BIZ. Magazine

What BIZ. Magazine does

BIZ. Magazine is a private, independent business news publication serving the Shreveport-Bossier metropolitan area and Northwest Louisiana region. Founded in 2021 and operating under publisher David A. Specht Jr. (also President of Specht Newspapers, Inc.), the publication covers local business news, government policy impacts on business, economic development, opinion columns from regional figures, and community business announcements. The publication is headquartered in Bossier City, Louisiana with an office in Shreveport and operates with a lean team of approximately 7 employees.

The company runs a WordPress-based digital platform at bizmagsb.com, supported by a multi-product media ecosystem that includes the core news website, an electronic page-turn e-edition of the printed magazine, the BIZ Daily Report email newsletter, a Leaderboard submission channel for business announcements, and the BIZ Business Partners/Spotlight Program for recurring advertiser features. Print reproduction is handled through a partnership with Webster Printing Company, and content distribution extends to Facebook, Twitter/X, Pinterest, and email sharing.

BIZ Magazine generates revenue primarily through digital display advertising on its website and through newsletter subscriptions to the BIZ Daily Report, with additional monetization from the BIZ Spotlight/Partners program. Pricing is not publicly disclosed. The customer base is concentrated in Northwest Louisiana and consists of regional business leaders, SMB advertisers, and readers seeking hyperlocal business journalism that is not otherwise served by larger statewide or national outlets.

Name

BIZ. Magazine

Legal name

BIZ Magazine

Website

https://bizmagsb.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

BIZ. Magazine is a private business news publication serving business leaders and SMB advertisers in the Shreveport-Bossier and Northwest Louisiana region, operating a WordPress-based website, daily email newsletter, e-edition, and recurring partner program to deliver hyperlocal business journalism.

Ownership category

akta.pro rank

Product category

Regional Business News Publication

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Local business news
• Digital news publication
• Email newsletter
• Business journalism
• Regional news media

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Advertising: The publication generates revenue through digital advertising on its website, featuring display ads from partners like Webster Printing Company and other local/regional advertisers.
2. Newsletter Subscription (Daily Report): BIZ Magazine offers subscription to the Daily Report email newsletter, targeting business leaders in Northwest Louisiana with daily business news updates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BIZ. Magazine is a Shreveport-Bossier-based local business news publication covering Northwest Louisiana. It operates a WordPress-powered digital platform that publishes regional business news, opinion columns, and a Leaderboard section for company announcements, supplemented by an electronic e-edition of the magazine and the BIZ Daily Report email newsletter.

Product overview

BIZ. Magazine is a local business news publication serving the Shreveport-Bossier Northwest Louisiana region. The publication operates as a WordPress-based digital platform offering multiple content formats: a news website with articles across categories (News, Opinion, Leaderboard, From the Magazine), an electronic e-edition of the printed magazine, the BIZ Daily Report email newsletter, and the BIZ Spotlight Program for business partner features. The Leaderboard Submission tool enables businesses to share announcements directly with the publication.

Differentiator

Problem solved

Functional benefit

Brands

• BIZ Daily Report: Daily email newsletter service for BIZ Magazine subscribers covering Northwest Louisiana business news
• Leaderboard
• BIZ Spotlight

Products and services

• BIZ. Magazine Website WordPress-based news website publishing local business news, opinion pieces, and leaderboard announcements for the Shreveport-Bossier Northwest Louisiana region.
• BIZ. Magazine E-Edition Electronic page-turn edition of the printed magazine allowing readers to access the full magazine content digitally.
• BIZ Daily Report Daily email newsletter delivering business news summaries to subscribers across Northwest Louisiana.
• Leaderboard Submission Platform allowing businesses to submit announcements about new hires, promotions, awards, and company milestones for publication.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Webster Printing CompanycoreChannel Partner/ Reseller/ DistributorWebster Printing Company is Minden's full-service print shop serving as the first BIZ Spotlight feature and ongoing BIZ Business Partner. The partnership involves print reproduction services for the magazine, helping distribute content in print format to readers across Northwest Louisiana.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• American City Business Journals: Operates a network of more than 40 regional U.S. business journals including weekly print editions and digital platforms serving local business communities. It is the closest large-scale analog to BIZ Magazine's regional business news model, only at vastly greater scale and across dozens of metros.
• The Advocate (Louisiana): Statewide Louisiana newspaper with significant business coverage and Baton Rouge roots, now also operating in the New Orleans market. Provides overlapping local business journalism in the same state as BIZ Magazine, but at significantly broader geographic and topical scale.

Direct peers

• Greater Baton Rouge Business Report: Regional business news publication serving the Baton Rouge metro in Louisiana. Highly comparable to BIZ Magazine in both content category (regional business journalism) and geography (Louisiana metro), making it the most directly analogous peer in the state.
• Shreveport Times: Daily local newspaper covering the Shreveport-Bossier market. It is the most direct local-market competitor to BIZ Magazine for regional news and advertising dollars, although its scope is general news rather than business-specific.
• New Orleans CityBusiness: Regional business journal serving the New Orleans metro with weekly print and digital editions. It is a direct functional peer to BIZ Magazine in the Louisiana regional business news category, differing only in the metro it serves.

Peers

• Lafayette Business Journal:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PenciDesign
• Facebookfacebook.com/PenciDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIZ. Magazine