BIMA Ghana

Name

BIMA Ghana

Legal name

MILVIK Ghana Ltd

Website

https://bima.com.gh

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Mobile Insurance and Telemedicine

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Health Care and Social Assistance (62)

SIC

Accident & Health Insurance (6321), Life Insurance (6311), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industries

Billing, Coding & Revenue Cycle Enablement for Telehealth (HLALAKAI), Patient Billing, Statements & Payment Processing (HLACACAG)

Keywords

• Mobile insurance Ghana
• Telemedicine services
• Microinsurance subscriptions
• Mobile health insurance
• Life and hospital cover

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. B-Care Healthcare Subscription: Monthly subscription-based healthcare plan providing hospital admission, teleconsultation, medicine delivery, and lab tests. Premiums range from GHc 36-167/month depending on plan tier (Joint/Family/Family Plus) and coverage level (Bronze/Silver/Gold/Platinum). Auto-deducted monthly via Mobile Money.
2. B-Health Hospital Insurance Subscription: Monthly hospital cash insurance starting from GHc 18/month. Covers hospital admission, pregnancy hospitalization, and provides monthly medicine support. Tiers range from Single to Family+ with coverage up to GHc 27,735.
3. B-Life Life Insurance Subscription: Monthly life and disability insurance from GHc 25/month. Provides death benefit, disability cover, and annual no-claims bonus. Joint cover options available for two people.
4. B2B Corporate Group Insurance: Group health insurance and telemedicine solutions for companies. Customized packages for employee coverage with group discounts based on employee count. Includes telemedicine, medicine delivery, and B-Care hospitalization for workforce.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

BIMA Ghana sells affordable microinsurance subscriptions (B-Care comprehensive healthcare, B-Health hospitalisation cover, and B-Life life and disability insurance) bundled with 24/7 doctor teleconsultations, cashless hospital admission, and medicine delivery to Ghanaian families, especially informal sector workers. Plans are registered via USSD codes on any mobile phone and paid through Mobile Money, with premiums starting from GHc 18/month and claims paid within 72 hours directly to Mobile Money wallets.

Product overview

BIMA Ghana is a mobile-delivered insurance and telemedicine platform operated by MILVIK Ghana Ltd, offering three core insurance products: B-Care (comprehensive healthcare with hospital cashless coverage, labs, meds, and 24/7 doctor access), B-Health (hospitalisation cash benefit with doctor teleconsultation), and B-Life (life insurance with disability cover and cashback rewards). All products are accessible via mobile phone through USSD codes (*550#, *714*99#, *110*4*3#) with premiums paid through Mobile Money (MTN, Telecel, AT). The company also offers B2B corporate group insurance solutions. BIMA pioneered telemedicine in Ghana, holding the country's first telemedicine licence from the Health Facility Regulatory Agency since 2010.

Differentiator

Problem solved

Functional benefit

Brands

• B-Care: Complete healthcare package providing hospital admission cashless coverage, labs & meds, doctor 24/7 teleconsultation, and pregnancy coverage starting from GHc 36/month.
• B-Health
• B-Life

Products and services

• B-Care Complete Healthcare Plan Comprehensive healthcare subscription providing cashless hospital admission, laboratory tests, medications, pregnancy and maternity coverage, and unlimited 24/7 doctor teleconsultations for Joint (up to 2), Family (up to 4), and Family Plus (up to 6) members. Plans start from GHc 36/month with annual hospital coverage up to GHc 51,612, paid monthly via Mobile Money.
• B-Health Hospitalisation Insurance Hospital cash insurance plan providing cash payouts upon hospital admission, free 24/7 doctor teleconsultation calls, and maternity benefits. Coverage tiers (Single, Joint, Family, Family Plus) start from GHc 18/month (Single Bronze) up to GHc 127/month (Family Plus Platinum), with hospital coverage up to GHc 27,735.
• B-Life Life Insurance Life and disability insurance plan providing death benefit, accident hospitalisation cover, partial and full disability benefits, joint cover for two people, and an annual no-claims bonus. Plans start from GHc 25/month with family coverage up to GHc 33,642 and individual cover up to GHc 7,476.
• BIMA Doctor Teleconsultation Service 24/7 unlimited telemedicine service providing phone consultations with licensed Ghanaian doctors in English or Twi, e-prescriptions delivered via SMS, specialist referrals, health coaching, and medicine delivery coordination. Available immediately after first premium payment and is included free with B-Care and B-Health plans.
• B2B Corporate Group Insurance Group health insurance and telemedicine solution for Ghanaian companies, providing customized employee coverage with group discounts based on headcount. Includes 24/7 telemedicine, medicine delivery, and B-Care hospitalisation options for employees.

Quantifiable outcome

• Claims paid within 72 hours (3 working days) - fastest in Ghana
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Sanlam AllianzcoreOthersSanlam Allianz underwrites all BIMA Ghana insurance products, providing financial backing and regulatory compliance. Allianz Insurance Ghana CEO Gideon Ataraire endorsed the partnership, noting telemedicine accessibility for informal sector workers.
• MTN GhanacoreChannel Partner/ Reseller/ DistributorMTN Ghana is a primary mobile network partner enabling USSD registration (*714*99#) and Mobile Money premium payments for BIMA services. MTN's mobile money penetration enables convenient insurance access for millions of subscribers.
• Telecel GhanacoreChannel Partner/ Reseller/ DistributorTelecel Ghana provides mobile network infrastructure for USSD registration (*714*99#) and Mobile Money integration, extending BIMA's reach to Telecel Cash users across Ghana.
• AT Insurance (AirtelTigo)coreChannel Partner/ Reseller/ DistributorAT Insurance provides dedicated USSD code (*550#, *110*4*3#) for BIMA registration and AT Money integration for premium payments. Primary partner for mobile insurance distribution.
• MILVIK (Parent Company)coreOthersMILVIK (BIMA) operates across 9 countries in Africa and Asia. The global parent company provides operational expertise, financial stability, and proven emerging market insurance models. BIMA Ghana trades as MILVIK Ghana Ltd.
• Partner Pharmacies & Laboratories (60+)coreTechnology or IntegrationNetwork of 60+ partnered pharmacies and laboratories providing cashless diagnostic tests and medication discounts. Subscribers access discounted services after BIMA Doctor teleconsultation and referral.
• Partner HospitalscoreTechnology or IntegrationCashless hospital admission network covering partner hospitals and clinics across Accra, Kumasi, and nationwide. Subscribers receive referral from BIMA Doctor to access cashless hospitalization services.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Inclusivity Solutions (formerly MicroEnsure): Emerging-market microinsurance platform operating across Africa and Asia, partnering with mobile operators and insurers to deliver inclusive insurance products. Closest peer in the mobile-delivered microinsurance category.
• CarePay: Kenya- and Nigeria-based mobile health insurance platform that combines mobile money payments with health plan administration. Direct competitor in the African mobile microinsurance + telehealth bundle.
• Changamka Microhealth: Kenya-based mobile health microinsurance pioneer using mobile money to deliver savings and insurance products to informal-sector workers. Operates in the same mobile-microinsurance category as BIMA.

Broad incumbents

• Sanlam Allianz (direct Ghana operations): Underwriter of BIMA Ghana's insurance products. Operates direct insurance and asset management in Ghana and Africa; comparable end-customer health/life insurance products.
• Reliance Jio (Jio Insurance Broking): Indian telecom-led digital insurance platform offering low-cost mobile-embedded insurance products. Comparable mobile-first microinsurance distribution model.
• Orange Insurance / Orange Money Africa: Telecom-led microinsurance arm of Orange operating across multiple African markets. Comparable in mobile-delivered insurance and partnership with telecom distribution.
• MTN Insurance (aYo): Telecom-led insurance venture operating across MTN's African footprint. Direct overlap in distribution (MTN's mobile money rails) and product (hospital, life), but broader portfolio and not Ghana-only.
• AXA Emerging Customers (AXA Africa): Global insurer with dedicated emerging-customer mobile insurance products across Africa. Comparable microinsurance and mobile distribution strategy.

Emerging players

• Healthigo: Emerging-market telemedicine and digital health operator. Partial overlap with BIMA's teleconsultation and doctor-on-demand service.
• mPharma: Ghana- and Africa-focused health tech platform managing pharmacies and drug supply. Adjacent in the Ghana healthcare ecosystem and a potential partner or competitor in medicine delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bima-ghana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIMA Ghana