Biltema Danmark A/S
Biltema Danmark A/S operates physical warehouse stores and a Køb & Hent (Pay & Collect) e-commerce platform in Denmark, selling around 19,000 low-priced products across automotive, bicycle, boat, leisure, home, and tools to consumers and business customers.
- Company typePrivate
- Founded1964
- HeadquartersSlagelse, Denmark
- Headcount—
- GTM typeB2C
- OfferingServices
What Biltema Danmark A/S does
Biltema Danmark A/S is the Danish operating entity of the privately held Biltema Birgma Group, a Nordic discount retailer founded in 1964 and headquartered at Japanvej 18, 4200 Slagelse, Denmark (CVR 25 28 98 46). The company runs a chain of physical warehouse stores (varehuse) across Denmark complemented by an e-commerce platform (biltema.dk) that, uniquely for the category, offers no home delivery — only Køb & Hent (Pay & Collect) in-store pickup within 2 hours and a Køb & Hent Drive-In service that delivers orders directly to the customer's vehicle. Its assortment spans approximately 19,000 SKUs across automotive/motorcycle, bicycle/e-bike, boat, leisure, home, office/multimedia, construction, car care, and tools, positioned under a 'Why pay more?' low-price philosophy targeting families and DIY consumers as the primary segment.
The technology stack is a conventional retail/e-commerce platform: a proprietary website and Biltema mobile app (iOS/Android) supporting in-store pickup and Drive-In workflows, payment processing through Adyen (cards, MobilePay) and Klarna (invoice / buy-now-pay-later), digital receipts via Storebox, MitID-based identity for the B2B portal through Assently/Trust Combinator, and Hotjar for UX analytics. Adjacent digital assets include the Biltema App, a Dokumentsøgning product-manuals portal, an in-store Biltema Café concept, digital brochures (replacing the print catalogue retired in 2022), and a product recall/warranty system.
The business model is primarily one-time retail of low-priced goods at physical stores, supplemented by e-commerce (Køb & Hent). Recurring elements come from consumer financing via the Biltemakortet card (issued with Resurs Bank, DKK 60,000 credit limit, 30–60 day interest-free and up to 20 months interest-free part-payment) and from the Biltema Erhverv B2B program (firmaportal at firma.biltema.dk, offering credit accounts with 14-day net terms, QR-code in-store purchasing, and consolidated invoicing with no annual fees). The company does not disclose public revenue, has no public listing, and operates as part of the broader Nordic Birgma group structure that also spans Sweden, Norway, and Finland.
Biltema Danmark A/S firmographics
Firmographics- Name
- Biltema Danmark A/S
- Legal name
- Biltema Danmark A/S
- Website
- https://biltema.dk
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Short description
- Biltema Danmark A/S operates physical warehouse stores and a Køb & Hent (Pay & Collect) e-commerce platform in Denmark, selling around 19,000 low-priced products across automotive, bicycle, boat, leisure, home, and tools to consumers and business customers.
- Ownership category
- akta.pro rank
Biltema Danmark A/S industry classification
Industry- Product category
- Discount Retail Stores
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Biltema Danmark A/S is headquartered
LocationHeadquarters
- HQ city
- Slagelse
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Biltema Danmark A/S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Physical store retail sales: Revenue is generated primarily through point-of-sale transactions at Biltema warehouse stores across Denmark. Customers pay in-store using cash (DKK/EUR), debit/credit cards, MobilePay, or Biltemakortet financing.
- E-commerce (Køb & Hent / Pay & Collect): Online orders placed via biltema.dk with payment processed through Adyen (card, MobilePay) or Klarna (invoice), followed by in-store or Drive-In pickup. Revenue recognized upon order collection. Gift cards are available but cannot be used for online purchases.
- Biltemakortet (financing card): Credit card issued in partnership with Resurs Bank. Customers can apply for credit up to DKK 60,000. Biltema earns through the financing arrangement as a card-issuing representative, offering 30-60 days interest-free credit and up to 20 months interest-free part-payment options.
- Biltema Erhverv (B2B credit accounts): Business customers receive credit accounts with 14-day net payment terms, enabling invoice-based purchasing across all Biltema stores in Denmark. Revenue generated from B2B transactions with no annual fees or account opening costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General retail — low-price, high-volume product sales |
| Subscription | Monthly | Biltemakortet — credit up to DKK 60,000 |
| Subscription | Monthly | Biltema Erhverv — business credit account |
| Unit Pricing | Pay-as-you-go | Køb & Hent (Pay & Collect) — no delivery fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Biltema Danmark A/S product offering
Product offeringCore offering
Biltema Danmark A/S operates physical warehouse stores and an e-commerce site (biltema.dk) selling more than 19,000 products across automotive, cycling, boating, leisure, home, office/multimedia, construction, car care, and tools categories at low prices. Orders are fulfilled via the Køb & Hent (Pay & Collect) service, with customers picking up purchases within 2 hours in-store or via the Drive-In car delivery workflow. The company also runs the Biltemakortet financing card in partnership with Resurs Bank and a B2B credit-account program (Biltema Erhverv).
Product overview
Biltema is a family department store chain offering a broad product range across categories including Car/MC, Bicycles/Electric bikes, Boats, Leisure, Home, Office/Multimedia, Construction, Car care, and Tools. The company's primary digital offering centers on its e-commerce platform featuring Køb & Hent (Pay & Collect) and Køb & Hent Drive In for online ordering with in-store or drive-in pickup. Supporting services include Biltemakortet for financing, Biltema Erhverv for business customers with QR-code purchasing and Firmaportal access, the Biltema App for mobile shopping, Dokumentsøgning for product manuals, Biltema Café for food service, and product warranty and recall management. The company positions itself as a low-cost retailer with the slogan 'Why pay more?' offering quality products at affordable prices for the whole family.
Differentiator
Problem solved
Functional benefit
Brands
- Biltema Foundation: A charitable foundation established to contribute to a better world by supporting projects in research, healthcare, and education, as well as providing support during major disasters around the world.
Products and services
- Køb & Hent (Pay & Collect) Online ordering and in-store pickup service where customers search the biltema.dk catalog, add products to cart, pay online, and collect orders within 2 hours at the selected Biltema warehouse store. Staff prepares and packs orders for pickup at the service counter.
- Køb & Hent Drive In Drive-in delivery service where Biltema staff delivers online-ordered products directly to the customer's car in the store parking lot. Customers notify arrival via SMS/email link and provide their vehicle registration number.
- Biltemakortet (Biltema Card) Store financing card offering credit up to DKK 60,000 with 30-60 days interest-free credit, part-payment options, and up to 20 months interest-free financing. Provided in partnership with Resurs Bank, with Biltema acting as card-issuing representative.
- Biltema Erhverv (Biltema Business) Business customer program offering company credit accounts with QR-code purchasing, MitID authentication, 14-day net payment terms, invoice options (PDF email, EAN, collective), and access to the Firmaportal for managing purchases and invoices across all Danish warehouse stores with a single account number.
- Biltema Café In-store café serving food and beverages at Biltema warehouse stores. Operates sustainability programs including bio-waste sorting for biogas/biodiesel production and customer waste-sorting stations.
Companies that use Biltema Danmark A/S
Customer profileSegments2 records
Ideal customer profiles2 records
Biltema Danmark A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Biltema Danmark A/S partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AdyencoreAdyen processes all online payments for Biltema's Køb & Hent (Pay & Collect) service, handling card payments, MobilePay, and Klarna invoice integration. Adyen manages payment card data; Biltema does not store payment card details. Adyen handles fund reservations and refunds for online orders.
- KlarnacoreKlarna provides 'Buy now – pay later' invoice payment for Køb & Hent online orders. Customers receive an invoice via email after order collection, with 30 days to pay with no interest or fees. Payment and debt are transferred to Klarna upon invoice selection.
- Biltema Birgma Group (internal affiliates)coreBiltema Danmark A/S is part of the Biltema Birgma Group operating across Denmark, Sweden, Norway, and Finland. The group includes Biltema Logistics AB (logistics), Biltema Nordic Services AB (shared services), Biltema Real Estate entities (property), Biltema Sweden AB, Biltema Norge AS, and Biltema Finland OY.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Biltema Danmark A/S competitors and assessment
Company assessmentDirect peers
- Harald Nyborg: Danish discount hardware and DIY chain; directly comparable as a multi-category low-price retailer with physical warehouse stores, broad assortment across automotive, tools, home, and leisure, and a similar value proposition to Biltema Danmark.
- Jem & Fix: Danish hardware chain with physical stores and a broad assortment of tools, automotive, home, and leisure products at low prices; competes head-to-head with Biltema for the same DIY/SMB customers.
- Clas Ohlson: Nordic-origin multi-category retailer offering hardware, tools, home, leisure, and cycling products; comparable assortment breadth and price-point positioning to Biltema's Danish operation.
- Silvan (Denmark): Danish DIY and home improvement chain with physical stores and an overlapping assortment in tools, construction, garden, and home categories; competes for the same DIY consumer.
- Bauhaus (Denmark): European DIY and home improvement chain with Danish warehouse-store locations; comparable large-format physical retail model with broad tools, construction, and home assortment.
- XL-BYG: Danish building materials and hardware cooperative chain; serves both DIY consumers and trades with comparable assortment overlap to Biltema's construction, tools, and home categories.
- Bygma: Danish professional building materials retailer with strong trade/B2B orientation; comparable to Biltema Erhverv's B2B credit-account model in serving SMBs and tradespeople.
Broad incumbents
- JYSK: Nordic retail giant (Danish-owned) selling home furnishings, mattresses, and leisure goods in physical stores across the Nordics; broader focus than Biltema but comparable in Nordic discount retail brand and family-value positioning.
- Hornbach: European DIY/hardware retailer with Danish presence; operates large warehouse-format stores with overlapping assortment in tools, construction, and garden categories.
Emerging players
- Cykelworld: Danish cycling-specialist retailer selling bikes, e-bikes, parts, and service; a niche specialist that competes specifically with Biltema's 'Cykel - Elcykel' category, where Biltema is a generalist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Biltema Danmark A/S social profiles
Digital presenceBiltema Danmark A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biltema Danmark A/S leadership team
Management profileNumber of profiles
Biltema Danmark A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biltema Danmark A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biltema Danmark A/S
What does Biltema Danmark A/S do?
Biltema Danmark A/S operates physical warehouse stores and an e-commerce site (biltema.dk) selling more than 19,000 products across automotive, cycling, boating, leisure, home, office/multimedia, construction, car care, and tools categories at low prices. Orders are fulfilled via the Køb & Hent (Pay & Collect) service, with customers picking up purchases within 2 hours in-store or via the Drive-In car delivery workflow. The company also runs the Biltemakortet financing card in partnership with Resurs Bank and a B2B credit-account program (Biltema Erhverv).
Is Biltema Danmark A/S a public or private company?
Biltema Danmark A/S is a private company. It is classified as corporate owned and is currently operating.
When was Biltema Danmark A/S founded?
Biltema Danmark A/S was founded in 1964.
Where is Biltema Danmark A/S based?
Biltema Danmark A/S is headquartered in Slagelse, Denmark, in the Europe region.
How does Biltema Danmark A/S make money?
Four revenue lines are on record. Physical store retail sales are the primary driver. The others are E-commerce (Køb & Hent / Pay & Collect), biltemakortet (financing card) and biltema Erhverv (B2B credit accounts).
Who are Biltema Danmark A/S's main competitors?
Direct peers on record are Harald Nyborg, Jem & Fix, Clas Ohlson, Silvan (Denmark), Bauhaus (Denmark), XL-BYG and Bygma. Broad incumbents are JYSK and Hornbach. Cykelworld is listed as an emerging player.
Does Biltema Danmark A/S have an API?
No public API is recorded for Biltema Danmark A/S.
What industry is Biltema Danmark A/S in?
Biltema Danmark A/S's product category is Discount Retail Stores. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).