What OTOKOÇ BURSA does

Otokoç Bursa is an authorized Fiat dealership operating two physical showrooms in Bursa, Turkey — a main facility in the Osmangazi district and a satellite location in Nilüfer operating under the Birmot sub-brand. The company is a subsidiary of Otokoç Otomotiv, which itself sits within Koç Holding, one of Turkey's largest conglomerates, with automotive roots dating to 1928. As a Fiat/Stellantis authorized dealer, Otokoç Bursa sells the full Fiat passenger lineup (Egea Sedan, Egea Cross, 500E, Topolino, 600, Grande Panda) and the Fiat Professional commercial range (Doblo Combi/Cargo, Ulysse, Ducato Van/Kamyonet/Minibüs, Scudo), with prices denominated in Turkish Lira and active promotional campaigns including 0% interest financing offers on multiple models.

The business model combines one-time new and used vehicle sales, ongoing after-sales service and genuine spare parts, fleet solutions for commercial buyers, and ancillary revenue from financing referrals (Koç Fiat Kredi) and trade-in valuations (Otoeksper partnership). Customer acquisition runs through physical showrooms, an online configuration and inquiry platform (online.fiat.com.tr), test drive events, and organic social media presence on Facebook, Twitter, Instagram, YouTube, and LinkedIn. Sales staff serve both walk-in retail consumers and dedicated enterprise fleet inquiries, with no disclosed management team or independent financial reporting.

Revenue and profitability are not publicly disclosed at the dealership level. The firmographic headcount field contains 10 employees, which is implausibly low for a two-location authorized dealer with sales, service, parts, and fleet operations; the figure likely reflects incomplete data capture rather than the actual operating headcount. The dealership has no subsidiaries, no external funding, no patents, no certifications, and no regulatory actions on record, and operates entirely within Bursa's domestic market under Fiat's authorized retail framework.

Name

OTOKOÇ BURSA

Legal name

Otokoç Bursa

Website

https://birmotbursa.fiatbayi.com.tr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Authorized Fiat dealership in Bursa, Turkey, operating two showrooms under Koç Holding's Otokoç Otomotiv network, selling Fiat passenger and Fiat Professional commercial vehicles plus after-sales service, financing, and fleet solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Bursa

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Fiat automobiles including passenger cars (Egea, 500E, Topolino, 600, Grande Panda) and commercial vehicles (Doblo, Ulysse, Ducato, Scudo)
2. Commercial Vehicle Sales: Sales of Fiat Professional commercial vehicles including vans, minibuses, and pickups for business use
3. After-Sales Service and Spare Parts: Vehicle maintenance, repair services, and genuine spare parts sales through authorized service centers
4. Second-hand Vehicle Services: Used vehicle sales and evaluation services through Otoeksper partnership
5. Financing Services: Vehicle financing solutions through Koç Fiat Kredi partnership including 0% interest campaigns

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Authorized Fiat and Fiat Professional dealership in Bursa providing retail sales of new passenger vehicles (Egea, 500e, Topolino, 600, Grande Panda) and commercial vehicles (Doblo, Scudo, Ulysse, Ducato range), alongside maintenance/repair services, genuine spare parts, financing via Koç Fiat Kredi, used vehicle trade-in/valuation, and corporate fleet management solutions through Filo Çözümleri.

Product overview

Otokoç Bursa is an authorized Fiat dealership (Bursa Osmangazi Yetkili Fiat Bayi) operating as part of Koç Holding's automotive retail network (Koç Topluluğu). The company offers a comprehensive portfolio of Fiat passenger vehicles (Egea Cross, Egea Sedan, 500E, Topolino, 600, Grande Panda) and Fiat Professional commercial vehicles (Doblo Combi, Doblo Cargo, Ulysse, Ducato Van, Ducato Kamyonet, Ducato Minibüs, Scudo). Alongside vehicle sales, Otokoç Bursa provides automotive services including test drives, maintenance/repair, vehicle inspection (via Otoeksper), fleet solutions, and used car valuation. Financing options are available through Koç Fiat Kredi partnerships. The dealership serves customers in Bursa's Osmangazi and Nilüfer districts, providing sales, after-sales service, spare parts, and second-hand vehicle operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiat New Vehicle Sales (Authorized Dealership) Authorized retail sales of new Fiat passenger vehicles including Egea Sedan, Egea Cross, 500e (BEV), Topolino, 600, and Grande Panda to individual consumers in the Bursa region, with online configurator-based pricing and showrooms in Osmangazi and Nilüfer.
• Fiat Professional Commercial Vehicle Sales Authorized retail and corporate sales of Fiat Professional light commercial vehicles including Doblo Combi, Doblo Cargo, Scudo, Ulysse, Ducato Van, Ducato Kamyonet, and Ducato Minibüs for business and fleet customers.
• Authorized Vehicle Maintenance and Repair Service Authorized maintenance, repair, and warranty service for Fiat passenger and commercial vehicles using genuine parts and manufacturer-trained technicians, with online service appointment booking.
• Koç Fiat Kredi Vehicle Financing Captive vehicle financing product offered at point of sale to retail and commercial customers, including promotional 0% interest installment plans and supporting loan applications.
• Filo Çözümleri (Fleet Solutions) Dedicated corporate fleet program providing light commercial vehicles (Fiat Professional line), consultation on fleet sizing, fleet pricing, and ongoing maintenance/support contracts for business customers.
• Used Vehicle Trade-In and Second-Hand Sales Trade-in appraisal and used vehicle sales service supported by an online vehicle valuation tool (Otoeksper), with promotional trade-in support offers against new vehicle purchases.
• Genuine Spare Parts (Otokopark) Sale of genuine Fiat spare parts and accessories through an online parts catalog (Otokopark) for both retail customers and authorized service operations.
• Test Drive Service Complimentary test drive booking service for prospective Fiat passenger and commercial vehicle buyers, available at Bursa showrooms via online reservation.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Koç Holding / Otokoç OtomotivcoreStrategic or Co-development PartnerOtokoç Bursa is part of Otokoç Otomotiv, which is under Koç Holding - Turkey's largest conglomerate. Founded in 1928 by Vehbi Koç when Ford Motor Company agency was acquired. Otokoç Otomotiv is Turkey's leading automotive retailer and car rental company operating brands including Otokoç, Birmot, OtokoçParça, Otokoç İkinci El, Avis, Budget, Zipcar, and Otokoç Sigorta.
• Fiat (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Fiat dealership representing Fiat brand (now part of Stellantis) in Bursa Osmangazi. Offers full range of Fiat passenger vehicles (Egea, 500E, Topolino, 600, Grande Panda) and Fiat Professional commercial vehicles (Doblo, Ulysse, Ducato, Scudo) with complete sales, service, and spare parts support.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Doğan Trend Otomotiv: Turkish automotive group distributing and retailing several brands including Suzuki, MG, and other emerging OEMs. Comparable to Otokoç Bursa as a multi-brand authorized dealer operating physical showrooms with sales, service, and parts operations across Turkey.
• Borusan Otomotiv: Turkey's authorized distributor and dealer for BMW, MINI, Jaguar, Land Rover, and Volvo brands. Operates a nationwide retail and after-sales network. Comparable to Otokoç Bursa as another major authorized automotive retail group in Turkey with similar sales/service/parts business model.
• Penta Otomotiv: Authorized Renault and Dacia dealer network in Turkey with a national footprint. Comparable to Otokoç Bursa as another authorized mass-market brand dealer serving both retail consumers and fleet/business customers with passenger and light commercial vehicle offerings.
• Has Otomotiv: Authorized Hyundai and Kia dealer group in Turkey, operating multiple showrooms with full sales, after-sales, and parts operations. Comparable to Otokoç Bursa as a multi-location authorized dealer of a global mass-market brand offering similar vehicle categories (passenger, light commercial).
• Hyundai Assan Otomotiv: Hyundai's Turkish manufacturing and distribution arm, operating through authorized dealer and service network across Turkey. Comparable to Otokoç Bursa as the operator of an authorized mass-market brand sales and service network with growing EV presence (Ioniq line) competing for the same consumer segments.
• Doğuş Otomotiv: One of Turkey's largest multi-brand automotive retail groups (Doğuş Group), distributing Volkswagen, Audi, Porsche, Bentley, Lamborghini, and others. Directly comparable to Otokoç Bursa as a competing authorized multi-brand dealer group competing for the same Turkish consumer and fleet customers, with nationwide branch networks.
• Renault Mais (Renault Group Turkey): The official Renault distributor in Turkey operating through an authorized dealer network. Directly comparable to Otokoç Bursa as a competing authorized dealer of a mass-market European brand offering similar passenger car and light commercial vehicle lineups, with strong fleet and consumer finance support.

Broad incumbents

• Tofaş Türk Otomobil Fabrikası: Koç Holding–Fiat joint venture that manufactures Fiat, Fiat Professional, and Renault vehicles in Turkey and is also the official distributor of Fiat in Turkey. While not a peer retailer, Tofaş is the upstream OEM/distributor whose strategy and product allocation directly determine Otokoç Bursa's vehicle availability, pricing, and margins.
• Ford Otosan: Koç Holding's joint venture with Ford manufacturing and distributing Ford vehicles in Turkey. Comparable to Otokoç Bursa's parent group as a competing mass-market brand with a strong commercial vehicle (Transit) line, and a key competitor in the Bursa/Turkish light commercial vehicle market where Otokoç Bursa's Fiat Professional fleet sales operate.

Others

• Koç Fiat Kredi: Joint venture between Koç Holding and Fiat providing consumer vehicle financing in Turkey, including 0% interest campaigns used by Otokoç Bursa. Although not a retail competitor, it is a strategic ecosystem partner whose credit availability and rate campaigns directly drive the dealer's new-vehicle sales conversion and promotional competitiveness.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Fiat_TR
• YouTubeyoutube.com/FiatTurkiye
• Facebookfacebook.com/BirmotBursaOsmangazi
• LinkedInlinkedin.com/company/bi%CC%87rmot-bursa
• Instagraminstagram.com/fiatturkiye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTOKOÇ BURSA