Puroflux

What Puroflux does

Puroflux Corporation, founded in 1994 and headquartered in Simi Valley, California, designs and manufactures water filtration and fluid handling equipment for industrial and commercial applications. Its core product lines are organized around two technologies: permanent media filters (PF-20, PF-30, PF-40, PF-50 series) that positively filter particulate down to 10 microns using backwashable media, and hydrocyclone separators (PF-61 through PF-66, PF-RV) that use centrifugal force to remove suspended solids as low as 45 microns across flow ranges of 5–20,000 GPM and pressures up to 150 PSI. Supporting offerings include AZUD HELIX disc filters, custom simplex/duplex/triplex pump packages, and UL-listed control panels in NEMA enclosures, plus a PF Industrial (PFI) sub-brand targeting industrial pump packages at 50–1,100 GPM.

The business operates a sales-led, engineering-intensive go-to-market: sales are executed through a US-wide and Canadian network of independent manufacturer representatives supplemented by factory-direct contact, with custom systems engineered to written specifications. Revenue derives primarily from hardware sales of filtration equipment, pump packages, and control panels, with a secondary stream of custom engineering services. Customers are commercial HVAC and cooling-tower operators, industrial process water users, HVAC contractors, and mechanical engineers, with projects typically sold as engineered-to-order units.

In September 2025, Puroflux was acquired by Purgo Holdings, LLC (part of Wincove Private Holdings) from prior sponsor Montage Partners, and the company was subsequently grouped under the FIS Water (Flow Innovation Solutions) umbrella alongside Superior Water Conditioners and Valve Solutions Inc. (VSI). Puroflux continues to operate under its own brand, with stated plans to leverage Purgo's international distribution network. The company is privately held, with no public revenue disclosure.

Name

Puroflux

Legal name

Puroflux Corporation

Website

https://puroflux.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Puroflux Corporation is a Simi Valley, California-based industrial manufacturer (founded 1994) of water filtration, hydrocyclone separators, pump packages, and UL-listed control panels serving commercial HVAC, cooling tower, and industrial process water customers across the US and Canada.

Ownership category

akta.pro rank

Product category

Industrial Water Filtration Equipment

NAICS

Pump and Compressor Manufacturing (33391), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Centrifugal Pumps (IMAHANAA)

akta.pro secondary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water filtration systems
• Hydrocyclone separators
• Industrial filtration equipment
• Pump package systems
• Cooling tower filtration

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Filtration Equipment Sales: Sale of permanent media filters, separators, disc filters, and associated equipment for water filtration applications. Equipment ranges from individual units to complete packaged systems with various flow rates and pressure ratings.
2. Pump Package Systems: Custom engineered pump package systems including duplex and triplex configurations. Systems contain pumps, air separators, expansion tanks, headers, control panels, and other matched components.
3. Control Panel Sales: UL labeled control panels for HVAC and industrial applications with standard and custom configurations including NEMA enclosures, motor starters, VFDs, and PLC controls.
4. Custom Engineering Services: Custom systems engineered to meet specific application requirements including different filter media, pressure ratings, materials, and configurations. Engineering staff addresses design to commissioning requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Puroflux Corporation designs, manufactures, and sells industrial water filtration equipment and fluid handling systems, including permanent media filters, hydrocyclone separators, disc filters, custom pump packages, and UL-listed control panels. The company engineers systems for commercial HVAC/cooling tower applications and industrial water treatment, with products handling flow rates from 5 to 20,000 GPM and operating pressures up to 150 PSI. Puroflux operates an in-house manufacturing facility in Simi Valley, California, and provides custom engineering from design through commissioning.

Product overview

Puroflux offers a comprehensive portfolio of water filtration and fluid handling products organized into two main categories: Permanent Media Filters and Hydrocyclone Separators, supported by complementary Disc Filters, Pump Packages, and Control Systems. The Permanent Media Filter lineup includes four series (PF-20 for low pressure at 75 PSI, PF-30 for high pressure at 100 PSI, PF-40 for larger industrial processes at 50 PSI, and PF-50 for closed-loop HVAC at 150 PSI) all offering positive filtration down to 10-micron or finer. The Separator product line spans eight series (PF-61 standard, PF-62 removable dome, PF-63 package recovery system, PF-64 pump package, PF-64 H high head variant, PF-65 low profile, PF-66 removable dome low profile, and PF-RV recovery vessel) handling flow ranges from 5 to 20,000 GPM at up to 150 PSI using centrifugal separation technology. Supporting products include AZUD HELIX Disc Filters for disc-based filtration, Duplex and Triplex Pump Package configurations, and UL-labeled Control Panels available in standard, HVAC, and industrial grades. The PFI Industrial series provides specialized industrial pump packages. Puroflux operates as part of FIS Water (Flow Innovation Solutions) and is headquartered in Simi Valley, California.

Differentiator

Problem solved

Functional benefit

Brands

• PF Industrial (PFI): Industrial pump package system product line with flow rates from 50 to 1,100 GPM, equipped with PFIS Industrial series separator.

Products and services

• PF-20 Series Permanent Media Filter Permanent media filter designed for low pressure open applications at 75 PSI, available in flow rates from 15 to 250 GPM with positive filtration down to 10-micron.
• PF-30 Series Permanent Media Filter Permanent media filter designed for high pressure applications at 100 PSI, featuring fusion bonded epoxy lined/polyester coated carbon steel vessel.
• PF-40 Series Permanent Media Filter Permanent media filter designed for larger process and industrial applications at 50 PSI, available in flow rates from 65 to 1,000 GPM with positive filtration down to 10-micron (5 micron optional).
• PF-50 Series Permanent Media Filter Permanent media filter designed for closed loop HVAC applications at 150 PSI, offering positive filtration down to 5 micron.
• PF-61 Series Hydrocyclone Separator Hydrocyclone separator designed for solid-liquid separation using centrifugal forces, handling flow ranges from 6 to 18,000 GPM and operating pressures up to 150 PSI, removing particulate as low as 45 micron.
• PF-62 Series Removable Dome Separator Removable dome separator offering the same centrifugal separation technology as PF-61 with easier maintenance access.
• PF-63 Series Package Recovery System Package recovery system at 150 PSI, equipped with PF-61 series separator, 304 stainless steel recovery vessel, 25 micron bag filtration, and cast iron bronze fitted centrifugal pump.
• PF-64 Series Pump Package System Pump package system at 150 PSI designed for applications requiring higher pump head such as basin sweeper installations and non-chemical water treatment.
• PF-64 H Series High Head Pump Package High head pump package system variant of PF-64, designed for applications requiring elevated pump head such as basin sweeper installations.
• PF-65 Series Low Profile Separator 22 1/2 degree low profile separator designed for installations with space constraints, handling flow ranges from 200 to 1,200+ GPM.
• PF-66 Series Low Profile Removable Dome Separator 22 1/2 degree removable dome separator combining low profile design with easy maintenance access.
• PF-RV Series Recovery Vessel Recovery vessel designed as a single bag unit fully constructed of 304 stainless steel with swing type eye-bolt cover, operating at 150 PSI working pressure.
• AZUD HELIX Disc Filters Disc filter system with patented design featuring self-cleaning filtering element, modular configuration, and compact assembled systems for easy transportation and installation.
• Pump Packages Customizable pump package systems available in simplex, duplex, and triplex configurations with carefully matched components for proper operation, each hydrostatically and operationally tested with CAD layouts, wiring schematics, and component documentation.
• Duplex Pump Packages Dual pump system configurations with 2 to 8 inch flange connections, available with optional components including air separators, expansion tanks, and isolation valves.
• Triplex Pump Packages Three-pump system configurations with 2 to 8 inch flange connections for higher flow capacity applications.
• Control Panels UL labeled control panels in NEMA Type 3R enclosures with main disconnect, motor starters, overload protection, HOA switches, and control transformer, available in standard, HVAC, and industrial configurations.
• PFI Pump Packages (PF Industrial) Industrial pump package system equipped with PFIS Industrial series separator, available in flow rates from 50 to 1,100 GPM with UL labeled NEMA 4X control panel.

Quantifiable outcome

• Reduction in chiller fouling and cooling tower basin maintenance requirements, saving thousands of dollars in labor and energy costs

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered parent_company and sister_company.

• FIS Water (Flow Innovation Solutions)parent_companyStrategic or Co-development PartnerPuroflux Corporation is now part of FIS Water, which unites three industry leaders—Puroflux Corporation, Superior Water Conditioners, and Valve Solutions Inc. (VSI)—under one trusted name. Each company is dedicated to solving water and flow challenges with innovative, reliable, and efficient technologies.
• Superior Water Conditionerssister_companyStrategic or Co-development PartnerPart of FIS Water parent company alongside Puroflux Corporation and Valve Solutions Inc. (VSI). Dedicated to solving water and flow challenges.
• Valve Solutions Inc. (VSI)sister_companyStrategic or Co-development PartnerPart of FIS Water parent company alongside Puroflux Corporation and Superior Water Conditioners. Dedicated to solving water and flow challenges.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Amiad Water Systems: Amiad manufactures self-cleaning filtration and separation equipment (disc filters, screen filters, hydrocyclones) for industrial, irrigation, and HVAC water applications, directly overlapping Puroflux's filtration and separator product lines.
• Hayward Flow Control: Hayward manufactures industrial strainers, filters, valves, and flow control products used in water and process applications, making it a direct comparable to Puroflux's filtration and separation product lines.
• Superior Water Conditioners: Superior Water Conditioners is a sister company under FIS Water (Flow Innovation Solutions) focused on water conditioning and treatment systems, sharing customers and overlapping product categories with Puroflux.

Broad incumbents

• Xylem: Xylem is a large global water technology company with industrial pumps, filtration, and treatment systems used in HVAC, industrial process water, and municipal applications, competing with Puroflux in centrifugal pumps and water treatment equipment.
• Roper Technologies: Roper owns multiple niche industrial water and process equipment brands (e.g., Neptune, Truflo), competing with Puroflux in measurement, pumps, and fluid handling for industrial water applications.
• Pentair: Pentair is a global water solutions company offering filtration, pumps, and fluid handling products for commercial and industrial applications, making it a direct category competitor to Puroflux across HVAC and industrial water treatment.
• Watts Water Technologies: Watts is a large publicly traded water treatment and plumbing equipment manufacturer whose product portfolio spans filtration, valves, and water conditioning systems, overlapping Puroflux's filtration and pump package offerings at a much larger scale.
• Evoqua Water Technologies: Evoqua (now part of Xylem) provides industrial water treatment including filtration, separation, and process systems, serving many of the same commercial HVAC and industrial customer segments as Puroflux.
• SPX FLOW: SPX FLOW designs and manufactures pumps, filtration, and fluid handling equipment for industrial and commercial applications, directly overlapping Puroflux's centrifugal pump packages and filtration systems.
• Eaton: Eaton's filtration division manufactures industrial filtration products including hydrocyclones and strainers for process water and HVAC applications, competing with Puroflux's separator and media filter lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puroflux