Biscuiterie Gavottes®
LMT Biscuiteries (operating as Biscuiterie Gavottes®) is a heritage French artisanal biscuit manufacturer, a subsidiary of LOC MARIA BISCUITS, producing Crêpes Dentelle and Breton specialties under the Gavottes, Traou Mad, and Mademoiselle de Margaux brands for consumers across France and 11 European countries via DTC e-commerce, boutiques, and mass retail.
- Company typePrivate
- Founded1886
- HeadquartersLanvallay, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biscuiterie Gavottes® does
Biscuiterie Gavottes® is the commercial name of LMT Biscuiteries, a privately-held SAS incorporated in Saint-Malo, France, operating as a subsidiary of the LOC MARIA BISCUITS group. Founded in 1886 with the invention of the Crêpe Dentelle in Quimper by Marie-Catherine Cornic, the company manufactures and sells traditional Breton biscuits and confectionery under three wholly-owned sub-brands: Gavottes (the flagship Crêpe Dentelle range, including sweet, chocolate-coated, filled and savory variants), Traou Mad (Palets and Galettes de Pont-Aven, plus other regional specialties), and Mademoiselle de Margaux (premium chocolates and confectionery). Production is concentrated in Breton facilities at Lanvallay (headquarters and Usine Gavottes) and Dinan (Rochers Gavottes and Traou Mad manufacturing), using French-sourced ingredients (butter, sugar, eggs, flour) under EPV (Entreprise du Patrimoine Vivant) certification for artisanal excellence.
The business operates a multi-channel go-to-market model: direct-to-consumer e-commerce through gavottes.fr with delivery across France and 11 European countries, company-owned physical boutiques for each sub-brand, and mass-market distribution through supermarkets and hypermarkets (GMS). Product revenue is generated one-time at unit-level pricing ranging from approximately €2.50 for single packs to €28.95 for gift assortments and €19.50 for bulk 1.25kg formats; promotional cycles, seasonal events (e.g., Braderie de Printemps in Dinan), and artist collaborations (notably the 2026 Riad Sattouf limited edition) drive demand. Secondary channels include a dedicated schools and associations fundraising program. The company holds registered trademarks across its brand portfolio and was awarded Meilleure Nouveauté 2026 for the Rochers Croustillants product.
Biscuiterie Gavottes® firmographics
Firmographics- Name
- Biscuiterie Gavottes®
- Legal name
- LMT Biscuiteries
- Website
- https://biscuiterie-loc-maria.fr
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LMT Biscuiteries (operating as Biscuiterie Gavottes®) is a heritage French artisanal biscuit manufacturer, a subsidiary of LOC MARIA BISCUITS, producing Crêpes Dentelle and Breton specialties under the Gavottes, Traou Mad, and Mademoiselle de Margaux brands for consumers across France and 11 European countries via DTC e-commerce, boutiques, and mass retail.
- Ownership category
- akta.pro rank
Biscuiterie Gavottes® industry classification
Industry- Product category
- Artisanal Breton Biscuits
- NAICS
- Bread and Bakery Product Manufacturing (31181), Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291), Chocolate and Confectionery Manufacturing from Cacao Beans (311351)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where Biscuiterie Gavottes® is headquartered
LocationHeadquarters
- HQ city
- Lanvallay
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Biscuiterie Gavottes® business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated through direct sales of biscuit and confectionery products to consumers via e-commerce website and physical retail boutiques. Product categories include Crêpes Dentelle (sweet and savory), Palets and Galettes de Pont-Aven, chocolates, spreads, and gift boxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases at per-unit prices |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Biscuiterie Gavottes® product offering
Product offeringCore offering
Biscuiterie Gavottes® manufactures and sells traditional Breton biscuits, most notably the signature Crêpe Dentelle — a thin rolled crepe baked to a crispy texture since 1886. The portfolio spans sweet and savory Crêpes Dentelle variants, Traou Mad Palets and Galettes de Pont-Aven, Mademoiselle de Margaux premium chocolates, spreads, and curated gift boxes. Production is conducted in Breton facilities using French-sourced ingredients and EPV-certified artisanal methods.
Product overview
Biscuiterie Gavottes® is a heritage Breton biscuit manufacturer operating three distinct brands: Gavottes (its core brand specializing in the iconic thin crispy Crêpe Dentelle Breton biscuit), Traou Mad (focused on traditional Pont-Aven biscuits like Palets and Galettes), and Mademoiselle de Margaux (premium chocolate products). The product portfolio centers on Crêpes Dentelle in multiple varieties (Authentique pur beurre, chocolate-coated, flavored, and savory/filled versions), complemented by Traou Mad's traditional Breton butter biscuits, chocolates, confectionery, and gift box collections. The company also offers spreads containing Crêpe Dentelle pieces and a 2026 award-winning innovation—the Rochers Croustillants. Products are available across various sizes from individual portions to bulk formats, and in themed gift packaging including limited-edition collaborations.
Differentiator
Problem solved
Functional benefit
Products and services
- Crêpes Dentelle Authentique Gavottes Signature thin Breton crepe biscuit, rolled and baked to a delicate crispy texture, made with butter, sugar, eggs, and flour from French origin. The flagship 125g product is sold at €2.55.
- Crêpes Dentelle au Chocolat au Lait Authentic Crêpes Dentelle coated with milk chocolate, combining the crispy Breton crepe texture with smooth milk chocolate in a 100g pack at €2.55.
- Crêpes Dentelle au Chocolat Noir Authentic Crêpes Dentelle coated with dark chocolate, offering an intense chocolate experience with the signature crispy Breton crepe, 100g pack at €2.55.
- Crêpes Dentelle Cœur Cacao Noisette Crêpes Dentelle filled with a cocoa-hazelnut center featuring Rainforest Alliance certified cocoa and hazelnuts in a 95g format.
- Crêpes Dentelle Apéritives (savoury fillings) Savory Crêpes Dentelle filled with gourmet preparations including Bacon, Roquefort, Cheddar, Boursin, Coppa, Sarrasin, and Pesto flavors in 80–110g packs at €2.50–€2.95, designed for aperitif occasions.
- Palets de Pont-Aven® Traditional Breton butter biscuits from Pont-Aven under the Traou Mad brand, featuring a rich butter flavor and crumbly texture in an 800g pack.
- Galettes de Pont-Aven® Flat Breton butter biscuits from Pont-Aven under the Traou Mad brand, made from traditional recipes in a 600g pack.
- Rochers Croustillants au Chocolat et Crêpe Dentelle Crunchy chocolate clusters made with Crêpe Dentelle pieces coated in chocolate, awarded Meilleure Nouveauté 2026 by Produit en Bretagne (jury of 170 consumers and professionals). 95g pack.
- Pâte à Tartiner Cacao Noisette aux éclats de Crêpe Dentelle Chocolate-hazelnut spread containing Crêpe Dentelle pieces, combining the brand's signature biscuit with a spreading format in a 350g jar.
- Chocolats & Confiseries Chocolate products including Sarments du Médoc and Guinettes, plus assorted confectionery items.
- Coffrets Cadeaux (Gift Boxes) Curated gift box assortments of Crêpes Dentelle, Palets, and Galettes in decorative packaging for gifting occasions, priced from €3.45 to €28.95.
- Esther x Gavottes (limited edition with Riad Sattouf) Limited edition gift boxes featuring the Esther character from Riad Sattouf's 'Les Cahiers d'Esther' comic series as brand ambassador, including 'Esther à la Mer' and 'Esther à la Campagne' varieties.
Quantifiable outcome
- Meilleure Nouveauté 2026 (Best New Product 2026) awarded to Rochers Gavottes by 170 consumers and professionals
Companies that use Biscuiterie Gavottes®
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Biscuiterie Gavottes® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Biscuiterie Gavottes® partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Riad SattoufflagshipCollaboration with acclaimed author-illustrator Riad Sattouf (famous for 'Les Cahiers d'Esther' comic series) to create limited edition Gavottes gift boxes featuring Esther as brand ambassador. Two special edition boxes were released: 'Esther à la Mer' (Crêpes Dentelle au chocolat au lait) and 'Esther à la campagne' (Authentique Crêpe Dentelle). An exclusive launch event with book signing was held at Breizh Café Montorgueil in Paris.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Biscuiterie Gavottes® competitors and assessment
Company assessmentDirect peers
- Belin (Mondelez): Iconic French cracker brand under Mondelez, directly comparable to Gavottes' savory Crêpes Dentelle Apéritives range. Both target the French apéritif/snack occasion with thin crispy biscuit formats sold through supermarkets.
- Biscuits Fossier: Heritage French biscuit maker (founded 1756) famous for Biscuits Roses de Reims. Directly comparable to Gavottes/Traou Mad on heritage positioning, regional French specialty branding, gift-box culture, and own-brand retail boutiques.
- La Mère Poulard: French heritage biscuit and butter cookie brand with strong souvenir/tourism positioning in Brittany and Normandy. Closely comparable to Gavottes on regional heritage narrative, butter-forward recipes, and gift-box retail focus.
- St Michel Biscuits: French family-owned biscuit manufacturer specializing in galettes, madeleines, and traditional French biscuit formats. Comparable to Gavottes/Traou Mad on heritage positioning, Breton/French artisanal identity, and supermarket distribution.
- Poilâne: Iconic French artisan baker with international boutique presence. Comparable to Gavottes on heritage brand equity, premium positioning, traditional French craftsmanship storytelling, and DTC + boutique retail distribution model.
- LU (General Biscuits / Mondelez): France's largest biscuit manufacturer (now part of Mondelez) and Gavottes' most direct mass-market competitor. Both compete in the French biscuit aisle with sweet biscuits, crackers, and snack formats; LU's Petit Déjeuner, Pépito, and Granola ranges overlap with Gavottes' sweet Crêpes Dentelle variants.
- Michel et Augustin: French premium artisanal cookie and biscuit brand sold in supermarkets and own boutiques. Directly comparable to Gavottes on premium positioning, French-sourced ingredients narrative, playful packaging, and D2C + retail + supermarket omnichannel strategy.
Broad incumbents
- Bahlsen: Germany's largest biscuit manufacturer with broad European distribution. Comparable to Gavottes as a continental European packaged biscuit incumbent offering chocolate-coated and filled biscuits, though operating at significantly greater scale and broader geographic scope.
- Walkers Shortbread: Heritage UK shortbread brand with multi-generational brand equity and export-led international distribution. Comparable to Gavottes on heritage positioning (founded 1898), traditional shortbread/butter biscuit recipes, and gifting/collectible packaging strategy.
- Kambly: Switzerland's leading premium biscuit brand (founded 1910), specializing in thin crispy biscuits (such as Brambini) that closely mirror Gavottes' Crêpes Dentelle format. Comparable on premium European positioning, thin-crispy biscuit category leadership, and gift-box heritage.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Biscuiterie Gavottes® social profiles
Digital presenceBiscuiterie Gavottes® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biscuiterie Gavottes® leadership team
Management profileNumber of profiles
Biscuiterie Gavottes® subsidiaries and ownership
Company hierarchySubsidiaries2 records
Biscuiterie Gavottes® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biscuiterie Gavottes® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biscuiterie Gavottes®
What does Biscuiterie Gavottes® do?
Biscuiterie Gavottes® manufactures and sells traditional Breton biscuits, most notably the signature Crêpe Dentelle — a thin rolled crepe baked to a crispy texture since 1886. The portfolio spans sweet and savory Crêpes Dentelle variants, Traou Mad Palets and Galettes de Pont-Aven, Mademoiselle de Margaux premium chocolates, spreads, and curated gift boxes. Production is conducted in Breton facilities using French-sourced ingredients and EPV-certified artisanal methods.
Is Biscuiterie Gavottes® a public or private company?
Biscuiterie Gavottes® is a private company. It is classified as corporate owned and is currently operating.
When was Biscuiterie Gavottes® founded?
Biscuiterie Gavottes® was founded in 1886. It employs 101 to 250 people.
Where is Biscuiterie Gavottes® based?
Biscuiterie Gavottes® is headquartered in Lanvallay, France, in the Europe region.
How does Biscuiterie Gavottes® make money?
One revenue line is on record: direct Product Sales.
Who are Biscuiterie Gavottes®'s main competitors?
Direct peers on record are Belin (Mondelez), Biscuits Fossier, La Mère Poulard, St Michel Biscuits, Poilâne, LU (General Biscuits / Mondelez) and Michel et Augustin. Broad incumbents are Bahlsen, Walkers Shortbread and Kambly.
Does Biscuiterie Gavottes® have an API?
No public API is recorded for Biscuiterie Gavottes®.
What industry is Biscuiterie Gavottes® in?
Biscuiterie Gavottes®'s product category is Artisanal Breton Biscuits. Its primary akta.pro industry code is AFAKAIAJ, Crackers & Savory Biscuits Manufacturing, with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 31181 and its SIC code is 2050.