Universitas Bina Bangsa

What Universitas Bina Bangsa does

Universitas Bina Bangsa (UNIBA) is a private higher education institution located in Serang, Banten, Indonesia, operated under Yayasan Pendidikan Banten Jaya Serang. Originally established in 2008 as STIE Bina Bangsa Banten (a single-discipline economics college), it was elevated to full university status on 2 October 2017 under SK Menristekdikti Nomor 553/KPT/2017. The university now operates 8 faculties (Postgraduate, Economics and Business, Law, Teacher Training and Education, Computer Science, Social and Political Sciences, Science and Technology, and Health Sciences) with 39 study programs spanning undergraduate (S1), diploma (D3), professional, master's (S2), and doctoral (S3) levels. It reports more than 10,000 alumni since inception and holds an institutional accreditation of 'Baik Sekali' (Very Good) from BAN-PT.

The university's digital infrastructure comprises several interconnected platforms: SIAKAD (Sistem Informasi Akademik) for academic record management, an E-Learning platform for online teaching, a digital library, a publication repository, a tracer study system for alumni tracking, and the PMB Online (Penerimaan Mahasiswa Baru) portal at pmb.binabangsa.web.id for admissions. The Faculty of Computer Science covers educational domains including artificial intelligence, data science, software engineering, cybersecurity, and information systems. The PSIKOUNIBA sub-brand hosts a DISC behavioral assessment tool with 20 statements and four result dimensions. The Faculty of Health Sciences maintains 20+ hospital partnerships for clinical placements.

UNIBA generates revenue through tuition and academic fees charged to students across its program portfolio, following an annual subscription billing cadence. It employs four enrollment pathways — regular (with online written test), achievement-based (academic/non-academic achievements), scholarship, and employee class (Kelas Karyawan) — accessible through the online PMB portal, WhatsApp, and the on-campus admissions office. Marketing relies on the official website (binabangsa.ac.id), downloadable brochures, social media, and campus tours. The rector is Prof. Dr. Bambang D. Suseno, M.M. Revenue figures, enrollment counts, and detailed tuition schedules are not publicly disclosed; fee schedules are distributed as downloadable PDFs by program and faculty.

Name

Universitas Bina Bangsa

Legal name

Universitas Bina Bangsa

Website

https://binabangsa.ac.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Universitas Bina Bangsa is a private Indonesian university in Serang, Banten, offering 39 programs across 8 faculties to undergraduate, graduate, and professional students. It generates tuition revenue, enrolls students through four distinct pathways, and serves over 10,000 alumni.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industries

Business & Management Research Universities (EDAHABAE), STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB), Management Research Institutes & Doctoral (PhD/DBA) Programs (EDAHAHAO)

Keywords

• Higher education services
• Undergraduate programs
• Graduate education
• Academic programs
• Professional degrees

Headquarters

HQ city

Serang, Banten

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Academic Fees: The university generates revenue primarily through tuition fees charged to students across undergraduate (S1), diploma (D3), professional, and graduate (S2/S3) programs. Fee structures vary by faculty and program level, with detailed tuition information available through downloadable PDF documents on the university's website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Universitas Bina Bangsa is a private higher education institution offering academic programs across 8 faculties and 39 study programs, spanning diploma (D3), undergraduate (S1), professional, master's (S2), and doctoral (S3) levels. The university provides tuition-based education and training in economics and business, law, teacher training, computer science, social and political sciences, science and technology, and health sciences, supported by digital infrastructure such as SIAKAD, E-Learning, and an online admissions portal.

Product overview

Universitas Bina Bangsa is a higher education institution offering a comprehensive portfolio of academic programs across 8 faculties (Pascasarjana, FEB, FH, FKIP, FILKOM, FISIP, FST, FIKES) with 39 study programs totaling over 10,000 alumni. The university's digital infrastructure includes SIAKAD for academic management, E-Learning platform for online education, Repository for scientific publications, PMB Online for student admissions, Tracer Study for alumni tracking, Digital Library, and PSIKOUNIBA Portal for the psychology program. These interconnected systems support the full student lifecycle from enrollment through graduation and alumni engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate (S1) Programs Undergraduate (S1) academic programs offered across UNIBA's faculties, including Ekonomi dan Bisnis, Hukum, Keguruan dan Ilmu Pendidikan, Ilmu Komputer, Ilmu Sosial dan Ilmu Politik, Sains dan Teknologi, and Ilmu Kesehatan, aimed at prospective students seeking bachelor's-level higher education in Indonesia.
• Postgraduate (S2/S3) Programs (Pascasarjana) Master's (Magister/S2) and Doctoral (Doktoral/S3) programs offered through the Pascasarjana faculty, focused on knowledge development, research, innovation, and community service for graduate-level students.
• Faculty of Health Sciences (FIKES) Programs Health sciences academic programs covering nursing, midwifery, pharmacy, and other health disciplines, with clinical practice placement through partnerships with 20+ hospitals. Targets students pursuing health professional careers.
• Faculty of Computer Science (FILKOM) Programs S1 programs in Computer Science (Ilmu Komputer) and Information Systems (Sistem Informasi), focused on information technology, software engineering, AI, data science, cybersecurity, and digital innovation. Targets students pursuing careers in IT and computer science.
• Faculty of Law (FH) Programs Law academic programs producing professional legal graduates who uphold the supremacy of law. Targets students seeking legal education and professional formation in Indonesia.
• Faculty of Economics and Business (FEB) Programs Economics and business academic programs aimed at producing adaptive graduates for business and industry. Targets prospective students seeking careers in business and management.
• Faculty of Social and Political Sciences (FISIP) Programs Academic programs covering public administration, government, communication, and social sciences, supporting education, research, and community service in these fields. Targets students interested in social sciences and public sector careers.
• Faculty of Science and Technology (FST) Programs Science and technology academic programs covering natural sciences, engineering, technology, and innovation, preparing students for technical and scientific careers.
• Faculty of Teacher Training and Education (FKIP) Programs Teacher training and education programs developing pedagogic, professional, social, and personality competencies, aimed at producing competent and innovative educators for various education levels.
• Employee Class (Kelas Karyawan) Program Enrollment pathway for working professionals to pursue higher education while employed, enabling flexible study arrangements tailored to working students' schedules.

Quantifiable outcome

• 10,000+ alumni produced since establishment
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• APTIKOM Banten (Asosiasi Pendidikan Tinggi Informatika dan Komputer)coreStrategic or Co-development Partner · 27 July 2026APTIKOM Banten and Universitas Bina Bangsa collaborated to conduct a three-day workshop on scientific writing for reputable international publications. The workshop equipped lecturers and researchers with strategies for article positioning, ethical use of artificial intelligence in research, and building international publication collaborations. The event was held at Auditorium Gedung D Lantai 6, Campus 1 of Universitas Bina Bangsa.
• INTI International University MalaysiaminorStrategic or Co-development PartnerCollaboration with INTI International University Malaysia on international publication opportunities and research collaboration. The partnership covers research fellow programs, joint writing with international researchers, use of SDG-related keywords, and strengthening citation networks while maintaining academic ethics.
• Hospital Partners (20+ Mitra Rumah Sakit)coreImplementation/ SI/ Consulting PartnerFaculty of Health Sciences (FIKES) maintains partnerships with over 20 hospital partners for clinical practice placement for students in nursing, midwifery, pharmacy, and other health programs. These partnerships provide practical training opportunities and industry exposure for health sciences students.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Universitas Bina Nusantara (BINUS): BINUS is a major Indonesian private university offering multi-disciplinary programs including business, computer science, law, and health sciences. Both institutions target similar prospective student segments, compete for tuition-paying families in the Greater Jakarta/Banten corridor, and operate comparable multi-faculty structures with annual tuition billing.
• Universitas Trisakti: Trisakti is a Jakarta-based private university offering programs across business, law, engineering, medicine, dentistry, and computing. Both institutions serve the Jabodetabek private higher-education market with similar tuition-based revenue models and annual intake cycles.
• Universitas Pelita Harapan (UPH): UPH is a private multi-disciplinary university in Banten/Greater Jakarta offering undergraduate, professional and graduate programs across business, law, computing, education, health sciences and similar faculties. Both target Indonesian families seeking private higher education with comparable tuition structures and accreditation postures.
• Universitas Pamulang (UNPAM): UNPAM is a large private university in Banten/Tangerang offering affordable multi-disciplinary undergraduate and graduate programs. It is a direct price-tier competitor to UNIBA in the Jabodetabek/Banten private higher-education market for prospective students seeking value-priced degree options.
• Universitas Atma Jaya: Universitas Atma Jaya is a long-established private university in Jakarta with multi-faculty structure spanning economics, law, engineering, medicine and social sciences. Both compete for Indonesian Catholic-affiliated and broader private-market students and offer similar program breadth.

Broad incumbents

• Universitas Indonesia (UI): UI is Indonesia's flagship public research university offering comprehensive programs across all faculties including business, law, computer science, health sciences, and social sciences. As the dominant regional incumbent with strong employer brand, it sets the ceiling against which private competitors like UNIBA benchmark themselves on accreditation, research output, and graduate outcomes.
• Universitas Gadjah Mada (UGM): UGM is a major Indonesian public research university offering the full spectrum of multi-disciplinary programs including economics, law, computer science, health sciences, and social/political sciences. Both institutions share accreditation frameworks (BAN-PT) and serve as benchmarks for research and educational quality in the multi-disciplinary private/public university segment.
• Universitas Airlangga (UNAIR): UNAIR is a top Indonesian public university with strong programs in health sciences, law, social sciences, and computer science. It is a relevant peer for evaluating UNIBA's health-sciences faculty and broader multi-disciplinary program positioning.

Regional players

• Universitas Islam Negeri (UIN) Sultan Maulana Hasanuddin Banten: UIN Banten is the state Islamic university in Serang sharing the same primary geographic market as UNIBA. Both serve Banten families across multi-disciplinary programs including economics, law, education, and social sciences, making them head-to-head competitors in the same regional catchment.
• Universitas Sultan Ageng Tirtayasa (UNTIRTA): UNTIRTA is the public university in Banten province operating as a direct provincial competitor to UNIBA. Both institutions recruit from the same Banten secondary-school catchment, share provincial employer networks, and offer overlapping faculties including engineering, economics, law, and education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/universitas-bina-bangsa-uniba

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Bina Bangsa