Bird Alliance of Oregon

What Bird Alliance of Oregon does

Bird Alliance of Oregon is a nonprofit 501(c)(3) conservation organization founded in 1902 by William Finley and headquartered in Portland, Oregon. The organization operates three wildlife sanctuaries totaling 479 acres across the state and is dedicated to protecting birds, wildlife, and natural habitats in Oregon through four core programmatic pillars: wildlife rehabilitation, environmental education, habitat protection and stewardship, and conservation advocacy. Its Wildlife Care Center, Oregon's oldest and busiest wildlife rehabilitation facility, treats 4,000-5,000 injured and orphaned native animals annually while fielding over 12,000 wildlife-related inquiries.

The organization's revenue is generated through a diversified mix of streams including individual donations, annual memberships, foundation grants, planned giving, workplace giving programs, and securities donations. Earned revenue comes from fee-based education programs including youth summer and break camps, Outdoor School programs at $415 per student, adult classes and field trips, domestic and international ecotours (with 10% of fees structured as tax-deductible donations), and retail sales through its Nature Store. It serves multiple customer segments: K-12 schools and students, youth and families, adult learners and birding enthusiasts, Oregon residents with wildlife concerns, and individual property owners engaged in the Backyard Habitat Certification Program delivered in partnership with Columbia Land Trust.

Bird Alliance of Oregon rebranded from Portland Audubon in the early 2020s, reflecting alignment with the broader national Bird Alliance network. The organization has a 120+ year history of successful policy advocacy, having influenced the establishment of Oregon's first federal wildlife refuges under President Theodore Roosevelt and continuing to shape state-level conservation policy. Its distribution model combines physical sanctuary access (40,000+ annual visitors to the Portland location), community-based grassroots advocacy, multi-channel digital engagement, and strategic partnerships with organizations including the U.S. Fish and Wildlife Service, Oregon Department of Fish and Wildlife, Metro regional government, Trust for Public Land, and Oregon State University.

Name

Bird Alliance of Oregon

Legal name

Bird Alliance of Oregon

Website

https://birdallianceoregon.org

Company type

Private

Founded year

1902

Operating status

Operating

Short description

Bird Alliance of Oregon is a 120+ year nonprofit conservation organization operating three wildlife sanctuaries totaling 479 acres and Oregon's oldest wildlife rehabilitation facility, serving Oregon residents, K-12 schools, members, and donors through education, wildlife care, and advocacy programs.

Ownership category

akta.pro rank

Product category

Wildlife Conservation and Environmental Education

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (712130)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Wildlife Viewing & Birdwatching Tours (THAAAEAB), Wildlife & Animal Care Volunteering (EDAIAGAE)

Keywords

• Wildlife conservation
• Environmental education
• Wildlife rehabilitation
• Habitat certification
• Ecotourism programs

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Giving: Individual donations constitute a major revenue stream. The organization runs annual giving campaigns, tribute gifts, and accepts vehicle donations through Cars for Birds! program. Fred Meyer Rewards program generates donations based on customer shopping.
2. Membership Program: Annual membership program provides recurring revenue and benefits to supporters including access to events, Nature Store discounts, and subscription to Warbler Magazine.
3. Youth Education Programs: Revenue from summer camps, spring break camps, winter break camps, and No School Day camps. Summer camp runs 10 weeks from June through August. Aftercare available for additional fee.
4. Outdoor School Programs: Fee-based immersive wilderness experiences at Marmot Cabin including day programs, overnight excursions, and 5-day Outdoor School programs. ODS FOR ALL fee is $415 per student.
5. Ecotours and Travel Programs: Domestic and international ecotours generate revenue. 10% of domestic or international Ecotour fee is a tax-deductible donation to Bird Alliance of Oregon. Pacific Northwest trips and specialty destinations offered.
6. Adult Classes and Field Trips: Fees for online and outdoor classes, field trips, and birding days covering topics including bird identification, art and nature, wellness, and Pacific Northwest ecology.
7. Workplace Giving: Corporate workplace giving programs including matching gifts and Fred Meyer Community Rewards.
8. Planned Giving and Estate Gifts: Bequests, estate planning, and legacy gifts including endowment contributions to the Wildlife Care Center.
9. Securities and Stock Donations: Gifts of securities, stocks, bonds, ETFs and mutual funds offered as an alternative giving method with potential tax advantages.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Bird Alliance of Oregon is a nonprofit conservation organization that delivers wildlife rehabilitation, environmental education (youth camps, Outdoor School, school and adult programs), habitat protection across three sanctuaries totaling 479 acres, community science, and policy advocacy for Oregon's birds and wildlife. Programs are funded through donations, memberships, program fees, and grants, and the organization operates a retail Nature Store at its Portland sanctuary. It serves individual property owners, K-12 students and schools, families, adult learners, and Oregon residents with wildlife concerns across the Portland Metro Area and statewide.

Product overview

Bird Alliance of Oregon is a nonprofit conservation organization offering a portfolio of interconnected programs rather than a unified software product. Core offerings include the Wildlife Care Center (Oregon's oldest and busiest wildlife rehabilitation facility), environmental education programs (youth camps, outdoor school, school programs, adult classes and field trips), ecotours, the Backyard Habitat Certification Program, community science initiatives, conservation advocacy, and management of three wildlife sanctuaries totaling 479 acres. The organization operates the Nature Store for retail sales of optics, books, and birding supplies. All programs work synergistically toward the mission of protecting birds, wildlife, and natural habitats across Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildlife Care Center

Quantifiable outcome

• 5,000+ wild animals treated annually at Wildlife Care Center
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Columbia Land TrustcoreStrategic or Co-development PartnerPartnership to deliver the Backyard Habitat Certification Program, promoting healthy habitats at the yard and neighborhood scale across the Metro Area. Over 5,000 properties certified through this collaboration.
• Trust for Public LandcoreStrategic or Co-development PartnerPartnership on land acquisition projects including a 98-acre acquisition for Pine Tree Conservation Society in 2001. Collaborated on ecologically important land parcel acquisitions throughout Oregon coastal bioregion.
• Oregon State UniversitycoreStrategic or Co-development PartnerBird Alliance of Oregon worked to help secure funding for Oregon's Outdoor School For All initiative through Measure 99, providing Outdoor School access for every 5th or 6th grader in Oregon.
• Metro (Regional Government)coreStrategic or Co-development PartnerCoordinated response to 2012 avian botulism outbreak at Smith and Bybee Wetlands Natural Area. Metro owns and coordinates management of the wetlands while Bird Alliance of Oregon provided wildlife treatment.
• Oregon Department of Fish and WildlifecoreStrategic or Co-development PartnerRegulatory partner issuing permits for wildlife rehabilitation. Collaborated on Smith Lake botulism response with staff including Dr. Julia Burco, Julia Back, Shona Wilson and Don Vandenberg. Also refers adult duck and goose cases for humane euthanasia during avian flu restrictions.
• Portland Clean Energy Fund Initiative CoalitionminorStrategic or Co-development PartnerBird Alliance of Oregon serves on the steering committee for this initiative, which places a 1% business license surcharge on large businesses generating over $50 million annually for climate strategies.
• 350PDXminorStrategic or Co-development PartnerPartnered with 350PDX, Columbia Riverkeeper, Physicians for Social Responsibility and other groups to pass Portland's strongest-in-nation ban on new fossil fuel storage facilities in 2016.
• Pacific Fisheries Management CouncilminorStrategic or Co-development PartnerCollaboration on protecting Oregon's natural heritage of marine wildlife and near-shore habitats through policy advocacy.
• Ocean Policy Advisory CouncilminorStrategic or Co-development PartnerPartnership on protecting Oregon's coastal and marine natural heritage through policy advisory work.
• Friends of TreesminorStrategic or Co-development PartnerPartner organization leading Greening Wilkes Community Project with community volunteers planting nearly a thousand native trees and shrubs at Wilkes Creek Headwaters.
• Sustainable Travel InternationalminorStrategic or Co-development PartnerBird Alliance of Oregon is a business member, demonstrating commitment to promoting sustainable ecotourism practices. Provides access to latest research and best practices in sustainable tourism.
• Oregon Natural Desert Association (ONDA)minorStrategic or Co-development PartnerSuccessfully partnered to fight industrial wind development on Steens Mountain, protecting the mountain's ecological integrity.
• Portland Public SchoolscoreStrategic or Co-development PartnerPartner school district for Outdoor School programs. Alignment with district schedules and state standards for educational programming.
• U.S. Fish and Wildlife ServicecoreStrategic or Co-development PartnerFederal regulatory agency issuing permits for wildlife rehabilitation. Partner on research and conservation initiatives including Willamette Valley Conservation Study.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Audubon Society: The umbrella bird conservation organization of which Bird Alliance of Oregon was historically an independent chapter. Operates a national network of sanctuaries, drives federal-level bird policy, and runs similar wildlife rehabilitation and education programs, but at a multi-state scale with far greater resources.
• Defenders of Wildlife: National wildlife advocacy organization focused on imperiled species and habitat protection through policy, litigation, and education. Comparable advocacy model and ESA-driven campaign work, but covers broader wildlife (not bird-specialized) and does not operate wildlife rehabilitation centers.
• The Nature Conservancy (Oregon): Global land conservation organization with an active Oregon chapter protecting large habitat parcels through purchase and easement. Comparable on land stewardship and Oregon coastal/forest conservation work, but operates at vastly larger scale and does not run wildlife rehabilitation or youth education.
• World Wildlife Fund (US): Global conservation organization working on species and habitat protection across marine, freshwater, and terrestrial ecosystems. Comparable species-protection advocacy mission, but operates at global scale with no comparable regional rehabilitation or sanctuary footprint.

Direct peers

• American Bird Conservancy: National nonprofit focused exclusively on native bird conservation through habitat protection, species recovery, and reducing bird mortality. Comparable mission focus on imperiled species and advocacy-driven conservation outcomes, though without the wildlife rehabilitation and youth education programs that define Bird Alliance.
• Oregon Zoo / Oregon Zoo Foundation: Portland-based zoological institution under Metro governance that operates wildlife conservation, education programming, and animal care. Directly comparable on the Portland-region wildlife rehabilitation/education axis and shares the Metro and Oregon Department of Fish and Wildlife relationship footprint.
• Cornell Lab of Ornithology: Academic-affiliated bird research and citizen science institution running community science programs (eBird, NestWatch), bird identification education, and conservation research. Directly comparable on bird-focused education and community science engagement, though research-led rather than sanctuary/rehabilitation-led.

Others

• Trust for Public Land: National land conservation organization and direct partner of Bird Alliance on the Ten Mile Creek and Pine Tree Conservation Society acquisitions. Acts as a co-investor on land deals rather than a competitor, but its work shapes the same Oregon coastal and Metro conservation market.
• Columbia Land Trust: Regional land trust and Bird Alliance's co-delivery partner on the Backyard Habitat Certification Program. Operates adjacent land conservation programs in the Portland-Vancouver region and shares overlapping funder networks.

Regional players

• Portland Audubon Society of Southwest Washington: Independent Audubon chapter serving southwest Washington, adjacent to Bird Alliance of Oregon's Portland footprint. Runs similar bird education, sanctuary, and advocacy programs but does not operate a comparable wildlife rehabilitation facility or state-mandated Outdoor School program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/birdallianceor
• YouTubeyoutube.com/channel/UCn5hCORzgi4-ryI-r7oE5MA
• Facebookfacebook.com/birdallianceoregon
• Instagraminstagram.com/birdallianceoregon

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird Alliance of Oregon