Katholisches Bildungswerk Salzburg

What Katholisches Bildungswerk Salzburg does

Katholisches Bildungswerk Salzburg is a non-profit Catholic adult education association (Verein, ZVR 709030756) founded on March 8, 1946 and headquartered in Elsbethen, Salzburg, Austria. It operates under the auspices of the Archdiocese of Salzburg and delivers programming across the Archdiocese of Salzburg and its Tyrolean part, reaching participants in over 80% of municipalities through a network of 307 local educational institutions, 30+ women's groups (Frauentreffs), parent-child centers (Eltern-Kind-Zentren), and a central venue, Treffpunkt Bildung. The organization also runs the annual Internationale Pädagogische Werktagung Salzburg and maintains a library of approximately 2,800 books. In 2026 it is celebrating its 80th anniversary, reporting the highest event numbers in 15 years.

The organization is staffed by 17-19 full-time employees (including Director, pedagogical staff, and administrative roles) and supported by 1,200-1,300 volunteers. It hosts more than 5,000 events per year serving approximately 115,000 participants, spanning adult education, parenting support, women's programming, spiritual development, health, culture, and political education. Revenue comes from participant fees (€8-€20 per event depending on program type) and from public/church subsidies, with library services offered free of charge. Distribution is hybrid: central programming at Treffpunkt Bildung combined with decentralized delivery through parish-based institutions. Technology is limited to a website (bildungskirche.at) with event listings, online registration, and event-management features; no AI, app, or API infrastructure is disclosed.

The go-to-market model is community-led and event-driven, supported by a multi-channel marketing mix including the website, Facebook, Instagram, a biannual program magazine (Programmzeitschrift Treffpunkt BILDUNG), annual reports, and word-of-mouth through the volunteer network. Under new director Andreas G. Weiß (since September 2024) and a new board chaired by Prof. MMag. Dr. Katharina Anna Kaltenbrunner, the organization is executing a 2026 rebrand and a planned 2027 website relaunch, while deepening partnerships with the national Forum Katholischer Erwachsenenbildung, Stadt:Bibliothek Salzburg, Bildungshaus St. Virgil, and others.

Name

Katholisches Bildungswerk Salzburg

Legal name

Katholisches Bildungswerk Salzburg

Website

https://bildungskirche.at

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Katholisches Bildungswerk Salzburg is a non-profit Catholic adult education association founded in 1946 and affiliated with the Archdiocese of Salzburg, operating 307 local institutions, parent-child centers, and women's groups to deliver 5,000+ events annually to approximately 115,000 participants across the Archdiocese of Salzburg and Tyrol.

Ownership category

akta.pro rank

Product category

Adult Education

NAICS

All Other Schools and Instruction (61169), All Other Miscellaneous Schools and Instruction (611699), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Libraries and Archives (51921)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Library-Based Learning Programs (Public Libraries) (EDAAAFAA)

Keywords

• Adult education services
• Religious education programs
• Community learning workshops
• Parenting education courses
• Parish library services

Headquarters

HQ city

Elsbethen

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Participation Fees: Course and event fees charged to participants for educational programs, workshops, and seminars
2. Public Funding: Government funding from the Archdiocese of Salzburg and public subsidy programs for adult education

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Katholisches Bildungswerk Salzburg is a Catholic adult education organization that delivers community-based learning programs including events, workshops, seminars, parent-child groups, women's groups, and library services. It operates a decentralized network of local educational institutions across the Archdiocese of Salzburg and Tirol, coordinated through parish-based venues and regional "Treffpunkt Bildung" meeting points.

Product overview

Katholisches Bildungswerk Salzburg is a Catholic adult education organization that operates as a network-based educational institution rather than a unified software product. The organization comprises Treffpunkt Bildung as its central venue, Veranstaltungen (events program), parent-child centers (Eltern-Kind-Zentren), women's meeting groups (Frauentreffs), an international pedagogical workshop series (Internationale Pädagogische Werktagung), educational libraries (Bildungsbibliotheken), over 300 local educational institutions (örtliche Bildungswerke), annual reports (Jahresbericht), and a biannual program magazine. These offerings work together to provide comprehensive Catholic adult education spanning religious, spiritual, parenting, health, and political education topics across the Erzdiözese Salzburg and Tirol.

Differentiator

Problem solved

Functional benefit

Products and services

• Educational Events and Workshops Programmed lectures, seminars, and discussion events on religious, social, cultural, and personal development topics aimed at adult community members in Salzburg and Tirol.
• Parent-Child Groups (Eltern-Kind-Gruppen) Play-and-learn groups and parenting education sessions for parents with young children, typically delivered in parish venues with trained volunteer facilitators.
• Women's Groups Recurring women's group meetings offering education, faith reflection, social connection, and personal development topics for adult women.
• Library Services (Bibliothek) Lending library services providing books, media, and reference materials with religious, educational, and cultural focus for community members.
• Treffpunkt Bildung (Education Meeting Points) Regional coordination hubs and physical venues where local educational institutions organize and host community learning activities across Salzburg and Tirol.

Quantifiable outcome

• 5000+ events annually reaching 115,000 participants
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor, major and core.

• Pallottiner Salzburg (Pallottine Fathers)minorStrategic or Co-development Partner · 1 September 2026Venue partnership at Johannes Schlössl for spiritual events including historical tours and meditation sessions at the Pallottine monastery in Salzburg.
• Mehrjungsfrau CreativmajorImplementation/ SI/ Consulting Partner · 1 July 2026Design agency Mehrjungsfrau Creativ from Bergheim near Salzburg developed the new corporate identity and branding for the 80th anniversary celebration, including new logos for the network (F for Frauen, e for Eltern-Kind, P for Werktagung, B for Bildungsbibliotheken). New website planned for 2027 launch.
• Oval - Die Bühne im EUROPARKminorStrategic or Co-development Partner · 1 June 2026Venue partnership for larger public events including the Tag der offenen Tür (Open Day) and book presentations such as the event with Nelia Schmid König on digital parenting.
• Stadt:Bibliothek SalzburgmajorStrategic or Co-development Partner · 1 March 2026Joint event organization with the City Library of Salzburg for educational programs including book presentations and discussions on topics like violence against women (Susanne Kaiser) and political education.
• Forum Katholischer Erwachsenenbildung in ÖsterreichcoreStrategic or Co-development Partner · 1 February 2026National umbrella organization for Catholic adult education in Austria, bringing together 600 full-time and 11,000 volunteer staff from 70+ educational institutions. Katholisches Bildungswerk Salzburg actively participates in this network, contributing to the Forum's initiatives such as the #politisch.sein political education campaign launched in 2026.
• Stiftung COMÚNminorStrategic or Co-development Partner · 1 June 2025Partnership with the COMÚN Foundation for the Austrian Konsumdialoge Salzburg event series on topics like sugar consumption and health policy.
• Bildungshaus St. VirgilcoreStrategic or Co-development Partner · 1 January 2025Annual venue for the Herbsttreffen (autumn meeting) of approximately 300 volunteers, providing conference facilities for training and networking events.
• Katholische Aktion - Kirche und ArbeitsweltminorStrategic or Co-development Partner · 1 September 2023Joint events with Catholic Action on topics including violence against women and gender equality discussions.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Katholische Aktion Österreich: Catholic advocacy and education umbrella organization running events on social, political, and ethical topics. KBW Salzburg already partners with its Salzburg chapter (Kirche und Arbeitswelt) on violence-against-women discussions.
• Volkshochschule Salzburg: Public adult education center in Salzburg offering secular courses, lectures, and events. Overlaps with KBW Salzburg on adult lifelong-learning programming but operates without the religious and volunteer-driven parish network.

Direct peers

• Katholisches Bildungswerk Wien: Sister Catholic adult education organization for the Archdiocese of Vienna, operating local Bildungswerke, parenting programs, and events under the same national framework as KBW Salzburg.
• Forum Katholischer Erwachsenenbildung in Österreich: National umbrella for Catholic adult education in Austria, coordinating 70+ member institutions including KBW Salzburg. Direct peer as both a coordinating body and a programmatic partner (e.g., the #politisch.sein campaign).
• Evangelisches Bildungswerk Salzburg: Protestant counterpart offering adult education, parenting and community programs in the Salzburg region. Closely comparable in mission, delivery model, and target audience, but denominationally distinct.
• Katholisches Bildungswerk Oberösterreich: Catholic adult education organization for Upper Austria, providing comparable community-based education, women's programs, and parenting support through a parish-based volunteer network.
• Katholisches Bildungswerk Niederösterreich: Catholic adult education association for Lower Austria, structurally and programmatically identical to KBW Salzburg, delivering events, parenting programs, and library services across parishes.
• Bildungshaus St. Virgil: Catholic education and conference house in Salzburg providing adult education programs and serving as venue partner for KBW Salzburg's annual volunteer Herbsttreffen. Directly comparable mission and Salzburg-region overlap.
• Katholische Familienverband Salzburg: Catholic family association providing parenting education, family support, and community programs across Salzburg. Directly overlaps KBW Salzburg's Eltern-Kind-Zentren offerings and target audience.

Regional players

• Stadt:Bibliothek Salzburg: Public city library of Salzburg partnering with KBW Salzburg on joint educational events and book presentations. Comparable on library/lifelong-learning mission but municipal rather than church-affiliated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/216653058427978
• Instagraminstagram.com/katholischesbildungswerk
• LinkedInlinkedin.com/company/katholisches-bildungswerk-salzburg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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