Bangkok International Trade & Exhibition Centre

What Bangkok International Trade & Exhibition Centre does

Bangkok International Trade & Exhibition Centre (BITEC) is Thailand's first purpose-built exhibition centre, opened in 1997 and operated as part of the Bhiraj Buri Group's real estate portfolio. The venue offers more than 50,000 square metres of column-free exhibition space, complemented by the 7,000 sq.m. BITEC Live concert hall, SAMA Garden, BEAT Active Arena, and BHIRAJ Hall, serving trade show organizers, corporate event clients, concert promoters, and consumer exhibition operators across Southeast Asia. The property benefits from direct BTS Skytrain access at Bang Na station and proximity to Suvarnabhumi Airport, anchoring its position in Bangkok's MICE (meetings, incentives, conferences, and exhibitions) market.

BITEC's technology stack centers on the Ungerboeck-powered BITEC Online Order platform for bookings and ancillary ordering, alongside a real-time carbon emissions tracking dashboard co-developed with AltoTech. The venue generates revenue through multiple streams: hall and event space rental, in-house catering via About Food Catering, advertising and sponsorship, equipment rental, and ticketing through BITEC Live. Its sustainability positioning has been formalized through partnerships with Banpu NEXT (renewable energy), SOS (food waste), SCGP and GC (recycling), and Wake Up Waste, producing consecutive UFI Sustainable Development Awards in 2024 and 2025 and serving as a differentiator for ESG-conscious corporate tenants.

The business model is asset-heavy and venue-anchored, relying on a mix of long-tenure exhibition organizer contracts and shorter-cycle corporate and entertainment bookings. The reported approximately 1.4 million annual visitors indicate meaningful operational scale, though the company is privately held within Bhiraj Buri Group and does not disclose financial metrics. Strategic emphasis has shifted toward ESG differentiation, vertical diversification into live entertainment, and ecosystem partnerships designed to lock in both supply chain partners and large recurring exhibition tenants.

Name

Bangkok International Trade & Exhibition Centre

Legal name

BITEC Management Co. Ltd.

Website

https://bitec.co.th

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

BITEC is Thailand's first purpose-built exhibition centre, operating 50,000+ sq.m. of column-free halls plus the BITEC Live entertainment venue to serve trade show organizers, corporate event clients, and concert promoters across Southeast Asia.

Ownership category

akta.pro rank

Product category

MICE Venue and Convention Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192), Caterers (722320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Venue Sourcing & Booking Services (HSACACAL)

akta.pro secondary industries

Exhibition & Trade Show Catering (Show Floor Concessions, Exhibitor Hospitality) (THAHAKAH), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Exhibition venue services
• Convention center rentals
• MICE venue solutions
• Live entertainment venue
• Event hall rental

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Exhibition and Event Hall Rental: BITEC generates primary revenue by renting out its exhibition halls (EH98–EH104), convention centers (BHIRAJ Hall), meeting rooms, banquet facilities, and the BITEC Live entertainment venue to event organizers, exhibitors, and corporate clients. Spaces are booked directly via the professional event planning team or through the BITEC Online Order platform.
2. Catering and Food & Beverage Services: Exclusive on-site catering provided by About Food Catering, offering Thai and international buffets, cocktail receptions, coffee breaks, set menus, Chinese sets, and after-party dining. Revenue is generated through per-event catering contracts tailored to client requirements.
3. On-site Advertising and Media Spaces: BITEC monetizes its physical venue through sale of outdoor, indoor, and digital media advertising placements. The venue's location on Burapha Withi Rd provides visibility to millions of vehicles, and the internal digital media network supports up to 100 positions for year-round advertising.
4. Venue Services and Equipment Rental: BITEC offers audio-visual equipment rental (televisions, projectors, screens, sound equipment), locker services, wheelchair services, business centre services (printing, photocopying, scanning), and other ancillary visitor services that generate additional revenue per-use or per-event.
5. Ticket Sales (BITEC Live Events): BITEC Live hosts concerts, e-sports tournaments, and product launches. Revenue from ticket sales is managed in partnership with third-party ticketing platforms such as ThaiTicketMajor and Ticketier, with BITEC earning venue fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

BITEC rents large-scale, column-free exhibition halls (EH98–EH104), the BHIRAJ Convention Hall, BITEC Live entertainment venue, SAMA Garden outdoor space, and BEAT Active Arena to event organizers, exhibitors, and corporate clients. It bundles these spaces with on-site catering (About Food), AV equipment, business and visitor services, digital advertising inventory, and an online ordering platform, delivering full-service MICE and live entertainment venue solutions.

Product overview

BITEC is a single unified venue/exhibition centre that serves as Thailand's first purpose-built exhibition facility. The core product portfolio includes: BITEC (the main exhibition centre with EH98-EH104 halls for exhibitions and events), BITEC Live (a dedicated 7,000 sq.m. live entertainment/concert venue), SAMA Garden Event Space (outdoor garden venue), and BEAT Active Arena (sports/lifestyle venue). These venues are supported by integrated service modules including: BITEC Online Order (online ordering for booth furnishings, F&B, WiFi, cleaning via Ungerboeck platform), Catering Services (About Food Catering), Audio-Visual Services, Advertising Spaces, and comprehensive Visitor Services (Business Centre, First Aid, Lockers, Wheelchairs, ATMs, Power Bank Rental). The venue also offers Meeting and Convention halls (BHIRAJ Hall), Banquet Services, and Special Event Services.

Differentiator

Problem solved

Functional benefit

Brands

• BITEC Live: State-of-the-art live entertainment venue with 7,000 sq.m. concert hall, 10,000 standing attendees capacity, and 6,500 seating capacity. Hosts concerts, e-sports tournaments, product launches, conferences, and corporate functions.
• SAMA Garden Event Space
• BEAT Active Arena

Quantifiable outcome

• Energy savings of 1,653 MWh achieved through chiller optimization and 100% LED lighting across all event halls (as of July 2023 – June 2025)
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Banpu NEXTmajorStrategic or Co-development Partner · 1 January 2024BITEC partnered with Banpu NEXT in 2024 to install solar panels and power the venue with clean renewable energy. This collaboration represents the venue's commitment to accelerating the transition to renewable energy and reducing dependence on fossil fuels for operations.
• AltoTechmajorTechnology or Integration · 1 January 2024BITEC and AltoTech implemented a real-time carbon tracking dashboard that empowers event organizers to monitor and report emissions with precision, ensuring every event moves closer to low-carbon and sustainable operations.
• GC (PTTGC)coreStrategic or Co-development Partner · 1 January 2023BITEC collaborated with GC (PTT Global Chemical) in 2023 through the 'GC YOUTURN' campaign to revolutionize plastic waste management. As a global leader in bioplastics and sustainable chemistry, GC helps transform plastic waste collected at BITEC events into valuable resources, closing the loop on the plastic waste ecosystem within the venue.
• SOS (Scholars of Sustenance)coreStrategic or Co-development Partner · 1 January 2023BITEC partnered with SOS to minimize food waste and redistribute surplus food to local communities. The partnership reflects shared responsibility for resources — ensuring that food is not wasted but shared where it is most needed, supporting both sustainability and community welfare.
• Wake Up Waste (SCGC Startup)minorStrategic or Co-development Partner · 1 January 2023Wake Up Waste collaborated with BITEC to address aluminum waste through creative recycling, collecting 4,105 kg of aluminum waste for community benefit. Their innovative approach demonstrates how even small materials contribute to circular economy outcomes.
• SCGPcoreStrategic or Co-development Partner · 1 January 2021BITEC partnered with SCGP (Siam Cement Group Packaging) in 2021 through the 'We Draw The Future Together' paper recycling campaign. SCGP's leadership in sustainable packaging and circular innovation enables BITEC to divert paper waste from landfills and create value from recycled materials. The partnership includes donations of recycled paper furniture and A4 paper to educational and welfare organizations.
• About Food CateringcoreOthersAbout Food Catering is the exclusive in-house caterer for BITEC, providing comprehensive food and beverage services including Thai and international buffets, cocktail receptions, coffee breaks, set menus (Thai, Western, Chinese), and after-party dining. With over 30 years of experience in banquet and catering, About Food is an integral part of the BITEC event experience and also supports CSR initiatives by providing midday meals to community organizations.
• Bhiraj Buri Group (BBG)coreOthersBITEC is a member of the Bhiraj Buri Group (BBG), which has over 30 years of expertise in developing high-quality, sustainable commercial properties. The integrated BITEC complex includes BHIRAJ Tower at BITEC, Summer Lasalle, United Business Centre II, and SAMA Foodtory, all within the BBG portfolio. BHIRAJ BURI Co., Ltd. manages the BITEC website and its Privacy Policy.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bangkok-international-trade-exhibition-centre

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bangkok International Trade & Exhibition Centre