What biond GmbH does

Biond GmbH is a privately held German organic food company headquartered in Kassel, Hesse, operating across three integrated pillars: a direct-to-consumer organic meal box subscription delivered chilled nationwide in Germany; institutional catering for schools, kindergartens, corporate cafeterias, and healthcare facilities; and Health&Food, a personalized medical nutrition brand launched in 2024 initially targeting cancer patients. The company is built around vacuum cooling and cook-and-chill technology that keeps meals at +3°C to +7°C without freezing, paired with proprietary lightweight food-grade film packaging that enables water-bath reheating and reduces CO2 footprint relative to glass alternatives by 3-6x.

Founded in 1999 as a research project and formally incorporated as Biond GmbH in 2011, the company operates three production kitchens — Kassel (headquarters), Köln-Dünnwald (opened 2018), and Darmstadt (integrated July 2022 through the CaterKati acquisition). All ingredients are 100% certified organic under DE-ÖKO-007 with preference for Demeter, Bioland, and Naturland standards. Differentiated systems include the Free-Flow Mensa cafeteria concept (recognized as 'Caterer of the Year' in 2005), the Cool Cooking Box automated cold-delivery-and-heating system for institutional clients, and the Schmecker-Checker nutrition education workshops for school children.

Biond is bootstrapped with no disclosed venture or private equity backing, has served more than 100,000 customers since 2000, and operates as part of the Kasseler WELLGROUP network. The business generates revenue through recurring meal subscriptions (€6.49+/meal, boxes of 5-30 meals), institutional catering contracts (with optional full-service billing, staffing, and menu planning), gift vouchers, and add-on supplements (Omega-3 oil, protein powder). Jana Fuhrmann-Heise serves as Managing Director.

Name

biond GmbH

Legal name

Biond GmbH

Website

https://biond.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Biond GmbH is a privately held German organic meal company that delivers chilled (not frozen) certified organic meal boxes to consumers nationwide and provides institutional catering to schools, kindergartens, corporate cafeterias, and healthcare facilities across three regional production kitchens.

Ownership category

akta.pro rank

Product category

Organic Meal Delivery and Institutional Catering

NAICS

Perishable Prepared Food Manufacturing (311991), Food Service Contractors (72231)

akta.pro primary industry

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)

akta.pro secondary industries

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

Keywords

• Organic meal delivery
• School catering services
• Institutional food service
• Healthy meal subscription
• Organic food catering

Headquarters

HQ city

Kassel, Hessen

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Meal Box Subscription: Recurring subscription model delivering personalized organic meal boxes (5–30 meals) to consumers at home or workplace. Boxes are assembled based on dietary preferences and delivered chilled (not frozen) via subscription. Upsell opportunities include optional side dishes and extras (Omega-3 oil, protein powder). Subscription has no minimum term and can be paused or cancelled anytime.
2. Institutional Catering (Schools & Kindergartens): Provides fresh organic meals to schools and kindergartens through hot delivery in insulated reusable containers or cold delivery via the Cool Cooking Box system. Offers free-flow buffet concepts and individual meal programs. Services include menu planning, billing, and staffing support.
3. Business & Healthcare Catering: Provides daily organic meals to businesses, hospitals, and restaurants. Meals are professionally prepared and delivered, requiring minimal kitchen handling. Targets company cafeterias, clinic nutrition programs, and restaurant/winery food service.
4. Café Operations: Operates a public café at Habichtswald-Klinik in Kassel serving coffee, tea, and hand-made cakes and tortes. Walk-in customer base supplementing meal delivery revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

biond GmbH produces and delivers 100% certified organic meals (DE-ÖKO-007) through a direct-to-consumer subscription meal-box service delivered chilled to homes and workplaces across Germany, and through institutional catering programs supplying schools, kindergartens, businesses, hospitals, and restaurants from production kitchens in Kassel, Cologne, and Darmstadt.

Product overview

Biond GmbH operates a multi-channel organic food business consisting of three integrated pillars: (1) Direct-to-consumer meal subscription service delivering chilled organic meals to homes and workplaces in box sizes of 5-30 meals; (2) Community catering for schools, kindergartens, and businesses through hot or cold delivery options; and (3) Health&Food, a personalized nutrition brand for medical conditions. The consumer offering centers on the Biond meal box with subscription flexibility and optional extras (Omega-3 oil, protein powder), while institutional clients are served through dedicated Kita/Schule catering and cafeteria management services including the Free-Flow buffet system. Add-on products include gift vouchers and the Schmecker-Checker nutrition education program for children.

Differentiator

Problem solved

Functional benefit

Brands

• Health&Food: Personalized bio meals for special health needs, including scientifically-based nutrition concepts for people with cancer, with nutrient-optimized meals and protein supplements plus special Omega-3 oil.
• Cool Cooking Box
• Schmecker-Checker
• Café (in Habichtswald-Klinik)

Products and services

• Biond Organic Meal Boxes (Home/Workspace Delivery) Subscription and one-time purchase of chilled organic meal boxes (5 to 30 meals per box) delivered to consumer homes and workplaces across mainland Germany. Boxes are customized via a quiz-based selection of vegan, vegetarian, or flexitarian meals targeting specific nutritional goals (anti-inflammatory, microbiome-supportive, high-protein, blood-sugar-friendly, fiber-rich). Free shipping, no minimum subscription term.
• Health&Food Personalized organic meal program for individuals with special medical nutrition needs, beginning with a scientifically-formulated nutrient-optimized offering for cancer patients supplemented with protein and Omega-3 oil.
• Kindergarten and School Catering (Kitas & Schulen) Organic meal delivery and full-service catering for kindergartens and schools without their own kitchens, offering hot delivery in insulated reusable containers or cold delivery via the Cool Cooking Box system, including U3 meals for children under three. Operated regionally in Kassel, Darmstadt, and Cologne.
• School Cafeteria with Buffet (Free-Flow Mensa) Full-service school cafeteria solution featuring a free-flow buffet with up to seven food stations and front-cooking, requiring no pre-ordering. Designed for schools with at least 200 students and Cook-and-Chill infrastructure.
• Business Catering Organic meal catering for corporate cafeterias, hospitals, clinics, and restaurants/gastronomy. Provides fresh, ready-to-serve meals with optional full-service staffing, billing, and menu planning support.
• Café Habichtswald-Klinik Public café at Habichtswald-Klinik at Bergpark Wilhelmshöhe in Kassel, serving coffee specialties, teas, hand-made cakes, tortes, and take-away options. Open Mon-Fri 12:30-17:00, Sat-Sun 14:00-17:00.

Quantifiable outcome

• Over 100,000 satisfied customers served since 2000
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CaterKaticoreStrategic or Co-development Partner · 1 July 2022In July 2022, Biond acquired and integrated the CaterKati team as part of the Biond family. CaterKati had been engaged and successful in bio community catering for many years. This acquisition expanded Biond's operations into the Rhine-Main/Darmstadt region and strengthened its institutional catering capabilities.
• Kasseler WELLGROUPcoreStrategic or Co-development Partner · 1 January 2011Biond is part of the Kasseler WELLGROUP network—a network of sustainable companies for nutrition, health, living spaces, and renewable energy. This affiliation provides strategic synergies in health and wellness services and lends credibility through the broader network.
• Well-Lifestyle (Daily Kitchen)minorOthersReferenced as a partner/destination for the 'daily kitchen' concept at well-lifestyle.de. Appears to be a related brand within the WELLGROUP ecosystem.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Apetito Catering: Large German institutional caterer serving schools, kindergartens, hospitals, and senior care with chilled meal programs. Closest direct competitor to Biond's institutional catering pillar, with broader reach and scale advantages.
• Sodexo: Global food services and facilities management company with a substantial German institutional catering business. Comparable in serving corporate cafeterias, hospitals, and schools, but operates at vastly larger scale and is not specialized in organic/niche positioning.
• Bio Company: Major Berlin-based organic supermarket chain. Competes indirectly for the same health-conscious German consumer wallet Biond targets, with overlapping values-based organic positioning though Biond sells prepared meals rather than grocery.
• Alnatura: Germany's largest dedicated organic food retailer with ~140 stores. Comparable as a broad organic food brand and Demeter/Bioland-certified ingredient ecosystem overlapping with Biond's supply and brand positioning, though retail rather than prepared-meal/catering.

Direct peers

• HelloFresh: Europe's largest direct-to-consumer meal-kit subscription company, including a chilled-meal offering in Germany. Biond's organic meal-box subscription competes directly with HelloFresh's at-home convenience proposition, though HelloFresh is broader, less premium/organic, and ships ingredients rather than finished meals.
• Kochzauber (Lidl): Lidl-owned chilled meal-kit service in Germany, positioning price-competitive finished meals delivered to consumers' homes. Comparable to Biond's chilled (not frozen) prepared meal-box offering with weekly menus.
• Marley Spoon: DACH-focused meal-kit subscription with finished chilled-meal options comparable to Biond's consumer meal-box. Operates similar product-led, online-direct GTM targeting German consumers seeking convenient, healthy eating.

Emerging players

• YFood: Munich-based functional-food brand offering ready-to-drink meal replacements with protein and vitamin fortification. Comparable to Biond's Health&Food functional nutrition thesis (nutritionally engineered meals for time-pressed/goal-driven consumers), though liquid-meal format.
• Etepetete: German organic meal-kit start-up using 'rescued' organic produce, shipping organic recipe boxes to German consumers. Comparable in organic positioning and direct-to-consumer delivery model, though with ingredients rather than finished chilled meals.

Regional players

• Hofladen Pur / Hofgut: German organic meal/snack retailer and caterer with regional pockets of distribution. Comparable to Biond's organic prepared-meal and community-catering model, though typically with smaller scale and less institutional penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biond.food
• LinkedInlinkedin.com/company/biond-gmbh
• Instagraminstagram.com/biond_food

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about biond GmbH