Billionaire

What Billionaire does

Billionaire is a privately held luxury hospitality and entertainment brand founded in 1998 by Flavio Briatore in Porto Cervo, Costa Smeralda, Italy. The company operates ultra-premium dinner-show venues that combine theatrical performances by internationally acclaimed artists and acrobats with fine dining, targeting ultra-high-net-worth individuals, celebrities, and the international jet set. It currently operates two venues: Billionaire Dubai on the 61st floor of the Mandarin Oriental Downtown, Wasl Tower (Sheikh Zayed Road), and Billionaire St. Moritz within the Grand Hotel des Bains Kempinski in Switzerland (opened December 2024). The Dubai venue operates Thursday to Sunday from 9pm to 3am; St. Moritz operates as a seasonal winter destination. The original Porto Cervo flagship is no longer operated. The company is part of the Majestas Group, with administrative oversight from FB Management in Monaco (27 Boulevard d'Italie) and Dubai operations conducted through SIXTYLEVELONE RESTAURANT & CAFE L.L.C.

The core product is a multi-sensory experience that integrates proprietary show formats under Creative Director Irma di Paola with a distinctive Italian-Japanese fusion à la carte menu curated by Celebrity Chef Batuhan Piatti, complemented by a premium cocktail bar ('The Bar') and bespoke private event services. The company does not operate any proprietary technology platform; its digital infrastructure consists of a marketing website, the SevenRooms third-party reservation system, social media presence on Instagram, TikTok, and LinkedIn, and email newsletter marketing. AI/ML capabilities are not disclosed.

Revenue mechanics are entirely venue-based and direct-to-consumer, generated through on-premise spending on dining, beverages, reservations (likely carrying minimum spend or cover charges at premium price points), and tailor-made private event bookings. GTM is primarily via word-of-mouth within elite circles, social media brand-building, and captive affluent guest flow from co-located luxury hotel partners (Mandarin Oriental, Kempinski). The company employs 223 people across its operations. Revenue is not publicly disclosed.

Name

Billionaire

Legal name

SIXTYLEVELONE RESTAURANT & CAFE L.L.C

Website

https://billionairesociety.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Billionaire is a privately held ultra-luxury hospitality and entertainment brand operating two dinner-show venues — Billionaire Dubai at the Mandarin Oriental Downtown and Billionaire St. Moritz at the Kempinski — serving ultra-high-net-worth individuals, celebrities, and the international jet set with theatrical performances and Italian-Japanese fusion cuisine under the Majestas Group.

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Entertainment

NAICS

Full-Service Restaurants (722511), Theater Companies and Dinner Theaters (71111), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ), Chef’s Table & Tasting Menu Restaurants (THAFACAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hospitality venues
• Fine dining restaurants
• Theatrical dinner shows
• Exclusive nightlife experiences
• Private event catering

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dining and Restaurant Sales: Revenue from the Italian and Japanese à la carte menu curated by Celebrity Chef Batuhan Piatti. Guests pay for food orders across restaurant seating.
2. Bar and Beverage Sales: Revenue from premium cocktails, curated wine list, and light bites served at the bar with full show viewing vantage point.
3. Private Events: Revenue from booking the venue for exclusive private events including corporate functions, celebrations, and custom entertainment experiences. Booked through inquiry forms and tailored proposals.
4. Reservations and Table Bookings: Revenue generated through table reservations via SevenRooms platform. Likely includes minimum spend or cover charges for premium seating.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Billionaire operates luxury hospitality and entertainment venues combining world-class theatrical dinner shows with premium Italian-Japanese fusion cuisine. Guests dine from Celebrity Chef Batuhan Piatti's à la carte menu while watching immersive performances by internationally acclaimed artists and acrobats. The brand also offers bespoke private events for corporate functions and celebrations, with venues in Dubai and St. Moritz.

Product overview

Billionaire is a luxury hospitality brand offering an integrated entertainment-dining experience. The company operates two venue locations—Billionaire Dubai (at Mandarin Oriental Downtown) and Billionaire St. Moritz (at Grand Hotel des Bains Kempinski)—as well as a restaurant concept featuring Celebrity Chef Batuhan Piatti's Italian-Japanese fusion menu, a premium bar service, and theatrical show productions featuring world-class performers and acrobats. Private event services complement the core offerings for bespoke celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Billionaire Dubai Luxury dining and entertainment venue located on the 61st floor of the Mandarin Oriental Downtown in Dubai. Combines world-class theatrical performances by internationally acclaimed artists and acrobats with Italian-Japanese fusion cuisine against a backdrop of glamour. Open Thursday to Sunday, 9pm–3am.
• Billionaire St. Moritz Winter destination venue opened in December 2024 within the Grand Hotel des Bains Kempinski in St. Moritz, Switzerland. Combines spectacular theatrical performances ('The Key Show Concept') with sophisticated Italian-Japanese alpine dining in the Swiss Alps setting.
• The Show World-class theatrical performances featuring internationally acclaimed performers and acrobats, enhanced by cutting-edge visual technology, forming the soul of the Billionaire experience and creating an immersive multi-sensory journey for guests.
• The Menu (Restaurant) Celebrity Chef Batuhan Piatti's distinctive à la carte menu combining Italian and Japanese cuisines into an extraordinary culinary experience. Includes handmade pastas, traditional Italian dishes, refined sushi artistry, and contemporary Japanese reinterpretations.
• The Bar Premium cocktail bar featuring a curated wine list and light bites from the à la carte menu, served in an elegant atmosphere with a full view of the show.
• Private Events Tailor-made private event planning services for bespoke celebrations, corporate events, and special occasions at Billionaire venues, with quote-based pricing and tailored proposals.
• The Key Show Concept (St. Moritz) Immersive theatrical experience themed around 'The Key' concept at Billionaire St. Moritz, where each room reveals a symbolic universe of visions, emotions, and sensations. Features world-class performers and acrobats with cutting-edge visual technology against the Swiss Alps backdrop.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grand Hotel des Bains KempinskicoreStrategic or Co-development Partner · 1 December 2024Billionaire St. Moritz operates within the prestigious Grand Hotel des Bains Kempinski in St. Moritz, Switzerland. Opened December 2024 as the ultimate winter destination. Partnership provides access to Kempinski's luxury hotel clientele and prestigious alpine location.
• Mandarin Oriental Hotel GroupcoreStrategic or Co-development PartnerBillionaire Dubai is located on the 61st floor of the Mandarin Oriental Downtown in the Wasl Tower. This is a strategic location partnership enabling Billionaire to operate in one of Dubai's most prestigious hotel properties with access to affluent hotel guests.
• SevenRoomsminorChannel Partner/ Reseller/ DistributorThird-party reservation platform used for table bookings at both Billionaire Dubai and St. Moritz venues. Customers make reservations through SevenRooms links on the website.
• Majestas GroupcoreOthersBillionaire Dubai is a member of the Majestas Group. FB Management (F. Briatore Management) is based in Monaco. The group operates multiple Billionaire venues globally under brand licensing arrangements.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lío Ibiza: Lío Ibiza is a celebrity-favored cabaret-dinner venue combining fine dining with theatrical performances for an international jet-set clientele. It is the closest conceptual and operational peer to Billionaire's dinner-show model in the ultra-luxury nightlife space.
• Coya Dubai: Coya Dubai operates as an upscale Latin American restaurant-lounge in the same premium Dubai hospitality market as Billionaire, offering fine dining combined with a high-energy nightlife atmosphere aimed at affluent residents and travelers.
• Nammos Dubai: Nammos is a luxury beachfront restaurant-lounge originating in Mykonos, with a Dubai location targeting ultra-high-net-worth guests. Comparable to Billionaire as a premium dining-and-entertainment destination within the same elite Dubai market.
• Zuma Dubai: Zuma is a contemporary Japanese robatayaki restaurant and lounge in DIFC Dubai, blending upscale Japanese dining with a vibrant lounge atmosphere. Comparable as a high-end Japanese-leaning dining venue serving the same Dubai premium market.
• LPM Restaurant & Bar Dubai: LPM Dubai operates a high-end French-Mediterranean dining experience aimed at an affluent Dubai clientele. Comparable in targeting a similar UHNW customer set and operating in the premium Dubai dining category.

Broad incumbents

• Cipriani Dubai / Cipriani 42nd Street: Cipriani operates ultra-luxury Italian restaurants and clubs in elite global locations serving a similar UHNW clientele. Comparable as an established luxury dining brand with comparable per-cover economics and aspirational positioning, though without a theatrical dinner-show core.
• Nobu Dubai: Nobu operates celebrity-chef-branded Japanese-influenced fine dining locations globally, including Dubai. Comparable on premium cuisine, celebrity-chef-led branding, and luxury hospitality positioning, though broader portfolio-focused rather than experiential dinner-show.

Emerging players

• Crazy Pizza by Ronaldo: Celebrity-fronted premium dining concepts. Relevant as a benchmark for celebrity-affiliated luxury casual dining brands expanding in ultra-premium markets, partially comparable to Billionaire's celebrity-chef-led culinary positioning.

Others

• Kempinski Hotel Group: Kempinski operates ultra-luxury hotels including the Grand Hotel des Bains St. Moritz that hosts Billionaire. Comparable as the infrastructure partner enabling Billionaire's St. Moritz venue and providing access to affluent hotel guests.
• Mandarin Oriental Hotel Group: Mandarin Oriental is the ultra-luxury hotel group hosting Billionaire Dubai on the 61st floor of its Downtown property. Comparable as the strategic hotel partner providing venue access and clientele for Billionaire Dubai.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/billionairesociety
• Instagraminstagram.com/billionairedubaiofficial
• TikToktiktok.com/@billionaireofficial_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billionaire