What Birds Georgia does

Birds Georgia is a 501c3 nonprofit organization headquartered in Atlanta, Georgia, founded in 1926 as the Atlanta Bird Club and now celebrating its Centennial Anniversary in 2026. The organization operates a portfolio of conservation programs — including the Habitat Program, Wildlife Sanctuary certification, Project Safe Flight (building-collision monitoring), Lights Out Georgia, Chimney Swift tower installation, the GA Birding Trail, Bird City Georgia, and Brown-headed Nuthatch nest box deployment — alongside an education suite spanning K-12 curricula, the Georgia Urban Ecologists youth program, Camp Talon, the Youth Birding Competition, the Master Birder Program, and a member-accessible online learning platform called the Morgens Environmental Education Gateway. Birds Georgia is an independent partner of the National Audubon Society and coordinates with state and federal agencies including the Georgia Department of Natural Resources, the Georgia Forestry Foundation, and the USDA Natural Resource Conservation Service.

The organization serves three primary constituencies: individual bird enthusiasts and conservation supporters (the membership and donor base), K-12 educators and students, and private landowners seeking bird-friendly habitat certification. Revenue is generated through six streams — annual memberships, individual donations, corporate sponsorships and leadership giving, planned/legacy giving, a small-group guided travel program, and an online store that includes Smithsonian-certified bird-friendly coffee (roasted by Campesino Organic Coffee) and a collaboration chocolate bar with Xocolatl Small Batch Chocolate. Programs are delivered directly from the Atlanta headquarters, via the website, through school partnerships, and at field trips and events across Georgia.

Operationally, Birds Georgia runs with a 16-person staff and relies on an extensive volunteer and partner network, including the Photographers Network, community scientists, and university researchers such as the University of Georgia Warnell School of Forestry and Natural Resources, with which it collaborates on radio-tracking and GPS-tagging studies of Chuck-will's-widows. Its go-to-market is community-led, building brand affinity through free field trips, workshops, the twice-monthly Bird Buzz e-newsletter, social media, and signature events such as the Fall Flyway Festival, with monetization occurring downstream through memberships, donations, and educational programming.

Name

Birds Georgia

Legal name

Birds Georgia

Website

https://birdsgeorgia.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Birds Georgia is a 501c3 nonprofit founded in 1926 that runs bird conservation, habitat restoration, and education programs across Georgia. It serves members, K-12 educators, students, and private landowners through field trips, citizen science, and partnerships with the Audubon Chapter Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership: Annual membership program providing benefits to supporters who help fund conservation, education, and community engagement programs
2. Donations: Individual donations supporting the organization's bird conservation work
3. Travel Program: Small-group travel with knowledgeable guides to regional, domestic, and international locations
4. Online Store: Sale of bird-related merchandise, bird-friendly coffee, and collaboration chocolate bars
5. Sponsorships: Corporate sponsorships and leadership giving programs
6. Planned Giving: Legacy/planned giving programs for long-term donor support

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Birds Georgia is a 501c3 nonprofit organization that delivers bird conservation, environmental education, and community engagement programs across Georgia. Its core offerings include habitat restoration and native planting programs, wildlife sanctuary certification, building collision monitoring (Project Safe Flight, Lights Out Georgia), installation of conservation infrastructure such as Chimney Swift towers and Brown-headed Nuthatch nest boxes, youth and adult education programs, guided field trips, a travel program, and a membership-driven online learning platform.

Product overview

Birds Georgia is a 501c3 nonprofit organization offering a portfolio of conservation, education, and community engagement programs focused on bird conservation in Georgia. The organization operates conservation programs including Habitat Restoration, Wildlife Sanctuary Certification, Project Safe Flight (building collision monitoring), Lights Out Georgia, Chimney Swift tower installation, GA Birding Trail, and Bird City Georgia. Educational offerings include youth programs (Georgia Urban Ecologists, Youth Birding Competition, Camp Talon), adult education (Master Birder Program, Conservation Career Series), and a member-accessible online learning platform (Morgens Environmental Education Gateway). Consumer products include Smithsonian-certified bird-friendly coffee and a chocolate collaboration bar. The organization also facilitates field trips, a travel program, and membership for supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Habitat Program Conservation program that restores and protects bird habitat through native plant installation and invasive species removal in Georgia.
• Wildlife Sanctuary Program Certification program for properties that meet guidelines for creating bird-friendly spaces on private lands.
• Project Safe Flight Building collision monitoring program that tracks bird-building collisions in metro Atlanta to reduce bird mortality.
• Lights Out Georgia Initiative encouraging building owners to reduce nighttime lighting during peak migration to prevent bird collisions.
• GA Birding Trail Network of birding locations throughout Georgia promoting wildlife observation and conservation awareness.
• Bird City Georgia Program recognizing Georgia communities that create bird-friendly environments through habitat restoration and public education.
• Georgia Urban Ecologists Year-long program for students in grades 8-12 providing exposure to natural science careers and conservation topics.
• Camp Talon Youth summer camp focused on birding skills, conservation education, and outdoor experiences.
• Master Birder Program Adult education program training participants in advanced bird identification and conservation knowledge.
• Conservation Career Series Virtual presentation series featuring conservation professionals exploring career paths in environmental fields.
• Field Trips Free public field trips led by Birds Georgia guides to various birding locations throughout Georgia.
• Travel Program Small-group travel experiences with knowledgeable guides to regional, domestic, and international birding destinations.
• Membership Program Annual membership offering member benefits including access to the Morgens Environmental Education Gateway, the Bird Buzz e-newsletter, and program support.
• Bird-Friendly Coffee Blend Smithsonian-certified bird-friendly coffee sold through Birds Georgia, sourced from small organic farms and produced in partnership with Campesino Organic Coffee.
• Birds Georgia/Xocolatl Chocolate Collaboration Bar Small-batch dark chocolate bar collaboration with Xocolatl Small Batch Chocolate, featuring cacao from shaded farms that provide wintering habitat for migratory birds.
• Private Lands Birding Trail Program engaging private landowners in creating bird-friendly habitats and promoting birding on private properties.
• Habitat Stewardship Program Program building high-quality bird habitat on private and public lands benefiting focal species including Chuck-will's-widow, in partnership with the Georgia Forestry Foundation, Chattahoochee RiverLands, and Jekyll Island Authority.
• Chimney Swift Towers Artificial tower structures installed across Georgia to provide roosting and nesting habitat for Chimney Swifts, with installations at Piedmont Park, Wrecking Barn Farm, Henderson Park, Sams Lake Bird Sanctuary, Noonday Creek Trail, Freedom Park, and the Atlanta BeltLine.

Quantifiable outcome

• 450+ Brown-headed Nuthatch nest boxes installed across Georgia
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• National Audubon SocietycoreStrategic or Co-development PartnerBirds Georgia is an independent partner of National Audubon Society, part of the Audubon Chapter Network. This partnership provides access to national conservation resources, programs, and brand affiliation while allowing local autonomy.
• Audubon North CarolinaminorStrategic or Co-development PartnerCollaboration on Brown-headed Nuthatch conservation efforts, bringing attention to the declining species and expanding nest box programs across the species' range.
• Smithsonian Migratory Bird CenterminorStrategic or Co-development PartnerBirds Georgia's bird-friendly coffee blend is Smithsonian Bird Friendly certified, indicating the highest standard of bird habitat conservation in coffee growing.
• Campesino Organic CoffeeminorStrategic or Co-development PartnerWholesale roaster-distributor located in Americus, GA that produces Birds Georgia's Smithsonian-certified bird-friendly coffee blend. Campesino is a member of the Fair Trade Federation and Georgia Organics.
• Xocolatl Small Batch ChocolateminorStrategic or Co-development PartnerAtlanta-based chocolate micro-factory collaboration producing a specialty chocolate bar supporting bird conservation on migratory species' wintering grounds.
• Audubon Chapter NetworkcoreStrategic or Co-development PartnerBirds Georgia participates in the Plants for Birds Initiative as a partner in the Audubon Chapter Network, working toward the goal of planting 1 million native plants for birds.
• University of Georgia - Warnell School of Forestry and Natural ResourcesminorStrategic or Co-development PartnerPartnership with Assistant Professor Clark Rushing and his lab students for radio tracking and GPS tagging Chuck-will's-widows to study breeding habits, habitat preferences, and migratory behavior.
• Nightjar Survey Network - Center for Conservation BiologyminorStrategic or Co-development PartnerBirds Georgia works with this community science program beginning in 2023 to increase reporting of Chuck-will's-widows and other nightjars in Georgia.
• Georgia Department of Natural ResourcesminorStrategic or Co-development PartnerState agency partnership for wildlife conservation, including DNR Wildlife Viewing Grant funding for Chimney Swift tower installations at Freedom Park.
• Georgia Forestry FoundationminorStrategic or Co-development PartnerPartnership through the Habitat Stewardship Program to build high-quality bird habitat on private and public lands benefiting Chuck-will's-widows and other avian species.
• National Resource Conservation ServiceminorStrategic or Co-development PartnerFederal conservation agency partnership for habitat restoration work and private land bird conservation programs.
• Chattahoochee RiverLandsminorStrategic or Co-development PartnerPartnership program to build high-quality bird habitat benefiting Chuck-will's-widows and other species.
• Jekyll Island AuthorityminorStrategic or Co-development PartnerPartnership program to build high-quality bird habitat benefiting Chuck-will's-widows and other species.
• Patagonia AtlantaminorStrategic or Co-development PartnerGrant funding for Chimney Swift tower installations along the Atlanta BeltLine (Eastside and Westside Trail).
• Town Lake Community AllianceminorStrategic or Co-development PartnerCollaborative project to install a Chimney Swift tower along the Noonday Creek Trail.
• Southern Conservation TrustminorStrategic or Co-development PartnerPartnership at Sams Lake Bird Sanctuary property in Fayetteville for Chimney Swift tower installation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Georgia Conservancy: Statewide conservation nonprofit with similar member-supported model and Georgia focus. Comparable funding mechanisms, advocacy work, and statewide conservation mission.
• Chattahoochee Riverkeeper: Atlanta-based environmental nonprofit focused on the Chattahoochee watershed. Operates in the same Georgia geography, with overlapping member/donor base and conservation focus.

Direct peers

• Georgia Wildlife Federation: Statewide wildlife-focused nonprofit. Comparable member-supported structure, education programming, and Georgia habitat conservation mission.
• Audubon North Carolina: Another state-level Audubon chapter with similar conservation, education, and habitat programs. Birds Georgia has an active collaborative partnership on Brown-headed Nuthatch nest box work, indicating direct program overlap.

Broad incumbents

• American Bird Conservancy: National bird conservation nonprofit operating habitat and migratory bird programs across the Americas. Overlaps with Birds Georgia on migratory species habitat and conservation advocacy.
• National Audubon Society: National parent-affiliate organization. Birds Georgia is an independent chapter partner of Audubon; they share mission focus on bird conservation and education, with overlap in advocacy, citizen science, and donor pool.
• The Nature Conservancy - Georgia Chapter: Georgia chapter of a global conservation organization. Comparable habitat restoration and land stewardship work; competes for state-level grants and major donors in the same market.
• Cornell Lab of Ornithology: Major ornithological research and citizen science institution. Birds Georgia's NestWatch and community science programs rely on similar citizen science infrastructure and audience interests.

Emerging players

• Center for Conservation Biology: Academic-affiliated conservation research center running the Nightjar Survey Network. Birds Georgia is a partner and field data contributor; comparable interest in bird population monitoring.

Others

• Smithsonian Migratory Bird Center: Research and certification center behind the Bird Friendly coffee standard. Provides certification Birds Georgia's coffee partner relies on; comparable migratory bird conservation mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLBwxsKyFS2ssveAYmbsheijgmy27OBgCQ
• LinkedInlinkedin.com/company/birds-georgia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birds Georgia