Bilmar Beach Resort

What Bilmar Beach Resort does

Bilmar Beach Resort is an independently owned beachfront hotel operating since 1961 on the Gulf of Mexico in Treasure Island, Florida. The property offers 166 rooms, suites, and penthouses — 90% of which are beachfront — ranging from 297 sq ft traditional rooms to a 1,200 sq ft Florida Conch Suite and multi-bedroom Coconut Palm Penthouse. Resort amenities include two heated pools, a whirlpool spa, a rooftop sun deck, a fitness center, and direct access to white-sand Gulf beaches. The property operates the Sloppy Joe's on the Beach restaurant (Caribbean-themed, live music seven nights a week, established Treasure Island dining venue) and the recently renovated Waves Beach Bar & Cafe, both functioning as wholly owned F&B subsidiaries.

The resort operates across multiple revenue streams: accommodations (starting rates $101-$271+ per night), food & beverage, event venue rental (Crystal Ballroom, Sundeck, Waves Beachfront Venue), weddings (beach ceremonies for up to 200 guests), extended-stay programs, gift cards in any denomination, and the #Bilmarvelous Business Rewards loyalty program for meeting planners. Go-to-market is hybrid: direct-to-consumer booking via the bilmarbeachresort.com website (powered by TravelClick), phone reservations, and walk-ins for leisure/family travelers; plus an enterprise RFP-driven channel for corporate meetings (10+ room blocks, $1,000++ F&B minimums, $2,500+ event thresholds) and weddings. Group sales are further supported by a structured referral program paying 1.5%-3% in cash or resort credit.

The underlying technology stack is a standard hotel PMS with online reservation capability and an RFP intake form. The property carries ADA-compliant accessibility infrastructure including a self-operating pool lift, beach wheelchair, TTY, and hearing-impaired alert devices. Distribution is single-country/domestic (USA), with the property drawing leisure demand from the broader Tampa Bay and Orlando feeder markets. The business is privately held, with no disclosed parent company, ownership structure, or institutional investors.

Name

Bilmar Beach Resort

Website

https://bilmarbeachresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bilmar Beach Resort is an independently owned, 166-key beachfront hotel in Treasure Island, Florida serving leisure travelers, families, corporate groups, and weddings with on-site dining, event venues, and extended-stay accommodations.

Ownership category

akta.pro rank

Product category

Beachfront Resort & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation and Food Services (72)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Beachfront hotel accommodations
• Hospitality and lodging services
• Wedding and event venue
• Extended stay hotel
• Beachfront dining restaurant

Headquarters

HQ city

Treasure Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodations: Room rental revenue from 166 well-appointed rooms, suites, and penthouses. 90% of rooms are beachfront. Multiple room categories from traditional rooms to premium penthouses with varying amenities and square footage.
2. Food & Beverage: On-site dining venues including Sloppy Joe's on the Beach (Key West tradition with fresh seafood, Caribbean-themed flavors, live music 7 days/week), Waves Beach Bar (newly renovated outdoor patio and indoor dining), and Bilmar Beach Café. Revenue from food sales, beverages, cocktails, and bar service.
3. Event Venue Rental: Rental of event spaces including Crystal Ballroom, Sundeck, Waves Beachfront Venue (3,000+ sq ft), and outdoor beach for weddings and ceremonies. Revenue from venue rental combined with catering and F&B minimums.
4. Gift Cards: Sale of gift cards in any denomination for the #Bilmarvelous experience, allowing recipients to enjoy stays and dining at the resort.
5. Group Meeting Services: Corporate meeting and event services including meeting room rental, catering, group room blocks, and planning services. The Bilmarvelous Business Rewards program offers 2% cash back as prepaid VISA for events valued at minimum $2,500.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bilmar Beach Resort operates a 166-room beachfront hotel in Treasure Island, Florida, offering well-appointed rooms, suites, and penthouses (90% beachfront) along the Gulf of Mexico. The resort runs multiple on-site dining venues (Sloppy Joe's on the Beach, Waves Beach Bar & Restaurant, Bilmar Beach Café), and provides meeting, wedding, and social event venues with capacity for up to 200 guests, including a 3,000+ sq ft beachfront event venue. Additional offerings include extended-stay accommodations with kitchenettes, gift cards, a business rewards program, and ADA-compliant accessibility features.

Product overview

Bilmar Beach Resort is a beachfront hotel property in Treasure Island, Florida offering 166 rooms, suites, and penthouses (90% beachfront) with resort amenities. The resort operates a portfolio of hospitality products including guest room accommodations across multiple categories (standard rooms, studios, combos, and premium penthouses), two on-site dining venues (Sloppy Joe's on the Beach and Waves Beach Bar), comprehensive meetings and events services with multiple venue options (Crystal Ballroom, Sundeck, Waves Beachfront Venue), wedding ceremony and reception packages, an extended stay program, gift card products, and a business rewards loyalty program (#Bilmarvelous Business Rewards). The property features two heated pools, whirlpool spa, rooftop sun deck, fitness center, and direct access to Gulf of Mexico beaches.

Differentiator

Problem solved

Functional benefit

Brands

• Sloppy Joe's on the Beach: Caribbean-themed beachside dining restaurant featuring fresh seafood, Key West-style cuisine, live music 7 days a week, beach games, and a two-tiered deck with casual 'beach chic' atmosphere.
• Waves Beach Bar & Cafe
• #Bilmarvelous Business Rewards

Products and services

• Beachfront Guest Rooms Beachfront hotel rooms including Beachfront Traditional (297 sq ft from $101.15/night), Beachfront Studio (378 sq ft from $118.15/night), Beachfront Premium Studio (446 sq ft from $135.15/night), Poolside Premium Studio (396 sq ft from $109.65/night), Poolside Combo (822 sq ft from $271.15/night), and Sunset Combo (783 sq ft). Features include pillowtop beds, mini-refrigerators, microwaves, coffee makers, 55-inch flat-screen LCD TVs, and electronic safes; studios add kitchenettes and private balconies.
• Suites & Penthouses Spacious guest suites and penthouses including Scallop Suite (752 sq ft from $186.15/night), Sabal Palm Suite (777 sq ft), Florida Conch Suite (1,200 sq ft from $220.15/night), Coconut Palm Penthouse (from $254.15/night), Royal Palm Penthouse (779 sq ft), and Medjool Palm Penthouse. Multi-room configurations include separate bedrooms, full kitchens with granite countertops, multiple bathrooms, and Gulf views.
• Sloppy Joe's on the Beach Restaurant On-site Caribbean-themed beachside restaurant carrying on the Key West tradition with fresh seafood, signature Sloppy Joe's sandwich, and Caribbean-themed flavors. Open for breakfast (8-11am), lunch (11am daily), dinner (until 9pm), and bar service until 10pm weekdays and 11pm weekends, featuring live music 7 days a week, beach games, and a two-tiered deck with casual 'beach chic' atmosphere.
• Waves Beach Bar & Restaurant Newly renovated beachfront bar and restaurant at Bilmar Beach Resort offering outdoor patio overlooking the Gulf, air-conditioned indoor dining, local brews, smoked bourbons, handcrafted mocktails, kids' stocked game zone, and an attached 3,000+ square foot event venue with floor-to-ceiling Gulf views.
• Meetings & Events Venue Oceanfront event venue in Treasure Island, Florida offering meeting spaces for corporate gatherings of up to 200 guests, with two customizable ballroom areas, experienced event planning and catering services, and discounted rates on room blocks for off-site group outings. Available venues include Crystal Ballroom, open-air Sundeck, and Waves Beachfront Venue.
• Social Events Venue Social event venue offerings including the Crystal Ballroom, open-air Sundeck, and Waves Beachfront Venue (3,000+ sq ft) for family reunions and organizations blending business and leisure, with special group rates for out-of-town attendees and full event planning services.
• Weddings Beach wedding ceremonies for up to 200 guests on Treasure Island Beach with privacy from other beachgoers, including beach permit, white ceremony chairs, wedding arch with tulle, silk floral arrangement, beach décor, Bilmar signature cocktail or mocktail, and Bluetooth portable speaker with microphone. Reception venues include Waves Beachfront Venue (3,000+ sq ft with floor-to-ceiling windows) and Crystal Ballroom, with full-service wedding coordination.
• Extended Stay Hotel Extended stay accommodations combining beachside resort amenities with home-like functionality. Features include on-site laundry, fitness center, fitness and jogging trails, free Wi-Fi, business services, kitchenettes with two-burner stoves, gift shop, in-room safes, refrigerators, microwaves, and coffee makers. Located in Treasure Island with proximity to Tampa, Clearwater, and St. Petersburg.
• Gift Cards Gift cards available in any denomination to share the #Bilmarvelous experience, allowing recipients to enjoy a stay at the beachfront resort or use toward dining at Sloppy Joe's on the Beach or Waves Beach Bar.
• #Bilmarvelous Business Rewards Program Loyalty program for meeting planners offering 2% cash reward as a pre-paid VISA card for booking group meetings or social events valued at minimum $2,500. Referrers who are not official meeting planners receive 1.5% cash back or 3% credit as resort guest.
• Hot Dates Group Travel Group travel incentive program with available dates throughout 2026 requiring Sunday-Thursday nights, minimum 10 group rooms per night, and $1,000++ food & beverage minimum. Includes complimentary room with 30 rooms booked mid-week, 33% reduced amenity fee, complimentary snack for 1 meeting day, free parking and Wi-Fi, and 20% audio visual discount.
• Accessibility Accommodations ADA-compliant facilities and services including accessible public entrances with automatic doors, accessible routes to guestrooms and front desk, accessible bathrooms, restaurant seating, meeting rooms, swimming pool with self-operating pool lift, accessible beach trail and beach wheelchair, business center, and self-parking. Guestrooms feature mobility-accessible doors (32 inches), lowered door viewers, lever handles, visual/audible fire alarms, roll-in showers with fixed seats, grab bars, ADA-compliant toilets, hearing-impaired alert devices, TTY devices, and closed captioning on televisions.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hyatt Regency Clearwater Beach Resort & Spa: Major-brand beachfront full-service resort in Clearwater Beach with comparable accommodations, dining, event venues, and wedding facilities. Competes for the same leisure and group demand in the broader Tampa Bay beach market under a global brand umbrella.
• The Vinoy Renaissance St. Petersburg Resort & Golf Club: Historic full-service resort in St. Petersburg waterfront with comparable rooms, dining, event space, and wedding offerings. Competes for corporate group, social event, and leisure demand in the broader Tampa Bay market under a major brand.

Direct peers

• TradeWinds Island Resorts: Large beachfront resort property on St. Pete Beach directly adjacent to Treasure Island, offering comparable full-service accommodations, multiple dining outlets, and event venues. Direct competitor for the same drive-to leisure, group, and wedding demand in the Tampa Bay beach market.
• Sandpearl Resort: Full-service beachfront resort in Clearwater Beach with comparable leisure, wedding, and group offerings. Direct competitor for Tampa Bay beach demand and a benchmark for newer-build positioning versus Bilmar's older asset.
• Sirata Beach Resort: Beachfront full-service resort on St. Pete Beach with comparable room count, multiple dining venues, meeting space, and wedding facilities. Competes head-to-head for beach leisure travelers, corporate groups, and wedding parties in the same Tampa Bay beach corridor.
• Opal Sands Resort: Newer full-service beachfront resort in Clearwater Beach offering similar accommodations, dining, and event space. Represents the modern competitive set that Bilmar must renovate to keep pace with on physical product and amenity standards.
• Treasure Island Beach Resort: Boutique beachfront resort on Treasure Island directly competing for the same leisure, wedding, and group demand in Bilmar's home market. Most directly comparable on geography, customer base, and product mix.
• Thunderbird Beach Resort: Beachfront resort on Treasure Island directly competing with Bilmar for leisure travelers, weddings, and group business in the same town. Comparable independent-operator positioning, room mix, and event/wedding offerings.
• Bellwether Beach Resort: Independently operated beachfront resort on St. Pete Beach with similar full-service amenities, event space, and group/wedding focus. Comparable independent-operator positioning versus Bilmar's similarly independent structure.
• Don CeSar (Loews Don CeSar Hotel): Historic full-service beachfront hotel on St. Pete Beach with comparable age and beachfront positioning. Targets similar leisure, group, and wedding demand in the same Tampa Bay beach market, with a national brand affiliation layered onto a historic property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bilmar-beach-resort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilmar Beach Resort