Probike S.A.S

What Probike S.A.S does

Probike S.A.S operates a premium cycling commerce business in Colombia under the 'Bikexperts' brand, founded in 2010 and headquartered at Cll 12 # 40a - 293 in the Poblado neighborhood of Medellín. The company is an authorized Colombian dealer for a portfolio of high-end global cycling brands including Factor Bikes, Santa Cruz Bikes, Castelli Cycling, Smith Optics, Magped, DT Swiss, SRAM, Shimano, BH Bikes, Evoc, Black Inc, BBB Cycling, CeramicSpeed, Inno Racks, SeaSucker, Enervit, Nuun, and 226ers, spanning premium road, mountain, gravel, and e-bikes as well as apparel, components, nutrition, racks, and accessories.

The business runs a hybrid distribution model: a single physical retail showroom in Medellín staffed by cycling experts, paired with a Shopify-based e-commerce platform (bikexperts.com) that delivers nationwide across Colombia. A complementary authorized reseller channel, 'Distribuidores Autorizados Probike,' extends reach into regions without owned retail. Pricing is unit-based, with bicycles ranging from approximately $6.6M to $42.5M COP and a Used Experts program offering certified pre-owned Giant bicycles for price-sensitive buyers. The company has 1-10 employees and is privately held with no disclosed institutional ownership or funding rounds.

Revenue is generated entirely from one-time retail product sales across the in-store, e-commerce, and authorized dealer channels. Marketing is primarily organic, executed through the Shopify storefront, an email newsletter, and social media channels on Instagram (@bikexperts_col), Facebook, and YouTube (@bikexperts3582). The customer base is split between experienced or expert cyclists seeking premium global brands and authorized-dealer authenticity, and broader cycling enthusiasts reached through the Used Experts and Outlet programs.

Name

Probike S.A.S

Legal name

Probike S.A.S

Website

https://bikexperts.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Probike S.A.S (Bikexperts) is a privately held, Medellín-based authorized Colombian dealer and retailer of premium global cycling brands, operating one physical store in Poblado, a nationwide Shopify e-commerce site, and an authorized dealer network serving performance cyclists and broader cycling enthusiasts across Colombia.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bicycle Retail (New Bikes) (CRAMAHAA)

Keywords

• Premium cycling retail
• Bicycle components
• Cycling apparel
• Authorized bike dealer
• E-bike sales

Headquarters

HQ city

Bogotá D.C., Bogotá D.C.

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from direct retail sales of bicycles, components, apparel, nutrition, and accessories through physical retail store and e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Probike S.A.S, doing business as Bikexperts, is an authorized Colombian retailer of premium global cycling brands. It sells bicycles (road, mountain, gravel, e-bikes), cycling apparel, components, vehicle racks, nutrition, and accessories through a physical store in Medellín (Tienda Poblado) and a nationwide e-commerce platform built on Shopify, complemented by an authorized dealer network across Colombia.

Product overview

Probike S.A.S (Bikexperts) operates a comprehensive e-commerce cycling retail platform built on Shopify, offering a curated selection of premium bicycles and cycling equipment across multiple specialized categories. The product portfolio centers on high-end road bikes (Factor brand including ONE V2, Ostro V.A.M, Hanzo, Slick, Gravel LS, Lando XC, O2 V.A.M, and Monza), mountain bikes (Santa Cruz lineup featuring Megatower, Tallboy, Hightower, 5010, Nomad, Bullit e-bike, Blur, Chameleon, V10/DH, Heckler SL e-bike, and Stigmata Gravel; plus BH and BMC brands), cycling apparel (Italian Castelli clothing for men/women including jerseys, bib shorts, jackets; Smith Optics helmets and eyewear; POC and Leatt protection; Evoc bags and hydration packs), components (DT Swiss wheels, SRAM and Shimano drivetrains, Hutchinson tires, Ceramic Speed bearings, Zipp wheels, Selle Italia saddles), nutrition (226ers, Enervit, Nuun), vehicle racks (Inno, Kuat, SeaSucker), accessories (Magped magnetic pedals, BBB accessories, titanium screws), and a pre-owned bicycle program (Used Experts). The store serves cycling enthusiasts in Colombia through both its physical Poblado location in Medellín and nationwide e-commerce delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Bicycles Retail sale of premium new bicycles including road, mountain bike (MTB), gravel, and e-bike models from brands such as Factor, Santa Cruz, BH Bikes, BMC, Giant, and SCOTT. Bicycles priced from approximately $6,664,875 COP to $42,490,000 COP. Sold to performance cyclists across Colombia.
• Cycling Apparel Retail sale of men's and women's cycling clothing including jerseys, bib shorts, jackets, vests, gloves, base layers, socks, caps, sleeves, and shoe covers. Brands include Castelli, BBB, Smith, and Leatt. Priced from approximately $39,000 COP to $1,149,000 COP.
• Bicycle Components Retail sale of bicycle components including wheels, rims, chains, handlebars, derailleurs, saddles, bearings, tires, and suspension parts from brands such as DT Swiss, Shimano, SRAM, Hutchinson, Selle Italia, Ceramic Speed, Zipp, Rock Shox, and E-thirteen. Components range from approximately $48,990 COP to $19,317,990 COP.
• Sports Nutrition Retail sale of cycling sports nutrition products including energy gels, electrolyte tablets, hydrogels, recovery drinks, pre-workout supplements, and energy bars from brands Enervit, Nuun, and 226ers. Priced from $10,000 COP to $198,400 COP. Promotion: buy 10 nutrition products and receive 10% off.
• Vehicle Bike Racks Retail sale of vehicle-mounted bicycle racks including roof-mounted, hitch-mounted, truck bed-mounted, and vacuum-mounted carriers from brands Inno Racks, Kuat, and SeaSucker, supporting up to 4 bicycles.
• Cycling Accessories Retail sale of cycling accessories including Magped magnetic pedals, Park Tool repair/maintenance tools, Time pedals, BBB Cycling accessories (lights, handlebar tape, fenders, tools), and Tubolight tire inserts.
• Used Experts (Certified Pre-owned Bicycles) Certified pre-owned bicycles program offering quality used Giant bikes with discounted pricing. Provides a lower entry point for cyclists seeking premium cycling equipment.
• Outlet Section Discounted outlet offering of cycling products including tires, tubes, and accessories at reduced prices for budget-conscious cyclists.
• Titanium Screws Retail sale of titanium bicycle hardware including titanium bolts for seat clamps, brake calipers, and brake pads in various sizes and colors (gold, silver, iridescent, blue, red).
• Protective Gear Retail sale of protective cycling equipment including helmets, eyewear, body armor, knee guards, and mountain bike protective gear from brands Smith Optics, POC, Leatt, and Evoc.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Santa Cruz BikescoreChannel Partner/ Reseller/ DistributorBikexperts is an authorized dealer (Distribuidor Autorizado) for Santa Cruz Bikes in Colombia, offering the full Santa Cruz lineup including mountain bikes (V10/DH, Bullit, Nomad, Hightower, 5010, Tallboy, Chameleon, Blur), e-bikes (Heckler SL, Vala, Bullit), gravel bikes (Stigmata), and clothing/accessories.
• Factor BikescoreChannel Partner/ Reseller/ DistributorBikexperts is an authorized dealer for Factor Bikes in Colombia, offering Factor's premium road, triathlon, and gravel bicycles including the Factor ONE, Ostro V.A.M, Hanzo, O2 V.A.M, Slick, Monza, and Lando XC.
• Castelli CyclingcoreChannel Partner/ Reseller/ DistributorBikexperts is an authorized dealer for Castelli Cycling in Colombia, offering a full range of Castelli cycling apparel for men and women including jerseys, bib shorts, jackets, gloves, and accessories. Castelli's tagline 'CompetitionDNA.Italian soul.' is promoted on the brand page.
• Smith OpticscoreChannel Partner/ Reseller/ DistributorBikexperts is an authorized dealer for Smith Optics, offering Smith helmets and cycling glasses including Forefront 3 MIPS + KOROYD, Sidekick Jr MIPS, Vert Running, and XC models.
• MagpedcoreChannel Partner/ Reseller/ DistributorBikexperts distributes Magped magnetic pedals and accessories in Colombia. Magped is highlighted for its magnetic pedal safety technology offering stability on climbs and control on technical terrain.
• DT SwisscoreChannel Partner/ Reseller/ DistributorBikexperts distributes DT Swiss bicycle components in Colombia, including gravel, MTB, and road rims/wheels (GR 531, X 432, RR 481, RR 411, RR 421, RR 521 series).
• BH BikescoreChannel Partner/ Reseller/ DistributorBikexperts is an authorized dealer for BH Bikes in Colombia, offering BH road and e-MTB bicycles including the BH Atom Lymx e-bike and BH Ruta G7 Disc.
• SRAMcoreChannel Partner/ Reseller/ DistributorBikexperts distributes SRAM components including GX Eagle chains, SRAM PC chains, SRAM RED D1 chains, and SRAM-compatible components.
• EvoccoreChannel Partner/ Reseller/ DistributorBikexperts is an authorized dealer for Evoc, offering protective bags, hydration packs, travel cases (Mountain Bike Bag Pro), and protection gear including knee and elbow pads.
• Black IncminorChannel Partner/ Reseller/ DistributorBikexperts carries Black Inc components and accessories as an authorized dealer, offering Black Inc wheels and finishing kit components.
• BBB CyclingminorChannel Partner/ Reseller/ DistributorBikexperts distributes BBB Cycling accessories including lights (Signal, Stop Duo, Slide), handlebar tape (Race Ribbon, Raceribbon), and tools (torque wrench).
• ShimanocoreChannel Partner/ Reseller/ DistributorBikexperts distributes Shimano components including chains (HG series, CN-M series), compatible with road and MTB groupsets.
• CeramicSpeedminorChannel Partner/ Reseller/ DistributorBikexperts distributes CeramicSpeed premium bearings and components including ceramic bearing kits for bicycle frames.
• Inno RacksminorChannel Partner/ Reseller/ DistributorBikexperts is an authorized dealer for Inno Racks, offering vehicle bike racks including roof-mounted, hitch-mounted, and bed-mounted carriers for trucks.
• SeaSuckerminorChannel Partner/ Reseller/ DistributorBikexperts distributes SeaSucker vacuum-mounted bike racks and accessories including Huske adapters and security cables.
• EnervitminorChannel Partner/ Reseller/ DistributorBikexperts distributes Enervit sports nutrition products in Colombia including gels (Carbo Gel C2:1 Pro), hydration (Hidrogel), recovery drinks (R2 Recovery Drink), pre-sport supplements, and energy bars.
• NuunminorChannel Partner/ Reseller/ DistributorBikexperts distributes Nuun electrolyte tablets and sports drinks in Colombia, including Nuun Sport and Nuun Sport Caffeine variants.
• 226ersminorChannel Partner/ Reseller/ DistributorBikexperts distributes 226ers sports nutrition products in Colombia, including High Fructose Gel 80g in various flavors with and without caffeine.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Rapha: Premium cycling apparel brand with direct-to-consumer global e-commerce and growing Latin American reach. Comparable to Probike's Castelli apparel offering in targeting the same premium cyclist with high-AWP clothing; competes for share of the Colombian premium apparel wallet.

Broad incumbents

• Giant Bicycles: World's largest bicycle manufacturer with a broad retail and dealer network in Latin America. Comparable as a premium-and-mass cycling brand that Probike already references via its Used Experts pre-owned Giant program; competes in the same Colombian cycling consumer wallet.
• Specialized Bicycle Components: Premium bicycle and cycling gear brand with own-brand retail stores globally. Comparable because it operates in the same premium cycling retail space with proprietary products that compete directly with the brands Probike distributes (Santa Cruz, Factor).
• Decathlon: Global sporting goods mass-market retailer with growing Latin American presence (including Colombia). Comparable as a competitor for the cycling consumer wallet at lower price points, often pressuring premium retailers on entry-level and mid-tier segments.
• Pinarello: Italian premium road bike brand distributed globally through authorized dealers, including Latin America. Comparable as a premium road bike alternative to Factor and a potential competitor for the same Colombian enthusiast customer.
• Trek Bicycle Corporation: Global premium bicycle manufacturer and retailer with company-owned stores worldwide. Comparable as a premium cycling brand with retail presence and competing for the same high-end cyclist segment that Probike serves, but at vastly larger scale and with proprietary bikes.

Others

• BH Bikes: Spanish bicycle manufacturer (road, MTB, e-bikes) for which Probike is an authorized Colombian dealer. Relevant as a partner brand but also as a potential competing distribution model if BH chooses to localize DTC in Colombia.
• Castelli Cycling: Italian premium cycling apparel brand for which Probike is the authorized Colombian dealer. Comparable as a flagship apparel partner with growing direct-to-consumer e-commerce that could compete with Probike's apparel channel.
• Factor Bikes: Premium road, gravel, and triathlon bicycle brand for which Probike is the authorized Colombian dealer. Highly relevant because Factor's premium road positioning is a flagship of Probike's curated catalog; their distribution strategy directly affects Probike's value proposition.
• Santa Cruz Bicycles: Premium mountain and gravel bike manufacturer for which Probike is the authorized Colombian dealer. Relevant because it is the single most important brand partner; a direct-to-consumer push by Santa Cruz in Colombia would materially impact Probike.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bikexperts3582
• Instagraminstagram.com/bikexperts_col
• Facebookfacebook.com/shopify
• LinkedInlinkedin.com/company/probike-s-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probike S.A.S