Vue Danmark

What Vue Danmark does

Vue Danmark A/S is a privately held Danish cinema operator and a subsidiary of the multinational Vue International group, operating three multiplex sites in the country's three largest cities: Vue Fisketorvet in Copenhagen (14 auditoriums, 3,175 seats — Denmark's largest cinema, including a 556-seat IMAX hall with a 250+ m² screen), Vue Bruuns in Aarhus (11 auditoriums, ~2,300 seats, including a 418-seat IMAX with Jutland's largest screen at 200+ m²), and Vue Rosengård in Odense (8 auditoriums, all Ultra Lux). The company was previously branded as CinemaxX before being rebranded under the Vue banner.

The core product is film exhibition across standard 2D, 3D, and IMAX large-format, layered with premium technology (Christie and Barco laser projection across all standard auditoriums, Dolby 7.1 and Meyer Sound audio) and a tiered seating product spanning standard seats, LUX (electric recliners with footrests and tables), and Ultra Lux (individually adjustable neck/footrests, wider seats, personal storage). Specialized programming includes BabyBio (weekly parent-and-infant screenings), SeniorBio (senior-friendly screenings at Rosengård with coffee service), Skoleforestilling (private school/kindergarten screenings for ≥20 persons, including pre-release films), and live/recorded Events (opera, theatre, and concert broadcasts). A sub-brand named Kino.dk also lists Vue inventory.

Revenue is generated primarily through per-ticket one-time purchases (Top Offer / Offer / Standard tiers, with 3D +25 kr, IMAX +30 kr, Ultra Lux +20 kr, and length-based surcharges for films over 130 minutes), concession sales (popcorn and soda), a 10 kr online booking transaction fee, private event/school hire, and the mitVue loyalty program (1 point per DKK 1 spent; 1,300 points for a regular ticket, 1,800 for IMAX or large menu, 500 for medium popcorn or 0.75L soda; 4-year expiry). Distribution runs through physical box offices and self-service kiosks at each site, the proprietary biografenvue.dk website, the Kino.dk marketplace, and email/social channels for the ~73-employee organization.

Name

Vue Danmark

Legal name

Vue Danmark A/S

Website

https://biografenvue.dk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Vue Danmark A/S is the Danish subsidiary of Vue International, operating three premium-format cinema multiplexes in Copenhagen, Aarhus, and Odense, serving Danish consumers, schools, and corporate clients with IMAX, laser projection, LUX/Ultra Lux seating, and the mitVue loyalty program.

Ownership category

akta.pro rank

Product category

Cinema Exhibition Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro industry

PRIMARYMPADAKAG

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera)

Media, Entertainment & Sports/Film & Video Production/Distribution/Exhibition (Cinemas, Film Festivals, Screenings)

Keywords

• Cinema exhibition
• Movie theater operations
• IMAX screenings
• Premium cinema seating
• Cinema concession services

Headquarters

HQ city

Copenhagen (Fisketorvet)

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Cinema Ticket Sales: Primary revenue stream from selling tickets to movie screenings. Prices vary by cinema location, format (2D, 3D, IMAX), show time, seat type (standard, LUX, Ultra Lux), and film length. Additional fees apply for online booking (10 kr transaction fee) and premium formats.
2. Concession Sales: Revenue from kiosk sales including popcorn, beverages (sodas), and food items. mitVue loyalty program allows members to earn and redeem points on these purchases.
3. mitVue Loyalty Program: Membership program where customers earn 1 point per 1 krone spent on tickets, popcorn, and soda. Points can be redeemed for bonus tickets (1300 points), IMAX tickets (1800 points), large menu (1800 points), medium popcorn (500 points), and 0.75L soda (500 points). Points expire after 4 years.
4. Special Events and Private Screenings: Revenue from special events including gala premieres, pre-screenings, opera and theater transmissions, concert broadcasts, and private school/corporate screenings (minimum 20 people for school screenings). Vouchers cannot be used for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vue Danmark operates a three-location cinema chain across Denmark (Vue Fisketorvet in Copenhagen, Vue Bruuns in Aarhus, and Vue Rosengård in Odense), selling cinema tickets and concessions for film screenings in standard 2D, 3D, and IMAX large-format presentations. The chain operates Denmark's largest cinema screen at the Fisketorvet location, deploys laser projection across standard auditoriums, and offers premium seating tiers (LUX and Ultra Lux) alongside a loyalty program (mitVue), specialty screenings (BabyBio, SeniorBio, school screenings), and live event broadcasts.

Product overview

Vue Danmark is a cinema chain operating three multiplex locations across Denmark — Vue Fisketorvet in Copenhagen (14 screens, 3,175 seats, Denmark's largest cinema), Vue Bruuns in Aarhus (11 screens), and Vue Rosengård in Odense (8 screens). The core offering is cinema film screenings across standard 2D, 3D, and IMAX large-format formats. On top of the core cinema experience, Vue sells premium seating upgrades: LUX (recliner seats with electric adjustability, replacing the former 'Recliner' brand) and Ultra Lux (an even more spacious tier with individual neck/footrests and storage). The cinema chain deploys laser projection technology (Christie and Barco) across standard auditoriums for enhanced contrast, brightness, and color. The MitVue loyalty program enables point-earning on tickets and kiosk purchases, redeemable for bonus tickets and refreshments. Specialized sub-brands include BabyBio (parent-and-infant screenings), SeniorBio (senior-friendly screenings at Rosengård), Skoleforestilling (private school screenings), and Events (opera, theatre, and concert transmissions).

Differentiator

Problem solved

Functional benefit

Brands

• mitVue: Customer loyalty/rewards program offering bonus points on purchases of cinema tickets, popcorn and soda, with points redeemable for rewards.
• IMAX
• LUX
• Ultra Lux
• SeniorBio
• BabyBio
• Skoleforestilling
• Laserprojektion

Products and services

• Vue Fisketorvet (Copenhagen) Vue's Copenhagen cinema location at Fisketorvet Copenhagen Mall near Dybbølsbro Station. Denmark's largest cinema with 14 auditoriums and 3,175 seats, including an IMAX auditorium (550+ seats, Denmark's largest screen at over 250 m²). Features Christie laser projection in screens 2–5, Barco laser projection in other halls, Dolby 7.1 and Meyer Sound audio, and Ultra Lux seating in standard halls.
• Vue Bruuns (Aarhus) Vue's cinema location in Aarhus, located in Bruuns Gallery shopping centre near the central train station. Features 11 auditoriums including a Jutland-largest IMAX screen (418 seats, over 200 m²), LUX recliner seating in all halls, Barco laser projection, and Dolby 7.1 sound. Total capacity approximately 2,300 seats.
• Vue Rosengård (Odense) Vue's cinema location in Odense, featuring 8 auditoriums with Ultra Lux seating in all screens. Hosts SeniorBio screenings. Operated with Barco laser projection and the same ticketing/loyalty infrastructure as the other Vue Denmark locations.
• IMAX Screenings Large-format cinema experience featuring IMAX DMR (Digital Media Remastering), dual digital projectors, IMAX Sound, IMAX 3D capability, and screens up to 250+ m². Available at Vue Fisketorvet (556 seats, Denmark's largest screen) and Vue Bruuns (418 seats, Jutland's largest screen). Films shot with IMAX cameras display 26% more picture area.
• Laser Projection Screenings Laser projector-based screenings providing up to 40% better contrast, brighter and more vibrant colors, full-screen illumination, and greater energy efficiency versus traditional projectors. Deployed across all standard auditoriums at Vue Fisketorvet (Christie in sal 2–5, Barco elsewhere), Vue Bruuns (Barco), and Vue Rosengård (Barco). Not available in IMAX auditoriums.
• LUX Premium Seating Premium recliner-style seat with electric adjustable backrest and footrest, extra legroom, enhanced cushioning, and a rotating side table with cupholder. Available at Vue Fisketorvet, Vue Bruuns, and Vue Rosengård.
• Ultra Lux Premium Seating Highest premium seating tier above LUX, featuring individually adjustable neck and footrests, wider seats and armrests, optimal viewing angles from all positions, and personal storage for jackets, bags, and umbrellas.
• MitVue Loyalty Program Free membership loyalty program enabling customers to earn bonus points on tickets, popcorn, and soda (1 point per DKK 1 spent). Points redeemable for bonus tickets (1,300), IMAX tickets (1,800), large menu combos (1,800), medium popcorn (500), and 0.75L soda (500). Points expire after 4 years. Members receive newsletters with pre-sale access.
• BabyBio Screenings Specialized screenings for new parents and their babies, with dimmed sound and lights, baby-changing facilities, bottle warming, and complimentary coffee and tea. Held every Wednesday at 12:00 (schedule may vary during holidays). The only Vue format permitted for children under 2 years.
• SeniorBio Screenings Cinema screenings tailored for seniors featuring current premiere films accompanied by complimentary coffee. Available exclusively at Vue Rosengård.
• Skoleforestilling (School Screenings) Private cinema screenings for schools, kindergartens, and after-school clubs with a minimum of 20 attendees. Can include films prior to their official Denmark release. Booked via email to Vue's commercial department.
• Events (Opera, Theatre, Concerts) Live and recorded opera and theatre broadcasts transmitted by satellite or pre-recorded from major world stages, concerts with premium sound and picture quality, and one-off special screenings (restored films, anniversary screenings, customer-requested titles). Vouchers not accepted.
• Concession Sales In-cinema kiosk sales of popcorn, beverages (sodas), and food items. MitVue loyalty members earn points on these purchases redeemable for free items.

Quantifiable outcome

• Up to 40% better contrast with laser projection
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• IMAX CorporationcoreTechnology or IntegrationVue Danmark operates IMAX auditoriums in Copenhagen (Denmark's first IMAX in Scandinavia, 556 seats, 250+ m2 screen) and Aarhus (418 seats, 200+ m2 screen). IMAX provides proprietary DMR technology for digital re-mastering of films, dual projection systems, and IMAX Sound audio technology. Films shot with IMAX cameras display 26% more picture area.
• Christie Digital SystemscoreTechnology or IntegrationVue uses Christie laser projection systems in specific screens at Vue Fisketorvet (screens 2, 3, 4, and 5), providing enhanced brightness, clarity, and color accuracy for a superior viewing experience.
• BarcocoreTechnology or IntegrationVue uses Barco laser projection systems across remaining standard screens at Vue Fisketorvet, Vue Bruuns, and Vue Rosengård. Barco projectors provide consistent laser projection quality across all non-IMAX auditoriums.
• Dolby LaboratoriescoreTechnology or IntegrationVue auditoriums equipped with Dolby 7.1 surround sound technology (in screens 2, 3, 4, 5 at Fisketorvet and all screens at Bruuns) providing immersive audio experience for moviegoers.
• Meyer SoundcoreTechnology or IntegrationVue Bruuns and selected screens at Vue Fisketorvet feature Meyer Sound audio systems, providing professional-grade sound quality and precise speaker orientation for enhanced movie audio experience.
• Fisketorvet Copenhagen MallcoreChannel Partner/ Reseller/ DistributorVue Fisketorvet is located within Fisketorvet Copenhagen Mall, providing up to 6 hours free parking for cinema guests who register their license plate at parking tablets in the cinema. Approximately 2,000 parking spaces available.
• Bruuns GallerycoreChannel Partner/ Reseller/ DistributorVue Bruuns is located within Bruuns Gallery shopping center in Aarhus, offering free parking after 19:00 on weekdays and after 18:00 on weekends for cinema visitors who register at parking tablets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Finnkino: Finnish cinema chain operating multiplexes across Finland with IMAX and 3D offerings. Comparable Nordic cinema operator with similar product mix (multiplex, premium seating, alternative content events) though serving Finland rather than Denmark.
• Filmstaden: Swedish premium cinema chain focused on upscale seating and IMAX/large-format auditoriums. Compares to Vue Danmark on premium-tier strategy (luxury seating, PLF screens) and Nordic consumer profile, though geographically distinct.
• SF Bio: Sweden's largest cinema chain, owned by Bonnier. Operates premium large-format screens (IMAX, Premium Salong) in a similar Scandinavian market with comparable technology stacks and loyalty programming; relevant regional comparable despite different geography.

Broad incumbents

• AMC Theatres: Global cinema exhibition leader with IMAX, Dolby Cinema, and premium seating programs (e.g., recliners). Useful as a strategic comparable on PLF investment, loyalty (AMC Stubs), and alternative content strategy, though operating at much larger scale than Vue Danmark.
• Cineworld Group: Global cinema chain operating multiple brands (Cineworld, Regal, Picturehouse) with IMAX and 4DX premium formats. Comparable on premium format deployment and group-level operating model; significantly larger and more geographically diverse than Vue Danmark.
• Odeon Cinemas: UK-headquartered European cinema chain owned by AMC Theatres, operating hundreds of sites with IMAX, Dolby, and premium seating formats. Comparable on premium large-format and seating tier strategy; broader portfolio and geographic footprint than Vue Danmark.

Direct peers

• Empire Bio: Independent Danish cinema chain operating multiple locations across Denmark. Directly competes with Vue Danmark on theatrical exhibition, premium seating, and event programming in overlapping Danish cities.
• Nordisk Film Biografer: Denmark's other major cinema chain, operated by Nordisk Film (Egmont Group). Directly competes with Vue Danmark for Danish cinema audiences across multiple cities, operating a similar mix of standard and premium formats in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vuedanmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vue Danmark