Birr Golf Club

What Birr Golf Club does

Birr Golf Club is a privately held, member-owned 18-hole parkland golf club founded in 1893 and located at The Glenns, Birr, County Offaly, Ireland. The course is carved from natural woodland and eskers, providing an undulating inland equivalent to links golf; it was ranked 78th by Golf World and operates alongside a single-site pro shop (Birr Golf Shop & Driving Range, established 1993) equipped with a 10-bay floodlit driving range, Trackman launch monitors, and a SAM Putt Lab. The club serves four principal customer segments — annual members (Junior, Young Adult, Full Adult, Distance, Family), visiting golfers, organised Golf Societies, and junior golfers aged 8–17 — with on-site hospitality via the Lavender House restaurant. Revenue is generated from annual membership subscriptions (€65–€1,180), per-round green fees (€20–€50) and society rates (€30–€40), pro shop and custom-fitting services, and clubhouse food and beverage. Go-to-market is direct-to-consumer via the club website, third-party tee-time booking links, the Golf Ireland directory, and regional tourism partnerships (Golf in Ireland's Hidden Heartlands), with the club governed by a volunteer Management Committee (2026 leadership: Chairperson Cyril Brody, Captain John Hassett, Lady Captain Niamh Treacy, President Kieran Horan).

Name

Birr Golf Club

Legal name

Birr Golf Club

Website

https://birrgolfclub.ie

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

1–10 employees

Short description

Birr Golf Club is a privately held, member-owned 18-hole parkland golf club founded in 1893 in Birr, County Offaly, Ireland, serving annual members, visiting golfers, organised societies, and juniors via green fees, memberships, an on-site pro shop with Trackman custom fitting, and the Lavender House restaurant.

Ownership category

akta.pro rank

Product category

Golf Club & Course Operations

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Golf club memberships
• Parkland golf course
• Society golf packages
• Custom club fitting
• Driving range facilities

Headquarters

HQ city

Birr

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees: Revenue from visiting golfers, societies, and twilight/nine-hole rounds. Summer fees range from €45-50 for 18-hole visitors and €20-25 for twilight/nine-hole. Winter fees are lower at €35-40 for 18-hole visitors. Society rates vary by group size.
2. Membership Subscriptions: Annual membership fees across multiple categories: Junior (€65-90), Young Adult 18-25 (€185), New Members (€475-625), Full Adult (€725), Distance (€375), and Family (€1,180). Golf Ireland affiliation fees extra.
3. Clubhouse and Restaurant: Restaurant and bar services within the clubhouse catering for members, visitors, and societies. Opening hours Friday through Sunday with sample menus available.
4. Pro Shop and Driving Range: Birr Golf Shop & Driving Range operates as an independent entity established in 1993, offering equipment sales, custom fitting, and practice facilities open 364 days a year.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Birr Golf Club operates an 18-hole parkland golf course carved from natural woodland and eskers in County Offaly, Ireland, welcoming visitors, societies, and members. The club provides on-site amenities including a fully stocked pro shop with custom fitting (Trackman and SAM Putt Lab), a 10-bay floodlit driving range, an on-site restaurant (Lavender House), and buggy/trolley hire. Annual memberships, society packages, and pay-as-you-go green fees form the core commercial offerings.

Product overview

Birr Golf Club is a traditional golf club offering a single 18-hole course carved from natural woodland and eskers, established in 1893. The club's product portfolio centers on its core golf course complemented by a fully-equipped pro shop with custom fitting technology (Trackman and SAM Putt Lab), on-site Lavender House restaurant, various membership tiers, and society golf packages. Additional services include buggy/trolley hire and practice facilities including a 10-bay flood-lit driving range. The club operates an online shop at birrgolfshop.ie and facilitates tee time bookings through external platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course An 18-hole parkland golf course carved out of natural woodland and eskers featuring undulating fairways, ridges, hills, and hollows that provide a links-style challenge. Offers multiple tee positions (Blue, White, Red) with varying distances and pars for visiting golfers, society groups, and members.
• Birr Golf Shop & Driving Range A fully stocked pro shop with a state-of-the-art fitting centre and 10-bay floodlit driving range open 364 days a year, offering Trackman and SAM Putt Lab custom fitting services. Sells golf equipment and offers practice facilities for members, visitors, and society groups.
• Lavender House Restaurant

Quantifiable outcome

• Golf World ranking of 78 in their assessment

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lavender House RestaurantcoreOthersOn-site restaurant offering breakfasts and meals to complement golfing days. Provides tailored inclusive packages for societies including Green Fees & Full Irish Breakfast, Green Fees & 2 Course Meal, and Green Fees + Full Breakfast + 2 Course Meal options. Societies may avail of food any day by prior arrangement.
• Hugo Loonam MotorsminorOthersLocal automotive business sponsoring the club scorecard. Located at Ferbane Street, Cloghan, Co. Offaly. One of several local business sponsors supporting club activities.
• Ml Horan Golf ShopcoreGTM or Marketing PartnerSponsor of Spring League Final competition. Local golf shop partnership providing prize sponsorship and supporting member competitions.
• 3TS Golf TournamentminorStrategic or Co-development PartnerAnnual fundraising and awareness competition across Ireland supporting suicide prevention. Format: 18-hole Stableford where team's best two net scores at each hole count. Entry Fee €10 per person. 2026 National Finals scheduled for Mount Juliet Estate and K Club Palmer North Course.
• Golf IrelandcoreChannel Partner/ Reseller/ DistributorOfficial golf governing body for Ireland. All members require Golf Ireland card (€30 annual fee) to access handicapping system. Club listed on official Golf Ireland directory.
• Golf in Ireland's Hidden HeartlandsminorGTM or Marketing PartnerRegional tourism initiative promoting golf within Ireland's Hidden Heartlands region. Club featured on their golf courses listing.
• Event Sponsors (Various)minorGTM or Marketing PartnerMultiple local businesses sponsor weekly competitions and events including: Bernie Nugent (Ladies 18H Singles), Lorenzo, Pat Guinan Footwear, Haven Butlers Pharmacy, Cut & Curl, David O'Meara, Lavender House, Fitzsimons Ext Cleaning, Villa Café, and Ladies Committee.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mount Juliet Estate: Irish golf and estate resort in County Kilkenny with a championship parkland course, hotel and restaurants. Comparable as a high-end Irish parkland golf destination and member/visitor hybrid; cited in Birr's own 3TS finals communication.
• The K Club: Established Irish golf resort in County Kildare with two championship parkland courses, hotel and extensive F&B. Comparable Irish inland parkland golf business model and visitor/society base, with a much larger resort infrastructure.

Direct peers

• Portmarnock Golf Club: Long-established Irish members' links club north of Dublin offering green fees, society packages and full membership categories. Comparable as an Irish members' golf club with similar GTM (members + societies + visitors) but operates a links course near a major city.
• County Louth Golf Club (Baltray): Irish members' links club on the east coast hosting national championships and a healthy society/visitor trade. Comparable Irish club structure, membership model and visitor green-fee pricing logic.
• Lahinch Golf Club: Historic Irish golf club on the Atlantic coast with two links courses, pro shop, clubhouse and active member/visitor programme. Directly comparable as a long-established Irish members' golf club with green-fee, membership and society revenue mix, though Birr is inland parkland versus coastal links.
• Slieve Russell Hotel Golf & Country Club: Inland Ireland parkland golf, hotel and leisure resort in County Cavan. Comparable Irish inland parkland golf offering society packages, memberships, hotel and F&B.
• Carton House: Premium Irish parkland golf and leisure resort in County Kildare operating multiple courses, a hotel and F&B outlets. Directly comparable as an Irish multi-revenue golf destination competing for society and visitor bookings, though it operates at a higher price point and scale.
• Heritage Golf Resort at Portlaoise: Midlands Ireland parkland golf resort with hotel, leisure centre and F&B. Comparable inland Ireland parkland golf destination targeting societies and visitors, with overlapping Midlands catchment.

Regional players

• Glasson Lakehouse & Golf Club: Midlands Ireland parkland golf and hotel destination in County Westmeath. Comparable as an Irish inland parkland course with mixed member/society/visitor model and hotel-anchored F&B, in the same regional catchment.

Others

• HowDidIDo: Golf handicap, scoring and competition booking platform integrated with Birr's open-competition entry flow. Listed as an ecosystem partner/integration rather than a direct competitor; relevant to Birr's digital booking and competition infrastructure.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/birr-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birr Golf Club