Bitcash Inc.
Bitcash Inc. operates BitCash, a Japanese prepaid electronic money service regulated under Japan's Payment Services Act. Consumers buy prepaid credits at convenience stores and redeem them online via a hiragana ID at gaming and digital content merchants, with a free loyalty-driven membership program.
- Company typePrivate
- Founded-
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bitcash Inc. does
Bitcash Inc. operates BitCash (ビットキャッシュ), a prepaid electronic money service regulated as a third-party prepaid payment instrument under Japan's Payment Services Act (資金決済法). The company's core product enables Japanese consumers to purchase prepaid cards and digital credits at thousands of convenience store locations (7-Eleven, Lawson, FamilyMart, Ministop, Ito-Yokado, Don Quijote, and others) and at in-store kiosks (Loppi, 7-Eleven multi-copy machines), then redeem them online at partner merchant websites using a proprietary 16-character hiragana ID system. BitCash balances are managed server-side, with a maximum cap of 200,000 yen per transaction, and the company holds issuance guarantee deposits with Mizuho Bank to comply with mandatory asset preservation requirements.
The company's monetization is primarily transactional: it earns spreads on physical card and prepaid sheet sales, processing fees on My BitCash online recharges (via credit cards, PayPay, online banking from Mizuho, Seven Bank, SMBC SBI Net Bank, PayPay Bank, and Bank Pay), and merchant settlement fees for payments processed at partner sites. Distribution is anchored by physical retail presence at Japanese convenience store chains, supported by a free BitCash Members loyalty program that introduces a rechargeable digital wallet (My BitCash), a tiered Bittoku Coin (びっ得コイン) rewards program redeemable for additional BitCash or d Point, and a Select Shop digital gift-card marketplace offering PlayStation Store, Hulu, mora, Recochoku, Baskin-Robbins, and Ueshima Coffee vouchers. The customer base is concentrated in Japanese online gamers and digital content consumers, with named acceptance partners including Square Enix, NEXON, PSO2: New Genesis (Sega), DLsite, DMM GAMES, and Fuwatti. The company employs approximately 7 people and is privately held with no disclosed funding rounds or parent company.
Bitcash Inc. firmographics
Firmographics- Name
- Bitcash Inc.
- Legal name
- ビットキャッシュ株式会社 (BitCash Inc.)
- Website
- https://bitcash.jp
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bitcash Inc. operates BitCash, a Japanese prepaid electronic money service regulated under Japan's Payment Services Act. Consumers buy prepaid credits at convenience stores and redeem them online via a hiragana ID at gaming and digital content merchants, with a free loyalty-driven membership program.
- Ownership category
- akta.pro rank
Bitcash Inc. industry classification
Industry- Product category
- Prepaid Electronic Money
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)
- akta.pro secondary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where Bitcash Inc. is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Bitcash Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- BitCash Card and Prepaid Sheet Sales: Revenue from selling physical BitCash prepaid cards and sheets at convenience stores and retail outlets. Users purchase a card/sheet at a face value, which becomes available for online redemption via a 16-character hiragana ID. The spread between issuance cost and face value contributes to revenue.
- My BitCash Online Recharge: Members can recharge My BitCash balances using credit cards (Visa, Mastercard, JCB, American Express, Diners Club), PayPay, online banking (Mizuho Bank, Seven Bank, SMBC SBI Net Bank, PayPay Bank), convenience store payments, bank transfer, and Bank Pay. The company earns transaction processing fees or spreads on these recharge mechanisms.
- びっ得コイン Exchange and Select Shop: Members earn びっ得コイン on transactions which can be exchanged for BitCash or d Point. The Select Shop sells digital gift items (PlayStation, Hulu, mora, etc.) to members, potentially generating revenue through purchase margins.
- 加盟店的決済サービス (Merchant Settlement): BitCash acts as a third-party prepaid payment method (第三者型前払式支払手段) under the Payment Services Act. Revenue is generated through transaction fees charged to merchants (加盟店) for each settlement processed via the BitCash payment system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership tier with core BitCash usage and balance management |
| Freemium | Pay-as-you-go | びっ得コイン loyalty tiered membership |
| Unit Pricing | Pay-as-you-go | Select Shop digital gift purchases |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Bitcash Inc. product offering
Product offeringCore offering
Bitcash Inc. issues and operates the BitCash prepaid electronic money product, a third-party prepaid payment instrument regulated under Japan's Payment Services Act. Consumers purchase BitCash prepaid cards or sheets at physical retail outlets (major convenience store and discount chains) or top up online via My BitCash, then redeem the prepaid value at partner online merchants using a unique 16-character hiragana ID. The ecosystem is anchored by a free BitCash Members program that bundles a rechargeable digital wallet (My BitCash), a tiered loyalty point system (Bittoku Coin), a members-only digital gift marketplace (Select Shop), and recurring payment support for subscription merchants.
Product overview
Bitcash Inc. operates a prepaid electronic money ecosystem centered on the BitCash (ビットキャッシュ) product, a third-party prepaid payment instrument regulated under Japan's Payment Services Act. The core offering consists of BitCash prepaid cards and digital credits that users purchase at convenience stores (Seven-Eleven, Lawson, FamilyMart, Mini Stop, Ito-Yokado, My Basket, Don Quijote) or online via credit cards, PayPay, and online banking, then redeem at partner merchant websites using a unique 16-character hiragana ID. The service is enhanced through the free BitCash Members (ビットキャッシュメンバーズ) program, which provides My BitCash (マイビットキャッシュ) — a member-exclusive rechargeable wallet — along with the びっ得コイン (Bittoku Coin) loyalty point system redeemable for additional BitCash or d Point, the Select Shop digital gift card marketplace, member-exclusive campaigns, coupons, and message notifications. The company also offers a recurring payment service for subscription merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- BitCash (ビットキャッシュ) prepaid electronic money
- BitCash Members (ビットキャッシュメンバーズ)
- My BitCash (マイビットキャッシュ) rechargeable digital wallet
- Select Shop (セレクトショップ) digital gift marketplace
- Recurring Payment Service (定期払いサービス)
Quantifiable outcome
- Balance limit: up to 200,000 yen per BitCash transaction
Companies that use Bitcash Inc.
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Bitcash Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature5 records
Bitcash Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- みずほ銀行 (Mizuho Bank)minorMizuho Bank is referenced as the issuer of the issuance guarantee bond (発行保証金保全契約) required under Japan's Payment Services Act for prepaid e-money operators. This is a regulatory compliance relationship rather than a commercial partnership.
- スクウェア・エニックス (Square Enix)coreSquare Enix accepts BitCash as a payment method for Dragon Quest X Online and other Square Enix online game services. Joint promotional campaigns are regularly conducted, such as the Dragon Quest X Version 8 commemorative campaign (July 2026) offering exclusive in-game items.
- NEXONcoreNEXON accepts BitCash as a payment method for games including Lineage 2. Joint campaigns offer rebates and bonus rewards to BitCash users.
- DMM GAMEScoreDMM GAMES accepts BitCash as payment at its online gaming platform. Seasonal joint campaigns (e.g., New Year's luck-based promotions) offer BitCash rebates and prize drawings.
- PSO2 ニュージェネシス (PSO2: New Genesis)corePSO2: New Genesis (published by Sega) accepts BitCash as a payment method. BitCash runs regular numbered campaigns (e.g., BitCash-70th, BitCash-69th) with the game, offering bonus items and rebates.
- DLsitecoreDLsite, a major Japanese adult gaming and doujin content platform, accepts BitCash as a payment method. Joint campaigns offer rebate programs (e.g., 15% cashback draws).
- Life CardminorLife Card issues the co-branded LIFE CARD Ginza Building where BitCash Inc. has its headquarters, and the Life Card brand is referenced in connection with the company's location and branding.
Scale indicators1 record
Expansion highlights5 records
Bitcash Inc. competitors and assessment
Company assessmentBroad incumbents
- d支い (d Payment): d支い is NTT Docomo's QR payment service integrated with the d Point loyalty program — the same program BitCash Bittoku Coin coins can convert into. As a Broad Incumbent it competes at the same merchant checkout layer and benefits from a deeper loyalty ecosystem that draws conversions away from BitCash members.
- MerPay: MerPay (Mercari) is a mobile payment service tied to the Mercari marketplace and increasingly accepted at external merchants. While account-linked rather than prepaid, it competes for online checkout share in Japan and overlaps with BitCash at the consumer-payment-rail layer.
- PayPay: PayPay (Z Holdings/SoftBank) is Japan's largest QR payment wallet with hundreds of millions of users and deep merchant penetration. While not a third-party prepaid balance instrument, it increasingly substitutes BitCash's use cases via instant online payments and represents the structural competitive threat from scale wallets.
- LINE Pay: LINE Pay (now merged into PayPay under Z Holdings) was Japan's second-largest mobile wallet and formerly a major prepaid/balance payment option integrated with the LINE messenger user base. Its inclusion reflects the broader mobile-wallet competitive context BitCash operates within.
- au PAY: au PAY (KDDI) is a major Japanese mobile/QR payment service with prepaid balance features and loyalty integration. It competes indirectly with BitCash for the same online-payment and convenience-store-adjacent consumer use cases.
- Rakuten Edy: Rakuten Edy is one of Japan's oldest prepaid e-money products, accepted across a wide retail and online merchant network and integrated with Rakuten Pay. As a Broad Incumbent, Rakuten Edy overlaps with BitCash on stored-value mechanics while operating at vastly larger scale through Rakuten's ecosystem.
Direct peers
- WebMoney: Digital Wallet Inc.'s WebMoney is a Japanese prepaid balance instrument for online purchases, mirroring BitCash's hiragana-ID/pin-based prepaid model and merchant acceptance. Both serve the same user segment (Japanese consumers seeking anonymous, prepaid online payment) and compete head-to-head for gaming and digital content merchants.
- NET CASH: NET CASH is a Japanese third-party prepaid online payment instrument regulated under the Payment Services Act, sold at convenience stores and used for online gaming and digital content purchases. It competes with BitCash on the same regulated prepaid rails and the same primary merchant verticals.
- JCB PREMO: JCB PREMO is JCB's prepaid stored-value service for online merchants in Japan, using a PIN-based redemption flow analogous to BitCash. Both serve Japanese consumers needing no-account online payment and compete for similar digital content and gaming merchants.
- G-MONEY: G-MONEY operated a Japanese prepaid online payment product distributed via convenience stores, structurally similar to BitCash. It is a directly comparable third-party prepaid peer in terms of user-facing product, distribution channel and target merchant set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bitcash Inc. social profiles
Digital presenceBitcash Inc. compliance and trust
Trust signalCompliance4 records
Bitcash Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bitcash Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Bitcash Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bitcash Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bitcash Inc.
What does Bitcash Inc. do?
Bitcash Inc. issues and operates the BitCash prepaid electronic money product, a third-party prepaid payment instrument regulated under Japan's Payment Services Act. Consumers purchase BitCash prepaid cards or sheets at physical retail outlets (major convenience store and discount chains) or top up online via My BitCash, then redeem the prepaid value at partner online merchants using a unique 16-character hiragana ID. The ecosystem is anchored by a free BitCash Members program that bundles a rechargeable digital wallet (My BitCash), a tiered loyalty point system (Bittoku Coin), a members-only digital gift marketplace (Select Shop), and recurring payment support for subscription merchants.
Is Bitcash Inc. a public or private company?
Bitcash Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bitcash Inc. founded?
Bitcash Inc. was founded in -1. It employs 1 to 10 people.
Where is Bitcash Inc. based?
Bitcash Inc. is headquartered in Tokyo, Japan, in the Asia region.
How does Bitcash Inc. make money?
Four revenue lines are on record. BitCash Card and Prepaid Sheet Sales are the primary driver. The others are my BitCash Online Recharge, びっ得コイン Exchange and Select Shop and 加盟店的決済サービス (Merchant Settlement).
Who are Bitcash Inc.'s main competitors?
Broad incumbents on record are d支い (d Payment), MerPay, PayPay, LINE Pay, au PAY and Rakuten Edy. Direct peers are WebMoney, NET CASH, JCB PREMO and G-MONEY.
Does Bitcash Inc. have an API?
No public API is recorded for Bitcash Inc..
What industry is Bitcash Inc. in?
Bitcash Inc.'s product category is Prepaid Electronic Money. Its primary akta.pro industry code is FSAMANAK, Prepaid Card Program Managers & Issuers (BIN Sponsors), with a secondary code of FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks. Its NAICS code is 52232 and its SIC code is 6199.