BioOrto
BioOrto is a family-owned Italian agricultural cooperative that produces organic extra virgin olive oils from native Pugliese cultivars (Peranzana, Coratina, Ogliarola) and a pantry line of preserved vegetables, sauces, and pestos, selling primarily direct-to-consumer across Italy and Europe via Shopify, with a secondary B2B channel for hospitality and retail.
- Company typePrivate
- Founded1984
- HeadquartersApricena, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BioOrto does
BioOrto (legal entity: BioOrto soc. coop.) is a family-owned Italian agricultural cooperative founded by the Passalacqua family in 1984 and headquartered in Apricena, Puglia, at the foothills of the Gargano National Park. The company operates a vertically integrated organic supply chain — branded 'filiera cortissima' — spanning cultivation, hand-harvesting, same-day processing, packaging, and direct distribution. Its product portfolio is anchored on organic extra virgin olive oils from three native Apulian cultivars (Peranzana, Coratina, Ogliarola), offered across standard, Grand Cru premium, and PGI Puglia certified tiers in bottles, tin cans, and 3L vacuum-sealed Bag-in-Tube formats. The olive oil range is complemented by a pantry line of preserved tomatoes, ready sauces (Arrabbiata, basil, vegetable, Norma), pestos, spreads and creams, olives, artichokes, and curated gift bundles.
Revenue is generated primarily through direct-to-consumer e-commerce on a Shopify-powered storefront (www.bio-orto.com), shipping to Italy and selected European markets (Austria, Belgium, France, Germany, Netherlands, Spain) with free-shipping thresholds, a 10% newsletter-acquisition discount, and broad payment integration including Klarna BNPL. A secondary B2B channel serves hotels, restaurants, and retailers with professional formats and dedicated commercial conditions. The company employs approximately 15 people and has earned repeated international recognition (Flos Olei 2026, JOOP 2025 Gold, NYIOOC 2020, Olive Japan, BIOL) that supports its premium positioning. BioOrto has no external funding rounds, no parent company, and operates entirely on a self-financed, family-controlled basis as a private cooperative.
BioOrto firmographics
Firmographics- Name
- BioOrto
- Legal name
- BioOrto soc. coop.
- Website
- https://bio-orto.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BioOrto is a family-owned Italian agricultural cooperative that produces organic extra virgin olive oils from native Pugliese cultivars (Peranzana, Coratina, Ogliarola) and a pantry line of preserved vegetables, sauces, and pestos, selling primarily direct-to-consumer across Italy and Europe via Shopify, with a secondary B2B channel for hospitality and retail.
- Ownership category
- akta.pro rank
BioOrto industry classification
Industry- Product category
- Organic Extra Virgin Olive Oil & Preserved Foods
- NAICS
- Soybean and Other Oilseed Processing (311224)
- SIC
- Fats & Oils (2070), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Agricultural Production-Crops (100)
- akta.pro primary industry
- Olive Oil Production & Bottling (AFAKAEAC)
- akta.pro secondary industries
- Olive Groves (Olives for Oil & Table) (AFAGACAG), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)
Keywords
Where BioOrto is headquartered
LocationHeadquarters
- HQ city
- Apricena
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
BioOrto business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce product sales: Direct-to-consumer sales of organic olive oils (Peranzana, Coratina, Ogliarola, Grand Cru, PGI Puglia), flavored oils, preserves (tomatoes, artichokes, olives), sauces, pestos, creams, and gift boxes through their Shopify-powered website. Products sold in various formats (bottles, tin cans, bags in tube, jars) at one-time purchase prices ranging from €3.80 to €279.90.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases at listed prices |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BioOrto product offering
Product offeringCore offering
BioOrto produces and sells organic extra virgin olive oils from three native Apulian cultivars (Peranzana, Coratina, Ogliarola) alongside a full pantry line of organic preserved vegetables, sauces, pestos, spreads, and gift bundles. Products are cultivated, harvested, and processed on the company's own farms in the Gargano National Park under a vertically integrated ultra-short supply chain (filiera cortissima), then sold primarily through their own Shopify-powered e-commerce store to consumers across Italy and Europe.
Product overview
BioOrto is an Italian organic food company based in Apricena, Puglia, at the foothills of the Parco Nazionale del Gargano. The company operates a vertically integrated organic supply chain ('filiera cortissima'), cultivating and processing their own produce. Their product portfolio centers on organic extra virgin olive oils from three native Apulian cultivars (Peranzana, Coratina, Ogliarola), offered across multiple formats (bottles, tin cans, bag-in-tube) and tiers (standard, Grand Cru premium, PGI certified). Complementing the oil range is a comprehensive pantry line featuring preserved tomatoes, tomato-based sauces (arrabbiata, basil, vegetable, norma), pestos (red, basil, kale, broccoli-anchovy), spreads and creams (artichoke, cauliflower, Romanesco broccoli, butternut squash, olive paté), sun-dried tomatoes, olives, and chilli peppers. The company also offers curated gift bundles including sauce trios, appetizer trios, flavoured oil trios, pesto trios, and spread trios, plus gift boxes and shopping bags. Products are distributed through their Shopify-powered e-commerce platform with various payment integrations including major credit cards, PayPal, and buy-now-pay-later options.
Differentiator
Problem solved
Functional benefit
Brands
- Peranzana: Organic monocultivar extra virgin olive oil from Peranzana olives, characterized by medium fruitiness balanced between bitter and spicy notes
- Coratina
- Ogliarola
- Grand Cru
- Bag in Tube
- PGI Puglia
Products and services
- Extra Virgin Olive Oil - Peranzana Organic single-cultivar extra virgin olive oil from Peranzana olives, characterized by medium fruity flavor balanced between bitter and spicy notes. Available in bottle, tin can, and bag-in-tube formats. For retail consumers seeking premium organic Italian olive oil.
- Extra Virgin Olive Oil - Coratina Organic single-cultivar extra virgin olive oil with strong personality, distinct bitter and spicy notes, and high polyphenolic content. Features fragrances of green grass, calendula and artichoke. For consumers seeking high-polyphenol organic olive oil.
- Extra Virgin Olive Oil - Ogliarola Organic single-cultivar extra virgin olive oil with clear yellow gold colour and light green reflection. Offers pleasant smoothness, velvety notes, delicate bitter and spicy characteristics and fresh almond fragrance.
- Grand Cru Peranzana Premium organic extra virgin olive oil from Peranzana cultivar, positioned as a high-end product in the BioOrto range.
- Grand Cru Coratina Premium organic extra virgin olive oil from Coratina cultivar with intense flavor profile.
- Grand Cru Ogliarola Premium organic extra virgin olive oil from Ogliarola cultivar with smooth and velvety character.
- PGI Puglia Extra Virgin Olive Oil Protected Geographical Indication olive oil blend of Peranzana and Ogliarola cultivars from Tavoliere delle Puglie. Features structure from Peranzana with fresh notes of green tomato and almond, balanced by Ogliarola's softness and fruity sweetness.
- Bag in Tube Collection Three-liter vacuum-sealed packaging system (Peranzana, Coratina, Ogliarola) designed to prevent air and light entry, significantly slowing oil oxidation and ensuring ideal shelf life.
- Organic Basil Flavoured Olive Oil Organic condiment made with extra virgin olive oil and basil-infused aromatic oil. Ideal for enhancing hot meals and raw applications.
- Organic Lemon Flavoured Olive Oil Organic condiment from combination of crushed lemons and extra virgin olive oil with delicate and long-lasting scent and fresh, light flavour.
- Organic Chilli Pepper Flavoured Olive Oil Organic condiment made with extra virgin olive oil and infused chili pepper with piquant taste and intense, long-lasting flavour for adding vivacity to dishes.
- Organic Whole Peeled Tomatoes Organic whole peeled tomatoes in water, processed from fresh tomatoes harvested from BioOrto's fields in Gargano.
- Organic Sweet & Sour Giardiniera Organic giardiniera (mixed pickled vegetables) made with biological ingredients and no added preservatives, featuring fresh and vivid character.
- Organic Whole Artichoke Hearts in Oil Whole organic artichoke hearts preserved in oil, hand-processed from artichokes grown on Gargano slopes to preserve firm texture.
- Organic Whole Peranzana Olives in Brine Organic whole Peranzana olives preserved in brine, picked and processed from the company's own olive groves.
- Organic Tomato Passata Organic tomato sauce (passata) made from fresh tomatoes, processed within hours of harvest.
- Organic Sliced Chilli Peppers in Extra Virgin Olive Oil Organic sliced chilli peppers in extra virgin olive oil, hand-picked and processed from fresh peppers cultivated on Gargano slopes.
- Organic Butternut Squash Cream Organic spreadable vegetable preserve made with butternut squash (65.2%), extra virgin olive oil, and other fresh ingredients. High in fibre and exclusively hand-picked.
- Organic Red Pesto Premium spread made from carefully selected sun-dried tomatoes, preserved in Peranzana EVO oil, combined with tomato pulp, basil, and almonds.
- Organic Basil Pesto Organic basil pesto made from hand-picked fresh basil with Parmigiano Reggiano PDO, pecorino cheese, pine nuts, and organic EVOO. Available with or without garlic.
- Organic Kale Pesto Organic pesto made with curly kale, a vegetable known for its well-being properties.
- Organic Broccoli Pesto with Anchovies Organic pesto made from fresh broccoli cultivated on Gargano slopes, combined with anchovies for strong and genuine Pugliese flavors.
- Organic Artichoke Cream (Bruschetta) Organic spreadable vegetable preserve made with artichokes (50%) and 41% extra virgin olive oil. Cold-processed to maintain organoleptic properties.
- Organic Sun-dried Tomatoes in EVO Organic sun-dried tomatoes rehydrated in extra virgin olive oil (41%), hand-picked and sun-dried according to Apulian tradition.
- Organic Pitted Peranzana Olives in EVO Organic pitted Peranzana olives in extra virgin olive oil (39%), pitted after proper ripening period from company's own olive groves.
- Organic Olive Paté Organic spreadable vegetable preserve made from Peranzana olives with pumpkin seeds, garlic, parsley, and chilli.
- Organic Cauliflower Spread Organic spreadable vegetable preserve made with white cauliflower (55%), extra virgin olive oil, almonds, and apple cider vinegar.
- Organic Romanesco Broccoli Spread Organic spreadable vegetable preserve made with Romanesco broccoli (52%), rich in vitamin C, with extra virgin olive oil, almonds, pine nuts, and curry.
- Organic Tomato Sauce Arrabbiata Organic tomato-based sauce with chili pepper (0.6%), prepared according to Italian tradition. Ready to use with no preservatives or added sugars.
- Organic Tomato Sauce with Vegetables Organic tomato sauce with mixed vegetables including courgette, aubergine, peppers, onions, carrots, celery. Slowly cooked with sautéed vegetables in EVOO.
- Organic Tomato Sauce with Basil Organic tomato and basil sauce made with tomato pulp, passata, onion, and fresh basil. Prepared like homemade sauce with no preservatives.
- Organic Sugo alla Norma Organic pasta sauce inspired by the classic Sicilian Norma dish, with full and enveloping taste for transforming even simple preparations.
- Bio Orto Gift Box Gift packaging solution featuring colors and vivid shapes to present BioOrto products as gifts. Dimensions: width 34 cm, height 10 cm, depth 26.5 cm.
- Bio Orto Shopping Bag Reusable shopping bag for gifting BioOrto products. Dimensions: Width 30 cm, Height 24 cm, Depth 12 cm.
- Organic Sauce Trio Gift set containing three organic sauces: Tomato Sauce with Basil, Tomato Sauce Arrabbiata, and Tomato Sauce with Vegetables. Available in 185g versions.
Companies that use BioOrto
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
BioOrto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature3 records
BioOrto partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
BioOrto competitors and assessment
Company assessmentDirect peers
- Sanniti: Italian specialty food company focused on premium olive oils, preserved vegetables, and antipasti, with strong DTC and specialty-retail presence in Europe. Closely matches BioOrto on product mix (oils + preserved vegetables), Italian-regional provenance storytelling, and premium DTC channel.
- Alce Nero: Italian organic food brand offering organic olive oils, pestos, tomato sauces, and preserves under an organic/cooperative ethos. Highly comparable on product mix (organic oils + pantry), Italian heritage positioning, and organic certification-led branding.
- Lucini Italia: Premium Italian extra virgin olive oil specialist selling single-cultivar and estate-bottled EVOOs. Closely matches BioOrto on premium cultivar-led assortment (their olive oil focus), DTC emphasis, and positioning around Italian provenance and freshness.
- Frantoio Muraglia: Premium Italian extra virgin olive oil producer also based in Puglia. Directly comparable to BioOrto on geography (southern Italy olive heartland), single-estate vertical-integration model, premium DTC positioning, and PGI/cultivar storytelling around native Apulian varieties.
- Pomod'or: Italian tomato-preserves specialist (peeled tomatoes, passata, sauces) sold across European retail and DTC. Directly comparable to BioOrto on the preserved-tomato and pantry side of the catalog and on Italian provenance-led positioning.
- Sacla': Italian specialty food brand best known for pestos, sauces, and antipasti sold in jars — directly overlapping BioOrto's pesto (basil, kale, broccoli-anchovy, red), sauce (arrabbiata, basil, norma), and preserved-vegetable range with similar premium-Italian positioning and broad European grocery distribution.
Broad incumbents
- De Cecco: Major Italian food manufacturer (pasta, oils, sauces) with international distribution. Comparable on Italian-heritage branded food positioning and pantry portfolio breadth, but at significantly larger scale and broader product scope than BioOrto.
- Mutti: Italy's leading branded tomato products company (passata, peeled tomatoes, sauces). Competes with BioOrto in the Italian tomato-preserve category but at much larger scale, broader retail distribution, and a wider, less premium product range.
- Filippo Berio: One of the most widely distributed Italian olive oil brands globally. Overlaps with BioOrto in EVOO but operates as a mass-market incumbent with broad grocery and foodservice listings, contrasting with BioOrto's premium/artisan positioning.
- Carapelli: Large Italian olive oil brand owned by a multinational (Deoleo), distributed in mainstream grocery worldwide. Adjacent competitor in the EVOO category that competes with BioOrto at the mass-premium tier with much wider distribution and marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
BioOrto social profiles
Digital presenceBioOrto compliance and trust
Trust signalCompliance14 records
BioOrto financial estimates
Financial estimateRevenue estimate
Valuation estimate
BioOrto leadership team
Management profileNumber of profiles
Profiles1 record
BioOrto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BioOrto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BioOrto
What does BioOrto do?
BioOrto produces and sells organic extra virgin olive oils from three native Apulian cultivars (Peranzana, Coratina, Ogliarola) alongside a full pantry line of organic preserved vegetables, sauces, pestos, spreads, and gift bundles. Products are cultivated, harvested, and processed on the company's own farms in the Gargano National Park under a vertically integrated ultra-short supply chain (filiera cortissima), then sold primarily through their own Shopify-powered e-commerce store to consumers across Italy and Europe.
Is BioOrto a public or private company?
BioOrto is a private company. It is classified as family owned and is currently operating.
When was BioOrto founded?
BioOrto was founded in 1984. It employs 11 to 50 people.
Where is BioOrto based?
BioOrto is headquartered in Apricena, Italy, in the Europe region.
How does BioOrto make money?
One revenue line is on record: E-commerce product sales.
Who are BioOrto's main competitors?
Direct peers on record are Sanniti, Alce Nero, Lucini Italia, Frantoio Muraglia, Pomod'or and Sacla'. Broad incumbents are De Cecco, Mutti, Filippo Berio and Carapelli.
Does BioOrto have an API?
No public API is recorded for BioOrto.
What industry is BioOrto in?
BioOrto's product category is Organic Extra Virgin Olive Oil & Preserved Foods. Its primary akta.pro industry code is AFAKAEAC, Olive Oil Production & Bottling, with a secondary code of AFAGACAG, Olive Groves (Olives for Oil & Table). Its NAICS code is 311224 and its SIC code is 2070.