Bio en Normandie

What Bio en Normandie does

Bio en Normandie is a French non-profit association (Association loi 1901), founded on May 1, 2019 and headquartered at Val-de-Reuil in the Normandy region, with a second office in Louvigny. It operates as the regional member of the Fédération Nationale de l'Agriculture Biologique (FNAB) and is the sole association in Normandy exclusively dedicated to organic agriculture development, governed through a six-college structure spanning farmers, economic operators, civil society associations, local authorities and educational institutions, employees, and friends-of-bio supporters.

The organization delivers technical advisory, training, installation/transmission support, and commercialization services to organic farmers and project holders across Normandy, while also serving local authorities and collective canteens seeking to develop territorial organic supply chains under EGAlim and PAT frameworks. Core products include a Qualiopi-certified training catalogue (47 trainees across 10 sessions in 2024 at 92% satisfaction), the BonPlanBio.fr consumer-producer directory, a Plateforme Installation et Transmission Normandie, sector-specific publications (Le Taupin du Maraîcher, varietal guides, departmental bonnes adresses guides, ORAB observatory), branded merchandise sold via a HelloAsso boutique, and recurring public events including the 25th-edition Fête de la Bio Normandie (June 2025) and farm open days.

Revenue is generated through four streams: recurring membership fees across the six governance colleges; training delivery financed primarily via VIVEA and OCAPIAT public training funds; one-time sales of branded merchandise and publications; and public grants/donations from Région Normandie, departmental councils of Calvados and Manche, and Agence de l'Eau Seine-Normandie. Distribution relies on a community-led, event-driven go-to-market executed through regional events, webinars, newsletters, social media, and direct producer-consumer matchmaking platforms rather than traditional sales channels.

Name

Bio en Normandie

Legal name

Bio en Normandie

Website

https://bio-normandie.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bio en Normandie is a French non-profit association and FNAB regional affiliate that supports organic agriculture in Normandy through technical advisory, Qualiopi-certified training, installation/transmission services, and collective-catering procurement support, serving farmers, local authorities, and collective canteens.

Ownership category

akta.pro rank

Product category

Organic Agriculture Extension Services

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industries

Sustainable Agriculture, Food Systems & Land Management (BPADALAG), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

Keywords

• Organic agriculture advisory
• Farmer training programs
• Collective catering support
• Short supply chain coordination
• Farm installation services

Headquarters

HQ city

Val-de-Reuil, Normandie

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: The association generates revenue through membership fees from farmers, collectives, and enterprises. Membership categories are organized into 6 colleges: (1) Organic farmers and project holders, (2) Organic economic organizations, (3) Associations contributing to organic development, (4) Local authorities and agricultural education institutions, (5) BeN employees, (6) Friends of organic.
2. Training and formation services: Bio en Normandie delivers training sessions to farmers, agricultural workers, and project holders. Training is funded through VIVEA for farm owners, OCAPIAT for agricultural employees, and other public/cooperative finance mechanisms. A catalogue of formations is published annually.
3. Sales of communication tools and publications: The organization operates a boutique selling branded merchandise (kraft bags, aluminum signs, badges, sleeveless vests), technical publications ('Le Taupin du Maraîcher'), and varietal guides to farmers and members.
4. Donations and public funding: Bio en Normandie receives support from public funders committed to ecological transition, including the Normandy Region, departmental councils, and the Agence de l'Eau Seine-Normandie. The association also accepts donations via HelloAsso.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bio en Normandie is a regional non-profit association that supports the development of organic agriculture across the Normandy region of France through training programs, technical advisory services, farm installation and transmission assistance, and coordination of short supply chains linking organic producers to consumers, collective caterers, and local authorities. It also publishes technical guides, runs public outreach campaigns like 'Manger Bio et Local, c'est l'idéal', and operates digital tools such as BonPlanBio.fr for consumer-producer connections. As the FNAB regional delegate, it represents the organic sector toward public institutions and helps coordinate a network of farmers, economic operators, and local authorities.

Product overview

Bio en Normandie operates as a regional association supporting organic agriculture in Normandy through a multi-service approach. The organization provides a combination of digital platforms (including BonPlanBio.fr for consumer-producer connections, Agribiolien for classifieds, and a dedicated installation/transmission platform), technical publications (Le Taupin du Maraîcher, varietal guides, departmental guides), commercial tools (kraft bags, signs, badges), and professional services (training programs with Qualiopi certification, technical advisory, installation support, short supply chain facilitation). The core offering centers on supporting organic farmers through consulting, training, and commercialization services, supplemented by merchandise and publications for network promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Program (Training Catalog) Qualiopi-certified professional training program covering strategy, transmission, transformation, commercialization, vegetable production, and livestock for organic farmers, with 10 sessions conducted in 2024 reaching 47 trainees and a 92% post-training satisfaction rate. Training is funded through VIVEA for farm owners and OCAPIAT for agricultural employees.
• Installation Support Service Comprehensive accompaniment service from idea to realization for organic farming installation in Normandy, including monthly 'Point Info S'installer en bio' video conference sessions for project holders, agricultural test spaces, and a platform for installation and transmission.
• Plateforme Installation et Transmission Normandie Dedicated digital platform for installation and farm transmission in Normandy, providing personalized spaces, resources, financial aid information via NDI (Normandie Démarrage Installation), and an event and webinar calendar.
• Technical Advice Services Technical consulting services covering agroecology, large-scale crops (grandes cultures), livestock (élevage), market gardening (maraîchage), and installation support, delivered by specialized advisors deployed across Normandy through Louvigny and Val-de-Reuil offices.
• Pôle Filières et Territoires Department supporting short supply chains, collective catering, and territorial agricultural transition, with advisors covering all five Normandy departments (14, 27, 50, 61, 76).
• Mercuriale des Prix Periodic price bulletin elaborated from regular price surveys by Normandy organic producers, allowing participants to position themselves in the organic vegetable market by type of commercialization.
• OEPB Support (Producer Organization Support) Support service for associations of organic market gardeners like Terre Bio Normandie (TBN) and Inter Bio Normandie Services (IBNS) that pool commercialization means to supply year-round quality organic vegetables.
• BonPlanBio.fr Directory Interactive map-based directory of organic and local product sales points across Normandy, maintained by the producers themselves, providing consumers with a reference tool to find local organic food sources.
• Sachets kraft (Kraft bags) Printed kraft paper bags featuring the 'La bio Normande près de chez moi' message, available in 1kg size per box of 1,000 units for mutualized ordering among Normandy organic producers.
• Le Taupin du Maraîcher (Technical Review) Series of specialized technical journals for organic market gardeners covering technical, regulatory, and commercialization topics to assist professionals in their daily work.
• Guide Variétal (Varietal Guide) Varietal guide updated every 2 years to help organic market gardeners in Western France with their varietal choices, based on surveys, experimental results, and technician observations.
• Guide Manger Bio dans l'Orne Departmental guide for eating organic in the Orne department, updated for the 2026 edition and open to farmers, project holders, processors, and organic distributors.
• Panneau Agriculture Biologique (Organic Farming Sign) Aluminum reversible sign (37x45 cm) for proper identification of organic production, priced at €20 incl. VAT plus shipping.
• Badges 'Allez les Bio' Set of 3 badges (green, yellow, blue) to wear and initiate discussions about the benefits of organic farming, priced at €3 incl. VAT with free shipping.
• Veste sans manche BeN (Sleeveless vest) Sleeveless vest with Bio en Normandie logo on shoulder and 'Bio par conviction, Logique par nature' on back, priced at €37.50 ex VAT (€45 incl. VAT), pre-order only.
• Bannière 'C'est Bio mon Champ' (Field banner) Banner to install in fields visible from roads or near farm stores, priced at €80.00 ex VAT (€96.00 incl. VAT).
• Departmental Good-Address Guides (Guides des bonnes adresses bio départementaux) Departmental guides of good organic addresses for Calvados, Manche, Orne, Eure and Seine-Maritime to find local organic products, 2025-2026 edition.
• Certificat Qualiopi (Training Quality Certification) Quality certification for professional training, demonstrating compliance with professional training quality standards required for funding eligibility.

Quantifiable outcome

• 92% of trainees report satisfaction with training programs (2024 data)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• ITAB (Institut technique de l'agriculture et de l'alimentaire biologiques)minorStrategic or Co-development Partner · 1 June 2024Bio en Normandie references ITAB's scientific meta-analysis on organic agriculture externalities (updated June 2024 with INRAE), providing scientific backing for organic farming's benefits on health, climate, biodiversity, and soils.
• Fédération Nationale de l'Agriculture Biologique (FNAB)coreStrategic or Co-development PartnerBio en Normandie is the regional member/representative of FNAB, the national federation for organic agriculture. Through this affiliation, the association participates in national advocacy, benefits from the FNAB network's shared tools (Agribiolien platform), research (ORAB observatory), and coordinates on policy positions regarding CAP, organic regulations, and sector development.
• Chambre régionale d'agriculture de NormandiecoreStrategic or Co-development PartnerCo-producer of the ORAB Normandie (Observatoire Régional de l'Agriculture Biologique), jointly publishing annual data on organic farming across Normandy with the regional chamber of agriculture.
• Agence BiocoreStrategic or Co-development PartnerCollaborates with Agence Bio on the annual ORAB publication, consumer barometer studies, and national organic consumption campaigns. Source of statistical data and market intelligence for the region.
• VIVEAcoreStrategic or Co-development PartnerVIVEA is the agricultural continuing training fund that finances training for farm owners, business heads, family helpers, and collaborating spouses. Bio en Normadie's training catalogue is partially funded through VIVEA for eligible farmers.
• OCAPIATcoreStrategic or Co-development PartnerOCAPIAT is the agricultural social partners' fund that finances training for agricultural employees. Bio en Normandie training for farm workers is funded through OCAPIAT's BOOST COMPETENCE device.
• FNE Normandie (France Nature Environnement)minorStrategic or Co-development PartnerFNE Normandie is represented on Bio en Normandie governance council (Collège 3 - Associations) and contributes to environmental advocacy and biodiversity protection aligned with organic farming objectives.
• Terre Bio Normandie (TBN)minorChannel Partner/ Reseller/ DistributorAssociation of organic market gardeners that coordinates collective commercialization efforts, enabling year-round supply of quality organic vegetables to consumers in Normandy.
• Inter Bio Normandie Services (IBNS)minorChannel Partner/ Reseller/ DistributorRegional service organization supporting organic market gardening commercialization. Works with TBN to aggregate supply and provide consistent organic vegetable offerings.
• AGRILOCAL76minorChannel Partner/ Reseller/ DistributorFree online platform connecting collective catering buyers in Seine-Maritime with local suppliers. Bio en Normandie promotes this tool to canteens seeking local organic sourcing.
• Canaux de mobilisation locaux (collectivités, associations)minorStrategic or Co-development PartnerVarious local partners including municipalities, water basin syndicates, and civil society organizations collaborate on territory-specific organic development projects, farm visits, and educational events.
• La Coop des TerritoiresminorStrategic or Co-development PartnerCooperative involved in the 'Qu'est-ce Qu'on Mange Demain dans le Bocage' project, which ran for four years focusing on logistics, producer-buyer connections, awareness, and training for local organic food systems.
• Caen Normandie MétropoleminorStrategic or Co-development PartnerCo-organized the 'Alim'Tour Bio' field day with Bio en Normandie, bringing together elected officials and partners for a day focused on organic farming and health.
• Flers AgglominorStrategic or Co-development PartnerWithin the framework of the PAT (Projet Alimentaire Territorial), Flers Agglo and Bio en Normandie co-organized the Rallye Bio Territoire #2, an immersive day for elected officials and services.
• Communauté d'agglomération Le CotentinminorStrategic or Co-development PartnerCo-organized the Restau'Co Cotentin meeting with Bio en Normandie, supporting organic product introduction in collective catering within the Cotentin area.
• Communauté de communes de la Baie du CotentinminorStrategic or Co-development PartnerPartner in the Restau'Co Cotentin event organized with Bio en Normandie, supporting the development of organic local sourcing in collective catering.
• IDÈLE (Institut de l'élevage)minorStrategic or Co-development PartnerCoordinates the 'Programme Reine Mathilde', a multi-partner program developing the organic dairy sector in Normandy. Bio en Normandie participates as a technical partner.
• Service de RemplacementminorStrategic or Co-development PartnerAgricultural replacement service that substitutes farmers during training periods. Bio en Normandie informs farmers about this service as part of its training financing guidance.
• Réseau AMAP Haute-Normandie et Basse-NormandieminorChannel Partner/ Reseller/ DistributorRegional AMAP (community-supported agriculture) networks referenced for directing consumers and farmers to AMAP groups across Normandy.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bio Centre: Regional organic agriculture association for Centre-Val de Loire and a sister FNAB affiliate. Directly comparable as a peer regional association delivering advisory, training, and territorial support to organic farmers.
• Terre Bio Normandie (TBN): Association of organic market gardeners in Normandy that coordinates collective commercialization. Closely comparable as a farmer-led commercialization structure operating under BeN's umbrella and serving the same segment of organic vegetable producers.
• Bio en Hauts-de-France: FNAB-affiliated regional organic agriculture association in Hauts-de-France. Closely comparable in terms of offering mix (training, technical advice, canteen support) and mission; the relevant sibling structure for benchmarking service models.
• Inter Bio Normandie Services (IBNS): Regional service organization for organic market gardening commercialization, partnering with TBN. Directly comparable as a downstream commercialization counterpart supporting the same organic growers in Normandy.

Broad incumbents

• Fédération Nationale de l'Agriculture Biologique (FNAB): National federation of organic farmers; Bio en Normandie is a regional affiliate of FNAB. Comparable as the national umbrella under which Bio en Normandie is governed and through which it accesses national advocacy, platforms, and policy positioning.
• Chambre régionale d'agriculture de Normandie: Public regional chamber of agriculture covering the same territory. Overlaps with Bio en Normandie on technical advice, training, and territorial projects (notably the ORAB co-publication); the primary public-sector alternative for farmer advisory in Normandy.
• Agence Bio: French national public agency for organic agriculture. Comparable as a policy, data, and communication counterpart (annual consumer barometer, ORAB co-publication); defines much of the regulatory and promotional context in which BeN operates.

Emerging players

• Réseau AMAP: National federation of AMAP (community-supported agriculture) associations, including the Haute-Normandie and Basse-Normandie networks that BeN references. Comparable as the movement-level network organizing the very short-supply-chain producers and families BeN routes demand through.

Others

• ITAB (Institut de l'agriculture et de l'alimentaire biologiques): France's technical institute for organic agriculture, supplying scientific evidence (e.g., the 2024 INRAE meta-analysis BeN references). Comparable as a research/reference partner that supplies the technical backbone used by BeN's advisory and training work.
• FNE Normandie: Regional federation of environmental and nature-protection associations. Comparable as an adjacent civil-society stakeholder with overlapping membership (FNE holds a seat on BeN's Collège 3) and shared goals around water, biodiversity, and climate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BioenNormandie
• LinkedInlinkedin.com/company/bio-en-normandie
• Instagraminstagram.com/bioennormandie/tagged

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio en Normandie