BISCUITERIE LA MERE POULARD
BISCUITERIE LA MERE POULARD is a French artisanal biscuit and confectionery manufacturer founded in 1995, producing heritage butter biscuits, caramels, chocolates, and gift boxes from a factory in Brittany within 30km of Mont Saint-Michel, and selling through DTC e-commerce, factory and Mont Saint-Michel retail, and B2B works-council and merchant channels.
- Company typePrivate
- Founded1995
- HeadquartersPARIS, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BISCUITERIE LA MERE POULARD does
BISCUITERIE LA MERE POULARD is a French artisanal biscuit and confectionery manufacturer operating as a private SASU under Chairman Eric Vannier, legally registered in Paris and headquartered at ZA du Coglais in Maen Roch, Brittany. The business is built on the culinary heritage of Annette Poulard, who opened the La Mère Poulard inn at Mont Saint-Michel in 1888; the modern biscuit operation was formalized in 1995 and consolidated into a dedicated factory in Saint-Etienne-en-Coglès in 1996. Production capacity stands at 450kg/h on the cookie line and 1,200kg/h on the moulded biscuit line, all located within 30km of Mont Saint-Michel, with ingredients sourced from French producers including regional mills, free-range eggs from western France, and beet and cane sugars.
The product portfolio centers on traditional French butter shortbread (Sablés, Palets), cookies, Grande Galette and Petit Beurre biscuits, with extensions into salted-butter caramels, chocolates, jams, nougat, sardines, terrines, and rillettes. Products are organized into gift-box collections (Coffret Collector, Coffret Mythique, Coffret Picto, Coffret XXL Collector, Coffret Haute Couture) and specialty ranges including organic Les Galettes d'Annette. Pricing is unit-based, with 125g etuis from €2.00, 200g caramels at €8.70, and 500g collector boxes at €11.90.
The business runs a multi-channel go-to-market: direct-to-consumer e-commerce with home delivery and point-relais pickup (free shipping over €60), a factory outlet store in Saint-Etienne-en-Coglès, retail at the Auberge de La Mère Poulard on Mont Saint-Michel, and dedicated B2B sales for Works Councils (CSE/APE) and merchant resellers. Marketing is conducted through Facebook, Instagram, LinkedIn, YouTube, the company website, and email. Customer segments span individual consumers, tourists at Mont Saint-Michel, corporate works councils, and wholesale merchants; the company is privately held with no disclosed revenue, no funding rounds, and no parent entity.
BISCUITERIE LA MERE POULARD firmographics
Firmographics- Name
- BISCUITERIE LA MERE POULARD
- Legal name
- BISCUITERIE LA MERE POULARD
- Website
- https://biscuiterie-mere-poulard.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BISCUITERIE LA MERE POULARD is a French artisanal biscuit and confectionery manufacturer founded in 1995, producing heritage butter biscuits, caramels, chocolates, and gift boxes from a factory in Brittany within 30km of Mont Saint-Michel, and selling through DTC e-commerce, factory and Mont Saint-Michel retail, and B2B works-council and merchant channels.
- Ownership category
- akta.pro rank
BISCUITERIE LA MERE POULARD industry classification
Industry- NAICS
- Cookie and Cracker Manufacturing (311821), Commercial Bakeries (311812), Nonchocolate Confectionery Manufacturing (31134), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where BISCUITERIE LA MERE POULARD is headquartered
LocationHeadquarters
- HQ city
- PARIS
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
BISCUITERIE LA MERE POULARD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce sales: Online direct sales through their e-commerce website with delivery to home or pickup points
- Factory outlet retail: Direct sales at the factory outlet store in Saint-Etienne-en-Coglès and at the Mère Poulard inn on Mont Saint-Michel
- B2B professional sales: Sales to professionals including Works Councils (CSE/APE) and merchants through dedicated sales team and forms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Demi-coffret (half box) formats - 250g |
| Unit Pricing | Pay-as-you-go | Etui/Cardboard pack formats - 125g |
| Unit Pricing | Pay-as-you-go | Collector/Mythique box formats - 500g |
| Unit Pricing | Pay-as-you-go | Sachet (bag) formats - 200g |
| Unit Pricing | Pay-as-you-go | Specialty items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
BISCUITERIE LA MERE POULARD product offering
Product offeringCore offering
BISCUITERIE LA MERE POULARD manufactures and sells traditional French butter biscuits and artisanal confectionery (Sablés, Palets, Cookies, Petit Beurre, salted-butter caramels, chocolates, jams, terrines, sardines) under recipes unchanged since 1888, distributed via its own e-commerce site, factory outlet, Mont Saint-Michel boutique, and B2B professional channels targeting works councils and resellers.
Product overview
BISCUITERIE LA MERE POULARD is a French biscuit and confectionery company founded in 1888, originating from the famous inn on Mont Saint-Michel. The product portfolio centers on traditional French butter shortbread biscuits (Sablés and Palets), cookies with various flavors, and iconic Petit Beurre products. The company also offers a diverse epicerie line including artisanal salted butter caramels, chocolates (truffles, florentins, chocolate bars), jams, nougat, and savory items such as sardines, terrines, and rillettes. Products are organized into gift box collections (Coffret Collector, Coffret Mythique, Coffret Picto, Coffret XXL) and specialty lines including organic (Les Galettes d'Annette Bio) and premium haute couture ranges. All products are manufactured in Brittany, France, within 30km of Mont Saint-Michel, using pure butter and free-range eggs. The company operates as a direct-to-consumer e-commerce platform alongside physical retail locations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 96% professional gender equality index score (2023)
- +1 more outcomes
Companies that use BISCUITERIE LA MERE POULARD
Customer profileNamed customers3 records
Segments3 records
BISCUITERIE LA MERE POULARD technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BISCUITERIE LA MERE POULARD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ADAPT (Lécousse)minorPartnership with ADAPT organization in Lécousse to promote access to work for people with disabilities. This demonstrates the company's commitment to social responsibility and workplace inclusion.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
BISCUITERIE LA MERE POULARD competitors and assessment
Company assessmentDirect peers
- Le Petit Duc: French artisanal biscuit maker specializing in organic, gluten-free, and gourmet biscuits. Comparable on small-scale artisanal production, premium clean-label positioning, and B2B retail/gift channels.
- Brossard: French brand for madeleines, cakes, and biscuits owned by Savencia Fromage & Dairy. Direct overlap on French regional biscuits, retail grocery, and gift packaging formats.
- Bonne Maman: Iconic French brand (Andros Group) for jams, biscuits, and desserts sold across France and internationally. Direct overlap on premium French biscuits, retail distribution, and gifting occasions.
- Poilâne: Paris-based artisanal bakery famous for sourdough bread and butter biscuits (sablés), with flagship stores and global DTC. Comparable on artisanal heritage, premium positioning, and butter-biscuit specialty.
- Saint-Michel Biscuits: French biscuit maker also rooted in the Mont Saint-Michel/Brittany region, producing madeleines, biscuits, and cookies under the Saint-Michel brand. Direct competitor on geography, product category, and heritage positioning.
- Biscuits Fossier: Historic French biscuit maker (founded 1756) based in Reims, famous for pink biscuits and rose-shaped madeleines. Closely comparable on artisanal heritage, French regional identity, and gift/confiserie channel.
Regional players
- Kambly: Swiss artisanal biscuit maker with strong heritage (since 1910) and premium gift positioning. Comparable on traditional recipes, butter-biscuit specialization, and gifting channels, though primarily Swiss/European rather than French.
Broad incumbents
- LU (Lefèvre-Utile): Mass-market French biscuit brand (now Mondelez) and inventor of the Petit Beurre — directly competes in the same product category and is the historical reference point for French butter biscuits, though broader in portfolio and scale.
- Belin: Established French cracker and biscuit brand (Pladis Group) with broad retail distribution. Operates in the same French biscuit category but at much larger scale and with mass-market positioning.
Emerging players
- La Maison du Chocolat: French premium chocolatier with boutiques and DTC. Comparable on the confectionery/chocolate line of La Mère Poulard's épicerie sucrée and on premium gift packaging, though narrower in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BISCUITERIE LA MERE POULARD social profiles
Digital presenceBISCUITERIE LA MERE POULARD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BISCUITERIE LA MERE POULARD leadership team
Management profileNumber of profiles
BISCUITERIE LA MERE POULARD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BISCUITERIE LA MERE POULARD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BISCUITERIE LA MERE POULARD
What does BISCUITERIE LA MERE POULARD do?
BISCUITERIE LA MERE POULARD manufactures and sells traditional French butter biscuits and artisanal confectionery (Sablés, Palets, Cookies, Petit Beurre, salted-butter caramels, chocolates, jams, terrines, sardines) under recipes unchanged since 1888, distributed via its own e-commerce site, factory outlet, Mont Saint-Michel boutique, and B2B professional channels targeting works councils and resellers.
Is BISCUITERIE LA MERE POULARD a public or private company?
BISCUITERIE LA MERE POULARD is a private company. It is currently operating.
When was BISCUITERIE LA MERE POULARD founded?
BISCUITERIE LA MERE POULARD was founded in 1995. It employs 11 to 50 people.
Where is BISCUITERIE LA MERE POULARD based?
BISCUITERIE LA MERE POULARD is headquartered in PARIS, France, in the Europe region.
How does BISCUITERIE LA MERE POULARD make money?
Three revenue lines are on record. E-commerce sales are the primary driver. The others are factory outlet retail and B2B professional sales.
Who are BISCUITERIE LA MERE POULARD's main competitors?
Direct peers on record are Le Petit Duc, Brossard, Bonne Maman, Poilâne, Saint-Michel Biscuits and Biscuits Fossier. Kambly is listed as a regional player. Broad incumbents are LU (Lefèvre-Utile) and Belin. La Maison du Chocolat is listed as an emerging player.
Does BISCUITERIE LA MERE POULARD have an API?
No public API is recorded for BISCUITERIE LA MERE POULARD.
What industry is BISCUITERIE LA MERE POULARD in?
Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing, with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311821 and its SIC code is 2050.