AnalytiChem Netherlands B.V./BioTrading Benelux B.V.

Name

AnalytiChem Netherlands B.V./BioTrading Benelux B.V.

Legal name

AnalytiChem Netherlands B.V.

Website

https://biotrading.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Microbiological Culture Media

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Microbiology & Sterility Assurance (Bioburden/Endotoxin/Sterility) (HLAGADAE)

akta.pro secondary industries

Environmental Monitoring & Cleanroom Testing (GMP) (HLAGADAL), Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA), Water Sampling, Testing & Laboratory Analysis (Legionella/Microbiology) (BPABAJAB)

Keywords

• Ready prepared culture media
• Microbiological diagnostic products
• Animal blood products
• Laboratory testing reagents
• Pharmaceutical microbiology supplies

Headquarters

HQ city

Mijdrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ready Prepared Culture Media Sales: Sale of standard and custom-made ready-to-use culture media to clinical, pharmaceutical, biotech, cosmetic, water, veterinarian, food and environmental microbiology testing laboratories. Products available in multiple formats including plates, bottles, tubes, and vials. Batch sizes range from 10 units to over 25,000 units.
2. Animal Blood Products Sales: Manufacture and sale of animal blood products including Sheep, Horse, Bovine, Rabbit blood in defibrinated, alsever, citrated or haemolysed forms.
3. Diagnostic and Laboratory Products Distribution: Distribution of third-party diagnostic products including antisera, dehydrated culture media, swabs, rapid tests, susceptibility testing products, proficiency testing, reference strains, biological indicators, and related laboratory equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

AnalytiChem Netherlands B.V. (formerly BioTrading Benelux B.V.) manufactures over 1,200 ready prepared microbiological culture media products and animal blood products at its Mijdrecht facility for clinical, pharmaceutical, biotechnology, cosmetic, water, veterinary, food, and environmental microbiology testing laboratories. The company also distributes a complementary portfolio of third-party diagnostic products (Parasep, MycoDDR, NG-Test CARBA-5, LEUKO EZ VUE, RHINOSWAB, susceptibility testing plates, reference strains, biological indicators, and proficiency testing programs) to its laboratory customers across Europe.

Product overview

AnalytiChem Netherlands B.V. (formerly BioTrading Benelux B.V.) is a manufacturer and distributor of microbiological culture media and diagnostic products serving clinical, pharmaceutical, biotechnology, cosmetic, water, veterinarian, food, and environmental microbiology testing laboratories. The company operates under the primary brand Redipor® by AnalytiChem, a consolidated ready-to-use culture media brand integrating BioTrading, Redipor by Cherwell, and NEL. Core products include over 1,200 ready prepared culture media recipes manufactured at their Mijdrecht facility, supplemented by a comprehensive portfolio of diagnostic products including Parasep® for parasitology, MycoDDR™ for TB processing, NG-Test® CARBA-5 for carbapenemase detection, and LEUKO EZ VUE for fecal testing. The company also distributes animal blood products, reference strains, susceptibility testing products (MICRONAUT), proficiency testing services, environmental monitoring software (SherpaPharma), and cleanroom equipment including the My&Clean+ hand disinfection system. Products are customizable with batch sizes ranging from 10 units to over 25,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready Prepared Culture Media More than 1,200 ready prepared culture media recipes manufactured at the Mijdrecht facility in cleanrooms ISO 14644 class 5 to 8. Custom specialised media are manufactured to preferred recipe, bottle or tube size, and volume in batch sizes from 10 units to over 25,000 units. Formats include plates, bottles, tubes, and vials. Products comply with harmonised USP/EP/JP formulations and FDA/cGMP/GLP guidelines.
• Animal Blood Products Defibrinated, alsever, citrated, or haemolysed blood products derived from sheep, horse, bovine, rabbit, chicken, and turkey for use as raw materials in microbiology laboratory testing.
• Parasep Faecal Concentration System CE marked IVDR-conform sealed device for faecal concentration of Helminth ova and larvae/Protozoa cysts and oocysts. Uses the Apafix patented universal fixative that is formalin-free, non-toxic, non-flammable, and eco-friendly while preserving parasite morphology and being compatible with PCR and other molecular methods.
• MycoDDR Specimen digestion and decontamination processing system for tuberculosis diagnosis with rigid pH control throughout the process, enabling faster culture results, improved smear quality, and reduced variability between laboratory technicians.
• NG-Test CARBA-5 Rapid in vitro diagnostic lateral flow assay for the detection and differentiation of the five most common carbapenemase families (KPC, OXA-48-like, VIM, IMP, NDM) from carbapenem non-susceptible bacterial colonies. Provides results within 15 minutes with 100% sensitivity and specificity.
• LEUKO EZ VUE Qualitative lateral flow assay that detects lactoferrin, a biomarker for intestinal inflammation, in fecal samples. Provides results in 10 minutes as an alternative to traditional microscopy for fecal leukocytes.
• Colorex Salmonella Plus Chromogenic culture medium for the detection and isolation of Salmonella species including lactose-positive Salmonella. Meets ISO 6579-1 requirements and offers 99% sensitivity and specificity with easy-to-read color contrast.
• RHINOSWAB by Rhinomed Patented comfortable self-administered nasal swab with dual nostril application for high-yield sampling, designed for pathology workflows including PCR tests. A Junior version is available for children ages 4-12.
• MICRONAUT Susceptibility Testing Plates 96-well micro broth dilution susceptibility testing plates from Merlin for ESBL, MRSA, Streptococci, Colistin, and custom-made applications. Integrates with MALDI-TOF and LIMS via software link.
• Reference Strains Reference strains from ATCC, NCIMB, NCTC, and WDCM culture collections for qualitative and quantitative testing, complying with USP, Ph. Eur, and JP compendial requirements.
• Biological and Chemical Indicators Sterilisation monitoring products including Bowie-Dick tests, spore strips, spore discs, self-contained biological indicators, spore suspensions, and spore ampoules for quality control of sterilisation processes.
• Proficiency Testing Program External quality assessment program offered in partnership with USP and NSI Lab Solutions for evaluating laboratory competency in performing compendial tests. Offers schemes for both quantitative and qualitative test performance.
• Custom Controls from Environmental Isolates Custom quality controls produced by Microbiologics from environmental isolates for pharmaceutical growth promotion testing. Supplied in ready-to-use format with no freezing required and fast dissolving pellets, including Burkholderia cepacia complex strains for USP testing.
• My&Clean+ Hand Disinfection System Automated contamination-free gloved hand sanitisation device for sterile cleanroom environments, with automatic liquid dispensing and a networked monitoring station.
• TECHLAB Diagnostics In vitro diagnostics for enteric diseases including H. pylori, C. difficile, protozoan parasites, foodborne illness, and IBD/IBS testing.

Quantifiable outcome

• Every batch of media is tested to International Standards or to customer specifications, saving customers time as less quality control is performed by customers.

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core.

• Redipor by CherwellcoreStrategic or Co-development Partner · 18 April 2025Legacy brand consolidated under the Redipor by AnalytiChem global brand. Redipor by Cherwell was one of three established brands (alongside BioTrading and NEL) whose expertise was integrated into the Redipor brand launched 18 April 2025.
• NELcoreStrategic or Co-development Partner · 18 April 2025Legacy brand consolidated under the Redipor by AnalytiChem global brand. NEL was one of three established brands (alongside BioTrading and Redipor by Cherwell) whose expertise was integrated into the Redipor brand launched 18 April 2025.
• CHROMagarcoreChannel Partner/ Reseller/ DistributorCHROMagar supplies conventional and chromogenic dehydrated culture media and supplements distributed by AnalytiChem. AnalytiChem also offers CHROMagar products as Ready Prepared Media. CHROMagar products include chromogenic media for detection of Candida species including C. auris, Salmonella, Serratia, and C. perfringens.
• NG BiotechcoreChannel Partner/ Reseller/ DistributorNG Biotech rapid tests distributed by AnalytiChem, including CARBA-5 for carbapenemase detection, COVID-19 IgG-IgM tests, and antimicrobial resistance rapid tests. NG-Test CARBA-5 validated with 100% sensitivity and specificity.
• Pro-Lab DiagnosticscoreChannel Partner/ Reseller/ DistributorPro-Lab Diagnostics supplies latex agglutination kits for Staphylococci, Streptococci, E. coli O157, Legionella pneumophila, and rapid tests. Multiple product categories sourced from this partner.
• MicrobiologicscoreChannel Partner/ Reseller/ DistributorMicrobiologics supplies quality control microorganisms from ATCC, NCIMB, NCTC and WDCM culture collections for qualitative and quantitative testing. Also provides custom solutions from environmental isolates for pharmaceutical QC testing, including Burkholderia cepacia complex strains for USP testing.
• MerlincoreChannel Partner/ Reseller/ DistributorMerlin supplies MICRONAUT susceptibility testing plates (96 wells) based on micro broth dilution for ESBL, MRSA, Streptococci, Colistin, and custom-made plates. Software link with MALDI-TOF and LIMS.
• SifincoreChannel Partner/ Reseller/ DistributorSifin supplies monoclonal and/or polyclonal antisera for E.coli, Pneumococci, Salmonella, Shigella, Yersinia, and dehydrated culture media and supplements.
• Technical Service Consultants Ltd (TSC)coreChannel Partner/ Reseller/ DistributorTechnical Service Consultants Ltd supplies a wide range of swabs for environmental sampling, diagnostic swabs, medical swabs, DNA-Free, RNase-Free and DNA-Controlled Applications, loops, spreaders.
• RhinomedcoreChannel Partner/ Reseller/ DistributorRhinomed supplies patented Rhinoswab comfortable self-administered nasal swabs and Rhinoswab Junior for children. Products distributed by AnalytiChem for nasopharyngeal and respiratory diagnostics.
• NSI Lab SolutionscoreChannel Partner/ Reseller/ DistributorNSI Lab Solutions provides Proficiency Testing programs for microbiology and chemistry for the food industry with different matrices (dairy, meat, oatmeal). Multiple organisms tested including Campylobacter, Salmonella, Listeria, Clostridia, STEC, Enterobacteriaceae, Lactobacilli. NSI holds accreditations ISO/IEC 17043, ISO 17034, ISO/IEC 17025, ISO 9001.
• Excelsior Scientific LtdcoreChannel Partner/ Reseller/ DistributorExcelsior Scientific Ltd supplies sterilisation monitoring products including biological indicators (spore strips, spore discs, self-contained biological indicators, spore suspensions, spore ampoules), chemical indicators (Bowie-Dick tests), and custom biological indicators.
• TechLabcoreChannel Partner/ Reseller/ DistributorTechLab manufactures in vitro diagnostics for enteric diseases including H. pylori, C. difficile, protozoan parasites, foodborne illness, and IBD/IBS. Products distributed by AnalytiChem in Netherlands, Belgium, and Luxembourg.
• SSI DiagnosticacoreChannel Partner/ Reseller/ DistributorSSI Diagnostica supplies monoclonal and/or polyclonal antisera for bacterial identification.
• Hardy DiagnosticscoreChannel Partner/ Reseller/ DistributorHardy Diagnostics supplies conventional and chromogenic dehydrated culture media and supplements.
• Neogen Culture MediacoreChannel Partner/ Reseller/ DistributorNeogen Culture Media supplies conventional dehydrated culture media and supplements.
• ApacorcoreChannel Partner/ Reseller/ DistributorApacor supplies rapid lateral flow tests for various diagnostic applications including C. difficile GDH, C. difficile TOX AB, Cryptococcus, Faecal Occult Blood, H. pylori, Malaria, Norovirus, RSV, Rota/Adeno.
• IMMYcoreChannel Partner/ Reseller/ DistributorIMMY (Immuno-Mycologics) supplies rapid lateral flow tests. AnalytiChem distributes IMMY products including MycoDDR mycobacterial processing system for TB diagnosis.
• AB Scientific Ltd (UK)coreChannel Partner/ Reseller/ DistributorAuthorised distributor of AnalytiChem products covering the United Kingdom market.
• AB Scientific Ltd (Ireland)coreChannel Partner/ Reseller/ DistributorAuthorised distributor of AnalytiChem products covering the Republic of Ireland market.
• Miclev Medical Products ABcoreChannel Partner/ Reseller/ DistributorAuthorised distributor of AnalytiChem products covering the Swedish market.
• BIOMEDICA Medizinprodukte GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorAuthorised distributor of AnalytiChem products covering the Austrian market.
• Labema OYcoreChannel Partner/ Reseller/ DistributorAuthorised distributor of AnalytiChem products covering the Finnish market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bio-Rad Laboratories: Global life sciences company with a substantial ready-prepared culture media portfolio serving pharmaceutical QC, clinical microbiology, and food safety labs — directly competes with AnalytiChem Netherlands' core Redipor media range across Europe but at much larger scale.
• Thermo Fisher Scientific: Through its Microbiology and Pharma Services segments, offers ready-prepared culture media, environmental monitoring, and sterility testing products that overlap with AnalytiChem Netherlands' USP/EP/JP-compliant media and cleanroom consumables portfolio.
• Merck KGaA (MilliporeSigma): Operates one of the broadest microbiology and pharmaceutical-grade culture media businesses in the world; competes across all five of AnalytiChem's verticals and offers the depth, scale, and global distribution that a 25-person specialty manufacturer cannot match.
• bioMérieux: Major microbiology diagnostics and industrial microbiology player with culture media, reagents, and lab services across pharma QC, food, and clinical segments — comparable to AnalytiChem Netherlands in end markets though much larger and more vertically integrated.

Direct peers

• Neogen Corporation: Global food safety and animal safety company offering conventional dehydrated and prepared culture media for pathogen detection in food, dairy, and beverage labs — competes head-to-head with AnalytiChem Netherlands in the Food & Beverage vertical.
• Liofilchem: Italian manufacturer of microbiology products including dehydrated and ready-prepared culture media, susceptibility testing (MICs), and identification systems serving clinical, food, and environmental labs — closely comparable specialty manufacturer profile to AnalytiChem Netherlands.
• Hardy Diagnostics: US-based manufacturer of conventional and chromogenic culture media, diagnostic kits, and prepared media — a direct distribution partner of AnalytiChem Netherlands, indicating highly overlapping product lines and customer profiles in clinical and food microbiology.
• Cherwell Laboratories: UK-based specialist in ready-prepared and dehydrated culture media for pharmaceutical environmental monitoring and cleanroom QC; one of the three legacy brands consolidated into Redipor by AnalytiChem in April 2025, making it effectively a sister entity under the AnalytiChem group.
• CHROMagar: French specialist in chromogenic culture media for detection of pathogens including Candida auris, Salmonella, and Listeria; supplies dehydrated media that AnalytiChem Netherlands distributes and converts into ready-prepared formats — directly comparable product category.
• Microbiologics: US-based supplier of reference strains from ATCC, NCIMB, NCTC and WDCM culture collections and custom controls for pharmaceutical QC — a distribution partner of AnalytiChem Netherlands and a directly comparable specialty microbiology consumables business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/biotrading
• LinkedInlinkedin.com/company/biotrading-benelux-b-v-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnalytiChem Netherlands B.V./BioTrading Benelux B.V.