Bing Nursery School

What Bing Nursery School does

Bing Nursery School is a laboratory nursery school operated by Stanford University's School of Humanities and Sciences, located at 850 Escondido Road on the Stanford campus. Founded in 1966 (with psychology coursework at the site dating to the 1940s), Bing delivers a play-based, child-centered early childhood education program serving children ages 2–5, primarily from the Stanford community. It operates on a recurring tuition model with multiple session offerings, supplemented by philanthropic giving through the Annual Fund, Bing Children's Fair, and Bing Harvest Moon Auction.

Bing's core activities extend beyond preschool education to three additional functions that distinguish it from a conventional nursery school. It serves as a laboratory setting for Stanford researchers conducting child-development studies (approximately 40 researchers annually), including the historically significant Walter Mischel "Marshmallow Studies." It functions as a teaching site where Stanford faculty lead undergraduate and graduate courses in Psychology, Human Biology, and Linguistics through seminars, observation, and hands-on classroom experience. It also runs the Kordestani Family Program for Parents and Educators (KPPE), a community-engagement program promoting best practices in early childhood education, alongside a Music at Bing program, the annual Bing Times newsletter, and a Distinguished Lecture Series.

The school is staffed by approximately 45 employees under Director Jennifer Winters, with Associate Director Beth Wise and Business Manager Sandi Gedeon. Revenue is generated through tuition and program fees; specific pricing is not publicly disclosed. Bing's brand and research reputation are anchored by the Golden Goose Award (2015) from the Library of Congress and decades of influential research output. As a non-profit unit embedded within Stanford, Bing has no independent fundraising, M&A, or equity-financing activity; its strategic posture is defined by its institutional host rather than market competition.

Name

Bing Nursery School

Legal name

Bing Nursery School

Website

https://bingschool.stanford.edu

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Bing Nursery School is a Stanford University laboratory nursery school providing play-based early childhood education for children ages 2–5, while serving as a research site for Stanford faculty and a teaching classroom for undergraduate and graduate students.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Educational Services (61)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDACACAB

Nursery School Programs (2–4 Years)

Education/Early Childhood Education/Nursery Schools & Playgroups

SECONDARYEDACABAL

Preschool Programs within Childcare Centers

Education/Early Childhood Education/Preschools & Pre-K Programs

Keywords

• Early childhood education
• Laboratory nursery school
• Play-based learning
• Teacher training
• Child development research

Headquarters

HQ city

Stanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Tuition and Program Fees: Revenue is generated through tuition fees for children's programs, including various session offerings for children ages 2-5 years old.

Distribution channels1 record

Marketing channels6 records

Core offering

Bing Nursery School is a Stanford University laboratory nursery school that provides play-based early childhood education for children ages 2-5. In parallel, it serves as a research and teaching site supporting approximately 40 Stanford researchers and psychology coursework, and functions as a practicum placement for teacher training.

Product overview

Bing Nursery School is a Stanford University laboratory nursery school offering a unified early childhood education program combining play-based learning for children ages 2-5 with academic research and teacher training. The school's offerings include Children's Programs (core preschool education), Research Programs (conducting developmental studies with child participants), Teaching Programs (Stanford student courses in psychology and child development), the Kordestani Family Program for Parents and Educators (KPPE) for community education, Music at Bing for music enrichment, the annual Bing Times newsletter, and a Distinguished Lecture Series featuring prominent researchers. All programs serve the school's mission of promoting understanding of child development and improving lives of young children.

Differentiator

Problem solved

Functional benefit

Products and services

• Bing Nursery School Early Childhood Program Play-based early childhood education program for children ages 2-5, delivered at Bing Nursery School's Stanford University facility for enrolled families.
• Stanford Laboratory Research Site A laboratory site at Bing Nursery School that enables approximately 40 Stanford researchers to conduct child development and education research within a working preschool environment.
• Teacher Training and Practicum Program Teacher preparation program using Bing Nursery School as a practicum placement, supporting undergraduate and graduate psychology coursework at Stanford since the 1940s.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stanford University School of Humanities and SciencescoreStrategic or Co-development PartnerBing Nursery School is a program within the Stanford School of Humanities and Sciences. The school serves as a laboratory for research and teaching, with courses taught by the Executive Director, Program Director, and Head Teachers in child development. The partnership provides access to Stanford's academic resources and positions Bing as a leading laboratory school.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• University of Chicago Laboratory Schools: Founded in 1896 by John Dewey, this is one of the most prestigious university laboratory schools in the United States. Like Bing, it combines exemplary K–12 education with a deep research and teacher-training mission, making it a closely comparable university-affiliated laboratory school model.
• UCLA Lab School: A UCLA-affiliated laboratory school that serves as a research and teacher-training site while educating students from early childhood through elementary grades. Its university-affiliated lab school structure and research-driven curriculum align closely with Bing's mission.
• Bank Street College of Education: Bank Street operates a progressive, play-based educational program for young children alongside graduate training in education. Its developmental-interaction approach and integration of practice with educator preparation make it a strong functional peer to Bing's child-centered model.
• Sarah Lawrence College Early Childhood Center: A university-affiliated early childhood center serving young children while supporting Sarah Lawrence students' observation and fieldwork. The shared model of university-based early childhood education paired with hands-on student learning closely mirrors Bing's approach.

Broad incumbents

• HighScope Educational Research Foundation: A research-based educational organization that developed the HighScope curriculum, a constructivist, active-participatory approach widely used in early childhood programs. Its research-driven, child-centered pedagogy is closely aligned with Bing's play-based educational philosophy.
• Pacific Oaks College: A higher education institution specializing in early childhood education, human development, and education pedagogy. Its emphasis on developmental theory and teacher preparation places it in the same broader educational ecosystem as Bing's laboratory and teaching mission.
• Columbia University Teachers College: Affiliated with the Teachers College movement and host of nursery/early childhood research programs. Its combination of early childhood research, teacher preparation, and curriculum development parallels Bing's fourfold education-research-teaching-community model.

Regional players

• Mills College Children's School: A Bay Area early childhood program now affiliated with Northeastern University. Its regional proximity and progressive, play-based pedagogy oriented around child development make it a relevant nearby comparator in the same labor market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/bingnurseryschool
• Facebookfacebook.com/bingnurseryschool
• LinkedInlinkedin.com/company/bingnurseryschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Bing Nursery School