Birla Cement Works & Chanderia Cement Works
Birla Corporation Limited, founded 1919 and part of the M.P. Birla Group, manufactures and distributes cement and construction materials through 10 plants across 8 locations in India, serving builders, contractors, real estate developers, and infrastructure projects via an extensive regional dealer network and direct enterprise sales.
- Company typePublic
- Founded1919
- HeadquartersSatna, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Birla Cement Works & Chanderia Cement Works does
Birla Corporation Limited is a publicly traded Indian industrial company (NSE: BIRLA CORPORATION; BSE: 500334) and part of the M.P. Birla Group, one of India's largest industrial houses founded in 1919. The company's core business is cement manufacturing, organized through a Cement Division operating 10 plants across 8 locations in India, including Satna and Maihar (Madhya Pradesh) and Chittorgarh (Rajasthan). The product portfolio is anchored by the MP Birla Cement umbrella brand and encompasses 11 distinct cement variants (Rakshak, Perfect Plus, Samrat Advanced, Ultimate Ultra, Unique Plus, Samrat, Ultimate, Chetak, PSC, Multicem, and Concrecem) spanning OPC, PPC, and Portland Slag Cement grades. Beyond cement, the company sells construction chemicals (Wall Putty, SBR, IWP), Ready Mix Concrete (RMC), and operates a separate Jute Division.
Revenue mechanics are built around B2B and B2C distribution through an extensive dealer and distributor network spanning northern, central, and eastern India. Sales channels include regional dealers, retail and hardware-store outlets, direct enterprise sales for large infrastructure and construction projects, and a dedicated customer care helpline (1800 123 1117). Pricing is quote-based and not publicly disclosed. Customer engagement is reinforced through Club Ultimate, a loyalty program for MP Birla Cement associates and dealers. The company has also established international joint ventures within the broader M.P. Birla Group, notably with Furukawa.
Operationally, the company has invested in green energy initiatives and Alternative Fuel and Raw Material (AFR) utilization to reduce carbon footprint and input costs. The company is regulated under Indian stock exchange listing requirements with full investor disclosure infrastructure (board committees, annual reports, KYC campaigns, IEPF transfers). Birla Corporation Limited also carries out CSR activities documented in annual brochures. The specific entity "Birla Cement Works & Chanderia Cement Works" operates within this consolidated structure as a manufacturing unit rather than as a standalone issuer.
Birla Cement Works & Chanderia Cement Works firmographics
Firmographics- Name
- Birla Cement Works & Chanderia Cement Works
- Legal name
- Birla Corporation Limited
- Website
- https://birlacement.co.in
- Company type
- Public
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Birla Corporation Limited, founded 1919 and part of the M.P. Birla Group, manufactures and distributes cement and construction materials through 10 plants across 8 locations in India, serving builders, contractors, real estate developers, and infrastructure projects via an extensive regional dealer network and direct enterprise sales.
- Ownership category
- akta.pro rank
Birla Cement Works & Chanderia Cement Works industry classification
Industry- Product category
- Cement Manufacturing
- NAICS
- Cement Manufacturing (327310), Ready-Mix Concrete Manufacturing (327320)
- SIC
- Cement, Hydraulic (3241), Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)
- akta.pro secondary industry
- Ready-Mix Concrete Production & Delivery (IMADAAAA)
Keywords
Where Birla Cement Works & Chanderia Cement Works is headquartered
LocationHeadquarters
- HQ city
- Satna
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Birla Cement Works & Chanderia Cement Works business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Cement Manufacturing and Sales: Primary revenue generation through manufacturing and distribution of Portland cement products under the MP Birla Cement brand. Multiple cement variants are sold through dealer networks including Rakshak, Perfect Plus, Samrat Advanced, Ultimate Ultra, Unique Plus, Samrat, Ultimate, Chetak, PSC, Multicem, and Concrecem product lines.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Birla Cement Works & Chanderia Cement Works product offering
Product offeringCore offering
Birla Corporation's Cement Division manufactures and distributes a portfolio of cement products under the MP Birla Cement brand, operating 10 plants across 8 locations with strong presence in northern, central, and eastern India. The product range covers 11 cement variants (OPC, PPC, PSC grades) along with construction chemicals (Wall Putty, SBR, IWP) and Ready-Mix Concrete (RMC). Sales are executed through an extensive dealer network and direct sales for large construction and infrastructure projects.
Product overview
Birla Corporation's Cement Division operates as a multi-brand cement manufacturer with 10 plants at eight locations (Satna & Maihar in Madhya Pradesh among others). The product portfolio centers on the MP Birla Cement umbrella brand encompassing 11 distinct cement variants (Rakshak, Perfect Plus, Samrat Advanced, Ultimate Ultra, Unique Plus, Samrat, Ultimate, Chetak, PSC, Multicem, and Concrecem) serving various construction applications. The portfolio extends into construction chemicals including Wall Putty, SBR (Styrene Butadiene Rubber), and IWP (Integral Waterproofing Compound), as well as Ready Mix Concrete (RMC). The company also offers a loyalty program called Club Ultimate for cement associates.
Differentiator
Problem solved
Functional benefit
Brands
- MP Birla Cement Rakshak: Cement brand
- MP Birla Cement Perfect Plus
- MP Birla Cement Samrat Advanced
- MP Birla Cement Ultimate Ultra
- MP Birla Cement Unique Plus
- MP Birla Cement Samrat
- MP Birla Cement Ultimate
- MP Birla Cement Chetak
- MP Birla Cement PSC
- MP Birla Cement Multicem
- MP Birla Cement Concrecem
- Club Ultimate
Products and services
- MP Birla Cement Rakshak Cement product variant under the MP Birla Cement umbrella brand for construction industry use.
- MP Birla Cement Perfect Plus Cement product variant under the MP Birla Cement umbrella brand for construction industry use.
- MP Birla Cement Samrat Advanced Cement product variant under the MP Birla Cement umbrella brand for construction industry use.
- MP Birla Cement Ultimate Ultra Cement product variant under the MP Birla Cement umbrella brand for construction industry use.
- MP Birla Cement Unique Plus Cement product variant under the MP Birla Cement umbrella brand for construction industry use.
- MP Birla Cement Samrat Cement product variant under the MP Birla Cement umbrella brand for construction industry use.
- MP Birla Cement Ultimate Cement product variant under the MP Birla Cement umbrella brand for construction industry use.
- MP Birla Cement Chetak Cement product variant under the MP Birla Cement umbrella brand for construction industry use.
- MP Birla Cement PSC Portland Slag Cement brand under the MP Birla Cement umbrella for construction industry use.
- MP Birla Cement Multicem Blended cement product variant under the MP Birla Cement umbrella brand for construction industry use.
- MP Birla Cement Concrecem Specialized cement product variant for concrete applications under the MP Birla Cement umbrella brand.
- Wall Putty (Perfect Plus) Wall putty construction chemical offered under the MP Birla Cement brand, used for finishing and surface preparation in construction.
- SBR (Styrene Butadiene Rubber) Styrene Butadiene Rubber construction chemical offered for construction industry applications.
- IWP (Integral Waterproofing Compound) Integral waterproofing construction chemical offered for construction industry applications.
- RMC (Ready Mix Concrete) Ready-Mix Concrete offering with integrated production and distribution for construction industry customers.
Companies that use Birla Cement Works & Chanderia Cement Works
Customer profileSegments1 record
Ideal customer profiles1 record
Birla Cement Works & Chanderia Cement Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Birla Cement Works & Chanderia Cement Works partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FurukawacoreM.P. Birla Group has joint ventures with Furukawa, a global industrial partner. This partnership is particularly noted in relation to the cable industry operations, indicating a strategic alliance for technology and business development.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Birla Cement Works & Chanderia Cement Works competitors and assessment
Company assessmentDirect peers
- JK Cement: Indian cement and wall putty producer with strong presence in northern, central and western India. Highly comparable on cement manufacturing combined with white cement and wall putty adjacencies.
- India Cements: Established South India cement producer with growing national reach. Comparable on multi-plant cement manufacturing, branded portfolio and dealer-led distribution model.
- JK Lakshmi Cement: Mid-sized Indian cement manufacturer with operations across northern, central and eastern India. Closely comparable in plant scale, regional concentration and branded cement offerings.
- Shree Cement: Major Indian cement producer with strong presence in northern and central India and expanding eastern footprint. Directly comparable on plant scale, multi-brand strategy and cost-efficient operations.
- Ambuja Cements: Large Indian cement producer (Adani Group) with multi-region manufacturing and a strong brand in northern and western India. Competes head-to-head in cement variants, RMC and sustainable cement offerings.
- Dalmia Bharat: Multi-region Indian cement manufacturer focused on southern, eastern and northeastern India with a growing specialty cement portfolio. Comparable on branded cement variants and integrated RMC.
- UltraTech Cement: India's largest cement manufacturer with a pan-India plant network and broad product portfolio. Directly comparable on cement manufacturing, RMC and construction chemicals across overlapping northern, central and eastern India markets.
- Ramco Cements: South-India-focused cement and RMC manufacturer with expanding pan-India presence. Comparable on integrated cement-RMC operations and branded cement variants, especially relevant as Birla expands geographically.
- Prism Johnson (Prism Cement): Diversified Indian building materials company spanning cement, RMC and tiles/bathware. Comparable on integrated cement, RMC and construction chemicals portfolio serving the same contractor and developer base.
- ACC Limited: Pan-India cement and concrete manufacturer under Adani Group. Comparable on integrated cement-RMC operations, dealer distribution and broad product portfolio serving infrastructure and housing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Birla Cement Works & Chanderia Cement Works social profiles
Digital presenceBirla Cement Works & Chanderia Cement Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birla Cement Works & Chanderia Cement Works leadership team
Management profileNumber of profiles
Birla Cement Works & Chanderia Cement Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birla Cement Works & Chanderia Cement Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birla Cement Works & Chanderia Cement Works
What does Birla Cement Works & Chanderia Cement Works do?
Birla Corporation's Cement Division manufactures and distributes a portfolio of cement products under the MP Birla Cement brand, operating 10 plants across 8 locations with strong presence in northern, central, and eastern India. The product range covers 11 cement variants (OPC, PPC, PSC grades) along with construction chemicals (Wall Putty, SBR, IWP) and Ready-Mix Concrete (RMC). Sales are executed through an extensive dealer network and direct sales for large construction and infrastructure projects.
Is Birla Cement Works & Chanderia Cement Works a public or private company?
Birla Cement Works & Chanderia Cement Works is a public company. It is classified as public and is currently operating.
When was Birla Cement Works & Chanderia Cement Works founded?
Birla Cement Works & Chanderia Cement Works was founded in 1919. It employs 11 to 50 people.
Where is Birla Cement Works & Chanderia Cement Works based?
Birla Cement Works & Chanderia Cement Works is headquartered in Satna, India, in the Asia region.
How does Birla Cement Works & Chanderia Cement Works make money?
One revenue line is on record: cement Manufacturing and Sales.
Who are Birla Cement Works & Chanderia Cement Works's main competitors?
Direct peers on record are JK Cement, India Cements, JK Lakshmi Cement, Shree Cement, Ambuja Cements, Dalmia Bharat, UltraTech Cement, Ramco Cements, Prism Johnson (Prism Cement) and ACC Limited.
Does Birla Cement Works & Chanderia Cement Works have an API?
No public API is recorded for Birla Cement Works & Chanderia Cement Works.
What industry is Birla Cement Works & Chanderia Cement Works in?
Birla Cement Works & Chanderia Cement Works's product category is Cement Manufacturing. Its primary akta.pro industry code is IMADAAAG, Cement Manufacturing (Portland, Blended & Specialty), with a secondary code of IMADAAAA, Ready-Mix Concrete Production & Delivery. Its NAICS code is 327310 and its SIC code is 3241.