BIM MAROC
- Company typePrivate
- Founded-
- HeadquartersMohammedia (Ain Harrouda), Morocco
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
BIM MAROC firmographics
Firmographics- Name
- BIM MAROC
- Legal name
- BIM STORES SARL
- Website
- https://bim.ma
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
BIM MAROC industry classification
Industry- Product category
- Discount Grocery Retail
- NAICS
- All Other General Merchandise Retailers (455219)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Extreme Value General Merchandise Discounters (CRAEAAAE)
Keywords
Where BIM MAROC is headquartered
LocationHeadquarters
- HQ city
- Mohammedia (Ain Harrouda)
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
BIM MAROC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales: BIM generates revenue through physical retail store sales of consumer goods. The company operates a limited product portfolio of approximately 600 products designed to meet 80% of daily basic household needs, including private-label products manufactured specifically for BIM at low cost with high quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hard-discount pricing across limited product portfolio |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
BIM MAROC product offering
Product offeringCore offering
BIM MAROC operates a chain of hard-discount retail stores in Morocco, offering approximately 600 private-label and sourced consumer goods (food, beverages, and household essentials) designed to cover 80% of daily basic household needs. Products are sold at the lowest possible prices through 1,000 company-owned stores, with items displayed in original cardboard boxes to minimize packaging costs and quality assured via laboratory testing.
Product overview
BIM MAROC operates a chain of discount retail stores (maxidiscompte/hard-discount format) in Morocco with approximately 1000 stores. The company follows the BIM Birleşik Mağazalar A.Ş. business model, which focuses on offering a limited portfolio of approximately 600 essential household products at competitive prices. Products are displayed in cardboard boxes as self-display units to minimize costs, and the company maintains quality control through coordination with public and private laboratories for chemical and biological testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Hard-Discount Retail Store Operations (~600 SKUs of daily essentials)
Quantifiable outcome
- Products selected to meet 80% of daily basic household needs
- +1 more outcomes
Companies that use BIM MAROC
Customer profileSegments1 record
Ideal customer profiles1 record
BIM MAROC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BIM MAROC partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
BIM MAROC competitors and assessment
Company assessmentBroad incumbents
- BIM Birleşik Mağazalar A.Ş. Turkish parent of BIM Maroc and the originator of the hard-discount playbook (~600 SKUs, private-label, low-cost operations) applied across 11,000+ stores in Turkey and other markets. Comparable as the source template and ongoing operating partner for BIM Maroc's discount model.
- Lidl: European hard-discount chain with a private-label-led, limited-assortment small-box model. Comparable in cost discipline, private-label depth, and mass-market value positioning relevant to BIM's expansion strategy.
- Aldi: Global hard-discount pioneer operating a ~1,500-SKU private-label heavy small-box format. Closest international template for BIM Maroc's discount model and unit economics, though not currently in Morocco.
Direct peers
- Aswak Assalam: Moroccan supermarket chain focused on everyday low prices for household essentials, directly addressing the same price-conscious Moroccan shopper that BIM targets. Comparable as a domestic value-format grocer.
- Marjane (Marjane Holding): Morocco's largest hypermarket chain, competing for the same mass-market household basket across formats. Directly comparable in customer base and Moroccan footprint, though operating at larger format and broader assortment than BIM's small-box hard discount.
- Carrefour Maroc: Operates hypermarkets and supermarkets across Morocco under the Carrefour banner, including Atacadão discount wholesale. Comparable in mass-market grocery targeting in Morocco, with overlapping value-oriented private-label ranges competing with BIM's private label.
- Atacadão (Carrefour Group): Cash-and-carry / wholesale-club discount banner operated by Carrefour in Morocco. Comparable in low-price, limited-assortment, high-volume grocery retail aimed at both trade customers and households.
- Acima / Panda (Label'Vie Group): Label'Vie operates Acima and Panda supermarket banners across Morocco in the value and mid-market segments. Comparable as Moroccan mass-market grocery competitors expanding discount-adjacent propositions.
Others
- Maroc Hôtels et Resorts - none / not comparable: Omitted due to lack of genuine retail comparability.
- Wafa Assurance / non-retail Moroccan groups: Omitted due to lack of retail comparability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BIM MAROC social profiles
Digital presenceBIM MAROC compliance and trust
Trust signalCompliance1 record
BIM MAROC financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIM MAROC leadership team
Management profileNumber of profiles
BIM MAROC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIM MAROC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIM MAROC
What does BIM MAROC do?
BIM MAROC operates a chain of hard-discount retail stores in Morocco, offering approximately 600 private-label and sourced consumer goods (food, beverages, and household essentials) designed to cover 80% of daily basic household needs. Products are sold at the lowest possible prices through 1,000 company-owned stores, with items displayed in original cardboard boxes to minimize packaging costs and quality assured via laboratory testing.
Is BIM MAROC a public or private company?
BIM MAROC is a private company. It is classified as corporate owned and is currently operating.
When was BIM MAROC founded?
BIM MAROC was founded in -1. It employs 1,001 to 5,000 people.
Where is BIM MAROC based?
BIM MAROC is headquartered in Mohammedia (Ain Harrouda), Morocco, in the Africa region.
How does BIM MAROC make money?
One revenue line is on record: retail Sales.
Who are BIM MAROC's main competitors?
Broad incumbents on record are BIM Birleşik Mağazalar A.Ş., Lidl and Aldi. Direct peers are Aswak Assalam, Marjane (Marjane Holding), Carrefour Maroc, Atacadão (Carrefour Group) and Acima / Panda (Label'Vie Group). Others are Maroc Hôtels et Resorts - none / not comparable and Wafa Assurance / non-retail Moroccan groups.
Does BIM MAROC have an API?
No public API is recorded for BIM MAROC.
What industry is BIM MAROC in?
BIM MAROC's product category is Discount Grocery Retail. Its primary akta.pro industry code is CRAEAAAE, Extreme Value General Merchandise Discounters. Its NAICS code is 455219 and its SIC code is 5399.