Bim Misr
Bim Misr (Bim Egypt) is the Egyptian subsidiary of Turkish hard-discount retailer BIM Turkey, operating 300 directly-managed retail branches across 15 Egyptian governorates with ~600 SKUs per store covering 80% of daily family needs. It serves price-conscious Egyptian consumers through an everyday low-price, cost-minimized discount retail model.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bim Misr does
Bim Misr (legal name: Bim Egypt / بيم مصر) is the Egyptian operating subsidiary of Turkish hard-discount retailer BİM Birleşik Mağazalar A.Ş. (BIMAS.IS, Borsa İstanbul). It operates a network of 300 directly-managed retail branches across 15 Egyptian governorates, including Alexandria, Cairo, Giza, Dakahlia, Al Sharqia, Beheira, Beni Suef, Faiyum, Gharbia, Ismailia, Matruh, Minya, Monufia, Qalyubia, and Suez. Each store stocks approximately 600 carefully selected SKUs designed to cover roughly 80% of a family's daily needs, with products displayed in original packaging on wide shelves with prominent price labels under a "modest decoration" store format.
The underlying operating model is a hard-discount retail format built on cost minimization: minimal store decoration, lean staffing, no franchisees or agents, centralized distribution from a main warehouse and distribution center in the 10th of Ramadan City Third Industrial Zone, and a decentralized organizational structure supported by what the company describes as a "dynamic logistics and information network" enabling rapid local decision-making. Quality assurance is managed in coordination with public and private laboratories conducting chemical and biological tests on in-store products and supplier facilities, and the company operates an unconditional product return policy.
Bim Misr generates revenue through direct retail sales to price-conscious Egyptian consumers — families and individuals prioritizing value over brand or packaging. Pricing follows an everyday low-price hard-discount model, with savings from operational cost minimization passed to customers. Marketing is intentionally minimal, relying on in-store display, self-promoting product packaging, strategic store locations near customers, and word-of-mouth rather than traditional advertising. The company employs 700+ people across its branches, warehouses, and offices, and is in active hiring mode.
Bim Misr firmographics
Firmographics- Name
- Bim Misr
- Legal name
- Bim Egypt (بيم مصر)
- Website
- https://bim.eg
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bim Misr (Bim Egypt) is the Egyptian subsidiary of Turkish hard-discount retailer BIM Turkey, operating 300 directly-managed retail branches across 15 Egyptian governorates with ~600 SKUs per store covering 80% of daily family needs. It serves price-conscious Egyptian consumers through an everyday low-price, cost-minimized discount retail model.
- Ownership category
- akta.pro rank
Bim Misr industry classification
Industry- Product category
- Hard-Discount Supermarket / Discount Grocery Retail
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Extreme Value General Merchandise Discounters (CRAEAAAE)
Keywords
Bim Misr business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales: Bim Misr generates revenue through direct retail sales of approximately 600 carefully selected products per store, designed to meet approximately 80% of families' daily needs. The hard-discount model focuses on high purchasing volume at low prices from suppliers, enabling competitive retail pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Everyday low-price hard-discount model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Bim Misr product offering
Product offeringCore offering
Bim Misr operates a hard-discount retail supermarket chain in Egypt with approximately 300 directly-managed branches. Each store offers around 600 carefully selected products designed to meet approximately 80% of a family's daily needs. The model relies on minimal store decoration, products displayed in original packaging, and dynamic logistics and information networks to maintain the lowest possible operating expenses and consumer prices.
Product overview
Bim Misr (BİM مصر) operates as a hard-discount retail supermarket chain, offering approximately 600 carefully selected products designed to meet approximately 80% of a family's daily needs. The company employs a limited-assortment discount model where products are displayed in simple packaging to reduce costs, and prices are kept low through efficient operations, minimal store decoration, and direct purchasing from suppliers. Bim Misr does not offer named technology products or software services; it is a discount retail/grocery business.
Differentiator
Problem solved
Functional benefit
Products and services
- Hard-Discount Retail Stores Approximately 300 directly-managed physical retail branches across Egypt, each offering around 600 carefully selected food and non-food consumer products designed to meet approximately 80% of families' daily needs. Products are displayed in original packaging to reduce costs and customers benefit from an unconditional product return policy.
Quantifiable outcome
- Approximately 600 products per store meeting 80% of daily family needs
- +1 more outcomes
Companies that use Bim Misr
Customer profileSegments1 record
Ideal customer profiles1 record
Bim Misr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bim Misr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Public and Private LaboratoriessupportingBim Misr works in coordination with public and private laboratories for quality monitoring of products. These laboratories conduct chemical and biological tests on products displayed at BİM and monitor the quality of production facilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Bim Misr competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bim Misr social profiles
Digital presenceBim Misr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bim Misr leadership team
Management profileNumber of profiles
Bim Misr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bim Misr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bim Misr
What does Bim Misr do?
Bim Misr operates a hard-discount retail supermarket chain in Egypt with approximately 300 directly-managed branches. Each store offers around 600 carefully selected products designed to meet approximately 80% of a family's daily needs. The model relies on minimal store decoration, products displayed in original packaging, and dynamic logistics and information networks to maintain the lowest possible operating expenses and consumer prices.
Is Bim Misr a public or private company?
Bim Misr is a private company. It is classified as corporate owned and is currently operating.
When was Bim Misr founded?
Bim Misr was founded in 2015. It employs 1 to 10 people.
How does Bim Misr make money?
One revenue line is on record: retail Sales.
Does Bim Misr have an API?
No public API is recorded for Bim Misr.
What industry is Bim Misr in?
Bim Misr's product category is Hard-Discount Supermarket / Discount Grocery Retail. Its primary akta.pro industry code is CRAEAAAE, Extreme Value General Merchandise Discounters. Its NAICS code is 455 and its SIC code is 5399.