Bilingual kids

What Bilingual kids does

Bilingual Kids is a Netherlands-based early-childhood English language education provider founded in 2006 and headquartered in Doetinchem, Gelderland. The company specializes in English-language acquisition for children aged 2 through secondary school, delivering play-based group lessons at primary schools (basisscholen), childcare centers (kinderopvang), preschools (peuterscholen), after-school care (BSO's), and welfare organizations across the Netherlands, alongside private at-home lessons for individuals and small groups. All instruction is led by (near) native English-speaking teachers using a proprietary methodology ("Easy Peasy Lemon Squeezy") and original in-house learning materials organized into a continuous learning line aligned with daycare and school themes. Since 2021, Bilingual Kids has operated as part of the Bilingual World group, which also encompasses Expat Kids, Colourful Talents, Bilingual Foundation, Bilingual Movement, Bilingual Connect, and Be Colourtrue.

The company organizes its offering into six age-tiered programs: Little Adventurers (ages 2-4), Creative Travelers (4-9), Dream Explorers (tweens, including optional TTO bilingual-education preparation), New Discoverers (teens, including Cambridge FCE/CAE/CPE prep and VMBO/HAVO/VWO tutoring), Best of Both Worlds (bilingual maintenance for returned expat children), and Inspiring Destinations (institutional B2B offerings including VVTO training and intercultural awareness for educational teams). Revenue is generated through professional-services contracts priced via custom quotes, billed monthly in advance via direct debit or pre-start invoicing, with no public pricing; travel costs are charged at €0.21/km and worksheet materials at €0.20/sheet. The company is privately held, owned by Liana Boogaars, employs approximately 11 people, has no disclosed institutional investors or funding rounds, and does not maintain public financial disclosures.

Name

Bilingual kids

Legal name

Bilingual World

Website

https://bilingualkids.nl

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Bilingual Kids is a Netherlands-based early-childhood English language education provider, founded in 2006 and part of the Bilingual World group. It delivers play-based English lessons on-site at schools, childcare centers, and homes for children aged 2 through secondary school.

Ownership category

akta.pro rank

Product category

Children's Early English Language Education

NAICS

Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language Immersion & Bilingual Private Schools (EDAJABAL)

akta.pro secondary industries

Bilingual/Language-Immersion Preschools (EDACABAH), Bilingual / Language-Immersion Childcare Centers (EDACAAAI)

Keywords

• Early English education
• Children's language learning
• Bilingual education programs
• Play-based language acquisition
• Cambridge exam preparation

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Early English Lessons: Weekly English language lessons provided at schools and childcare facilities. Lessons are charged based on agreed quotes in offers or registration forms, with monthly advance payment via direct debit or invoicing before start of lessons.
2. Private Lessons: One-on-one or small group English lessons at children's homes for various age groups including bilingual children maintenance, Cambridge exam preparation, and tutoring.
3. Workshops and Training: Educational programs such as Ancient Egypt, Magic Science, and Intercultural Awareness workshops, as well as professional training for educational teams on VVTO (Early English Education), culture and diversity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bilingual Kids delivers play-based early English language education for children from age 2 throughout the Netherlands, offered both as group classes at partner schools, childcare centers, preschools, BSO's and welfare organizations, and as private/small-group lessons at children's homes. The curriculum is taught by (near) native English-speaking teachers using proprietary original learning materials and the in-house "Easy Peasy Lemon Squeezy" method, covering age-segmented programs from toddlers through teens.

Product overview

Bilingual Kids is an early English language learning institution operating throughout the Netherlands, founded in 2006 and part of the Bilingual World group since 2021. The company offers a portfolio of six distinct age-targeted programs: Little Adventurers (ages 2-4), Creative Travelers (ages 4-9), Dream Explorers (tweens preparing for secondary school), New Discoverers (teens seeking tutoring and Cambridge exam prep), Best of both worlds (bilingual maintenance for returned expat children), and Inspiring Destinations (programs for educational organizations). All programs are taught by (near) native English-speaking teachers using play-based and creative methodologies, with original learning materials developed in-house. Lessons are delivered at primary schools, childcare facilities, and as private at-home sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Adventurers Play-based early English program for children aged 2 to 4 years, delivered through games, storytelling, and singing aligned with nursery themes, aimed at toddlers in daycare and preschool settings.
• Creative Travelers English lessons for children aged 4-6 and 7-9 using the proprietary 'Easy Peasy Lemon Squeezy' play-based method with singing, movement, crafts, games, and role-play within themed units culminating in an Art-Project featuring famous art masters.
• Dream Explorers English preparation program for upper-elementary tweens (groups 7-8) targeting secondary school readiness, including themed workshops (Ancient Egypt, Magic Science, Intercultural Awareness) and optional TTO (bilingual education) preparation.
• New Discoverers English tutoring and exam training for secondary school students (VMBO/HAVO/VWO), including individualized exam preparation and a two-year preparation program for Cambridge Certificates (FCE, CAE, CPE).
• Best of Both Worlds Private bilingual-education program for children who have returned from abroad or come from bilingual families, maintaining and developing active English vocabulary, grammar, and reading/writing through weekly contact with native or near-native speakers.
• Inspiring Destinations Programs for educational organizations including on-site English lessons by qualified teachers, team talent-discovery workshops, and professional training on VVTO (Early English Education), culture, and diversity, aimed at elementary schools, childcare groups, and educational teams.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bilingual WorldcoreStrategic or Co-development Partner · 1 January 2021Since 2021, Bilingual Kids has been part of the Bilingual World group, a unique concept for children, youth, and educational professionals combining English, talent discovery, color experience, and global citizenship. Bilingual World includes Bilingual Kids, Expat Kids, Colourful Talents, Bilingual Foundation, Bilingual Movement, Bilingual Connect, and Be Colourtrue brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helen Doron English: International franchise offering English language learning for children aged 3-19 using a structured, play-based methodology with native-speaker teachers — directly comparable product, target age range, and delivery philosophy to Bilingual Kids.
• Les Petits Bilingues: French-origin network delivering English (and other languages) to young children through play-based, immersive sessions at partner childcare centres and schools — highly analogous early-childhood bilingual-education concept operated in a different geography.

Broad incumbents

• British Council Netherlands: The British Council's Dutch operation delivers English teaching and teacher training across age groups and institutions — a broad incumbent in the same English-language-education space that overlaps with Bilingual Kids' institutional and teacher-training offerings.
• Berlitz Netherlands: Global language-school chain with Netherlands centres offering English instruction for kids, teens and adults; comparable on language-school business model and curriculum-based teaching, but broader in age range and language portfolio than Bilingual Kids.
• Kaplan International Languages: International language-school operator with in-person and online English courses for juniors and adults — comparable language-education business model and brand recognition, though Kaplan skews older and more globally distributed than Bilingual Kids.
• Wall Street English: Global English-language school chain with a method-driven curriculum and in-centre delivery model — broadly comparable language-school positioning, with a heavier adult and corporate skew but overlapping institutional English-teaching capability.

Others

• Cambridge Assessment English: Body that designs the Cambridge English qualifications (FCE, CAE, CPE) that Bilingual Kids explicitly prepares students for in its New Discoverers program — comparable as the certification anchor around which Bilingual Kids' exam-prep product is built.

Emerging players

• Babbel: Berlin-headquartered consumer language-learning subscription platform with a children's English offering — adjacent rather than directly competing, but representative of the digitally delivered English-learning pressure on Bilingual Kids' in-person model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilingual kids