What Biolube does

Biolube is a privately held Uruguayan biotechnology company founded in 2017 in Montevideo by two biotechnology engineers from Universidad ORT (Cami and Serri) that develops and sells women-focused intimate care products built around a proprietary bioactive ingredient complex called BioticV+ — a lactobacillus ferment filtrate shown in SGS-validated, US Pharmacopeia-protocol testing to reduce E. coli, C. albicans, and G. vaginalis by more than 99.9%, while maintaining a vulvovaginal pH around 4.5. Its core product line comprises five SKUs (V Happy Everyday cleansing lotion, V Fresh & Ready intimate deodorant, V Queen hydrating/firming serum, V Radiant Glow exfoliant, V With the Flow water-based lubricant) plus V On The Go biodegradable wipes and a portfolio of bundled kits (Complete Routine, MenoKit, Happy Queen, Perfect Match, Travel Size), all manufactured under GMP ISO 22716 and positioned as dermatologist- and gynecologist-tested, hypoallergenic, and free from glycerin, parabens, sulfates, and alcohol.

The company operates a product-led, direct-to-consumer e-commerce business via its Shopify storefront at biolube.com.uy, supplemented by a retail network of more than 100 pharmacy and parapharmacy locations across Uruguay (Farmashop, San Roque, El Túnel, Pigalle, La Molienda, plus independents), with all pricing in Uruguayan pesos and a free-shipping threshold around $2,800 UYU. Acquisition runs through content marketing (blog, Instagram, Facebook, TikTok), the Biopuntos loyalty program, and earned media (Chilean TV, El País), while customer retention is supported by the Íntima Master course and a Plasticoin recycling partnership. Internationally, Biolube has expanded from Uruguay into Chile (late 2023), Argentina and Venezuela (announced April 2026), and Central America — Costa Rica, Panama, Honduras, El Salvador, and Guatemala — via a distribution partnership with Megalabs announced June 2026.

Name

Biolube

Legal name

Biolube

Website

https://biolube.com.uy

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Biolube is a Montevideo-based biotechnology company that develops and sells women-focused intimate care products — including cleansers, serums, deodorants, lubricants, and wipes — built around its proprietary BioticV+ lactobacillus ferment complex, distributed through DTC e-commerce and pharmacies across Uruguay, Chile, Argentina, Venezuela, and Central America.

Ownership category

akta.pro rank

Product category

Intimate Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

akta.pro secondary industries

Intimate Washes & Feminine Cleansers (CRABAIAH), Vaginal Moisturizers & Lubricants (CRABAIAI), Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH)

Keywords

• Intimate care products
• Feminine hygiene cosmetics
• Probiotic skincare formulas
• Vulvovaginal health products
• Biotechnology intimate care

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-Commerce: Biolube generates revenue primarily through its Shopify-powered e-commerce storefront (biolube.com.uy), selling individual products and curated kits directly to consumers in Uruguay and across Latin America. Revenue is one-time transaction-based per order, supplemented by a loyalty rewards program (Biopuntos) that incentivizes repeat purchases.
2. Retail Distribution: Biolube distributes its products through over 100 pharmacy and parapharmacy retail locations across Uruguay (Farmashop, San Roque, El Túnel, Pigalle, La Molienda, Farmacia Ibiza, and others) and through pharmacy chains in Chile, Argentina, Venezuela, and Central America via distribution partners. Revenue from retail is generated through wholesale distribution to these physical retail outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels9 records

Core offering

Biolube develops, manufactures, and sells a biotechnology-based feminine intimate care product portfolio centered on its proprietary BioticV+ lactobacillus ferment complex. The line includes a pH-balanced cleansing lotion, an intimate deodorant spray, a firming and hydrating serum, an exfoliant/illuminator, a water-based lubricant, and biodegradable intimate wipes, sold directly to women consumers through the biolube.com.uy Shopify storefront and through 100+ pharmacy and parapharmacy retail outlets in Uruguay, with regional distribution to Chile, Argentina, Venezuela, and Central America.

Product overview

Biolube is a female intimate care brand offering a comprehensive portfolio of biotechnology-based products centered around their proprietary BioticV+ complex. The core product line consists of five main products: V Happy Everyday (moisturizing cleansing lotion), V Fresh & Ready (intimate deodorant spray), V Queen (firming and hydrating serum), V Radiant Glow (exfoliant and illuminator), V With the Flow (water-based lubricant), and V On The Go (biodegradable wipes). These individual products form the "Skintimate" routine with three steps: cleansing (V Happy Everyday), refreshing (V Fresh & Ready), and serum treatment (V Queen). The portfolio is complemented by various kit bundles including the complete routine kit, menopause-specific MenoKit, travel-size kits, and specialty combination kits like The Perfect Match (lubricant + cleanser) and Happy Queen (cleanser + serum).

Differentiator

Problem solved

Functional benefit

Brands

• Skintimate: Biolube's intimate care routine brand, featuring a 3-step regimen (V Happy Everyday cleansing, V Fresh & Ready refresh, V Queen serum) for daily vulvovaginal health.

Products and services

• V Fresh & Ready Desodorante Íntimo Refreshing intimate deodorant spray providing immediate freshness, neutralizing unwanted odors, regulating pH, and protecting vulvovaginal microbiota. Used as Step 2 of the Skintimate routine. Priced at $1,390 UYU.
• V Happy Everyday Loción de limpieza Moisturizing intimate cleansing lotion for daily intimate hygiene, formulated with the BioticV+ lactobacillus ferment complex to strengthen vulvovaginal microbiota and maintain optimal pH (~4.5). Free of glycerin, parabens, sulfates, and alcohol; dermatologist- and gynecologist-tested. Priced at $1,140 UYU.
• V Queen Serum Hidratante y Reafirmante Vaginal Non-hormonal hydrating and firming intimate serum enriched with hyaluronic acid, Pueraria mirifica, Quercus infectoria, Cnidium monnieri, niacinamide, and BioticV+. Hydrates, firms, and tones vulvovaginal mucosa, reduces hyperpigmentation, and supports barrier regeneration. Used as Step 3 of the Skintimate routine. Priced at $1,960 UYU.
• V Radiant Glow Exfoliante e Iluminador Intimate exfoliant and illuminator that improves skin appearance and uniformity in the vulvar area, developed after more than two years of research and testing. Priced at $1,795 UYU.
• V With the Flow Gel Lubricante Water-based intimate gel lubricant positioned as the first lubricant designed specifically for women, providing hydration while respecting intimate pH. Priced at $969 UYU.
• V On The Go Toallitas Biodegradables Refreshing, biodegradable intimate hygiene wipes designed for on-the-go use, providing cleanliness without altering vaginal flora. Pack of 2 priced at $568 UYU.

Quantifiable outcome

• BioticV+ reduces E. coli, C. albicans, and G. vaginalis by >99.9% (SGS-validated, US Pharmacopeia protocol)
• +9 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MegalabscoreChannel Partner/ Reseller/ Distributor · 1 June 2026Megalabs is Biolube's strategic distribution partner for Central American expansion. Through this partnership, Biolube products are distributed in Costa Rica, Panama, Honduras, El Salvador, and Guatemala. This represents a major geographic expansion milestone, marking Biolube's entry into the Central American pharmaceutical and consumer health market.
• PlasticoinminorStrategic or Co-development Partner · 1 June 2026Plasticoin is Biolube's sustainability partner for an empty-container recycling program. Consumers register in the Plasticoin app, bring empty Biolube containers to designated collection points, and earn points that can be redeemed for a 15% discount on their next Biolube online purchase. This initiative addresses consumer questions about what to do with empty packaging and supports Biolube's sustainability commitments.
• UES (Unidad de Envíos y Servicios)coreOthersUES is Biolube's logistics partner for domestic delivery within Uruguay. UES handles all shipments from Biolube to customers, including home delivery and pickup point distribution. Delivery times are 24–72 hours within Uruguay.
• MercadoPagocoreOthersMercadoPago is Biolube's primary online payment processor, enabling secure credit/debit card payments, account balance payments, and installments for e-commerce transactions. Biolube's website uses SSL security certificates for transaction safety.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Honey Pot Company: US-based women's wellness brand offering plant-derived feminine hygiene washes, wipes, and probiotic-based intimate care products. Directly comparable to Biolube as a DTC-first biotech feminine care brand selling across retail and e-commerce.
• Love Wellness: US women's intimate and personal care brand offering cleansers, supplements, and pH-balanced products through DTC and retail. Comparable in target customer (women's wellness), product categories, and brand-led marketing approach.
• Kindra: US brand focused on menopause and perimenopause intimate care (lubricants, creams, supplements). Highly comparable to Biolube's MenoKit and V Queen serum in serving women in hormonal transition.
• pH-D Feminine Health: US brand offering boric acid suppositories and probiotic-based feminine care. Directly comparable to Biolube's BioticV+ probiotic-derived approach to maintaining vaginal pH and microbiota.
• Queen V: US-based intimate care brand offering cleansers, lubricants, and wipes targeted at women's intimate health. Comparable in product categories (cleansers, lubricants, wipes) and DTC-led distribution model.

Broad incumbents

• Lactacyd (Sanofi): Global feminine hygiene wash brand owned by Sanofi, present across Latin America and other regions. Comparable as a broad incumbent in the intimate wash category where Biolube competes for shelf space.
• Eucerin (Beiersdorf): Beiersdorf-owned dermatology skincare brand with intimate skin care lines distributed through Latin American pharmacies. Comparable as an incumbent intimate-area skincare brand competing for the same pharmacy shelf and consumer awareness.

Regional players

• Nosotras: Latin American feminine hygiene brand offering intimate washes, wipes, and menstrual care across multiple LatAm markets. Comparable as a regional competitor for intimate hygiene shelves across Biolube's markets.

Emerging players

• Uqora: US-based emerging brand offering UTI prevention and vaginal health supplements. Comparable in addressing the recurring urogenital infection problem Biolube targets with its BioticV+ antimicrobial claims.
• Awkward Essentials: Women-focused sexual wellness brand offering lubricants and intimate care products. Comparable to Biolube's V With the Flow lubricant launch and its women-centric intimate wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@biolube
• Facebookfacebook.com/100063807465138
• Instagraminstagram.com/biolube.uy
• TikToktiktok.com/@biolube

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biolube