy and membership organization with hundreds of thousands of members. Comparable end-mission (more people on bikes) but operates at materially larger scale and with broader insurance, touring, and policy services.

Others

• Greater Auckland: Auckland-focused urban planning and transport advocacy organization. Joint advocacy partner on major cycling infrastructure campaigns (Te Hā Noa, Victoria Street cycleway) — a thematically related peer covering overlapping issues from a broader urbanism lens.
• Generation Zero: New Zealand youth climate advocacy organization. Joint advocacy partner on cycling infrastructure campaigns and a thematically related peer competing for the same donor, volunteer, and government-attention pool.
• All Aboard: New Zealand community organisation focused on affordable, safe transport. Bike Auckland is a member of its Action Alliance — a thematically related peer in the broader transport-advocacy space with shared coalition-building approach.
• Ecomatters: Auckland environmental charity that operates multiple community bike hubs in partnership with Bike Auckland. A closely related but enabling peer — an ecosystem partner rather than a competitor — sharing the mission of activating cycling in Auckland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BikeKingsland
• Facebookfacebook.com/BikeAKL
• LinkedInlinkedin.com/company/bikeakl
• Instagraminstagram.com/bikeAKL
• TikToktiktok.com/@bikeakl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Auckland