Birchwood Park Golf Centre

What Birchwood Park Golf Centre does

Birchwood Park Golf & Country Club is a multi-facility leisure destination in Wilmington, Dartford (Kent, UK), operated by Burhill Golf & Leisure (BGL), part of the Burhill Group of Companies. Its core product is golf, delivered through an 18-hole parkland Main Course (par 71, 6,392 yards), a 9-hole par-28 Short Course ('The Orchard') playable year-round on AstroTurf tee boxes, and a 30-bay driving range running TrackMan dual-radar ball-tracking with 32-inch in-bay personal screens and a companion mobile app for booking, shot data and F&B ordering. Beyond golf, the site carries a full health-and-fitness facility: 60+-piece Technogym equipment across cardio, free-weights and functional zones, three dedicated studios (HIIT, spin, Pilates, BodyPump, Kettlebells), a 25-metre indoor pool with SWIMTAG tracking and Lynxight AI safety monitoring, plus sauna, steam, hydrotherapy and an outdoor garden spa with hot tub.

Revenue is generated from ten discrete streams at the single site: visitor green fees (PGA-paid buggies/trolleys/club hire), tiered golf memberships (7-Day, 5-Day, Flexi/Points, Country Club), health-and-fitness memberships (Individual, Partner, Off-Peak), TrackMan bay and bucket sales, PGA individual and group lessons, a multi-tier wedding package suite in the Kelvedon Suite (capacity 120 seated / 200 evening), corporate meeting day packages (Innovation, Executive, Visionary), social and Christmas seasonal events, wakes and celebration-of-life packages, and an on-site, fully licensed bar and restaurant plus cashless pro shop stocking PING, TaylorMade, Titleist and Under Armour with a launch-monitor custom-fitting service. Distribution is hybrid: self-serve digital via the website, mobile app, and partner booking platforms (e-s-p.com, yourgolfbooking.com, ibookedonline.com), with direct event and membership sales via the events team and website enquiry channels.

The venue, founded within BGL's portfolio, has held GEO sustainability certification since 2013 (recertified 2018) and won the 2025 England Golf 'Sustainability Project of the Year' award; recent infrastructure investment includes a water reservoir (2021), LED refit (2022), electric greens and hybrid fairway mowers (2023-24), solar PV (2025) and green gas (March 2025). Membership reciprocity across 8 BGL venues is a key retention mechanism. The senior team includes General Manager Stephen Norton, four PGA-qualified professionals led by PGA Head Golf Professional Stephen Lee (with the club since 2012), a Range Manager and an H&F Manager; the parent group structure provides corporate-level support but the venue itself operates as a single, integrated site.

Name

Birchwood Park Golf Centre

Legal name

Burhill Golf & Leisure Limited

Website

https://birchwoodparkgc.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Birchwood Park Golf & Country Club is a Dartford, Kent-based multi-facility leisure venue offering an 18-hole and 9-hole golf course, 30-bay TrackMan driving range, health-and-fitness gym and 25m pool, event hosting, and F&B under BGL Group ownership.

Ownership category

akta.pro rank

Product category

Golf & Country Club Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Golf course management
• Country club facilities
• Fitness center operations
• Event venue services
• Golf driving range

Headquarters

HQ city

Wilmington, Dartford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Green Fees (Visitor Golf): Non-members pay green fees to play the 18-hole Main Course or 9-hole Short Course. Pricing varies by day, time (before 3pm, after 3pm, after 5pm), and course. Additional revenue from buggy hire (£22–£35), trolley hire (£8–£17), and club hire (from £3).
2. Golf Membership Subscriptions: Multiple membership tiers (7-Day, 5-Day, Flexi/Points-based, Country Club) offering priority tee-time bookings (14-day window), reciprocal golf at 8 BGL venues, 10% discount in café/bar, competition access, and complementary golf at Burhill Golf Club once a year. Country Club membership bundles golf plus health & fitness access.
3. Health & Fitness Membership: Individual, Partner, and Off-Peak gym membership tiers. All include 25m swimming pool, class timetable, Technogym access, MyZone tracking, and Rest & Relaxation facilities. Health & Fitness or Country Club membership is required for pool and R&R access.
4. TrackMan Driving Range: Revenue from booking bays (Standard from £17 for 55 mins, VIP from £22 for 55 mins, 2-ball buggy bundle from £48.50/person) and bucket ball purchases (small £5, medium £9, large £13). Group packages and VIP experiences available.
5. Golf Lessons & Coaching: Individual coaching (from £40 for 30 min, £55 for 45 min, £70 for 60 min, £130 for 9 holes), group sessions (Ladies £60/5 weeks, Beginners £72/6 weeks, Learn Golf in a Day £99/person), junior coaching (£60/5 weeks), individual junior lessons (£30/30 min). Also Pathway to Golf programme (Taster £10, Learn Basics £48, Course Ready £48).
6. Wedding Packages: Four wedding packages (Lilly, Rose, Orchid, Twilight) sold to couples hosting wedding receptions. Features include wall/ceiling draping, arrival drink, three-course wedding breakfast, prosecco toast, evening buffet, photo booth/magic mirror, and exclusive Kelvedon Suite use. Catering up to 120 seated, 200 evening.
7. Corporate Meetings & Events: Meeting day packages (Innovation £36/person, Executive £52/person, Visionary £62/person) and party packages (Luna, Galaxy, Celestial) for events in the Kelvedon Suite. Includes room hire, catering, AV equipment, and optional team-building via TrackMan range.
8. Food & Beverage (Bar & Restaurant): Fully licensed bar and restaurant generating revenue from breakfast, lunch, dinner, afternoon tea (£29.95/person), and special occasion dining. Kitchen open Mon-Thurs 7:30am–7:30pm, Fri 7:30am–7pm, Sat 7am–7pm, Sun 7am–6pm. Sky Sports TV in bar area drives footfall.
9. Pro Shop Sales: Retail sales of golf equipment (PING, TaylorMade, Titleist clubs), apparel (Under Armour, FootJoy), footwear, accessories, and junior starter sets. Custom club fitting service. Golf shop is cashless.
10. Golf Vouchers / Gift Cards: Online sale of gift vouchers redeemable for golf, lessons, driving range, or pro shop purchases, marketed as a gifting solution.
11. Christmas & Seasonal Events: Seasonal revenue from Christmas party nights (from £61.50/person), New Year's Eve (£97.50/person), festive lunches (£38.95/adult, £26.50/child), and festive carveries (£39.95/adult, £28.95/child). Available from late November through December.
12. Wakes & Celebration of Life: Three catering packages for wakes and memorial events: Willow (Afternoon Tea, £28.95/person), Birch (Finger Buffet, £32.95), Rowan (2-Course Hot Fork Buffet, £42.95). Venue hire of Kelvedon Suite for up to 200 guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels8 records

Core offering

Birchwood Park Golf & Country Club is a multi-facility leisure destination in Kent operating an 18-hole parkland golf course and a 9-hole short course, a 30-bay TrackMan driving range, a Technogym-equipped fitness centre, a 25-metre swimming pool, and Rest & Relaxation spa. It generates revenue from visitor green fees, TrackMan bay rentals, PGA golf lessons, health & fitness and golf memberships, a pro shop, a bar and restaurant, and event venue hire for weddings, corporate meetings, parties, Christmas events, and wakes.

Product overview

Birchwood Park Golf & Country Club is a multi-facility leisure destination offering an integrated portfolio of golf, health & fitness, and hospitality services. The core golf product consists of an 18-hole Main Course (par-71, 6,392 yards) and a 9-hole Short Course (par-28, 1,151 yards), complemented by a 30-bay TrackMan Driving Range with ball-tracking technology. Health & fitness facilities include a Technogym-equipped gym, 25-metre swimming pool, and Rest & Relaxation area (sauna, steam room, hydro pool, garden spa). Additional revenue streams include PGA golf lessons, a pro shop with custom fitting, event venues (weddings, corporate meetings, parties, wakes), and an on-site bar & restaurant. Membership options span golf-only, health & fitness, and combined Country Club tiers. The venue is operated by BGL Group and holds GEO Certification for sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Main Course Par-71, 6,392-yard parkland golf course combining mature sculpted fairways and greens with strategic water hazards on the back nine. Open to visitors via green fee booking and to members for unrestricted play.
• 9-Hole Short Course (The Orchard) Par-28, 1,151-yard short course with 8 par-3 holes and 1 par-4. Playable year-round via AstroTurf tee boxes, suited to beginners, families, and time-constrained players.
• TrackMan Driving Range 30-bay driving range with TrackMan dual-radar ball-tracking technology and 32-inch personal bay screens. Offers real-time shot data, virtual course play (Pebble Beach, Royal Troon, Wentworth, Le Golf National), interactive games (Bullseye, Hit It, Capture the Flag), VIP bays with food and drink delivery, and group packages.
• Gym and Fitness Centre Health & fitness facility with 60+ pieces of Technogym equipment across cardio, free weights, and functional training zones, plus three dedicated fitness studios (HIIT, spin, Pilates, BodyPump, Kettlebells, core strength), MyZone heart-rate tracking, and personal trainers.
• 25-Metre Swimming Pool Indoor 25-metre swimming pool with adult swim sessions, family swim times, swimming lessons, and SWIMTAG tracking plus Lynxight AI safety monitoring. Open 7 days a week to members and pool-eligible visitors.
• Rest & Relaxation Facilities Wellness amenities including sauna, steam room, hydrotherapy pool, outdoor garden spa with hot tub, heated loungers, and ice fountain. Available to Health & Fitness and Country Club members for post-workout recovery and relaxation.
• PGA Golf Lessons Coaching programmes delivered by PGA-qualified professionals including individual lessons (from £40/30 min, £70/60 min, £130/9 holes), group sessions (Ladies £60/5 weeks, Beginners £72/6 weeks, Learn Golf in a Day £99/person), and junior coaching.
• Golf Shop On-site pro shop stocking golf clubs (PING, TaylorMade, Titleist), apparel (Under Armour, FootJoy), footwear, accessories, and junior starter sets, with custom club fitting using launch monitor technology. Cashless operation.
• Golf Day Packages Group golf event packages for 12+ players including Bronze, Silver, Gold tiers and Major-themed (Women's Open, The Open) options. Include green fees, catering, optional TrackMan warm-up, and competition formats for societies, charity events, and corporate groups.
• Wedding Packages Four wedding reception packages (Lilly, Rose, Orchid, Twilight) featuring exclusive use of the Kelvedon Suite with private entrance, wall/ceiling draping, three-course wedding breakfast, prosecco toast, evening buffet, photo booth/magic mirror, and panoramic golf course views. Capacity up to 120 seated, 200 evening.
• Meeting & Corporate Event Packages Corporate meeting packages (Innovation £36/person, Executive £52/person, Visionary £62/person) including Kelvedon Suite hire, catering, LCD projector & screen, flip chart, note pads, pens, and high-speed WiFi. Team-building options include TrackMan driving range.
• Party Packages Event venue hire packages (Luna, Galaxy, Celestial) for birthdays, anniversaries, baby showers, school proms, and social celebrations. Include evening room hire, private bar, private balcony, disco, and catering options in the Kelvedon Suite.
• Christmas & New Year Events Seasonal festive offerings including Christmas party nights (from £61.50/person), festive lunches (£38.95 adult / £26.50 child), Sunday festive carveries (£39.95 adult / £28.95 child), and New Year's Eve (£97.50/person with Buck's Fizz, three-course meal, fireworks, and disco).
• Wake & Celebration of Life Packages Three catering packages for wakes and memorial events: Willow (Afternoon Tea £28.95/person), Birch (Finger Buffet £32.95), Rowan (2-Course Hot Fork Buffet £42.95). Venue hire of Kelvedon Suite for up to 200 guests with panoramic golf course views.
• Golf Membership Recurring golf membership tiers including 7-Day (unrestricted access), 5-Day (weekdays), Flexi/Points-based, and Country Club (golf plus health & fitness). Benefits include 14-day priority tee-time booking, reciprocal golf at 8 BGL venues, 10% discount in café/bar, competition access, and complimentary annual round at Burhill Golf Club.
• Health & Fitness Membership Recurring fitness membership options (Individual, Partner, Off-Peak) providing access to gym, 25m pool, fitness classes, Technogym equipment, MyZone tracking, and Rest & Relaxation facilities. Off-peak hours Mon-Fri 08:00–16:00 and Sat-Sun 14:00–20:00. Quote-based pricing.
• Bar & Restaurant Fully licensed on-site bar and restaurant open daily for breakfast, lunch, dinner, afternoon tea (£29.95/person), and special occasion dining. Features outdoor seating overlooking the golf course and Sky Sports TV in the bar.
• Pathway to Golf Programme Beginner golf progression programme with Taster Session (£10/person/1 hour), Learn the Basics (£48/person for four 1-hour group lessons), and Get Course Ready (£48/person for four 1-hour group lessons). Includes 1 month free membership after completion.
• https://birchwoodparkgc.co.uk/wp-content/uploads/2024/11/BUR-Juniors-17.webp Junior golf development programme for ages 5–17 including group coaching (£60/5 weeks), individual lessons (£30/30 min), school holiday camps, and junior membership providing course access and competitions.
• https://birchwoodparkgc.co.uk/wp-content/uploads/2024/09/phone.webp iOS and Android app enabling tee time booking, driving range bay booking, bar tab top-up, food and drink ordering, TrackMan session statistics, and membership renewal for visitors and members.
• Golf Vouchers / Gift Cards Online sale of gift vouchers redeemable for golf, lessons, driving range, or pro shop purchases, marketed as a gifting solution via iBookedOnline.

Quantifiable outcome

• 1.2 hectares of woodland restored with native trees, supporting biodiversity and carbon sequestration
• +4 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

One partnership is on record.

• BGL (Burhill Golf & Leisure) GroupcoreOthersBirchwood Park Golf & Country Club is owned and operated by BGL (Burhill Golf & Leisure) Group, one of the UK's largest golf and leisure operators. BGL owns and manages multiple golf venues nationwide. Birchwood Park benefits from the group's resources, reciprocal golf agreements (members get access to 8 other BGL venues), group-wide sustainability initiatives, and shared technology platforms. The group's registered office is at Burwood Park Road, Walton on Thames, Surrey KT12 4BX.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Foxhills Club & Resort: Premium multi-facility country club in Surrey offering golf, leisure, spa, F&B, and extensive event/wedding venues. Directly comparable integrated model with comparable Southeast England catchment and similar multi-revenue-stream structure.
• Burhill Golf Club: Sister BGL Group venue offering golf, leisure, and event facilities with reciprocal member access. Direct peer within the same parent group with overlapping membership value proposition and similar product mix.
• The Wisley (Golf Club): Premium private golf club in Surrey with championship course, indoor facilities, and high-end dining/events. Comparable premium positioning, course quality, and Southeast England catchment.
• The Belfry Hotel & Resort: Iconic UK golf and leisure resort with multiple courses, hotel accommodation, spa, and conference/events facilities. Closest comparable for a multi-facility golf-led destination with significant event and leisure revenue.
• Hankley Common Golf Club: Premium Surrey golf club with heathland/parkland course, clubhouse, and event hosting. Comparable premium positioning and Southeast England location, though smaller facility footprint.
• Silvermere Golf Club: Surrey-based golf and leisure venue with course, driving range, gym, and event hosting. Closely comparable mid-market integrated golf and leisure model in the same catchment.
• West Hill Golf Club: Members' golf club in Surrey with heathland course and clubhouse facilities. Comparable premium golf-only model in the Southeast England market though without Birchwood's extensive leisure/event verticals.

Regional players

• Royal Blackheath Golf Club: Historic members-only golf club in Southeast England/SE London. Comparable for golf product and London/Kent catchment though more focused on golf-only without Birchwood's extensive H&F and event verticals.

Emerging players

• TopGolf UK: Tech-enabled driving range/entertainment venue competing for casual golfers and corporate event spend. Comparable driving-range/TrackMan-style entertainment positioning though as a brand-chain operator.

Broad incumbents

• David Lloyd Clubs: UK-wide premium health & fitness and racquets club chain with some locations offering golf-adjacent facilities. Comparable for the H&F membership, family leisure, and pool/spa offering though without golf courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/birchwoodparkgcc
• LinkedInlinkedin.com/company/bgl-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birchwood Park Golf Centre