Edmonton Oilers Community Foundation

Name

Edmonton Oilers Community Foundation

Legal name

Edmonton Oilers Community Foundation

Website

https://nhl.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Charitable Foundation and Community Philanthropy

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Public Charities & Grantmaking Intermediaries (BPAGAKAE), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Community charitable foundation
• Sports fundraising programs
• 50/50 raffle operations
• Children's charity grants
• Northern Alberta philanthropy

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

The Edmonton Oilers Community Foundation is a registered charity that raises funds primarily through the 50/50 raffle program associated with Edmonton Oilers games, having generated over $559 million since 2001. It distributes those proceeds as grants and donations to Northern Alberta charities, with a particular focus on children's causes, family support, and community wellness programs. In recent years it has committed multi-million-dollar donations to capital projects such as the King Thunderbird Centre and to programs such as Free Play for Kids.

Product overview

The Edmonton Oilers Community Foundation (EOCF) is a charitable foundation associated with the Edmonton Oilers hockey team. As a non-profit organization, it does not offer commercial technology products or services. Its primary activities focus on charitable giving, community programs, and operating a 50/50 raffle program that has generated over $559 million since 2001, with contributions to Northern Alberta charities exceeding $114 million since 2001.

Differentiator

Problem solved

Functional benefit

Products and services

• 50/50 Raffle Program A fundraising raffle program operated in conjunction with Edmonton Oilers games that became the largest 50/50 raffle in professional sports after transitioning from in-venue to online format in July 2020. It allows individual hockey fans and supporters to purchase raffle tickets online and in-venue, with proceeds supporting the foundation's charitable distributions.
• Community Grants and Donations Program Direct grant-making and donation program that distributes foundation funds to registered Northern Alberta charities and community organizations, with a focus on children's welfare, family support, and community wellness. Recent commitments include a $4.2 million investment in Free Play for Kids, comprising $1.2 million through the Every Kid Deserves a Shot initiative and a further $3 million over five years.
• King Thunderbird Centre Capital Donation A $10 million donation toward the construction of the King Thunderbird Centre, a support hub for Edmonton's homeless offering daytime services, cultural spaces, and community programming. The donation represents a major capital commitment by the foundation to a single Northern Alberta community project.

Quantifiable outcome

• Over $114 million contributed to Northern Alberta charities since 2001
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Win50coreTechnology or Integration · 1 July 2020Service provider that supported the transformation of the 50/50 raffle from in-venue to online format in July 2020, enabling the program to become the largest raffle in professional sports

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NHL Foundation: League-level charitable entity overseeing NHL-wide social impact initiatives. A broader incumbent that sets context and standards for team-affiliated foundations like the EOCF.
• United Way of the Alberta Capital Region: Major regional grantmaking and fundraising organization serving the Edmonton area. Larger and more established than EOCF, with broader programmatic scope but operates on a traditional donor-advised model rather than game-day charitable gaming.

Regional players

• Boys & Girls Clubs Big Brothers Big Sisters of Edmonton: Edmonton-area youth services nonprofit operating in overlapping impact verticals (children, families, community wellness). Comparable as a community-serving organization in Northern Alberta though structurally distinct from a sports-affiliated foundation.
• Kids Cancer Care Foundation of Alberta: Alberta-based nonprofit focused specifically on children affected by cancer. Operates in the same regional charitable ecosystem and is a potential grantee or peer funder alongside EOCF's children-focused programs.

Direct peers

• Montreal Canadiens Foundation: Charitable arm of the Montreal Canadiens. Comparable NHL team-affiliated foundation running community programs and 50/50 raffles in Quebec, with similar grantmaking scale and brand-driven fundraising model.
• Vancouver Canucks Foundation: Foundation of the Vancouver Canucks, another Canadian NHL franchise. Runs community grantmaking and game-day charitable gaming in British Columbia with a structure analogous to EOCF's Alberta operations.
• Calgary Flames Foundation: Charitable arm of the Calgary Flames, the EOCF's provincial rival. Operates a similar 50/50 raffle model and supports youth and community programs across Southern Alberta, making it the closest functional and geographic peer.
• Winnipeg Jets True North Foundation: Charitable foundation of the Winnipeg Jets under True North Sports + Entertainment. Operates community programs in Manitoba with a similar NHL franchise-affiliated grantmaking model.
• Maple Leafs Foundation: Charitable foundation of the Toronto Maple Leafs. Operates 50/50 raffles and significant community grant programs, sharing the EOCF's structure of team-affiliated fundraising tied to NHL game-day operations.
• Ottawa Senators Foundation: Charitable foundation of the Ottawa Senators, another Canadian NHL franchise with comparable community programming and 50/50 raffle operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EdmontonOilers
• LinkedInlinkedin.com/company/national-hockey-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edmonton Oilers Community Foundation